crasco

What crasco does

Crasco (株式会社クラスコ) is a Kanazawa, Ishikawa-headquartered comprehensive real estate consulting company founded in 1963, operating across rental brokerage, property sales, property management, renovation, and design services. It serves three primary customer segments: individual renters and homebuyers in the Hokuriku region, property owners seeking vacancy reduction and asset management, and—through its TATSUJIN platform—over 8,000 real estate companies nationwide via B2B consulting, SaaS-style tools, and franchise programs. The product portfolio is organized under multiple sub-brands: GO for consumer-facing rental and sales services, Renotta and Kaureno for renovation, TATSUJIN for real estate industry technology, Manshitsu for vacancy management, and a GO POINT loyalty program tying rent payments to redeemable points.

The underlying technology stack combines proprietary property management platforms, the TATSUJIN real estate tech platform, digital self-service portals (heyasaga.jp for rentals, baibai.crasco.jp for sales), and AI-driven operational automation deployed across management workflows, reportedly delivering ¥68M in annual cost savings and a 17 percentage-point improvement in contract conversion. Distribution is hybrid: physical GO-brand retail stores across Ishikawa (Kanazawa, Nonoichi, Komatsu, Hakusan) and growing regional offices (Tokyo, Nagoya, Toyama) for B2B, complemented by property search portals, a Renotta franchise network, and a nationwide TATSUJIN member network.

The business model blends transaction-fee revenue (rental and sales brokerage under Japanese legal commission caps), recurring property management fees, B2B subscription and consulting income from TATSUJIN, franchise royalties from Renotta, and professional services in renovation and design. Group-wide revenue reached ¥7.58 billion in FY2025 with 236 employees as of October 2025. Crasco is privately held under the holding company Crasco Holdings, led by Representative Director and President Komura Norihiro, with active expansion underway into Toyama Prefecture, the hotel vertical, and inorganic growth via regional brokerage acquisitions.

Name

crasco

Legal name

株式会社クラスコ

Website

https://crasco.jp

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Crasco (founded 1963) is a Kanazawa-headquartered comprehensive real estate consulting firm offering rental, sales, property management, renovation, and design services. It serves individual consumers and property owners in Ishikawa and 8,000+ real estate companies nationwide through its TATSUJIN B2B platform.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Real estate brokerage
• Property management
• Rental services
• Renovation services
• Real estate technology

Headquarters

HQ city

Kanazawa

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Property Brokerage: Brokerage commissions for rental property placement, including tenant finding, contract negotiation, and move-in services.
2. Property Sales Brokerage: Brokerage commissions for residential and commercial property sales and purchases, including buy-sell advisory and transaction support services.
3. Property Management: Ongoing property management services for rental properties including tenant management, maintenance coordination, rent collection, and accounting.
4. Renovation Services: Room renovation services through Renotta brand and custom renovation offerings including Renovation (リノベーショ), DIY Room (リノ放題), and high-end renovation (極上賃貸).
5. TATSUJIN B2B Services: SaaS and consulting services for real estate companies including business improvement tools, sales training, brand consulting, and operational support across the nationwide TATSUJIN network of 8,000+ stores.
6. Renotta Franchise: Franchise model for renovation business operations, providing system, brand, and support to FC partners nationwide.
7. Design and Branding Services: Store design, branding, and opening support through Crasco Design Studio for real estate businesses and commercial tenants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crasco (クラスコ) is a comprehensive real estate consulting company offering rental brokerage, property sales brokerage, ongoing property management, and renovation services to individual consumers and property owners in Ishikawa Prefecture through its GO brand stores and digital portals. The company also operates the TATSUJIN real estate technology platform and the Renotta renovation franchise to serve over 8,000 real estate companies across Japan.

Product overview

Class Co is a comprehensive real estate consulting company offering rental, sales, management, renovation, and design services. The product portfolio centers on a core property management ecosystem (GO brand) complemented by specialized sub-brands for renovation (Renotta, Kaureno), technology services for real estate companies (TATSUJIN), and customer-facing property search platforms (ヘヤサガ). The company also operates loyalty programs (GO POINT), vacancy reduction services (満室の窓口), and provides business-to-business tools including the TATSUJIN platform serving over 8,000 stores through its network.

Differentiator

Problem solved

Functional benefit

Brands

• GO: Lifestyle brand creating enjoyment and new value for living; includes GO POINT loyalty program for renters and owners
• Renotta (リノッタ)
• TATSUJIN
• Manshitsu no Madoguchi (満室の窓口)

Products and services

• GO Rental Brokerage (GO賃貸) Rental property brokerage service for individual tenants and property owners in Ishikawa Prefecture, covering property search, viewing, contract negotiation, and move-in support through multiple GO-branded retail branches (Kanazawa Keyakidori, Kanazawa Station, Nonoichi, Nanbu, Komatsu).
• GO Sales Brokerage (GO売買) Buy/sell brokerage for residential and commercial properties including condominiums, single-family homes, and land, plus asset/investment property advisory services for buyers, sellers, and investors.
• Property Management (Crasco Property) Recurring property management service for rental property owners covering tenant management, maintenance coordination, rent collection, accounting, and full-occupancy support typically billed as a percentage of monthly rent or a fixed monthly fee.
• TATSUJIN Real Estate Tech Platform B2B real estate technology and consulting platform offering sales improvement, cost reduction, and brand strengthening tools to real estate companies across Japan through a nationwide network of 8,000+ member stores and dedicated consulting services.
• Renotta (リノッタ) Franchise Franchise-licensed renovation brand offering systematic business operations support for entrepreneurs and renovation companies nationwide, providing brand, operational system, and renovation execution infrastructure under standardized concept designs.
• Manshitsu Window (満室の窓口) Vacancy Service Vacancy reduction and full-occupancy management service for rental property owners that connects them with renovation, marketing, and operational professionals to maximize occupancy rates on income-generating properties.
• GO POINT Loyalty Program Loyalty program where tenants and owners accumulate points through monthly rent payments, management interactions, and purchase/sale transactions, redeemable for relocation costs or property purchase funds.
• Owners Club (オーナーズクラブ) Membership program for rental property owners offering point benefits, events, vacancy reduction support, and asset management services to maximize rental income and property value.
• Asset Management Consulting Investment property consultation and revenue property search services for individual investors, covering asset building, real estate investment strategies, and income-generating property acquisition in Ishikawa and Toyama Prefectures.
• Kaureno (カウリノ) Renovation Brand Concept renovation service under the Kaureno brand offering distinctive, design-focused room renovations that bring daily enjoyment through detail-rich spaces for owners and residents.
• Crasco Design Studio Store design, branding, and opening support service for real estate businesses and commercial tenants delivered through Crasco Design Studio Co., Ltd.

Quantifiable outcome

• AI implementation reduces annual costs by 68 million yen
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• LIFULL: Operator of LIFULL HOME'S, one of Japan's largest real estate listing portals, representing the digital distribution channel that competes with Crasco's owned property search portals (Heyasaga, baibai.crasco.jp).
• Mitsubishi Estate: Major Japanese real estate developer and asset manager with a broad portfolio across office, residential, and hotel assets; relevant as a benchmark for institutional real estate services and adjacent hotel development initiatives.
• Haseko Corporation: One of Japan's largest homebuilders and condominium developers with adjacent property management and brokerage operations, providing a scaled benchmark for real estate services execution in Japan.

Direct peers

• Tokyu Livable: Tokyo-based real estate brokerage, property management, and renovation services company with overlapping offerings in brokerage, management, and design similar to Crasco's full-stack model.
• Leopalace21: Major Japanese rental property management and brokerage company, directly comparable to Crasco's recurring property management and rental intermediation business at much larger national scale.
• Apaman Shop: Japan's largest rental brokerage franchise network, operating a multi-store consumer rental/sales model broadly comparable to Crasco's GO brand stores and TATSUJIN network.

Emerging players

• ITANDI: PropTech startup offering rental management SaaS and tenant screening tools to Japanese real estate companies, competing with Crasco's TATSUJIN platform for B2B real estate technology budgets.
• GA Technologies (RENOSY): Tokyo-based PropTech company operating the RENOSY investment property platform, intersecting with Crasco's asset management, investment property brokerage, and TATSUJIN-style B2B services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDVp5r-Uuu2Ou5_ixhqa9EQ
• Facebookfacebook.com/crasco.corp
• Instagraminstagram.com/crasco_corp
• Xx.com/crasco_corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crasco