Green Pea Press

Name

Green Pea Press

Legal name

Green Pea Press

Website

https://greenpeapress.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Pea Press is a Huntsville, Alabama community printshop founded in 2011 that offers hand screen printing, DTF, dye sublimation, and letterpress services for local businesses, nonprofits, event organizers, and consumers across apparel, paper goods, and cause-driven merchandise.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing

NAICS

Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industries

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG), Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios) (MPAJANAE)

Keywords

• Custom screen printing
• Apparel printing services
• DTF printing services
• Fundraising merchandise
• Live event printing

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Printing Services: Screen printing, DTF printing, and dye sublimation services for custom orders. They offer custom printing on t-shirts, hoodies, long sleeves, mugs, totes, and other items with a 24 quantity minimum for screen printing during busy seasons.
2. Retail E-commerce: Direct sales of pre-designed merchandise through their online shop, including t-shirts, stickers, posters, prints, greeting cards, journals, calendars, koozies, and other printed goods.
3. Live Event Printing: On-site event printing services where they set up at events. Local events: $100 setup fee plus per-shirt pricing with 50 shirt minimum. Out-of-town events priced based on distance and event length. Clients set their own sale prices and keep 100% of revenue.
4. Online Fundraising Campaigns: Risk-free fundraising campaigns where organizations promote merchandise, Green Pea Press handles printing and fulfillment. Base fee charged for printing and order fulfillment based on shirt styles and design colors. Campaigns must sell at least 24 items to be fulfilled.
5. Educational Workshops and Field Trips: Private workshops and field trips for groups of all ages, providing educational screen printing experiences in a fun environment where participants take home their own printed items.
6. Print Exchange Program: Annual International Print Exchange where artists submit prints and receive curated selections from other global participants, plus commemorative prints. Two prints from each participant are retained by GPP for purchase and exhibition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Green Pea Press is a hand-printed community printshop that produces custom screen printing, DTF (Direct-to-Film) printing, dye sublimation, and letterpress goods on apparel, accessories, and paper. It also runs online fundraising campaigns for organizations, provides live event printing on-site, and hosts educational workshops on printmaking. The shop serves both individual retail customers through an online store and physical storefront, and organizations through custom printing and branded merchandise services.

Product overview

Green Pea Press is Alabama's first community printshop founded in Huntsville in 2011, offering a comprehensive suite of screen printing and retail products. Their core offerings include Custom Screen Printing Services (hand-printed merchandise with up to 6 colors), Online Fundraising Campaigns (risk-free campaign platform for organizations), Live Event Printing (on-site interactive printing for events), and Educational Field Trips/Workshops. The retail product portfolio spans T-Shirts, Hoodies, Long Sleeve Shirts, Onesies/Baby Items, Toddler/Youth Apparel, Stickers, Art Prints, Letterpress Cards, Posters, Letterpress Calendars, Koozies, Flour Sack Towels, and Botanical Journals/Sketchbooks. They also run an International Print Exchange program (2014-2021) connecting global printmakers. Additional services include DTF Printing, Dye Sublimation, and Graphic Design at $75/hour. All products are designed and hand-printed locally in Huntsville, Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printing Hand-printed custom screen printing on apparel, accessories, and paper goods for local businesses, organizations, nonprofits, schools, and individual consumers in and around Huntsville, Alabama.
• DTF (Direct-to-Film) Printing Direct-to-Film (DTF) printing service for producing detailed, full-color designs on apparel and accessories for custom orders.
• Dye Sublimation Printing Dye sublimation printing service for producing full-color, all-over prints on suitable apparel and substrates for custom orders.
• Letterpress Printing Letterpress printing service producing hand-printed paper goods including letterpress cards, posters, calendars, and art prints for individuals and organizations.
• Online Fundraising Campaigns Turnkey online fundraising campaign service for nonprofits, schools, booster clubs, PTAs, and community groups, producing and fulfilling custom hand-printed apparel and merchandise sold to supporters.
• Live Event Printing On-site live printing service for festivals, conferences, weddings, and private events, producing custom apparel or merchandise for attendees in real time as an engagement experience.
• Educational Workshops Educational workshops and classes on printmaking techniques, offered at the printshop for printmakers, artists, students, and community groups interested in learning the craft.
• Hand-Printed Retail Merchandise Retail catalog of hand-printed goods sold directly to individual consumers, including t-shirts, hoodies, long sleeves, onesies, stickers, art prints, letterpress cards, posters, calendars, koozies, towels, and journals, available via the online store and physical retail location.

