Danmarks Naturfredningsforening
Danmarks Naturfredningsforening, founded in 1911, is Denmark's largest environmental NGO, serving approximately 137,000 members through 95 local departments. It advocates for nature conservation, clean drinking water, climate balance, marine health, and sustainable agriculture via membership subscriptions, donations, and corporate partnerships.
- Company typePrivate
- Founded1911
- HeadquartersKøbenhoved, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Danmarks Naturfredningsforening does
Danmarks Naturfredningsforening (DN), founded in 1911, is Denmark's largest and oldest environmental NGO, operating as an independent, membership-based non-profit (CVR 60804214) headquartered at Masnedøgade 20, Copenhagen. The organization is owned and governed by approximately 137,000 individual members and supports 95 local departments spanning every Danish municipality, with 1,500 active volunteers driving local nature protection, community events, and political advocacy. DN's mission focuses on five core causes: wilder nature, climate balance, clean drinking water, a living sea, and a new sustainable agriculture model.
DN's core products and programs center on a tiered membership offering (50/100/150 kr per month or annual equivalents, plus gift and youth VILD memberships) bundled with the quarterly Natur & Miljø magazine, over 1,000 free nature tours annually, the VILD children's program (reaching 144,000 children per year), and a green member discount network at 15-25% across nature destinations and lifestyle partners. Supplementary products include the DN Shoppen webshop, the Livets kilde podcast series (2025 launch), and recurring campaigns such as Slip Haven Fri (garden naturalization) and the annual Affaldsindsamling waste collection initiative. There is no proprietary technology platform; the organization's digital footprint is a standard website (dn.dk), webshop, petition platform, and social media presence.
DN's revenue model combines recurring membership subscriptions with one-time donations (100/200/500 kr tiers plus testamentary gifts), corporate partnerships (Naturaftale, NaturDonor program with partners including European Energy, Rema1000, Andel Energi, KLS Pureprint, and Nicolinelund), and significant foundation grants (notably a major Novo Nordisk Foundation grant in November 2025). The organization explicitly does not accept public funding, reinforcing its independence. Distribution is multi-channel: self-serve web sign-ups, 95 physical local chapters across Denmark, quarterly magazine, podcast, and email/social engagement.
Danmarks Naturfredningsforening firmographics
Firmographics- Name
- Danmarks Naturfredningsforening
- Legal name
- Danmarks Naturfredningsforening
- Website
- https://dn.dk
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Danmarks Naturfredningsforening, founded in 1911, is Denmark's largest environmental NGO, serving approximately 137,000 members through 95 local departments. It advocates for nature conservation, clean drinking water, climate balance, marine health, and sustainable agriculture via membership subscriptions, donations, and corporate partnerships.
- Ownership category
- akta.pro rank
Danmarks Naturfredningsforening industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Forestry, Land Use & REDD+ Programs (BPADALAF)
Keywords
Where Danmarks Naturfredningsforening is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Danmarks Naturfredningsforening business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: Annual membership fees ranging from 50-150 kr/month. Members receive the Natur & Miljø magazine four times yearly, discounts at partner destinations, and access to over 1,000 free nature tours annually.
- Donations and contributions: One-time donations accepted at various levels (100 kr, 200 kr, 500 kr). The organization also receives contributions through inheritance and testamentary gifts.
- DN Shoppen (Webshop): Online shop offering nature-related products with member discounts. Revenue from merchandise sales.
- Corporate partnerships: Business partnerships including NaturDonor program, project partnerships, and strategic partnerships with companies like KLS Pureprint, Rema1000, Nicolinelund, and Andel Energi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with full benefits including magazine, tours, and partner discounts |
| Other | Pay-as-you-go | One-time donation options |
| Subscription | Annual | Annual membership with one-time yearly payment |
| One time/ perpetual license | Pay-as-you-go | Gift membership for nature enthusiasts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Danmarks Naturfredningsforening product offering
Product offeringCore offering
Danmarks Naturfredningsforening (DN) is a membership-based environmental organization that sells annual and monthly memberships giving individuals access to nature experiences, the quarterly Natur & Miljø magazine, member discounts at partner destinations, and participation in local volunteer activities across 95 Danish municipal departments. The organization supplements membership revenue with donations, an online merchandise webshop (DN Shoppen), corporate partnership programs (e.g., NaturDonor), podcasts, and environmental advocacy campaigns including digital petitions.
Product overview
Danmarks Naturfredningsforening (DN) operates as a membership-based environmental organization rather than a technology product company. The organization offers a unified membership program (with annual and monthly options) that provides access to nature experiences, the quarterly magazine 'Natur & Miljø', and member discounts at green destinations. Supporting products include the DN Shoppen webshop, the 'Livets kilde' podcast series, and campaign programs like 'Slip Haven Fri' (garden naturalization), 'Naturfamilier' (family nature activities), and annual waste collection initiatives. The organization maintains 95 local volunteer chapters across Denmark. DN does not offer a software product, API, or AI-powered technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Medlemskab (Membership) Annual or monthly membership providing individuals access to nature experiences, the quarterly Natur & Miljø magazine, green discounts at partner destinations, and participation in local activities across 95 Danish municipal departments. Monthly tiers priced at 50, 100, and 150 kr, with an annual payment option and gift membership variants.
- DN Shoppen (Webshop) Online merchandise shop offering nature-themed products with member discounts, operated at webshop.dn.dk.
- Affaldsindsamling (Waste Collection Campaign) Annual national waste collection initiative encouraging Danish citizens, families, associations and local communities to clean up nature and public spaces.
- Slip Haven Fri (Wilder Gardens Campaign) Campaign encouraging homeowners to make their gardens wilder and more nature-friendly by providing resources and support for garden naturalization.
