Mama Mia Pizzeria

Name

Mama Mia Pizzeria

Legal name

Mama Mia Pizzeria

Website

https://mamamiapizzeriamb.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pizza and Casual Italian Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Pizza restaurant
• Italian cuisine
• Casual dining
• Food delivery
• Carry-out service

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Service: Customers dine in at one of three physical restaurant locations in Myrtle Beach, ordering from the menu of pizzas, subs, pasta, wings, ice cream, and other Italian cuisine items.
2. Carry-out and Delivery: Customers order online or by phone for pickup or home delivery across the Myrtle Beach area. Delivery is available to surrounding neighborhoods.
3. Gift Cards: Prepaid gift cards sold in Silver ($100), Gold ($300), and Platinum ($500) tiers, generating upfront revenue before redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mama Mia Pizzeria is a family-owned Italian-American pizzeria operating three physical locations in the Myrtle Beach, South Carolina area, serving hand-tossed and specialty pizzas, subs, pasta dishes, wings, salads, sandwiches, appetizers, ice cream, and breakfast items. The business operates dine-in, carry-out, and local delivery service, with online ordering fulfilled through the ChowNow platform integrated into its website. It also offers a prepaid gift card program in $100, $300, and $500 tiers.

Product overview

Mama Mia Pizzeria is a traditional Italian-American pizzeria restaurant chain operating in Myrtle Beach and North Myrtle Beach, South Carolina. The business offers a unified casual dining experience centered around pizza, subs, pasta, wings, ice cream, and various Italian dishes. The product portfolio includes core food items (pizzas in multiple varieties including Pepperoni, Vegetarian, and specialty options; pasta dishes like Gluten-Free Pasta and Quattro Formaggi; appetizers such as Calzone and Prosciutto; wings; salads; sandwiches; and breakfast items), complemented by a gift card program. The restaurant provides online ordering services via ChowNow for carry-out, delivery, and dine-in customers across its three locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Hand-tossed and specialty pizzas sold in various sizes and dough styles (American and Italian), with toppings including Pepperoni, Burrata, and Vegetarian options, available for dine-in, carry-out, and delivery.
• Pasta Italian pasta dishes including Vegetarian Pasta, Gluten-Free Pasta, and Quattro Formaggi (four cheese) available in pasta types such as Farfalle, Penne, and Spaghetti, for dine-in, carry-out, and delivery.
• Subs Submarine sandwiches offered as part of the restaurant's casual dining menu, available for dine-in, carry-out, and delivery.
• Salads Fresh salad offerings including Mozzarella salad, available as part of the casual dining menu.
• Appetizers Appetizer selections including Calzone, Prosciutto, and Mozzarella dishes, sold for dine-in, carry-out, and delivery.
• Wings Chicken wings sold as an appetizer or bar menu item across dine-in, carry-out, and delivery channels.
• Ice Cream Ice cream desserts sold for dine-in, carry-out, or delivery as part of the restaurant's dessert menu.
• Breakfasts Breakfast menu items including Vegetarian Pizza and Quattro Formaggi available in morning service.
• Beverages Assorted beverages including soft drinks and other drinks sold with dine-in, carry-out, and delivery orders.
• Gift Cards Prepaid gift cards sold in three tiers — Silver ($100), Gold ($300), and Platinum ($500) — for gifting or promotional use, with no expiration or maintenance fees disclosed.
• Online Ordering Service Online food ordering system delivered through the ChowNow platform integrated into the company website, allowing customers to place carry-out, delivery, and dine-in orders directly.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• MOD Pizza: Fast-casual pizza chain with build-your-own concept and dine-in or carry-out service. Comparable pizza-centric casual dining model targeting families and groups.
• Blaze Pizza: Fast-casual custom pizza chain with dine-in and carry-out. Comparable pizza-focused casual dining experience, though more standardized and tech-forward than Mama Mia's traditional family-style model.

Broad incumbents

• Pizza Hut: Iconic national pizza chain offering dine-in, carry-out, and delivery across a wide menu including pasta and wings. Direct competitor for casual pizza dining occasions in Myrtle Beach and a comparable product mix to Mama Mia.
• Olive Garden: Large casual Italian dining chain owned by Darden. Competes for the same family-style Italian dining occasions (pasta, pizza-adjacent) in tourist markets like Myrtle Beach, but operates at significantly larger scale.
• Papa John's: National pizza delivery and carry-out chain competing directly with Mama Mia's delivery and carry-out service. Similar menu focus on pizza with broader Italian-adjacent items.
• Domino's Pizza: Global pizza delivery and carry-out chain with strong digital ordering infrastructure. Highly comparable as a direct competitor for pizza carry-out and delivery orders in the Myrtle Beach market, though it lacks Mama Mia's dine-in family restaurant experience.

Direct peers

• Papa Murphy's: Take-and-bake pizza chain with strong carry-out model. Comparable as a pizza-focused competitor in the Myrtle Beach market, though operating with a different fulfillment model than Mama Mia's dine-in approach.
• Mellow Mushroom: Casual dine-in pizzeria chain with broader Italian menu including subs, salads, and appetizers. Highly comparable family-style pizza restaurant concept serving similar customer occasions.
• Marco's Pizza: Growing franchise pizza chain focused on fresh, never-frozen dough with dine-in, carry-out, and delivery. Closely comparable in menu philosophy and operational model to Mama Mia.
• California Pizza Kitchen: Full-service casual dining restaurant chain with pizza as a signature item along with pasta, salads, and appetizers. Directly comparable menu and dining experience model to Mama Mia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ThemerexThemes
• Facebookbusiness.facebook.com/ThemeRexStudio
• Instagraminstagram.com/themerex_net
• LinkedInlinkedin.com/company/mammamia-pizzaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mama Mia Pizzeria