What AGEST does

AGEST (legal entity ETS ROBERT AGEST) is a third-generation, family-owned multi-brand recreational vehicle dealership founded in 1966 and headquartered in Bizanos, near Pau, France. The company sells new and pre-owned camping-cars (motorhomes in profiled, integral, capucine, compact, and 4×4 formats), converted vans (fourgons and vans aménagés), and caravans through a network of four physical concessions located in Pau/Bizanos, Tarbes/Odos, Bayonne/Tarnos, and Toulouse/Muret (the newest, opened March 2025). The company retails inventory from over 25 manufacturers including Hymer, Rapido, Pilote, Chausson, Carado, Weinsberg, Westfalia, Sunlight, and Laika, with public unit pricing ranging from approximately €46,900 for used models to over €154,000 for high-spec integral motorhomes on Mercedes chassis.

The business model is direct-to-consumer retail, monetized through four streams: (1) one-time vehicle gross margin on new and used sales, (2) financing intermediation in partnership with credit institutions (terms up to 156 months), (3) after-sales workshop service and warranty handling, and (4) accessories retail (bike racks, lithium batteries, 4G antennas, solar panels, GPS) plus a vehicle buyback service (Rachat Cash). The technology footprint is a WordPress-based e-commerce site with inventory management system (DMS reference numbers), Google Analytics, and Tarteaucitron cookie-consent tooling — there is no proprietary technology platform or AI component. Marketing is multi-channel, combining organic social media (Facebook, Instagram, LinkedIn, YouTube), an email newsletter (Agest Club), blog content, Google reviews, and experiential trade-show presence via the Camping-Car Tour events held across Pau, Tarbes, Toulouse, and Biarritz. Cumulative lifetime unit volume is reported at 25,000+ vehicles; current available inventory exceeds 500 units across the network.

Name

AGEST

Legal name

ETS ROBERT AGEST

Website

https://agest.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

AGEST is a third-generation, family-owned French multi-brand recreational vehicle dealership founded in 1966, operating four concessions in South-West France that sell new and used motorhomes, camper vans, converted vans, and caravans from 25+ manufacturers to individual leisure travelers, with financing, after-sales, and accessories services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bizanos

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new and pre-owned recreational vehicles (motorhomes, camper vans, vans, caravans). Sales occur through physical dealerships and the website with pricing ranging from approximately €49,900 to over €154,000 depending on vehicle type, brand, and configuration.
2. Financing Services: AGEST offers financing solutions in partnership with credit institutions, providing customers with payment plans for vehicle purchases. Solutions extend to protecting the co-borrower and capital.
3. After-Sales Services: Service after-sale, workshop/maintenance services, and accessories sales including bike racks, lithium batteries, 4G antennas, GPS, solar panels, and outdoor equipment.
4. Accessories Sales: Dedicated accessories store selling equipment to enhance comfort, functionality and autonomy of recreational vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AGEST is a multi-brand recreational vehicle dealership selling new and used camping-cars (motorhomes), fourgons aménagés (converted camper vans), vans aménagés, and caravans from 25+ European manufacturers across four physical concessions in South-West France. The company complements vehicle sales with in-house financing facilitation through partner credit institutions, an accessories shop, after-sales workshop/maintenance services, and a vehicle buyback program.

Product overview

AGEST operates as a multi-brand recreational vehicle dealership offering a comprehensive portfolio of vehicles and services. The core product offerings include camping-cars (in profiled, integral, capucine, and compact formats), converted vans (fourgons and vans), and caravans, available in both new and pre-owned conditions. The company carries over 25 brands including Hymer, Chausson, Pilote, Campster, Carado, Dreamer, Rapido, Weinsberg, Westfalia, Sunlight, Laika, Knaus, Eriba, Dethleffs, and others. Beyond vehicle sales, AGEST provides complementary services including financing solutions, after-sales maintenance, accessories retail, and vehicle buyback programs. The business model centers on a network of four physical dealership locations across southwestern France (Pau, Tarbes, Bayonne, and Toulouse-Muret) serving customers seeking recreational vehicles for travel and adventure.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping-cars (Motorhomes) New and used motorhomes in multiple formats (profilé/profiled, intégral/integral, capucine, compact, slim, 4×4) with various interior layouts to suit different leisure travel needs. Sold through AGEST's four dealership locations in South-West France.
• Fourgons aménagés (Converted Camper Vans) Converted panel vans offering autonomy and comfort for long-duration travel, available in new and pre-owned options. Designed for customers seeking a balance of drivability and travel capability.
• Vans aménagés (Compact Converted Vans) Compact and versatile converted vans with raised roofs, suitable for daily use and short getaways, available new or pre-owned. Targeted at modern adventurers and vanlife enthusiasts.
• Caravanes (Caravans) New and pre-owned caravans allowing free travel while maintaining a comfortable base camp. Towed by a separate vehicle for customers preferring this style of leisure travel.
• Accessoires Shop (Accessories) Dedicated accessories store selling equipment to enhance comfort, functionality, and autonomy of recreational vehicles, including bike racks, lithium batteries, 4G antennas, GPS, solar panels, and outdoor equipment.
• Financement (Financing Solutions) Financing solutions offered in partnership with credit institutions to fund recreational vehicle purchases, including loan structures up to 156 months and protection products for the co-borrower and capital.
• Services Après-Vente & Entretien (After-Sales & Maintenance) After-sales service and maintenance for recreational vehicles, including repairs, warranty handling, and workshop appointments available across AGEST's dealerships.
• Rachat Cash (Vehicle Buyback) Vehicle buyback service with free estimation for customers looking to sell their existing recreational vehicle, often used as trade-in credit against a new purchase.

