Valspar Championship

What Valspar Championship does

The Valspar Championship is an annual PGA Tour golf tournament held at Innisbrook Resort's Copperhead Course in Palm Harbor, Florida, founded in 2000 and organized by the nonprofit Copperhead Charities, Inc. The event generates revenue through four primary streams: spectator ticket sales (general admission and premium hospitality, with military and first-responder discount tiers), corporate sponsorships (anchored by title sponsor Valspar and a roster of partners including Lexus, Michelob Ultra, First Horizon, Chick-fil-A, Tampa General Hospital, and Visit St. Pete Clearwater), television broadcast rights distributed via PGA Tour media agreements, and ancillary on-site revenue such as the 50/50 raffle and the Valspar LIVE Concert series. The 2026 edition carried a $9.1 million purse and delivered $1.64 million to Tampa Bay area charities through Birdies for Tampa Bay Charities and The Copperheads volunteer program, with the 2027 event scheduled to move from its traditional March slot to May.

The competitive offering is a single annual four-round professional golf competition plus surrounding spectator and entertainment programming — there is no platform-plus-modules product architecture. Distribution is direct-to-consumer through the official website for tickets and a B2B channel for sponsor hospitality allocations, with national and international reach provided by PGA Tour broadcast partners and pgatour.com coverage. The tournament was cancelled in 2001 (post-9/11) and 2020 (COVID-19), indicating the operational model is a fixed annual event with limited ability to shift to alternative formats under disruption. Headcount of 11-50 employees is consistent with a lean host organization executing one event per year, supplemented by The Copperheads volunteer base.

Name

Valspar Championship

Legal name

Copperhead Charities, Inc.

Website

https://valsparchampionship.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Valspar Championship is an annual PGA Tour golf tournament held at Innisbrook Resort's Copperhead Course in Palm Harbor, Florida, organized by nonprofit Copperhead Charities, Inc. It serves spectators, corporate sponsors, and the Tampa Bay community through ticketing, sponsorships, broadcast rights, and charitable giving.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional golf tournament
• PGA Tour event
• Sports event management
• Corporate golf sponsorship
• Charity golf event

Headquarters

HQ city

Palm Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Spectator Tickets and Admissions: Revenue generated from ticket sales to spectators attending the tournament across multiple days. The event offers various ticket categories including general admission and premium hospitality experiences.
2. Corporate Sponsorships: Corporate partners pay for brand visibility, logo placement, hospitality suites, and marketing integration with the tournament. Partners include Valspar (title sponsor), Lexus, Michelob Ultra, First Horizon, and others.
3. Television Broadcast Rights: PGA Tour events generate revenue through television broadcast agreements, though specific details are not disclosed in the source material.
4. PGA Tour Purse Distribution: The tournament distributes a prize purse to participating professional golfers. The 2026 purse is $9.1 million with $1.638 million going to the winner.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Valspar Championship is an annual PGA Tour professional golf tournament held at Innisbrook Resort's Copperhead Course in Palm Harbor, Florida, with a 2026 purse of $9.1 million. The event generates revenue through spectator ticket sales, corporate sponsorships (title sponsor Valspar plus partners such as Lexus, Michelob Ultra, First Horizon, and Chick-fil-A), television broadcast rights, and on-site hospitality. The tournament is hosted by the nonprofit Copperhead Charities, Inc. and operates charitable programs including Birdies for Tampa Bay Charities and The Copperheads, delivering $1.64 million for charity in 2025.

Product overview

The Valspar Championship is a single, standalone PGA Tour golf tournament event. The offering consists of the annual professional golf competition itself, supported by spectator services (tickets, parking, hospitality), volunteer programs, charitable initiatives (Birdies for Tampa Bay Charities, The Copperheads, 50/50 Raffle), and media/press coverage. There is no platform-plus-modules architecture or distinct product portfolio — it is one annual sporting event.

Differentiator

Problem solved

Functional benefit

Products and services

• Valspar Championship Tournament An annual PGA Tour professional golf tournament held at Innisbrook Resort's Copperhead Course in Palm Harbor, Florida, featuring a multi-round professional competition with a multi-million-dollar prize purse, spectator viewing, and associated charitable fundraising. Targeted at professional golfers competing for FedExCup points, spectators purchasing tickets, and corporate partners purchasing sponsorship packages.
• Valspar LIVE Concert presented by Chick-fil-A A separately branded concert entertainment offering included as part of the tournament's spectator experience and sponsored by Chick-fil-A. Designed to add entertainment value beyond the golf competition and broaden audience appeal to non-golf spectators.

