Vin & société

What Vin & société does

Vin & Société is a French non-profit association (association loi 1901) founded in 1995 and headquartered at 12 Rue Sainte Anne, Paris 75001, that uniquely represents the entirety of the French vine and wine sector — covering both production (vignerons) and trade (négociants) across an estimated 440,000 industry actors. Its mandate is bipartite: representing sector interests to French policymakers and the public, and running prevention campaigns against risky alcohol consumption (driving, pregnancy, youth, workplace). The organization operates with 1–10 employees and is led by President Joël Forgeau and Déléguée générale Krystel Lepresle.

Its offering is organized around four workstreams: (1) industry representation and policy advocacy, including contributions to the 2018 National Public Health Plan "Priorité Prévention" and stewardship of the Evin Law interface; (2) prevention and education campaigns such as "Food & Vin" (2021, with chefs Yannick Alléno, Nina Métayer, Gilles Goujon), the "Zéro alcool grossesse" campaign (2019), and the 2023 responsible-tasting campaign, supported by 438,713 responsible-consumption guides distributed at festivals; (3) digital media and youth engagement through the Vinsta sub-brand (Instagram, Facebook, TikTok, 70% under-30 audience) and a Hachette-published book "Le Guide Vinsta" (6,000 copies via Cultura, Fnac, Leclerc); and (4) education and wine tourism, including the Club Œnologique program at AgroParisTech, ENSTA, and Polytechnique (590 students trained), video series "Les Passeurs de Goût" and "1 Minute 1 Vignoble" (broadcast on France 2 and France 5), and a strategic partnership with Atout France integrating "Responsible Wine Festivals" criteria into the Vignobles & Découvertes label.

The association is funded via membership dues from the industry it represents; no product pricing, no investor capital, and no acquisition history are disclosed. Its economic significance is anchored in the sector scale it represents — 12 million oenotourists in 2023 generating €5.4B in spending and a €7B French wine sector — rather than in its own operating budget.

Name

Vin & société

Legal name

Vin & Société

Website

https://www.vinetsociete.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Vin & Société is a French non-profit association founded in 1995 that represents the country's 440,000 wine sector professionals (production and trade), combining industry advocacy with responsible-consumption prevention campaigns and youth-targeted digital media via its Vinsta sub-brand.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine industry advocacy
• Responsible consumption
• Industry representation
• Prevention campaigns
• Wine tourism

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Distribution channels4 records

Marketing channels9 records

Core offering

Vin & Société is a non-profit industry association that represents 440,000 actors of the French vine and wine sector (production and négoce). It advocates for the industry with policymakers and the public, runs prevention campaigns on responsible consumption (drunk driving, pregnancy, workplace, youth), publishes studies on wine consumption and the wine sector's economic impact, and produces digital media (Vinsta) and educational programs (responsible consumption guides, professional training, university wine clubs) to promote French wine culture.

Product overview

Vin & Société is a French association representing the 440,000 actors of the vineyard and wine industry (production and trade). The organization operates as an advocacy and communication platform rather than a traditional product company. Its offerings include awareness and prevention campaigns (Food & Vin campaign, Zéro alcool grossesse, responsible spitting campaign), digital media (Vinsta), educational programs (responsible consumption guide, professional training, university wine clubs), video content series (Les Passeurs de Goût, 1 Minute 1 Vignoble, La Minute Vin), and live streaming events (#DégustezConfinés, #1verre1assiette). The organization also publishes research studies and provides resources for wine tourism and responsible festival management.

Differentiator

Problem solved

Functional benefit

Brands

• Vinsta: Digital media created by Vin & Société in 2020 to democratize access to wine culture and engage young audiences through pop, colorful, and original content on social media platforms.

Products and services

• Vinsta Digital Media Digital media brand targeting young audiences with wine culture and education content on social platforms; includes the published book 'Le Guide Vinsta' sold in bookstores.
• Studies & Research Publications Research studies and barometers on French wine consumption, the wine sector's economic impact, and digital usage in the industry, distributed to wine professionals, policymakers, and media.
• Professional Training Program Training program for future wine professionals on responsible consumption and protecting vulnerable populations such as minors and pregnant women.
• Food & Vin Events (Déjeuners Food & Vin) Gourmet lunch events pairing regional wines with food prepared by renowned French chefs and sommeliers, promoting responsible consumption and French wine culture.
• Guide de la Consommation Responsable Educational responsible consumption guide distributed at wine festivals and tasting venues to promote moderate wine consumption practices.
• Club Œnologique Program Program organizing wine conferences and tastings at higher education institutions for future wine professionals, with a charter for responsible wine appreciation.
• Fêtes Viticoles Responsables Program Program providing festival organizers with tools and criteria to host responsible wine festivals, including breathalyzer distribution, designated-driver initiatives, and alternative transport solutions.