Quantifiable outcome

• Serving customers since 1966, demonstrating long-term business stability and customer trust
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• Various Vehicle Manufacturers (25+ brands)coreChannel Partner/ Reseller/ DistributorAGEST serves as a multi-brand dealer/reseller for over 25 recreational vehicle manufacturers including Hymer, Carado, Chausson, Pilote, Rapido, Sunlight, Westfalia, Weinsberg, Laika, Eriba, Knaus, Dethleffs, Dreamer, Giotti Line, Possl, and others. The company stocks and sells new and used vehicles from these manufacturers through its 4 dealership locations.
• Credit/Financing InstitutionsmajorStrategic or Co-development PartnerAGEST partners with credit/financing institutions to provide financing solutions for customers purchasing recreational vehicles. Financing options include loan structures and protection products for co-borrowers and capital. The company offers financing solutions up to 156 months with advisors assisting customers in finding optimal financing for their purchase projects.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pilote SAS: Pilote is a French RV manufacturer whose products (motorhomes, vans, fourgons) AGEST distributes. It is comparable as a French-based OEM with overlapping customer base and product categories.
• Rapido Group: Rapido is a major French RV manufacturer (Rapido, Fleurette, Florium, Itineo, Dreamer, Campster) carried by AGEST. It is comparable as a French OEM whose product portfolio overlaps heavily with AGEST's showroom and whose brand strategy influences French dealer dynamics.
• Knaus Tabbert AG: Knaus Tabbert is a leading German RV manufacturer whose brands (Weinsberg, Knaus, Tabbert, T@b, Morelo) are stocked by AGEST. It is comparable as a major European RV group whose products AGEST distributes and whose strategic direction shapes dealer economics.
• Trigano SA: Trigano is the largest European RV and leisure vehicle manufacturer and also operates distribution networks. As both a supplier to AGEST (through brands like Chausson, Benimar, Challenger, Roller Team) and a broader incumbent in the dealer/manufacturer stack, Trigano is a key comparable for the European leisure vehicle value chain.
• Hymer GmbH: Hymer, part of the Erwin Hymer Group, is a premium German RV manufacturer represented in AGEST's lineup (Hymer, Eriba, Dethleffs, Sunlight, Laika, Carado). It is a comparable because AGEST's brand mix and customer positioning are anchored on Hymer-group products.

Others

• Westfalia Mobil: Westfalia is a German van converter and RV manufacturer (Kepler, Jules Verne, Kelsey) carried by AGEST. It is comparable as a premium supplier brand whose vans aménagés and fourgons overlap directly with AGEST's product mix, even though Westfalia does not itself operate a French dealer network.
• Camping-Car Park: Camping-Car Park operates a network of dedicated stopover areas for motorhomes across France. It is comparable as an adjacent ecosystem player serving the same RV customer base and reinforcing the demand environment for AGEST's vehicle sales.

Emerging players

• Yescapa: Yescapa is a French peer-to-peer RV and van rental marketplace. While it is not a direct dealership competitor, it is comparable because it targets the same French leisure traveler customer with an alternative to vehicle ownership, influencing AGEST's addressable buyer pool.

Direct peers

• Libertium: Libertium is one of the largest multi-brand RV dealer networks in France, carrying motorhomes, vans, fourgons, and caravans from many of the same manufacturers as AGEST. It is the closest direct competitor in terms of business model (multi-brand dealership + after-sales + financing), differing mainly by a larger national footprint.
• Narbonne Loisirs: Narbonne Loisirs is a major multi-brand RV dealer in southern France selling motorhomes, vans, and caravans new and used with financing and after-sales. It overlaps directly with AGEST in product mix, target customer, and southern France geography, making it a strong regional comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2ZBcHrPKjdZuE9ycbRxf7A
• Facebookfacebook.com/agestcampingcars
• LinkedInlinkedin.com/company/agest-camping-cars
• Instagraminstagram.com/agest_campingcars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGEST