Økologisk Landsforening

What Økologisk Landsforening does

Økologisk Landsforening is a Denmark-based membership nonprofit association (forening) headquartered in Aarhus that promotes organic farming, sustainable food systems, biodiversity, and climate-positive agriculture. It serves four primary constituencies: private consumer members, organic farmers, organic businesses, and professional kitchens (hospitals, institutions, canteens, schools, restaurants, cafés). The organization acts as the central industry body for Danish organics, convening stakeholders from "soil to table" and operating the state-controlled Det Økologiske Spisemærke (Organic Eating Label) certification scheme in bronze, silver, and gold tiers, alongside the consumer-facing Det Røde Ø brand.

Its core offerings are non-software services: tiered memberships (Ordinary/Økoven, voting-rights membership, and under-35 youth membership), the Økologisk Indsigt market-intelligence product for professionals, advocacy materials targeting Danish and EU policymakers, community programs (Økologisk Ungdomsbevægelse, Økomaddag, Økologisk Høstmarked), consumer media (I LOVE ØKO and Økologisk Nu), and research outputs such as the multi-stakeholder "Fra foder til føde II" policy report. The technology stack is light: the okologi.dk website, a self-service membersite.dk member portal, and the interactive Det Økologiske Danmarkskort municipal-level data tool. No public APIs, SDKs, or AI/ML components are offered.

The organization generates revenue through three streams: recurring membership fees (individual, farmer, business, and professional-kitchen tiers), fee-based professional services (consulting, market insights, certification support), and project funding from foundations and government programs (e.g., the Villum Fonden-backed "Fra Mark til Menu" initiative). Go-to-market is community-led, combining self-serve online signup with direct engagement at events and field-level consulting. Operations are concentrated domestically, though an international-facing English platform (OrganicDenmark.com) provides outward visibility.

Name

Økologisk Landsforening

Legal name

Økologisk Landsforening

Website

https://okologi.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Økologisk Landsforening is a Danish membership nonprofit that promotes organic farming and sustainable food systems, serving private consumers, organic farmers, organic businesses, and professional kitchens through certifications (Det Økologiske Spisemærke), advocacy, events, and professional services.

Ownership category

akta.pro rank

Product category

Organic Agriculture Advocacy and Certification

NAICS

Support Activities for Agriculture and Forestry (115), Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Sustainable Agriculture, Food Systems & Land Management (BPADALAG)

Keywords

• Organic farming advocacy
• Agricultural certification services
• Organic food labeling
• Sustainable agriculture promotion
• Farmer support services

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual and quarterly membership fees from individual members, farmers, businesses, and professional kitchens. The organization offers tiered memberships with voting rights for some tiers.
2. Professional services: Services provided to farmers, businesses, and professional kitchens including consulting, market insights (Økologisk Indsigt), and professional development.
3. Project funding: The organization conducts numerous professional projects annually funded by various foundations and government programs, such as the Villum Fonden-supported Fra Mark til Menu project.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Økologisk Landsforening is a Danish membership-based nonprofit association that promotes organic agriculture and consumption through political advocacy, professional services, and the Det Økologiske Spisemærke certification system. It serves as the central organization uniting organic farmers, businesses, professional kitchens, and private consumers around organic farming, animal welfare, biodiversity, and clean drinking water. Revenue comes from membership fees, professional consulting, and project funding from foundations and government programs.

Product overview

Økologisk Landsforening is an organic farming advocacy organization, not a technology company. The organization's primary offerings center around membership services and organic certification programs. The main product/service is 'Det Økologiske Spisemærke' (The Organic Food Label) - a free state-controlled certification scheme for institutions, canteens, restaurants and cafés awarded in bronze, silver, and gold tiers. Additional offerings include various membership tiers (ordinary membership, membership with voting rights, and youth membership), community programs such as the Organic Youth Movement (Økologisk ungdomsbevægelse), consumer-facing platforms like I LOVE ØKO and news portal Økologisk Nu, annual events including Økomaddag (community dining events) and Økologisk Høstmarked (national harvest market), policy research publications like Fra foder til føde II, and the interactive Det Økologiske Danmarkskort tool for tracking organic development by municipality. The organization does not offer technology products, APIs, or SaaS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Det Økologiske Spisemærke (The Organic Food Label) Free state-controlled organic certification scheme for institutions, care homes, canteens, schools, restaurants, and cafés that want to certify their organic food offerings. Awarded in bronze, silver, and gold levels.
• Medlemskab (Membership) Subscription-based membership tiers for private consumers, farmers, businesses, and professional kitchens. Provides exclusive events, member discounts (e.g., 20% off Aarstiderne Plus membership), political advocacy updates, and - for certain tiers - voting rights and eligibility for board positions.
• Det Økologiske Danmarkskort (The Organic Denmark Map) Interactive map tool allowing users to track the development of organic farming in their local municipality across Denmark.
• Økologisk Høstmarked (Organic Harvest Market) Annual nationwide event held the first weekend of September where organic farm shops across Denmark open their doors to celebrate the harvest with activities and local organic produce.
• Økomaddag Community dining events celebrating organic food, bringing together families, professionals, and local communities for shared meals featuring organic ingredients. Includes both public events and events tailored for professional kitchens.
• I LOVE ØKO Consumer-facing brand platform promoting organic products and lifestyle, including a website with resources and community engagement around organic food choices.