Quantifiable outcome

• Screen printing capacity up to 6 colors per print location
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Geek Out HuntsvillecoreStrategic or Co-development PartnerLocal Huntsville geek culture organization. Green Pea Press produces merchandise featuring Geek Out designs including Rocket's Red Glare hoodie and Simply Saturn tee. Designs like 'Welcome to Huntsvegas' by Rachel Lackey and the HSV Space Tee feature local pride themes.
• Land Trust of North AlabamacoreGTM or Marketing PartnerNonprofit land conservation organization. Green Pea Press creates merchandise featuring Land Trust themes and Alabama natural areas (Monte Sano, Flint River, Sipsey Wilderness, Little River Canyon, Walls of Jericho, DeSoto Falls).
• WLRHminorGTM or Marketing PartnerLocal public radio station. Featured client for custom printing services.
• GLSEN HuntsvillecoreGTM or Marketing PartnerNonprofit supporting GLBTQ youth. Proceeds from 'Y'all Means All' merchandise sales go to GLSEN Huntsville.
• FREE LGBTQ+ ClosetcoreGTM or Marketing PartnerOutreach project of Shenanigans Comedy Theatre nonprofit. 100% of proceeds from Protect Trans Youth merchandise is donated to support free clothing access for those in need.
• League of Women Voters of the Tennessee ValleycoreGTM or Marketing PartnerNonprofit voter education organization. Pre-order campaign for t-shirts supporting voter registration drives and democracy education in Alabama.
• Sally Centigrade GalleryminorStrategic or Co-development PartnerDenver gallery that organized the 'Travel by Screen' series. Green Pea Press created a collaborative poster representing Alabama's 256 area code, working with artists Rachel Lackey, Martin Blanco, Aoife McDonnell, and Allen Hutchinson.
• International Print Exchange ParticipantscoreStrategic or Co-development PartnerGlobal network of printmakers who participated in annual exchanges from 2014-2021. Artists submitted editions of ten prints and received selections from other participants plus commemorative prints.
• Monte LunaminorChannel Partner/ Reseller/ DistributorNew outdoor brand celebrating Alabama landscapes. Green Pea Press produces merchandise under this brand, featuring designs like Monte Sano Mountain, Alabama waterfalls, and nature themes.
• Various Local ArtistscoreStrategic or Co-development PartnerCollaboration with local artists including Rachel Lackey (Huntsvegas, Sweet Home Alabama), Martin Blanco (Always Calling redesign), Chrisy Meschieri (Eggbeater Baby Yolka), and others for original designs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk is a leading online custom apparel platform serving groups, businesses, and organizations with screen-printed and embroidered merchandise — directly comparable service model, customer base, and product range to GPP.
• RushOrderTees: RushOrderTees offers custom screen-printed and embroidered apparel with similar turnaround options and no-minimum flexibility — a direct head-to-head on small-to-mid custom orders.
• Real Thread: Real Thread is a custom apparel decoration and printing company serving brands and organizations with screen printing, embroidery, and DTF — overlapping service mix and customer profile.
• Underground Printing: Underground Printing produces custom apparel for businesses, Greek life, and organizations with in-house screen printing and decoration — comparable B2B custom-merch model to GPP.
• Broken Arrow Wear: Broken Arrow Wear is a commercial screen printer producing custom apparel, decals, and signage for businesses, schools, and events — directly comparable craft-print model.
• Sticker Mule: Sticker Mule runs an online custom-products platform spanning stickers, labels, apparel, and packaging with a similar online-order/fulfilled-from-printshop model used by small businesses and creatives.

Emerging players

• Printful: Printful is a print-on-demand platform for apparel, accessories, and home goods — overlapping in custom merchandise but operating automated POD fulfillment versus GPP's hand-printed, low-minimum local shop.
• Threadless: Threadless combines artist-designed apparel with custom printing and POD services — comparable in marrying a creative community (akin to GPP's Print Exchange) with screen-printed custom merchandise.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a large, multi-category commercial printing platform under Cimpress offering apparel, signage, and marketing materials — overlapping on custom merchandise but with vastly broader scale and product breadth than GPP.

Regional players

• Minuteman Press: Minuteman Press is a franchise network of local commercial print centers serving small businesses with marketing collateral, apparel, and signage — comparable as a local-franchise print-shop archetype competing in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Pea Press