Scheerer

What Scheerer does

Scheerer is a German HR communications and personnel marketing agency headquartered in Essen, founded more than five decades ago and operated under family ownership across generational transitions. The company operates with a lean organisational structure of approximately 20 employees and is run today by Managing Directors Ralph Scheerer and Nina Hoffmann.

The core offer spans job advertisements placed across cross-media channels (online, social, print), employer branding, image campaigns, corporate design, HR brochures, employee magazines, career pages, and e-recruiting services. Underlying distribution rests on long-standing cooperation with publishers and job boards rather than proprietary technology: Scheerer places employer advertising on these media properties and receives media commissions from the publishers, which allows the agency to provide its services to employers at no direct cost. The service mix combines strategic brand work (employer image, corporate design) with operational recruitment media placement and increasingly digital recruiting workflows.

The client base spans large publicly listed corporations (including DAX-listed names), government agencies, hospitals, universities, mid-market industrial companies (Mittelstand), and non-profit organisations. Revenue mechanics are commission-driven from media partners rather than fee-based client billing, making the agency's financial trajectory tightly correlated with recruitment advertising demand among German employers. The company self-positions as one of the highest-revenue specialist agencies for job advertisements in Germany, with multi-million-euro revenue in that segment, but discloses no consolidated financial figures.

Name

Scheerer

Legal name

Scheerer Werbung GmbH

Website

https://scheererwerbung.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Scheerer is a German HR communications and personnel marketing agency in Essen offering job advertisements across online, social, and print channels, plus employer branding and e-recruiting. It serves DAX-listed corporates, public sector, hospitals, universities, and mid-market firms via publisher and job-board media commissions.

Ownership category

akta.pro rank

Product category

HR Marketing & Employer Branding Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• HR marketing services
• Employer branding agency
• Job advertisement services
• Personnel marketing
• Recruitment advertising

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Commission / Advertising Placement: The agency earns commissions from media publishers and job boards for placing job advertisements. These commissions cover the full range of agency services (strategy, copywriting, design, programming, media consulting, and ad administration), making services cost-free for clients. The agency also generates revenue through large-volume media purchasing to secure top rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Scheerer Werbung is a full-service German HR communication and personnel marketing agency. It conceives, designs, and places job advertisements across online, social media, and print channels, complemented by employer branding, image campaigns, corporate design, HR brochures, employee magazines, trade show displays, career pages, and e-recruiting services. The agency operates on a commission-funded model, earning revenue from media publishers and job boards for placing client advertisements, which makes its full-service offering cost-free for clients.

Product overview

Scheerer Werbung GmbH operates as a full-service HR communication agency offering a comprehensive portfolio of personnel marketing and employer branding solutions. The agency provides job advertisements (Stellenanzeigen) as its core discipline, supported by complementary services including image campaigns (Imagekampagnen), employer branding, corporate design, HR brochures, employee magazines, trade show displays, training flyers, career pages, and e-recruiting services. Services are delivered through cross-media complete systems spanning online, social media, and print channels. The agency employs approximately 20 permanent staff including conceptual specialists, text writers, graphic designers, programmers, and media experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Advertisement Services (Stellenanzeigen) Conception, design, and placement of job advertisements across online, social media, and print channels. Includes strategy, copywriting, graphic design, programming, media consulting, and ad administration for corporate and public-sector clients.
• Image Campaigns (Imagekampagnen) Employer image campaigns designed to enhance company reputation and attractiveness to potential candidates through targeted communication strategies across media channels.
• Employer Branding Strategic development and positioning of an organization's employer brand identity to attract and retain top talent through coherent messaging and communication.
• Corporate Design for HR Materials Visual identity development for HR communication materials, ensuring consistent brand presentation across all recruitment and employer branding touchpoints.
• HR Brochures (HR-Broschüren) Production of professional HR marketing brochures and printed materials for recruitment and employer branding purposes.
• Employee Magazines (Mitarbeiterzeitschriften) Internal communication publications including employee magazines to support employer branding and internal employee engagement initiatives.
• Trade Show Displays (Messeaufsteller) Design and production of trade show displays and exhibition materials for career fairs and recruitment events.
• Apprenticeship Flyers (Ausbildungsflyer) Promotional materials designed for vocational training and apprenticeship programs to support young talent recruitment efforts.
• Career Page Development (Karriereseiten) Development and optimization of career website pages designed to attract and convert potential candidates through targeted design and content.
• E-Recruiting Services Digital recruitment services including online job posting management, digital candidate engagement, and electronic recruitment process optimization.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Publishers and job boardscoreChannel Partner/ Reseller/ DistributorMedia publishers and online job boards that publish the agency's job advertisements on behalf of clients. The agency earns commissions from these media partners for placing advertisements. This partnership structure allows the agency to offer all services cost-free to clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Personio: A leading German HR tech platform offering ATS, HR management, and increasingly employer brand / talent acquisition software. Not a direct competitor today, but part of the in-housing trend shifting recruitment marketing in-house.

Broad incumbents

• Jung von Matt: Award-winning German creative agency group with employer branding and HR marketing campaigns among their portfolio. Not specialist — competes intermittently on large enterprise employer brand briefs but is primarily a brand/creative agency.
• fischerAppelt: A large German integrated communications agency with a dedicated employer branding and HR marketing practice. Overlaps with Scheerer on employer brand campaign work but serves a wider portfolio across PR, content, and corporate communications.
• Scholz & Friends: One of Germany's leading independent creative agency networks, with a notable employer brand and recruitment marketing practice. Competes for enterprise employer brand briefs but operates across broader categories (consumer, brand, digital).
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with HR marketing and employer branding capabilities through its Haus der Kommunikation model. Larger, broader portfolio competing for enterprise accounts.
• Ströer SE: Major German media and advertising sales company with significant presence in out-of-home and digital advertising including recruitment marketing. Comparable adjacency through ad placement and media commissions, though far broader scope.

Direct peers

• TEMPUS Corporate: A German HR marketing and employer branding consultancy with a similar specialist focus on DAX clients, offering employer brand strategy, employee communications, and recruitment advertising — highly comparable to Scheerer's positioning.
• heyww: A German employer branding and recruitment marketing agency focused on mid-market and enterprise clients. Directly competes with Scheerer in the multi-channel HR advertising space, particularly in cross-media employer brand campaigns.
• mpm (Marketing für Personalmarketing): A specialized German HR marketing and employer branding agency offering job advertising, employer branding, and recruitment campaign services to DAX/Mittelstand clients. The closest head-to-head specialist peer to Scheerer in the German market.

Others

• Indeed Germany: A publisher partner and ecosystem participant — one of the largest job boards whose commissions form part of Scheerer's revenue model. Listed as OTHERS because Indeed is a partner/publisher rather than a competitor; relevant context for understanding the commission-dependency of Scheerer's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scheerer-werbung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheerer