Gruppo Masserdotti

What Gruppo Masserdotti does

Gruppo Masserdotti SpA is a privately held Italian industrial visual communication group founded in 1967 in Castel Mella (Brescia) and led today by CEO Alberto Masserdotti, son of founder Andrea Masserdotti. The company delivers large-format digital printing, interior decoration, campaign management for multi-location retail networks, digital signage hardware and software, and modular soft signage under three coordinated pillars: Digital Decoration, Dominodisplay (digital signage), and Onframe (soft signage). Core production technology spans Durst Rhotex 325 sublimation printers (up to 380 sqm/h, 6-color process), HP Latex eco-ink systems (3100, 800W, 3500), Zund G3 cutting systems, and supporting Caldera RIP software; the proprietary Palinsesto CMS and the Onframe online configurator are developed internally. Two production facilities anchor operations: a 10,000 sqm Industry 4.0 headquarters in Castel Mella and the newly inaugurated 10,000 sqm Hive facility in Terranuova Bracciolini (Tuscany, 2026).

The business serves enterprise clients across luxury fashion (Prada, Dolce & Gabbana, Canali), mid-market fashion retail (Calzedonia Group, OVS, GAP, Upim, Coin, Bottega Verde, Liu Jo), large-scale retail/GDO (Carrefour, PAM Panorama, Bennet, Metro), sports (AC Milan, Inter, Atalanta, AFCON 2019), cultural and public institutions (Venice Biennale, MAXXI Roma, Fondazione MAST, Regione Lombardia), pharmacy chains, and corporate environments. The revenue model combines project-based one-time engagements for custom decoration and signage with hardware sales and multi-year subscription/operating-lease contracts (via GRENKE) for enterprise digital signage; standardized products are also sold direct via two proprietary e-commerce platforms (dominodisplay.com since 2014 and on-frame.com since 2020). Distribution operates through dedicated enterprise field-sales project managers, the two e-commerce storefronts, and a Samsung Platinum Partner channel that drives hardware referrals. Growth is funded organically through reinvested profits with no external investors or parent company, and the firm holds ISO 9001 and ISO 14001 certifications alongside extensive fire-rating and IMO certifications across its wallpaper and signage product lines.

Name

Gruppo Masserdotti

Legal name

GRUPPO MASSERDOTTI SPA

Website

https://masserdotti.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held Italian industrial visual communication group (founded 1967) providing large-format digital printing, digital signage (Dominodisplay), and modular soft signage (Onframe) to enterprise clients across fashion retail, GDO, sports, and cultural sectors.

Ownership category

akta.pro rank

Product category

Visual Communication Services

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Large format printing
• Digital signage solutions
• Visual communication
• Textile sublimation printing
• Modular frame signage

Headquarters

HQ city

Castel Mella

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Digital Decoration (one-time project): One-time project-based revenue from large-format printing, interior decoration, building wrapping, and campaign management. Customers include major retail chains, fashion brands, sports clubs, and event organizers. Projects range from single-store decoration to multi-location coordinated campaigns.
2. Digital Signage Hardware (Dominodisplay): Sale of digital signage hardware including Samsung monitors, LED walls, videowalls, totems, interactive whiteboards, projectors, and custom structures. Sold via e-commerce (dominodisplay.com) for SMB/standard configurations and via Enterprise Solutions for custom corporate projects.
3. Soft Signage - Onframe (modular frame/lightbox systems): Sale of aluminum frame and lightbox modular systems with sublimated fabric graphics. Available via On-frame.com e-commerce platform with real-time pricing configurator, and via custom project engagements for corporate clients.
4. Professional Services (Project Management, Content Creation, Installation): Value-added services including consulting, project management, content creation & management, device customization, and installation services. Complements hardware and printing product sales for comprehensive visual communication solutions.
5. Wallpaper / Specialty Materials: Sale of specialty wallpaper products including LUXwall line (vinyl/TNT-backed wallpapers in various textures), Neschen performance Smooth (ecological), and LUXwall Fiberglass products. Materials are fire-rated, washable, scratch-resistant, and certified.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gruppo Masserdotti is an industrial technology partner for visual communication projects, organized around three core pillars: (1) Digital Decoration — large-format digital printing, interior decoration, campaign management, and building wraps; (2) Digital Signage under the Dominodisplay sub-brand — multimedia solutions including monitors, totems, LED walls, videowalls, and the proprietary Palinsesto content management software; and (3) Soft Signage under the Onframe sub-brand — modular aluminum-frame and lightbox signage with sublimation-printed fabric graphics, configurable via an online configurator. The group operates from two facilities (Castel Mella HQ and the Hive facility in Tuscany) and runs e-commerce platforms dominodisplay.com and on-frame.com.