Quantifiable outcome

• $1.64 million raised for Tampa Bay area charities in 2025
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Valspar (Title Sponsor)coreGTM or Marketing PartnerValspar is the title sponsor of the championship, providing the primary naming rights for the tournament. As a paint and coatings company, Valspar aligns its brand with the colorful and vibrant atmosphere of the tournament. The partnership includes logo placement on tournament materials, official website, and event branding.
• LexusminorGTM or Marketing PartnerLexus serves as a corporate partner, with their logo displayed on the tournament website and materials. The luxury automotive brand provides high-end transportation imagery associated with the premium nature of PGA Tour events.
• Michelob UltraminorGTM or Marketing PartnerMichelob Ultra, a beer brand, is listed as a corporate partner. The partnership leverages the post-golf social scene and targets the adult spectator demographic.
• First HorizonminorGTM or Marketing PartnerFirst Horizon is a corporate partner with advertising banner placement on the tournament website. The regional banking brand connects with the Tampa Bay community audience.
• Visit St. Pete ClearwatercoreStrategic or Co-development PartnerThe regional tourism organization is a corporate partner, promoting Tampa Bay area tourism in connection with the tournament. This partnership supports both the event and local economic development.
• PurdyminorGTM or Marketing PartnerPurdy, a paint tool and accessories brand, is listed as a corporate partner alongside Valspar, its parent company. This leverages the professional painting and coatings connection to the tournament title sponsor.
• MinwaxminorGTM or Marketing PartnerMinwax, a wood finishing products brand, is a corporate partner. The brand connection to craftsmanship and quality aligns with the tournament's premium positioning.
• KrylonminorGTM or Marketing PartnerKrylon, a spray paint and coatings brand, is listed as a corporate partner, expanding the Valspar company family sponsorship presence at the tournament.
• Tampa General HospitalminorGTM or Marketing PartnerTampa General Hospital is listed as a corporate partner and advertiser on the tournament website, targeting the healthcare provider audience in the Tampa Bay community.
• Chick-fil-AcoreGTM or Marketing PartnerChick-fil-A sponsors the Valspar LIVE Concert series, providing food and beverage hospitality at the tournament. The partnership adds entertainment value and family-friendly positioning to the event.
• Copperhead Charities, Inc.coreStrategic or Co-development PartnerCopperhead Charities, Inc. is the host organization for the Valspar Championship. The organization manages charitable initiatives including Birdies for Tampa Bay Charities and The Copperheads volunteer program. The charity partnership is central to the tournament's community mission.
• Innisbrook ResortcoreStrategic or Co-development PartnerInnisbrook Resort provides the Copperhead Course as the tournament venue. The resort benefits from hosting a major PGA Tour event while providing world-class facilities for the championship.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Memorial Tournament presented by Workday: Memorial Tournament is a PGA Tour invitational hosted by Jack Nicklaus at Muirfield Village Golf Club in Dublin, OH. Comparable as a high-prestige invitational PGA Tour event with title sponsorship and strong charitable mission.
• The Players Championship: The Players Championship is a flagship annual PGA Tour event held at TPC Sawgrass in Ponte Vedra Beach, FL. It is the most direct comparable as another Florida-based, single-venue PGA Tour tournament with title sponsorship, corporate hospitality, and charitable components, operating at a larger purse scale ($25M).
• Genesis Invitational: Genesis Invitational is a PGA Tour event at Riviera Country Club in Pacific Palisades, CA. Comparable as an invitational PGA Tour event hosted by Tiger Woods's TGR Foundation with title sponsorship and strong charitable component.
• Arnold Palmer Invitational presented by Mastercard: Arnold Palmer Invitational is an annual PGA Tour event at Bay Hill Club & Lodge in Orlando, FL. Directly comparable as another invitational-style PGA Tour tournament with title sponsorship, charitable mission (Arnold Palmer Medical Center), and Florida venue hosting.
• Cognizant Classic in The Palm Beaches: Cognizant Classic is a PGA Tour event held at PGA National Resort in Palm Beach Gardens, FL. Comparable as another Florida-based PGA Tour tournament with similar purse size, title-sponsor structure, and resort-venue hosting model.
• Sony Open in Hawaii: Sony Open is the season-opening PGA Tour event at Waialae Country Club in Honolulu, with title sponsor Sony. Directly comparable as a single-venue PGA Tour tournament with similar purse size and traditional sponsor-hospitality business model.
• Charles Schwab Challenge: Charles Schwab Challenge is a PGA Tour event at Colonial Country Club in Fort Worth, TX. Comparable as an invitational-style PGA Tour event with title sponsorship and similar purse/corporate partnership structure.
• Travelers Championship: Travelers Championship is a PGA Tour event at TPC River Highlands in Cromwell, CT. Comparable as a long-running (since 1952) PGA Tour tournament with title sponsor, charitable giving program ($2M+ annually), and similar operational model.
• Wells Fargo Championship: Wells Fargo Championship is a PGA Tour event typically hosted at Quail Hollow Club in Charlotte, NC. Directly comparable as a title-sponsored, charitable, single-venue PGA Tour stop with similar commercial profile.
• RBC Heritage: RBC Heritage is a PGA Tour event at Harbour Town Golf Links on Hilton Head Island, SC. Comparable as a resort-hosted PGA Tour tournament with title sponsorship, charitable component, and similar purse structure.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ValsparChamp
• Facebookfacebook.com/ValsparChampionship

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valspar Championship