Helsingør Golf Club

What Helsingør Golf Club does

Helsingør Golf Club (HGC) is a member-owned Danish golf association founded in 1927, operating as the 4th oldest golf club in Denmark from a single site at Gl Hellebækvej 73 in Helsingør. Its physical assets comprise an 18-hole parkland championship course, a 9-hole Par-3 course, a driving range, clubhouse with restaurant (operated by Restaurant Foqus) and proshop (Jacobsen Golf), and since November 2025 two TrackMan iO indoor simulator boxes. The club serves over 1,200 active members across eight differentiated membership tiers — from a 1,450 DKK passive membership to a 9,350 DKK full senior membership — plus green-fee guests, simulator and range walk-ins, and organized sub-clubs (Holgers Drenge, Ophelia, Seniorgolf, Nye/Lightly Experienced, Paragolf) and 8 competitive RegionsGolf teams under Sports Director Lars Svejstrup.

Revenue mechanics combine recurring membership fees (collected semi-annually from January 2026), usage-based charges for green fees, TrackMan simulator hours (150 DKK members / 250 DKK guests), GolfMore-managed range balls, buggy rentals, locker/cabinet rentals, and corporate sponsorships (Spar Nord and others). Operational technology is third-party rather than proprietary: TrackMan iO and TrackMan Range for shot data, GolfMore for range ball management, GolfBox for booking, tee times, handicap management, and tournament administration, and 7 robot fairway mowers plus a ball-collection robot for course maintenance. The technology stack is integrated but vendor-supplied, which both accelerates capability access and creates supplier dependency.

The go-to-market is direct-to-consumer: organic social (Facebook, Instagram), email newsletters, the helsingorgolf.dk website, GolfBox, BookGolf.dk national trial platform, Golfens Dag open day, and member referrals. In 2025 the club delivered 11% YoY revenue growth, added 104 new members, grew full-time membership from 743 to 801, achieved record 8-team RegionsGolf participation, and reported a ~250,000 DKK projected full-year surplus against modest fixed-cost growth (~3%). Governance is by an elected board chaired by Martin Nøhr, with Club Manager Marco Utzon Sforzini appointed in March 2025; the club has no external investors, parent company, or listed securities.

Name

Helsingør Golf Club

Legal name

Helsingør Golf Club

Website

https://helsingorgolf.dk

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Helsingør Golf Club is a member-owned Danish golf association, founded 1927, operating an 18-hole parkland course, Par-3 course, driving range, and TrackMan indoor simulators in Helsingør for over 1,200 active members, green-fee guests, and eight competitive sub-clubs.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Golf course management
• Golf membership programs
• Indoor golf simulators
• Golf training facilities

Headquarters

HQ city

Helsingør

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from over 1,200 active members across various membership categories including full, junior, senior, young adult, weekday/flex, and passive memberships. Collected semi-annually (January and July).
2. Green Fees: Revenue from guest players visiting and playing on the 18-hole course and Par-3 course. Part of visitor and guest experience offerings.
3. Simulator Golf: Revenue from indoor golf simulator bookings - 150 DKK/hour for members, 250 DKK/hour for non-members. Two TrackMan iO simulator boxes available.
4. Range Balls (GolfMore): Revenue from range ball sales beyond included allocation. Members receive approximately 800 balls per year included in membership. Extra balls available at discounted member prices. Guests pay 1 DKK per ball.
5. Buggy Rental: Buggy rental service - 200 DKK for members, 300 DKK for guests.
6. Sponsorships: Revenue from corporate sponsors supporting matches, teams, tournaments, and club activities. Multiple sponsors including Spar Nord for elite team clothing.
7. Cabinet/S locker Rental: Annual rental of golf bag cabinets including 80cm back cabinets (660 DKK), junior cabinets (450 DKK), electric cabinets (1,170 DKK), and scooter storage (2,290 DKK).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Helsingør Golf Club operates a member-owned golf facility in Denmark providing access to an 18-hole parkland championship course and a Par-3 course, complemented by a TrackMan iO indoor simulator facility, a TrackMan Range launch-monitor driving range, PGA instruction, on-site restaurant, and tournament programs. The club sells annual memberships across multiple age- and access-based tiers, charges usage-based green fees, simulator hours, range balls, and buggy rentals to members and guests, and earns corporate sponsorship revenue.

Product overview

Helsingør Golf Club is a traditional golf club founded in 1927 offering a unified set of golfing products and services centered around its 18-hole parkland course and Par-3 course. The core golfing experience is supported by the GolfBox digital platform for membership, booking, and tournament management. Recent product expansion includes two new technology-enabled offerings: Indoor Simulator Golf using TrackMan iO technology (launched November 2025) and TrackMan Range on the driving range (launched spring 2026), both delivering data-driven training and year-round play. Additional services include golf instruction via Jacobsen Golf, Restaurant Foqus on-site dining, buggy rental, and a range of club-in-club social groups (Ophelia, Holgers Drenge, Senior Golf, New Players) with their own match programs. Members choose from tiered plans (Full, Par-3, Weekday/Flex, Junior, Student, Senior, Passive).

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Foqus: On-site restaurant operated by Restaurant Foqus, open for both members and non-members, serving as a social hub for the club.
• Jacobsen Golf
• Holgers Drenge
• Ophelia
• Seniorgolf
• Paragolf

Products and services

• 18-Hole Golf Course The main 18-hole parkland golf course, founded in 1927, described as one of Denmark's oldest and most beautiful courses with natural challenges, many trees, and narrow fairways. Available to members and to green-fee guests.
• Par-3 Course A separate 9-hole par-3 course offering accessible play for beginners and a year-round option during winter months when the main course has limited availability.
• Indoor Simulator Golf (TrackMan iO) Two top-modern TrackMan iO-powered indoor golf simulators installed in a converted shed at the driving range, allowing year-round golf play on 500+ world-famous courses with precise ball and club data. Members pay 150 DKK/hour; guests 250 DKK/hour. Available 05:00-23:00.
• TrackMan Range Driving Range TrackMan Range technology on the outdoor driving range provides real-time shot data (ball speed, spin, height, carry, direction) displayed on screens. Members get included range balls; extra balls purchasable via GolfMore at member prices. Launched spring 2026.
• Golf Training and Proshop (Jacobsen Golf) PGA professional training and equipment retail service at the club. PGA Pro Thomas Dam Nilsson provides golf instruction including beginner courses, driver courses, short game training, equipment fitting, and TrackMan-based training sessions. Michael Jacobsen operates the Proshop for golf equipment sales (Wilson, Callaway, PING).
• Restaurant Foqus On-site restaurant operated by Restaurant Foqus, open most of the year. Available to both members and non-members. Offers catering for events, long-table dinners, and season-closing events.
• Club Championships and Tournament Events The club organizes annual club championships across eight age-divided divisions, stableford tournaments, club-in-club leagues (Holgers Drenge, Ophelia, Senior Golf, New Players), RegionsGolf, Danmarksturneringen (Elite), and seasonal events.
• Buggy Rental Buggy rental service: 200 DKK for club members, 300 DKK for guests. Bookable through the club office.
• Club-in-Club Social Groups Sub-clubs within HGC including Ophelia (women's club), Holgers Drenge (men's club with ~140 members, weekly Thursday matches, annual forest trip), Senior Golf, and New & Lightly Experienced Players, each with their own match calendars, events, and social activities.

Quantifiable outcome

• Over 1,200 active members with full-time membership growing from 743 to 801
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Spar NordminorGTM or Marketing Partner · 1 January 2026Spar Nord sponsored new team clothing for Helsingør Golf Club's elite teams, creating strong collective identity and helping players represent the club professionally at away matches and tournaments.
• TrackMancoreTechnology or IntegrationTrackMan provides the core technology for both indoor simulators (TrackMan iO) and the driving range (TrackMan Range). TrackMan iO offers realistic course simulation with 500+ courses worldwide and precise ball/club data. TrackMan Range provides real-time launch monitor data on the driving range. Over 90% of players experience significant training improvement with TrackMan technology.
• GolfMorecoreTechnology or IntegrationGolfMore provides the digital ball management system for the driving range, enabling app or card-based payment, flexible bucket sizes, and fair distribution between members and guests. The system tracks usage data and helps finance range improvements.
• Restaurant FoquscoreStrategic or Co-development PartnerRestaurant Foqus operates the club restaurant with a vision to create a homely atmosphere. Open most of the year, the restaurant serves both members and non-members, hosting events including long table dinners, season celebrations, and tournament prize ceremonies. Catering provided for simulator events and corporate bookings.
• Jacobsen Golf (Pro Shop)coreChannel Partner/ Reseller/ DistributorMichael Jacobsen operates the Pro Shop and serves as PGA golf instructor at the club. Provides equipment sales, club fitting services, and golf lessons. Also provides training courses, group training sessions, and equipment fitting with brands including Wilson, Callaway, and PING.
• Indoor Golf PartnercoreTechnology or IntegrationIndoor Golf Partner installed the two TrackMan iO simulator boxes in week 46 (November 2025), converting the driving range shed into modern indoor golf facilities.
• Holgers Drenge SponsorsminorGTM or Marketing PartnerVarious sponsors including Autonova, Shoppen in HGC, Restaurant Strejf, De Fantastiske 4, and Kronborg Tandlægerne sponsor individual matches and competitions within the Holgers Drenge sub-club.
• WiibroeminorGTM or Marketing PartnerSponsor of Wiibroe Cup tournament held at the club (June 14-15).
• Vasatorp GolfminorStrategic or Co-development PartnerVasatorp hosted the annual forest trip (skovtur) for Holgers Drenge members. Classic Course described as a lush parkland course with rolling greens and water challenges.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Barsebäck Golf & Country Club: A Swedish member-oriented golf and country club with multiple courses and on-site hospitality. Comparable as a Nordic regional member-club with similar full-service amenities (golf, F&B, training).
• Vasatorp Golf: A Swedish parkland golf club in the Öresund region (Skåne). Directly comparable course type and parkland character; cross-border Nordic peer given the Helsingør–Helsingborg corridor and Holgers Drenge inter-club visits.

Direct peers

• Kokkedal Golfklub: A North Zealand, Denmark member-owned golf club with 18-hole and Par-3 courses. Closely comparable course mix, member tiering, and catchment overlap with Helsingør Golf Club.
• Simon's Golf Club: A member-owned Danish golf club offering 18-hole and Par-3 facilities similar to Helsingør. Comparable in scale, subscription pricing model, and club-in-club social structure.
• Royal Copenhagen Golf Club: One of Denmark's oldest and most prestigious member-owned golf clubs. Comparable in heritage positioning, premium subscription model, and traditional member-based competitive structure, though with a higher-end brand.
• Hørsholm Golfklub: A North Zealand, Denmark member-owned golf club of comparable scale and demographic. Directly comparable as Helsingør's newly appointed Club Manager previously served as Vice Chairman here, and both clubs target overlapping member catchments.
• Frederiksborg Golfklub: A historic Danish member-owned golf club in North Zealand. Comparable as a similarly structured association club with multiple membership tiers, an 18-hole course, and a focus on community-based competitive golf.
• Scandinavian Golf Club: A premium Danish member-accessible golf club outside Copenhagen. Comparable in offering an 18-hole championship course plus practice facilities and modern training tech to a similar member demographic.
• Hornbæk Golfklub: A nearby Danish coastal golf club operating a similar member-based model with comparable pricing tiers. Competes directly with HGC for members and green-fee visitors in the Helsingør/North Coast region.
• Gilleleje Golfklub: A North Zealand, Denmark member-based golf club located near Helsingør. Directly comparable given similar geography, member-owned structure, and comparable course offerings competing for the same North Coast catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HelsingorGolfClub
• Instagraminstagram.com/helsingorgolf
• LinkedInlinkedin.com/company/helsing%C3%B8r-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helsingør Golf Club