TNT Custom Marine
TNT Custom Marine is a privately-held South Florida marine dealership, founded in 1984, operating as a Platinum Mercury dealer, MTI/Airship Ribs factory direct retailer, custom rigging shop, brokerage, and the region's largest dry storage facility serving high-performance boat owners.
- Company typePrivate
- Founded1984
- HeadquartersNorth Miami Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TNT Custom Marine does
TNT Custom Marine is a privately-held, integrated marine dealership and service company headquartered in North Miami Beach, Florida, founded in 1984. The company operates five interlocking business lines: Platinum-tier Mercury Marine engine sales and warranty service, new and pre-owned boat brokerage (with a proprietary listing platform shared to a network of over 5,000 customers and industry experts), custom rigging for high-performance vessels, dry storage and fuel at what is described as the largest dry storage facility in South Florida, and a full service/warranty center staffed by factory-trained technicians. It is also a factory direct dealer for Marine Technology Inc. (MTI) catamarans and Airship Ribs custom inflatables, and is anchored by throttleman Johnny Tomlinson, whose 160+ career wins and 60+ World and National titles form the company's principal brand asset. Revenue is generated through hardware resale (engines, boats), professional service work (rigging, warranty, repairs), recurring managed services (dry storage, fuel), and brokerage transaction fees, with sales-led, event-driven go-to-market concentrated in South Florida and the broader Southeast US.
The company's underlying technology footprint is intentionally narrow and physical: Mercury Marine and Mercury Racing engine platforms (including the 400R and 500R V10 product lines), human-driven rigging expertise developed through decades of competitive offshore racing, and a WordPress-based web presence built by partner Cox Group. Pricing is opaque and quote-based across engines, service, and storage, while brokerage operates on a no-fee-for-postings, pay-as-you-go model. Customers are segmented into high-performance boat owners, pre-owned buyers and sellers, and general service/storage customers, all addressed through direct phone-based sales, the TNT Marine Listings platform, and racing event activations across the APBA National Series and Race World Offshore circuits.
TNT Custom Marine firmographics
Firmographics- Name
- TNT Custom Marine
- Legal name
- TNT Custom Marine
- Website
- https://tntcustommarine.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TNT Custom Marine is a privately-held South Florida marine dealership, founded in 1984, operating as a Platinum Mercury dealer, MTI/Airship Ribs factory direct retailer, custom rigging shop, brokerage, and the region's largest dry storage facility serving high-performance boat owners.
- Ownership category
- akta.pro rank
TNT Custom Marine industry classification
Industry- Product category
- High-Performance Marine Dealership Services
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers (42386)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK)
Keywords
Where TNT Custom Marine is headquartered
LocationHeadquarters
- HQ city
- North Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TNT Custom Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Mercury Engine Sales: New Mercury engine sales as a Platinum dealer for sterndrive, outboards and accessories. Includes service warranty work for Mercury products.
- Brokerage Boat Sales: Brokerage and sales of new and pre-owned boats with aggressive marketing strategies, listings shared with network of over 5,000 customers and industry experts.
- Service and Warranty Center: Full-service warranty and repair center for drives, transmissions, and parts. Provides in and out service for dry storage customers.
- Marine Center Operations: Dry storage and fuel services for boat owners, providing recurring storage revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Brokerage services - no posting fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
TNT Custom Marine product offering
Product offeringCore offering
TNT Custom Marine is a full-service marine dealership and high-performance boat specialist operating from North Miami Beach since 1984. The company sells new Mercury outboard, sterndrive, and inboard engines as a Platinum Mercury Dealer; provides new and pre-owned boat brokerage and direct sales (factory direct dealer for MTI and Airship Ribs); and delivers custom rigging, factory-trained warranty and repair service, dry storage, and fuel services from the largest dry storage facility in South Florida.
Product overview
TNT Custom Marine is a full-service marine dealership and high-performance boat specialist established in 1984. The company operates as a platform of integrated marine services centered around five core offerings: Mercury Engine Sales & Service (Platinum Mercury Dealer), Boat Brokerage & Sales, Custom Rigging, Marine Center (dry storage and fuel), and a Service & Warranty Center. The company is also home to the most decorated offshore racing team led by John Tomlinson. TNT serves as both a direct dealer for boat manufacturers (MTI, Airship Ribs) and a brokerage service, marketing listings to over 5,000 customers and industry experts. The company holds multiple racing championships and is recognized as Florida's leading custom marine operation and South Florida's #1 Mercury Outboard Dealer.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercury Engine Sales & Service New Mercury outboard, sterndrive, and inboard engine sales with factory-trained technicians performing service and warranty work. TNT is a Platinum Mercury Dealer for sterndrive, outboards, and accessories serving the United States and Canada, targeting high-performance boat owners and Mercury engine buyers.
- Boat Brokerage & Sales New and pre-owned boat sales with comprehensive listing and brokerage services. Listings are loaded to multiple sites and shared electronically with a network of over 5,000 customers and industry experts, covering brands such as MTI, Nor-Tech, Cigarette, Boston Whaler, and Yellowfin. Targets buyers and sellers of performance and recreational boats.
- Custom Rigging Custom rigging services for high-performance boats, ensuring precise tuning for optimal performance and safety using cutting-edge technology and techniques. Setup expertise developed over decades of offshore racing competition, with rigs achieving speeds over 208 mph. Targets owners of performance boats, catamarans, and racing vessels.
- Marine Center (Storage & Fuel) Dry storage and full service center providing in-and-out service for dry storage customers along with complete warranty and service work. TNT operates the largest dry storage and service center in South Florida. Targets boat owners needing secure vessel storage and fueling.
- Service & Warranty Center Drives, transmissions, and parts service with factory-trained technicians. Recognized as a 10 Year Mercury CSI Award Winner (every year since 2006) for consistently delivering the highest quality service and customer satisfaction. Targets Mercury engine owners requiring warranty and repair work.
- TNT Marine Listings Online boat listing platform featuring new and pre-owned boats for sale, including brands such as MTI, Nor-Tech, Cigarette, Boston Whaler, Yellowfin, and others. Listings are marketed aggressively and shared with a network of over 5,000 customers and industry experts.
Quantifiable outcome
- 10 consecutive years (since 2006) of Mercury CSI Award for highest quality service and customer satisfaction
- +2 more outcomes
Companies that use TNT Custom Marine
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
TNT Custom Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TNT Custom Marine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mercury MarinecorePlatinum Mercury Dealer for Sterndrive, Outboards & Accessories covering the United States and Canada. Provides new engine sales and service warranty location with large inventory of engine parts. TNT has won Mercury CSI Award for 10 consecutive years since 2006.
- Marine Technology Inc. (MTI)coreFactory direct dealer for MTI high-performance catamarans and center consoles. MTI is one of the most recognized performance boat manufacturers, featured prominently in TNT's racing operations.
- Airship RibsminorFactory direct dealer for Airship Ribs custom inflatables, expanding product offerings beyond rigid high-performance boats.
- Mercury RacingcoreStrategic technology partnership providing Mercury Racing engines (400R, 500R V10) and support for racing operations. Powers the boats competing in APBA National Series and offshore racing events.
- Florida Powerboat ClubcorePartnership with Florida Powerboat Club includes special promotional offers such as 5-year Platinum FPC Membership with paid event entries with boat purchases. Promotes events throughout Florida, Alabama, Georgia and Bahamas.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TNT Custom Marine competitors and assessment
Company assessmentEmerging players
- Mystic Powerboats: Specialty performance catamaran and V-bottom manufacturer tied to offshore racing. Operates in the same high-end, race-derived segment where TNT rigs and services boats; their hulls appear in comparable owner/fleet programs serviced by South Florida performance specialists.
Broad incumbents
- Cigarette Racing Team: Iconic American high-performance powerboat manufacturer with deep offshore racing heritage. Operates in the same high-performance boating niche as TNT — its boats are a target for TNT's rigging and service — and its racing pedigree creates overlapping brand authority within the APBA/RWO community that TNT serves.