Product overview

Gruppo Masserdotti is an industrial technology partner for visual communication projects, operating since 1967. The group is organized around three core divisions: (1) Digital Decoration — large-format digital printing, interior decoration, campaign management, and building wraps; (2) Digital Signage (Dominodisplay sub-brand) — multimedia solutions including monitors, totems, LED walls, videowalls, and the proprietary Palinsesto content management software; and (3) Soft Signage (Onframe sub-brand) — modular aluminum-frame and lightbox signage with sublimation-printed fabric graphics, configurable via an online configurator. The group also produces specialty wallpaper products under the Solvoprint and LUXwall brands, serves retail, shopping malls, GDO, corporate, pharmacy, and events sectors, and operates e-commerce platforms dominodisplay.com and on-frame.com. The group has two facilities: the original headquarters in Castel Mella (BS) and Hive, a new 10,000 sqm Tuscan facility in Terranuova Bracciolini (AR).

Differentiator

Problem solved

Functional benefit

Brands

• Dominodisplay: Brand dedicated to digital signage and multimedia communication solutions including monitors, totem, videowall, ledwall, and proprietary Palinsesto software
• Onframe
• Hive

Products and services

• Digital Decoration End-to-end digital decoration service including large-format textile sublimation printing, interior decoration, building wraps, and coordinated multi-location campaign management for retail chains, brands, and event organizers.
• Dominodisplay Digital Signage Digital signage and multimedia communication solutions including Samsung monitors, LED walls, videowalls, totems, interactive whiteboards, projectors, and custom structures for retail digital transformation.
• Palinsesto Proprietary software for Digital Signage content management and scheduling, enabling remote scheduling and content distribution across display networks.
• Onframe Soft Signage Modular aluminum frame and lightbox signage systems with sublimation-printed fabric graphics, configurable via an online configurator at on-frame.com with real-time pricing. Targets retail, shopping malls, and showrooms as planet-friendly indoor signage.
• LUXwall Wallpaper Product Line Range of vinyl wallcoverings with TNT backing in various textures (Sand, Smooth, Classic, Scratch, Fabric, Twist, Linen) and fiberglass variants (Heavy, Cool, Cool Gold & Fun Silver, Smooth, Acoustic Cracks). Fire-retardant, washable, anti-scratch.
• Solvoprint Canvas NW Vinyl wallcovering with TNT (non-woven fabric) backing, 350 g/mq weight. Fire-retardant, fade-resistant, washable, anti-scratch and anti-shock. REACH compliant with EU, ASTM, and IMO certifications.
• Neschen Performance Smooth Ecological wallcovering with cellulose TNT backing, 190 g/mq weight. Smooth, matte finish. Fire-retardant (EN 13501, C-s1,d0), wash-resistant and scratch-resistant. Suitable for breathable, ecological, and sustainable applications.
• Dominodisplay Enterprise Solutions Custom digital signage projects for corporate clients including large-scale videowall installations, LED walls, and customized totem structures. Includes content creation, project management, installation, and multi-year financing options via GRENKE operating lease.
• Textile Sublimation Printing Sublimation printing service on fabric using Durst Rhotex 325 technology — eco-friendly water-based inks, up to 380 sqm/h production speed, 6-color process including orange and violet. Supports recycled fabric materials for circular economy applications.
• Building Wrapping and Large Format Coverage Large-format printing and building wrapping services — coverage of scaffolding and superstructures on building facades during renovation using mesh or PVC banner materials for high-visibility advertising and protection.
• Onframe Antimicrobial Barriers Antimicrobial barrier products using HeiQ Viroblock technology integrated into polyester fabric for self-sanitizing barrier solutions. Customizable via sublimation printing, targeted at retail and public spaces.

Quantifiable outcome

• 8,000 sqm cloth covering entire football pitch for Africa Cup 2019 opening ceremony, installed with sublimation technology and eco-friendly water-based inks
• +5 more outcomes

Named customers38 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship, legacy, supporting, strategic, innovation and minor.

• GRENKE (Locazione Operativa / Operating Lease)coreChannel Partner/ Reseller/ Distributor · 1 January 2020GRENKE, specialist in operating leases, partners with Dominodisplay to offer financing solutions for small businesses (PMI) to acquire digital signage technology. This enables SMBs to access advanced digital communication tools through affordable installment payments.
• Samsung Electronics (Platinum Partner for Dominodisplay)flagshipTechnology or Integration · 1 January 2014Samsung is the primary technology hardware partner for Dominodisplay's digital signage products. Dominodisplay is a Platinum Partner of Samsung Electronics. Samsung hardware (monitors, displays) is a core component of Dominodisplay's bundled solutions. Samsung Italia has recommended Dominodisplay as the preferred technical partner to brands including Borbonese. The partnership includes joint marketing activities.
• 3M (Scotchprint System)legacyTechnology or IntegrationGruppo Masserdotti was the first company in Europe to install the 3M Scotchprint electrostatic system in 1992, marking the company's entry into the large-format digital printing market. 3M materials are referenced as part of the technology ecosystem.
• DurstcoreTechnology or IntegrationDurst is a key equipment partner providing industrial inkjet printing systems including the Durst Rhotex 325 (sublimation), Durst Rho 750 S, Durst Rho P10 HS Plus, and Durst Rho 512 R. The Durst Rhotex 325 is central to the company's eco-friendly sublimation printing capabilities.
• HP (Hewlett-Packard)coreTechnology or IntegrationHP provides HP Latex large-format printing technology including HP Latex 3100, HP Latex 800W, and HP Latex 3500. HP Latex eco-friendly water-based ink technology is used for indoor applications including the I Gigli shopping mall project.
• Avery DennisonsupportingTechnology or IntegrationAvery Dennison is listed as a partner, providing filmic materials (adhesive films, special coatings) used in Masserdotti's digital decoration and wrapping projects.
• ZundsupportingTechnology or IntegrationZund provides high-performance digital cutting systems including the Zund G3 3XL-2500 with 4 KW milling motor for industrial-grade continuous production. Used for finishing of printed materials.
• CalderasupportingTechnology or IntegrationCaldera RIP software is used in the production workflow for large-format printing, enabling precise color management and print production optimization.
• Monti (Calandra / Calendaring Systems)supportingTechnology or IntegrationMonti calandering machines (Monti C15 and Monti 91-3600) are used for the sublimation transfer process, pressing printed paper onto fabric at high temperatures (up to 230°C) for permanent dye transfer.
• Google (ChromeOS Partnership)strategicGTM or Marketing PartnerDominodisplay partnered with Google for ChromeOS-based digital signage solutions. Joint marketing activities include events at Google Milan headquarters exploring ChromeOS and Dominodisplay integration for retail digital transformation.
• HeiQ Materials AG (HeiQ Viroblock)innovationTechnology or IntegrationOnframe integrates HeiQ Viroblock antimicrobial technology into its polyester fabric for self-sanitizing barrier products. This Swiss-developed textile technology reduces pathogen transmission and inhibits microorganism growth on fabric surfaces, maintaining effectiveness even after washing.
• FESPA ItaliaflagshipStrategic or Co-development PartnerAlberto Masserdotti, CEO of Gruppo Masserdotti, serves/have served as President of FESPA Italia. FESPA is the international federation of screen and digital print operators. The company actively participates in FESPA awards, events, and governance.
• FESPA (as association/member)flagshipStrategic or Co-development PartnerFESPA is both a membership association and an awards body. Masserdotti's participation in FESPA awards and Alberto Masserdotti's presidency of FESPA Italia creates a strategic association that enhances industry credibility and knowledge sharing.
• Industria Felix / CervedminorGTM or Marketing PartnerAwards partnership through which Dominodisplay has been recognized as a top Italian online commerce company. The recognition by Cerved (major European credit rating agency) and Il Sole 24 Ore provides third-party validation of business performance.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Esko (Danaher): Provider of prepress, packaging, and signage workflow software and hardware used by commercial printers and sign-makers; broader portfolio than Masserdotti but overlapping workflow and customer profile.
• Durst Group: Italian manufacturer of industrial inkjet printing systems (Rhotex, Rho series) that supplies Masserdotti's core sublimation printers and competes more broadly in large-format print services and equipment across Europe.
• Agfa-Gevaert: Belgian printing solutions provider across inkjet inks, software, and large-format hardware, operating at a larger scale than Masserdotti in industrial digital printing and serving overlapping retail/sign verticals.
• Roland DG: Japanese manufacturer of inkjet printers, printer/cutters, and sublimation equipment used by Masserdotti (XP 640 at Hive) and by competing sign shops; provides similar digital print and signage production hardware.
• Cefla (Finishing Division): Italian industrial group with a finishing and digital printing equipment business that overlaps with Masserdotti's production stack and Italian industrial customer base.
• EFI / VUTEk: Provider of digital front-ends, superwide printers, and signage workflow software serving large-format print service providers and sign shops globally; comparable in targeting high-end retail and event print services.
• HP Industrial / HP Large Format: Global large-format printing technology supplier (HP Latex 3500, 800W, 3100); provides Masserdotti's eco-Latex production capability and competes as a broader printing solutions incumbent serving retail and event markets.

Direct peers

• Pixartprinting: Italian large-format and online commercial printing subsidiary of Cimpress, competing directly with Masserdotti's Digital Decoration pillar on Italian SMB and mid-market print services through an e-commerce-led model.
• Spandex Group: Pan-European visual communication distributor supplying large-format print materials, sign blanks, and digital signage hardware to sign-makers—closest direct competitor to Masserdotti's integrated print-plus-signage-plus-installation offering, with comparable enterprise retail and event clients.
• Antalis: European leader in visual communication materials distribution and services with sign-making and digital signage integration, comparable segment mix (signage + visual communication) and similar mid-market retail and brand customer base to Masserdotti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masserdottispa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Masserdotti