Beaujolais

What Beaujolais does

Inter Beaujolais is a private interprofessional organization recognized by the French government, founded in 1959 and headquartered in Villefranche-sur-Saône, France. It serves as the collective governance and marketing body for the Beaujolais wine region, bringing together upstream producers (vignerons, wine estates) and downstream distributors (négociants, caves) across 12 AOC appellations — the 10 crus (Brouilly, Chénas, Côte de Brouilly, Chiroubles, Fleurie, Juliénas, Morgon, Moulin-à-Vent, Régnié, Saint-Amour) plus Beaujolais and Beaujolais Villages. Its core mandate is the harmonious development of the regional wine industry through collective promotion, research, economic transparency, and standardization of professional practices.

The organization's technology and product surface centers on a terroir characterization system built from over 15,000 soil surveys, nearly 1,000 soil pits, and 50 field visits conducted by SIGALES between 2009 and 2018, supplemented by the SICAREX Beaujolais research estate (20 hectares) and the Conservatoire National du Gamay (over 1,000 Gamay accessions). Its digital portfolio includes three consumer-facing sub-brands organized as the 'three universes' (Les Beaujolais Nouveaux, La Beaujonomie, Pur Terroir), the Beaujo360 member platform, La Boutique professional e-commerce, and the Rendez-Vous Beaujolais wine tourism booking platform.

Revenue is generated primarily through interprofessional membership contributions from producers and négociants operating within the AOC zone, supplemented by La Boutique merchandise sales and professional service fees. The go-to-market is event-driven and community-led, anchored by the annual Beaujolais Nouveau celebration, the Bienvenue en Beaujonomie gastronomic festival, the UNESCO Global Geopark designation (2018), and partnerships such as the Concours du Meilleur Sommelier du Monde. Customer segments include wine producers and member wineries (primary), wine trade professionals (sommeliers, merchants, restaurants), and wine consumers and tourists engaging through the wine route and Bistrots Beaujolais network.

Name

Beaujolais

Legal name

Inter Beaujolais

Website

https://beaujolais.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Inter Beaujolais is a French interprofessional body representing the Beaujolais wine region's 12 AOC appellations, funded by mandatory member contributions from vignerons and négociants. It delivers collective marketing, terroir research, and wine tourism across the 10 crus plus Beaujolais and Beaujolais Villages designations.

Ownership category

akta.pro rank

Product category

Wine Industry Council and Regional Trade Organization

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine industry council
• Wine region promotion
• Collective wine marketing
• Appellation organization
• Wine tourism services

Headquarters

HQ city

Villefranche-sur-saône

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Interprofessional membership fees: Inter Beaujolais is funded through contributions from industry members across the wine value chain (vignerons, négociants, wineries) in the Beaujolais AOC zone. As a private organization recognized by the French government, it operates through collective industry funding.
2. Professional services and merchandise: Revenue generated through La Boutique selling promotional materials and professional equipment for wine and restaurant professionals, and the Beaujo360 platform fees for member wineries and estates.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Inter Beaujolais is the interprofessional council that collectively represents, promotes, and develops the Beaujolais wine region on behalf of its member winegrowers, estates, and négociants across the 12 AOC appellations. Its core activity is collective marketing, applied research (including the SIGALES terroir survey and the Conservatoire National du Gamay), economic transparency, and standardization of professional practices — rather than producing or selling wine itself. Direct commercial offerings consist of the Beaujo360 professional platform for member wineries, the La Boutique e-commerce shop for wine-trade equipment, and the Rendez-Vous Beaujolais booking platform supporting wine tourism across the region.

Product overview

Beaujolais is the official website of the Inter Beaujolais organization, representing the Beaujolais wine region in France. The offering consists of multiple platforms and sub-brands organized around three main universes: Les Beaujolais Nouveaux (festive new wines), La Beaujonomie (gastronomic experiences), and Pur terroir (exceptional wines from diverse soils). The portfolio includes 12 AOC appellations featuring two primary grape varieties (Gamay for reds and Chardonnay for whites) available in three colors. Supporting platforms include Beaujo360 (professional member portal), La Boutique (e-commerce for wine professionals), and Rendez-Vous Beaujolais (winery booking). The wines are promoted through collective marketing initiatives, research programs, and economic transparency efforts managed by the Inter Beaujolais interprofessional organization.

Differentiator

Problem solved

Functional benefit

Brands

• Les Beaujolais Nouveaux: Festive Beaujolais - the traditional Beaujolais Nouveau celebration and heritage wines
• La Beaujonomie
• Pur Terroir

Products and services

• Beaujo360
• La Boutique
• Rendez-Vous Beaujolais

Quantifiable outcome

• UNESCO Global Geopark designation achieved in April 2018, making Beaujolais the 7th in France and first wine region
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, major, core and minor.

• Best Sommelier of the World CompetitionflagshipGTM or Marketing Partner · 1 January 2023Partnership with the prestigious Sommelier World Championship (Concours du Meilleur Sommelier du Monde) to promote Beaujolais wines among top wine professionals internationally. This positions Beaujolais as a premium wine region in the global wine trade.
• Atout FrancemajorStrategic or Co-development PartnerFrance's tourism development agency supporting Beaujolais wine tourism promotion and international visitor attraction.
• SIGALEScoreTechnology or IntegrationSoil mapping agency that conducted the comprehensive terroir characterization study from 2009-2018, performing over 15,000 soil surveys and nearly 1,000 soil pits across the Beaujolais vineyard.
• SICAREX BeaujolaiscoreStrategic or Co-development PartnerTechnical service organization supporting Beaujolais viticulture, operating the 20-hectare Château de l'Éclair research estate and managing the Conservatoire National du Gamay with over 1,000 accessions.
• IFV (Institut Français de la Vigne et du Vin)majorStrategic or Co-development PartnerFrench Institute of Vine and Wine providing research support and viticultural expertise to the Beaujolais wine industry.
• INAOmajorStrategic or Co-development PartnerNational Institute of Origin and Quality (Institut National de l'Origine et de la Qualité) overseeing AOC designations and quality standards for Beaujolais wines.
• France AgrimermajorStrategic or Co-development PartnerFrench agency supporting agriculture and agrifood sectors, partnering on wine industry development initiatives.
• Atouts BeaujolaismajorStrategic or Co-development PartnerRegional development organization for the Beaujolais-Saône area, supporting local wine and tourism initiatives.
• Comité Régional du Tourisme Auvergne-Rhône-AlpesmajorGTM or Marketing PartnerRegional tourism committee promoting wine tourism experiences in Auvergne-Rhône-Alpes including Beaujolais.
• CCI de VillefrancheminorStrategic or Co-development PartnerChamber of Commerce and Industry of Villefranche, supporting local business development in the wine sector.
• Destination BeaujolaismajorGTM or Marketing PartnerDestination management organization promoting Beaujolais as a wine tourism destination.
• Syndicat Mixte du BeaujolaismajorStrategic or Co-development PartnerMixed union supporting Beaujolais regional development and wine industry interests.
• Only LyonminorGTM or Marketing PartnerLyon tourism promotion initiative, leveraging proximity to the Beaujolais wine region (30 minutes from Lyon).
• Vin et SociétémajorStrategic or Co-development PartnerWine industry advocacy organization representing French wine sector interests including regulatory and communications support.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Consejo Regulador DOCa Rioja: Spain's Rioja wine regulatory and promotional body, an internationally recognized interprofessional structure. Comparable in combining appellation management with collective brand marketing for a premium-region rebrand.
• Wines of Germany (Deutsches Weininstitut): Germany's national wine promotional body, comparable in collective international marketing function to Inter Beaujolais but operating at a national rather than regional level. Useful international reference for export-driven GTM.

Direct peers

• Inter Rhône: Interprofessional council for Côtes du Rhône and southern Rhône Valley wines. Runs the same mix of collective marketing, technical research, and international promotion across multiple AOC appellations, making it a near-perfect structural peer.
• InterLoire: Interprofession for Loire Valley wines spanning many appellations across a large geographic area. Comparable mandate: regional promotion, viticultural research, and trade support across a diverse portfolio of appellations.
• BIVB - Bureau Interprofessionnel des Vins de Bourgogne: Burgundy's interprofessional wine council with a comparable mandate across multiple appellations and crus. Both organizations emphasize terroir-led premium positioning, parcel-level differentiation, and international trade engagement.
• CIVB - Conseil Interprofessionnel du Vin de Bordeaux: The French interprofessional wine council for Bordeaux, structurally identical to Inter Beaujolais: industry-wide membership funding, collective marketing, international promotion, research, and AOC oversight. The benchmark interprofession model that Beaujolais is benchmarked against.
• CIVP - Conseil Interprofessionnel des Vins de Provence: Interprofession for Provence wines, primarily rosés. Comparable interprofessional model with strong emphasis on collective international marketing and brand-building — a useful reference for premiumization of a region historically seen as a single-style category.
• CIVA - Conseil Interprofessionnel des Vins d'Alsace: Interprofessional council for Alsace wines. Similar small-team structure focused on collective promotion of a single regional appellation, with comparable emphasis on gastronomy pairings and wine tourism along a defined route.
• Comité Champagne (CIVC): Champagne's interprofessional council is the gold standard for collective wine marketing and appellation protection. Structurally and operationally the most closely analogous organization to Inter Beaujolais, though at much larger scale and prestige.

Others

• Destination Beaujolais: Regional destination management organization for the Beaujolais-Saône area, formally partnered with Inter Beaujolais on wine tourism. Not a wine council, but a closely coupled GTM partner whose scope overlaps the consumer-facing tourism activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinsbeaujolais
• YouTubeyoutube.com/user/VinsduBeaujolais
• Facebookfacebook.com/vinsdubeaujolais
• LinkedInlinkedin.com/company/inter-beaujolais
• Instagraminstagram.com/vins_beaujolais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaujolais