Beaujolais
Inter Beaujolais is a French interprofessional body representing the Beaujolais wine region's 12 AOC appellations, funded by mandatory member contributions from vignerons and négociants. It delivers collective marketing, terroir research, and wine tourism across the 10 crus plus Beaujolais and Beaujolais Villages designations.
- Company typePrivate
- Founded1959
- HeadquartersVillefranche-sur-saône, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Beaujolais does
Inter Beaujolais is a private interprofessional organization recognized by the French government, founded in 1959 and headquartered in Villefranche-sur-Saône, France. It serves as the collective governance and marketing body for the Beaujolais wine region, bringing together upstream producers (vignerons, wine estates) and downstream distributors (négociants, caves) across 12 AOC appellations — the 10 crus (Brouilly, Chénas, Côte de Brouilly, Chiroubles, Fleurie, Juliénas, Morgon, Moulin-à-Vent, Régnié, Saint-Amour) plus Beaujolais and Beaujolais Villages. Its core mandate is the harmonious development of the regional wine industry through collective promotion, research, economic transparency, and standardization of professional practices.
The organization's technology and product surface centers on a terroir characterization system built from over 15,000 soil surveys, nearly 1,000 soil pits, and 50 field visits conducted by SIGALES between 2009 and 2018, supplemented by the SICAREX Beaujolais research estate (20 hectares) and the Conservatoire National du Gamay (over 1,000 Gamay accessions). Its digital portfolio includes three consumer-facing sub-brands organized as the 'three universes' (Les Beaujolais Nouveaux, La Beaujonomie, Pur Terroir), the Beaujo360 member platform, La Boutique professional e-commerce, and the Rendez-Vous Beaujolais wine tourism booking platform.
Revenue is generated primarily through interprofessional membership contributions from producers and négociants operating within the AOC zone, supplemented by La Boutique merchandise sales and professional service fees. The go-to-market is event-driven and community-led, anchored by the annual Beaujolais Nouveau celebration, the Bienvenue en Beaujonomie gastronomic festival, the UNESCO Global Geopark designation (2018), and partnerships such as the Concours du Meilleur Sommelier du Monde. Customer segments include wine producers and member wineries (primary), wine trade professionals (sommeliers, merchants, restaurants), and wine consumers and tourists engaging through the wine route and Bistrots Beaujolais network.
Beaujolais firmographics
Firmographics- Name
- Beaujolais
- Legal name
- Inter Beaujolais
- Website
- https://beaujolais.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inter Beaujolais is a French interprofessional body representing the Beaujolais wine region's 12 AOC appellations, funded by mandatory member contributions from vignerons and négociants. It delivers collective marketing, terroir research, and wine tourism across the 10 crus plus Beaujolais and Beaujolais Villages designations.
- Ownership category
- akta.pro rank
Beaujolais industry classification
Industry- Product category
- Wine Industry Council and Regional Trade Organization
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Beaujolais is headquartered
LocationHeadquarters
- HQ city
- Villefranche-sur-saône
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Beaujolais business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Interprofessional membership fees: Inter Beaujolais is funded through contributions from industry members across the wine value chain (vignerons, négociants, wineries) in the Beaujolais AOC zone. As a private organization recognized by the French government, it operates through collective industry funding.
- Professional services and merchandise: Revenue generated through La Boutique selling promotional materials and professional equipment for wine and restaurant professionals, and the Beaujo360 platform fees for member wineries and estates.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Beaujolais product offering
Product offeringCore offering
Inter Beaujolais is the interprofessional council that collectively represents, promotes, and develops the Beaujolais wine region on behalf of its member winegrowers, estates, and négociants across the 12 AOC appellations. Its core activity is collective marketing, applied research (including the SIGALES terroir survey and the Conservatoire National du Gamay), economic transparency, and standardization of professional practices — rather than producing or selling wine itself. Direct commercial offerings consist of the Beaujo360 professional platform for member wineries, the La Boutique e-commerce shop for wine-trade equipment, and the Rendez-Vous Beaujolais booking platform supporting wine tourism across the region.