Quantifiable outcome

• 438,713 responsible consumption guides distributed at wine festivals and tasting cellars
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AgroParisTech and Paris-Saclay UniversityminorStrategic or Co-development Partner · 1 April 2023Educational partnership with prestigious French engineering schools including AgroParisTech, ENSTA, and Polytechnique for wine culture conferences reaching 300+ students on the Paris-Saclay plateau.
• Hachette (Publisher)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Publishing partnership with Hachette to create and distribute 'Le Guide Vinsta' book, sold in major French retail chains (Cultura, Fnac, Leclerc) and independent bookstores, with 6,000 copies sold.
• Celebrity Chefs (Yannick Alléno, Nina Métayer, Gilles Goujon)coreGTM or Marketing Partner · 1 January 2021Partnership with renowned French chefs as 'Foodistars' ambassadors for the 'Food & Vin' campaign promoting responsible consumption. Includes cooking demonstrations, wine pairings, and digital content creation across 7 food profiles.
• Dominique Laporte (Best Sommelier of France 2004)coreGTM or Marketing Partner · 1 January 2021Partnership with Master Sommelier Dominique Laporte as orchestrator of Food & Vin tasting events, creating wine-food pairings with celebrity chefs across France.
• Union de la Sommellerie Française (UDSF)coreStrategic or Co-development Partner · 1 April 2020Partnership with France's sommelier union for the #DégustezConfinés Instagram live series during COVID-19 lockdown, featuring 15 wine and food professionals including Philippe Faure-Brac (Best Sommelier of the World 1992) and Pascaline Lepeltier (Best Sommelier of France 2018). Also collaborated on #1verre1assiette weekly Instagram series pairing regional wines with gastronomy.
• April PleaseminorGTM or Marketing Partner · 1 October 2019Partnership with jewelry creators April Please (Julia and Emilie) to create a limited edition bracelet symbolizing mother-child connection during the 'Zero Alcohol During Pregnancy' campaign. Bracelet sold at €35 to raise awareness.
• Poussine (Influencer)minorGTM or Marketing Partner · 1 October 2019Collaboration with lifestyle influencer Poussine for the 'Zero Alcohol During Pregnancy' campaign, hosting a prevention-themed tea party with pregnant mothers and sharing campaign messages via Instagram.
• Atout FrancecoreStrategic or Co-development Partner · 1 January 2018Collaboration with France's tourism development agency on wine tourism development, including integration of 'Responsible Wine Festivals' criteria into the Vignobles & Découvertes label. Atout France created a dedicated wine tourism division in 2020 to support the sector.
• Brassicole and Spirits IndustriesminorStrategic or Co-development Partner · 1 January 2018Collaborated with French beer and spirits industries to contribute 30 proposals to the National Public Health Plan 'Priorité Prévention' aimed at protecting at-risk populations and promoting responsible consumption.
• Fédération Vignobles & DécouvertescoreStrategic or Co-development Partner · 1 January 2018Collaboration with the federation representing 74 labeled wine tourism territories and 8,400+ professionals to develop and promote responsible wine tourism practices and the Vignobles & Découvertes quality label.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brewers Association: US trade association representing small and independent brewers, combining industry advocacy with consumer education and responsibility programs. Mirrors Vin & Société's combined advocacy-and-prevention model for an adjacent beverage category.
• Distilled Spirits Council of the United States (DISCUS): National trade association for distilled spirits producers in the US, focusing on policy advocacy, responsible consumption, and industry statistics. Comparable in operating model to Vin & Société but in a different alcohol category.
• Wine Institute (California): Public policy association representing California wineries, focused on advocacy, education, and responsible consumption messaging. Closest international analog in structure and remit to Vin & Société.
• Fédération Vignobles & Découvertes: Federation representing 74 labeled wine tourism territories and 8,400+ French wine tourism professionals. Direct operational partner of Vin & Société on responsible wine tourism, with overlapping membership and agenda.
• Comité National des Interprofessions des Vins (CNIV): French national interprofessional body for the wine sector. Directly comparable as a sector-wide trade and policy organization representing French wine producers, mirroring Vin & Société's mandate at the interprofessional level.
• CIVB - Conseil Interprofessionnel du Vin de Bordeaux: Bordeaux wine trade council combining producer representation, promotion, and prevention messaging. Comparable as a French wine industry body that runs education, communication, and responsible consumption programs.
• Fédération Française des Spiritueux: French trade body for spirits producers, combining industry representation with prevention campaigns on responsible consumption. Direct structural analog operating in the French alcoholic beverage space alongside Vin & Société.
• Comité Champagne: Champagne AOC trade council handling sector-wide representation, communication, and economic data for Champagne producers. Operates the same advocacy-plus-promotion model for a French wine appellation.

Regional players

• Wine Australia: Australian government body responsible for promoting and regulating Australian wine internationally, including research and education functions. Functionally analogous as a national wine sector authority but operating in a different geography.

Broad incumbents

• Atout France: France's national tourism development agency, which partnered with Vin & Société in 2018 on responsible wine tourism and launched a wine tourism division in 2020. Comparable as a larger French public body with overlapping remit on wine tourism development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vinetsociete
• Facebookfacebook.com/vinetsociete.fr
• LinkedInlinkedin.com/company/vin-societe
• Instagraminstagram.com/vinetsociete.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vin & société