- Naturfamilier (Nature Families) Program connecting families with nature activities, providing outdoor experiences and environmental education for children.
- Underskriftsindsamlinger (Petition Campaigns) Digital petition platform enabling citizens to support DN's environmental causes, such as the campaign to protect drinking water from pesticides from pesticide residues.
- Lokalafdelinger (Local Chapters) 95 local volunteer-driven departments across all Danish municipalities, engaging 1,500 volunteers in local nature protection, activities and community events with each department defining its own focus areas from local waste collections to political advocacy.
- VILD Children's Membership Program Children's membership program that includes nature activities and educational materials, engaging 144,000 children in nature exploration activities annually.
Quantifiable outcome
- 144,000 children engaged in nature exploration annually through the VILD program
- +2 more outcomes
Companies that use Danmarks Naturfredningsforening
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Danmarks Naturfredningsforening technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Danmarks Naturfredningsforening partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- European EnergyminorEuropean Energy entered into a Naturaftale (nature agreement) with DN, representing a strategic partnership for environmental initiatives.
- KLS PureprintminorStrategic partner providing printing services as part of DN's sustainability commitment.
- Rema1000minorGrocery retailer in strategic partnership with DN, potentially related to sustainable food and agriculture advocacy.
- Andel EnergiminorEnergy company in strategic partnership with DN, potentially related to renewable energy and climate initiatives.
- NicolinelundminorStrategic partner of DN, nature-related collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Danmarks Naturfredningsforening competitors and assessment
Company assessmentRegional players
- Naturbeskyttelsesselskabet: Older Danish nature conservation association focused on practical land acquisition and protected areas; comparable as a Danish environmental NGO, though operationally narrower than DN's full-spectrum model.
Broad incumbents
- Royal Society for the Protection of Birds (RSPB): UK's largest nature conservation membership charity — a relevant comparable for DN in scale, member-funded model, magazine, local-chapter network, and conservation advocacy business model.
- The Nature Conservancy: One of the world's largest conservation NGOs with a member/donor-funded, science-driven model — comparable as a scaled-up version of DN for benchmark purposes on revenue diversification, content production, and corporate partnerships.
- NABU (Naturschutzbund Deutschland): Germany's largest nature and environmental membership NGO with hundreds of thousands of members and a federal local-association structure — closely mirrors DN's national NGO + 95-department operating model.
- Naturskyddsföreningen (Swedish Society for Nature Conservation): Sweden's oldest and largest environmental membership organization; directly comparable to DN in Nordic national NGO scope, magazine publication, membership pricing tiers, and policy advocacy focus.
Emerging players
- NOAH (Denmark): Danish environmental and animal welfare organization; comparable as a smaller Danish advocacy NGO with membership funding and overlapping political engagement on nature/climate issues.
- Danmarks Jægerforbund: Danish Hunters' Association — a large Danish membership-based nature organization with overlapping interests in wildlife, habitat and rural land use, frequently interacting with DN on policy debates.
Direct peers
- Det Økologiske Råd: Danish Ecological Council — a member-supported environmental NGO focused on climate, biodiversity and sustainable agriculture, comparable in advocacy mission, membership funding model, and Danish policy engagement to DN.
- WWF Denmark (Verdensnaturfonden): Denmark's national WWF chapter; competes directly with DN for individual members, corporate sustainability partnerships, and high-profile conservation campaigns across Danish municipalities.
- Greenpeace Denmark: Denmark arm of Greenpeace with overlapping climate, ocean, and biodiversity advocacy; competes for the same donor pool, media attention, and volunteer base as DN.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Danmarks Naturfredningsforening social profiles
Digital presenceDanmarks Naturfredningsforening financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danmarks Naturfredningsforening leadership team
Management profileNumber of profiles
Profiles11 records
Danmarks Naturfredningsforening funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danmarks Naturfredningsforening M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danmarks Naturfredningsforening
What does Danmarks Naturfredningsforening do?
Danmarks Naturfredningsforening (DN) is a membership-based environmental organization that sells annual and monthly memberships giving individuals access to nature experiences, the quarterly Natur & Miljø magazine, member discounts at partner destinations, and participation in local volunteer activities across 95 Danish municipal departments. The organization supplements membership revenue with donations, an online merchandise webshop (DN Shoppen), corporate partnership programs (e.g., NaturDonor), podcasts, and environmental advocacy campaigns including digital petitions.
Is Danmarks Naturfredningsforening a public or private company?
Danmarks Naturfredningsforening is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Danmarks Naturfredningsforening founded?
Danmarks Naturfredningsforening was founded in 1911. It employs 51 to 100 people.
Where is Danmarks Naturfredningsforening based?
Danmarks Naturfredningsforening is headquartered in Københoved, Denmark, in the Europe region.
How does Danmarks Naturfredningsforening make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations and contributions, DN Shoppen (Webshop) and corporate partnerships.
Who are Danmarks Naturfredningsforening's main competitors?
Naturbeskyttelsesselskabet is listed as a regional player. Broad incumbents are Royal Society for the Protection of Birds (RSPB), The Nature Conservancy, NABU (Naturschutzbund Deutschland) and Naturskyddsföreningen (Swedish Society for Nature Conservation). Emerging players are NOAH (Denmark) and Danmarks Jægerforbund. Direct peers are Det Økologiske Råd, WWF Denmark (Verdensnaturfonden) and Greenpeace Denmark.
Does Danmarks Naturfredningsforening have an API?
No public API is recorded for Danmarks Naturfredningsforening.
What industry is Danmarks Naturfredningsforening in?
Danmarks Naturfredningsforening's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPADALAF, Forestry, Land Use & REDD+ Programs. Its NAICS code is 813 and its SIC code is 8600.