Product overview
Beaujolais is the official website of the Inter Beaujolais organization, representing the Beaujolais wine region in France. The offering consists of multiple platforms and sub-brands organized around three main universes: Les Beaujolais Nouveaux (festive new wines), La Beaujonomie (gastronomic experiences), and Pur terroir (exceptional wines from diverse soils). The portfolio includes 12 AOC appellations featuring two primary grape varieties (Gamay for reds and Chardonnay for whites) available in three colors. Supporting platforms include Beaujo360 (professional member portal), La Boutique (e-commerce for wine professionals), and Rendez-Vous Beaujolais (winery booking). The wines are promoted through collective marketing initiatives, research programs, and economic transparency efforts managed by the Inter Beaujolais interprofessional organization.
Differentiator
Problem solved
Functional benefit
Brands
- Les Beaujolais Nouveaux: Festive Beaujolais - the traditional Beaujolais Nouveau celebration and heritage wines
- La Beaujonomie
- Pur Terroir
Products and services
- Beaujo360
- La Boutique
- Rendez-Vous Beaujolais
Quantifiable outcome
- UNESCO Global Geopark designation achieved in April 2018, making Beaujolais the 7th in France and first wine region
- +2 more outcomes
Companies that use Beaujolais
Customer profileSegments3 records
Ideal customer profiles3 records
Beaujolais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beaujolais partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, major, core and minor.
- Best Sommelier of the World CompetitionflagshipPartnership with the prestigious Sommelier World Championship (Concours du Meilleur Sommelier du Monde) to promote Beaujolais wines among top wine professionals internationally. This positions Beaujolais as a premium wine region in the global wine trade.
- Atout FrancemajorFrance's tourism development agency supporting Beaujolais wine tourism promotion and international visitor attraction.
- SIGALEScoreSoil mapping agency that conducted the comprehensive terroir characterization study from 2009-2018, performing over 15,000 soil surveys and nearly 1,000 soil pits across the Beaujolais vineyard.
- SICAREX BeaujolaiscoreTechnical service organization supporting Beaujolais viticulture, operating the 20-hectare Château de l'Éclair research estate and managing the Conservatoire National du Gamay with over 1,000 accessions.
- IFV (Institut Français de la Vigne et du Vin)majorFrench Institute of Vine and Wine providing research support and viticultural expertise to the Beaujolais wine industry.
- INAOmajorNational Institute of Origin and Quality (Institut National de l'Origine et de la Qualité) overseeing AOC designations and quality standards for Beaujolais wines.
- France AgrimermajorFrench agency supporting agriculture and agrifood sectors, partnering on wine industry development initiatives.
- Atouts BeaujolaismajorRegional development organization for the Beaujolais-Saône area, supporting local wine and tourism initiatives.
- Comité Régional du Tourisme Auvergne-Rhône-AlpesmajorRegional tourism committee promoting wine tourism experiences in Auvergne-Rhône-Alpes including Beaujolais.
- CCI de VillefrancheminorChamber of Commerce and Industry of Villefranche, supporting local business development in the wine sector.
- Destination BeaujolaismajorDestination management organization promoting Beaujolais as a wine tourism destination.
- Syndicat Mixte du BeaujolaismajorMixed union supporting Beaujolais regional development and wine industry interests.
- Only LyonminorLyon tourism promotion initiative, leveraging proximity to the Beaujolais wine region (30 minutes from Lyon).
- Vin et SociétémajorWine industry advocacy organization representing French wine sector interests including regulatory and communications support.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Beaujolais competitors and assessment
Company assessmentEmerging players
- Consejo Regulador DOCa Rioja: Spain's Rioja wine regulatory and promotional body, an internationally recognized interprofessional structure. Comparable in combining appellation management with collective brand marketing for a premium-region rebrand.
- Wines of Germany (Deutsches Weininstitut): Germany's national wine promotional body, comparable in collective international marketing function to Inter Beaujolais but operating at a national rather than regional level. Useful international reference for export-driven GTM.
Direct peers
- Inter Rhône: Interprofessional council for Côtes du Rhône and southern Rhône Valley wines. Runs the same mix of collective marketing, technical research, and international promotion across multiple AOC appellations, making it a near-perfect structural peer.
- InterLoire: Interprofession for Loire Valley wines spanning many appellations across a large geographic area. Comparable mandate: regional promotion, viticultural research, and trade support across a diverse portfolio of appellations.
- BIVB - Bureau Interprofessionnel des Vins de Bourgogne: Burgundy's interprofessional wine council with a comparable mandate across multiple appellations and crus. Both organizations emphasize terroir-led premium positioning, parcel-level differentiation, and international trade engagement.
- CIVB - Conseil Interprofessionnel du Vin de Bordeaux: The French interprofessional wine council for Bordeaux, structurally identical to Inter Beaujolais: industry-wide membership funding, collective marketing, international promotion, research, and AOC oversight. The benchmark interprofession model that Beaujolais is benchmarked against.
- CIVP - Conseil Interprofessionnel des Vins de Provence: Interprofession for Provence wines, primarily rosés. Comparable interprofessional model with strong emphasis on collective international marketing and brand-building — a useful reference for premiumization of a region historically seen as a single-style category.
- CIVA - Conseil Interprofessionnel des Vins d'Alsace: Interprofessional council for Alsace wines. Similar small-team structure focused on collective promotion of a single regional appellation, with comparable emphasis on gastronomy pairings and wine tourism along a defined route.
- Comité Champagne (CIVC): Champagne's interprofessional council is the gold standard for collective wine marketing and appellation protection. Structurally and operationally the most closely analogous organization to Inter Beaujolais, though at much larger scale and prestige.
Others
- Destination Beaujolais: Regional destination management organization for the Beaujolais-Saône area, formally partnered with Inter Beaujolais on wine tourism. Not a wine council, but a closely coupled GTM partner whose scope overlaps the consumer-facing tourism activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Beaujolais social profiles
Digital presenceBeaujolais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beaujolais leadership team
Management profileNumber of profiles
Beaujolais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beaujolais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beaujolais
What does Beaujolais do?
Inter Beaujolais is the interprofessional council that collectively represents, promotes, and develops the Beaujolais wine region on behalf of its member winegrowers, estates, and négociants across the 12 AOC appellations. Its core activity is collective marketing, applied research (including the SIGALES terroir survey and the Conservatoire National du Gamay), economic transparency, and standardization of professional practices — rather than producing or selling wine itself. Direct commercial offerings consist of the Beaujo360 professional platform for member wineries, the La Boutique e-commerce shop for wine-trade equipment, and the Rendez-Vous Beaujolais booking platform supporting wine tourism across the region.
Is Beaujolais a public or private company?
Beaujolais is a private company. It is classified as unknown and is currently operating.
When was Beaujolais founded?
Beaujolais was founded in 1959. It employs 11 to 50 people.
Where is Beaujolais based?
Beaujolais is headquartered in Villefranche-sur-saône, France, in the Europe region.
How does Beaujolais make money?
Two revenue lines are on record. Interprofessional membership fees are the primary driver. The others are professional services and merchandise.
Who are Beaujolais's main competitors?
Emerging players on record are Consejo Regulador DOCa Rioja and Wines of Germany (Deutsches Weininstitut). Direct peers are Inter Rhône, InterLoire, BIVB - Bureau Interprofessionnel des Vins de Bourgogne, CIVB - Conseil Interprofessionnel du Vin de Bordeaux, CIVP - Conseil Interprofessionnel des Vins de Provence, CIVA - Conseil Interprofessionnel des Vins d'Alsace and Comité Champagne (CIVC). Destination Beaujolais is listed as an others.
Does Beaujolais have an API?
No public API is recorded for Beaujolais.
What industry is Beaujolais in?
Beaujolais's product category is Wine Industry Council and Regional Trade Organization. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its SIC code is 8600.