- Marine Technology Inc. (MTI): Manufacturer of high-performance catamarans and center consoles; TNT is its factory-direct South Florida dealer. Highly comparable as the OEM backend of TNT's high-performance sales line, with products that race in the same APBA/RWO events that anchor TNT's marketing.
- Nor-Tech Hi-Performance Boats: Florida-based high-performance catamaran and center console manufacturer sold through a national dealer network. Direct competitor to TNT's MTI factory-direct franchise in the offshore/center console segment, and its boats frequently appear in TNT's brokerage listings and service workflows.
Direct peers
- Denison Yacht Sales: Large U.S. yacht brokerage with multiple Florida offices and an active pre-owned boat listing platform. Directly comparable to TNT Marine Sales brokerage services for new/pre-owned powerboats targeting Florida-based HNW buyers and a national listing network.
- HMY Yacht Sales: Established Florida-based yacht brokerage and dealer with strong presence in South Florida. Comparable as a multi-brand boat brokerage and new-yacht dealer serving the same buyer profile and competing head-to-head in the pre-owned and new-boat listings market where TNT operates.
- Safe Harbor Marinas: Largest U.S. marina operator with deep Florida presence combining dry storage, wet slips, fuel, and boat service. Directly comparable for TNT's marine center operations (largest dry storage in South Florida, fuel dock, warranty service center), even though Safe Harbor's scale is broader.
- Suntex Marina Investors: Public marina REIT and operator with a sizable Florida footprint emphasizing dry storage, fuel, and boating services. Comparable to TNT's marine center side of the business — recurring storage and fuel revenue from a similar HNW recreational boating base in the same geography.
- OneWater Marine: Public marine dealer consolidating premium boat brands across the U.S. Southeast, including Florida. Operates dealerships, brokerage, and service centers targeting the same recreational buyer with similar OEM relationships and Mercury engine offerings, making it a direct go-to-market competitor to TNT in the Southeast.
- MarineMax: Public, largest U.S. recreational boat and yacht retailer with multiple Florida dealerships, in-house financing, brokerage, and service. Directly comparable as a Florida-based multi-line boat dealer competing for the same high-net-worth buyer TNT targets, with overlapping Mercury engine sales and service center operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TNT Custom Marine social profiles
Digital presenceTNT Custom Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
TNT Custom Marine leadership team
Management profileNumber of profiles
Profiles1 record
TNT Custom Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TNT Custom Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TNT Custom Marine
What does TNT Custom Marine do?
TNT Custom Marine is a full-service marine dealership and high-performance boat specialist operating from North Miami Beach since 1984. The company sells new Mercury outboard, sterndrive, and inboard engines as a Platinum Mercury Dealer; provides new and pre-owned boat brokerage and direct sales (factory direct dealer for MTI and Airship Ribs); and delivers custom rigging, factory-trained warranty and repair service, dry storage, and fuel services from the largest dry storage facility in South Florida.
Is TNT Custom Marine a public or private company?
TNT Custom Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TNT Custom Marine founded?
TNT Custom Marine was founded in 1984. It employs 11 to 50 people.
Where is TNT Custom Marine based?
TNT Custom Marine is headquartered in North Miami Beach, United States, in the North America region.
How does TNT Custom Marine make money?
Four revenue lines are on record. Mercury Engine Sales are the primary driver. The others are brokerage Boat Sales, service and Warranty Center and marine Center Operations.
Who are TNT Custom Marine's main competitors?
Mystic Powerboats is listed as an emerging player. Broad incumbents are Cigarette Racing Team, Marine Technology Inc. (MTI) and Nor-Tech Hi-Performance Boats. Direct peers are Denison Yacht Sales, HMY Yacht Sales, Safe Harbor Marinas, Suntex Marina Investors, OneWater Marine and MarineMax.
Does TNT Custom Marine have an API?
No public API is recorded for TNT Custom Marine.
What industry is TNT Custom Marine in?
TNT Custom Marine's product category is High-Performance Marine Dealership Services. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 5084.