What Matvareexpressen does

Matvareexpressen is a Norwegian B2B online grocery and household goods wholesaler founded in 2007 in Haugesund, serving businesses and public institutions across Norway. The company operates six regional offices (Haugesund, Stavanger, Bergen, Kristiansand, Sandefjord, and Oslo) with dedicated sales representatives, operations managers, and customer service teams who acquire and service accounts through direct outreach and an online ordering platform (nettbutikk.mve.no). Its core customer segments are kindergartens and schools, office and canteen buyers, healthcare and care institutions, and public sector organizations, with over 2,500 active customers and an assortment of more than 4,500 SKUs.

The company's product and technology stack centers on an e-commerce platform supporting shopping lists, automated recurring orders, and the Måltidshjelpen meal-planning assistant, backed by AutoStore robotic warehouse automation for order picking and quality assurance. A proprietary 'Spis Meg' own-brand line (developed with Norwegian producers for bread, eggs, oatmeal, and meat toppings) layers higher-margin items onto the catalog, and exclusive products such as Helt Uten-brødet and Spis Meg Lys Lapskaus extend the private-label footprint. The business is supported by an ecosystem of supplier and service partnerships, including Bama for fruit and vegetables, Dintero for card and Vipps payments, Infinitum for pant return processing, and Trefadder for tree-planted carbon neutrality.

Matvareexpressen generates revenue through transaction-based B2B grocery and household product sales, with minimum order requirements of NOK 1,000 and a NOK 99 delivery fee. Business customers are invoiced every 14 days via EHF or email, while card-paying customers transact through Dintero with amounts reserved at order and captured after delivery. The company holds Miljøfyrtårn certification (December 2021) and is publicly traded on Oslo Børs (ticker: MVE). In June 2026, Coop Norge SA announced a recommended voluntary cash offer to acquire the company at NOK 267.6 per share, implying an equity value of approximately NOK 330 million, subject to 90% shareholder acceptance and Norwegian Competition Authority clearance.

Name

Matvareexpressen

Legal name

Matvareexpressen AS

Website

https://mve.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Matvareexpressen is a Norwegian B2B online grocery and household goods wholesaler, founded in 2007, serving over 2,500 businesses and public institutions across six Norwegian regions via an e-commerce platform and regional sales teams.

Ownership category

akta.pro rank

Product category

B2B Grocery Distribution

NAICS

Local Messengers and Local Delivery (4922)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• B2B grocery delivery
• Wholesale food distribution
• Institutional food supply
• Office canteen supplies
• Online grocery wholesale

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Grocery and Household Product Sales: Matvareexpressen generates revenue through direct sales of groceries and household products to businesses, institutions, and public sector organizations. Customers order through the online store with recurring delivery schedules. Revenue is transaction-based with minimum order requirements and delivery fees.
2. Account/Subscription Services: Business customers are invoiced every 14 days. Card customers pay via Dintero with amount reserved at order and captured after delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Matvareexpressen is a Norwegian B2B online wholesaler and delivery service for groceries and household/cleaning products. It serves businesses and public-sector institutions such as kindergartens, schools, healthcare facilities, offices and canteens through a proprietary e-commerce platform, six regional warehouses with own delivery fleet, and the AutoStore automated order-picking system.

Product overview

Matvareexpressen operates as a business-to-business online grocery delivery service for professional customers including kindergartens, schools, healthcare institutions, offices, and public sector organizations. The core offering is the Nettbutikk (Online Store) platform, supplemented by the Måltidshjelpen meal planning assistant, automated ordering, and shopping list features. The company also offers proprietary product lines including the Spis Meg branded products (barnehagebrød, eggs, oatmeal, meat toppings) and exclusive items like Helt Uten-brødet bread. Customers can choose between invoice payment (every 14 days for business customers) or card payments via Dintero.

Differentiator

Problem solved

Functional benefit

Brands

• Spis Meg: Matvareexpressen's own product series developed in collaboration with Norwegian producers. Includes barnehagebrød (kindergarten bread), egg in 20-pack from Jonas Meling, havregryn (oatmeal) from Stangeland Mølle, and kjøttpålegg (meat spreads) from Sørlandskjøtt. All products are produced in Norway with Norwegian raw materials.

Products and services

• Nettbutikk (Online Store) Matvareexpressen's main e-commerce platform where B2B customers order groceries and household products. Includes product browsing with nutritional information, shopping lists, automated ordering, order management, and checkout with invoice or card payment options.
• Spis Meg Product Series Matvareexpressen's proprietary own-brand product line developed with Norwegian manufacturers. Includes Barnehagebrød (kindergarten bread) with Bakehuset, eggs in 20-pack from Jonas Meling, oatmeal from Stangeland Mølle, and meat toppings from Sørlandskjøtt; produced in Norway from Norwegian raw materials.
• Helt Uten-brødet Proprietary bread product sold exclusively by Matvareexpressen. A nutritious whole-grain pre-sliced bread with no additives.
• Spis Meg Lys Lapskaus Matvareexpressen's own light stew in 1.3 kg packaging, made with pork and fresh Norwegian vegetables (potato, carrot, rutabaga); delivered frozen.

Quantifiable outcome

• Over 2,500 satisfied customers across Norway
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BamacoreStrategic or Co-development PartnerBama is Norway's largest supplier of fruits and vegetables. Matvareexpressen has a close and long-term partnership with Bama for fruit and vegetable supply, resulting in improved product quality and enhanced storage procedures at warehouses.
• BakehusetminorStrategic or Co-development PartnerPartner for production of 'Barnehagebrød' (kindergarten bread) as part of the 'Spis Meg' own brand series.
• Jonas MelingminorStrategic or Co-development PartnerSupplier of eggs in 20-pack for the 'Spis Meg' own brand product series.
• Stangeland MølleminorStrategic or Co-development PartnerSupplier of oat products for the 'Spis Meg' own brand product series.
• SørlandskjøttminorStrategic or Co-development PartnerSupplier of meat products for the 'Spis Meg' own brand product series.
• InfinitumminorOthersProvides pant (deposit return) system for bottles and cans. Customers use Infinitum bags and app to collect and return pant, with payments made directly to customers.
• Trefadder ASminorOthersNorwegian initiative for climate forest creation in cooperation with Norwegian farms. Matvareexpressen plants 5 trees per employee to achieve carbon neutrality, with trees binding over 410 tons of CO2 over time.
• PaperwiseminorOthersSupplier of eco-friendly paper made from agricultural waste, used by Matvareexpressen to replace all printed materials.
• Jesper PedersenminorOthersParalympic alpine skier sponsored by Matvareexpressen. Jesper has won multiple World Cup overall titles, Paralympic gold in super combined and slalom, and multiple World Championship titles. Matvareexpressen supports his continued athletic career.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matvareexpressen
• LinkedInlinkedin.com/company/matvareexpressen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matvareexpressen