Quantifiable outcome

• 25% of Denmark's agricultural area should be organic by 2030 (2023: 11.7%)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AarstidernecoreGTM or Marketing PartnerAarstiderne and Økologisk Landsforening have entered a new partnership to strengthen organic farming in Denmark. Members of Økologisk Landsforening receive 20% discount on a one-year Aarstiderne Plus membership (normal price: 749 kr/year).
• Dansk CatercoreStrategic or Co-development PartnerDansk Cater and Økologisk Landsforening co-organize Økomaddag for professional kitchens, featuring workshops, farm visits, and sustainable food experiences.
• Aalborg TechcollegecoreStrategic or Co-development PartnerAalborg Techcollege partners with Økologisk Landsforening for the Økomaddag event, hosting community meals featuring organic food from their regenerative market garden.
• Greve MuseumminorStrategic or Co-development PartnerGreve Museum café (with Organic Eating Label in gold) partners with Økologisk Landsforening for Økomaddag events, serving organic food inspired by historical recipes.
• Danmarks NaturfredningsforeningcoreStrategic or Co-development PartnerCo-publisher of 'Fra foder til føde II' report on sustainable agricultural transformation. Part of nine green organizations advocating for agricultural reform.
• Økologisk Ungdomsbevægelse (Organic Youth Movement)coreStrategic or Co-development PartnerYouth movement united around organic farming and nature-based food systems, operating under the umbrella of Økologisk Landsforening.
• Organic Denmark (OrganicDenmark.com)coreStrategic or Co-development PartnerInternational-facing platform related to Økologisk Landsforening, providing English-language information about Danish organic farming.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Aarstiderne: Denmark's largest organic meal box delivery company and Økologisk Landsforening's commercial partner offering member discounts. Comparable as a Danish organic food business partner that monetizes the consumer demand the advocacy organization cultivates.

Broad incumbents

• IFOAM - Organics International: Global umbrella organization for the organic agriculture movement, coordinating policy, standards, and advocacy across 100+ countries. Comparable as the overarching organic sector association influencing EU and international policy relevant to Økologisk Landsforening's advocacy work.

Direct peers

• KRAV: Swedish organic certification and labeling organization owned by its members, certifying producers, processors, and restaurants. Closely comparable as a Scandinavian peer running a member-driven organic certification scheme with policy advocacy.
• Naturland: German international organic farmers' association certifying organic production globally with strong member services. Comparable as an organic certification body and advocacy organization structured around farmer and processor membership.
• Bionext: Dutch umbrella organization for organic agriculture and food, coordinating the organic sector chain and providing certification and advocacy. Directly comparable as a national-level organic chain organization in a neighboring European market.
• Bioland: Germany's largest organic farming association, providing certification, member services, and advocacy for organic producers. Directly comparable as a national organic membership association combining certification, consulting, and political influence.
• Soil Association: UK-based charity and membership organization that certifies organic food and farming, advocates for sustainable agriculture, and runs consumer campaigns. Directly comparable as a national-level organic advocacy and certification body serving farmers, businesses, and consumers.

Regional players

• Forbrugerrådet Tænk: Danish Consumer Council advocating on food safety, labeling, and sustainability issues including organic certification. Comparable as a Danish consumer advocacy organization addressing overlapping policy territory around food transparency and organic standards.
• Danmarks Naturfredningsforening: Denmark's largest nature conservation and environmental NGO, co-publishing agricultural reports with Økologisk Landsforening and overlapping on sustainability advocacy. Comparable as a Danish environmental nonprofit with overlapping policy agendas but broader environmental scope.

Emerging players

• Regenerativt Jordbrug: Danish association promoting regenerative agriculture practices as an alternative or complement to certified organic farming. Comparable as a Denmark-based sustainable agriculture advocacy group that could compete for the same farmer and policy-maker audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/okologisklandsforening
• Facebookfacebook.com/okologi.dk
• LinkedInlinkedin.com/company/okologisk-landsforening
• Instagraminstagram.com/iloveoko
• Xx.com/okologidk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Økologisk Landsforening