Granse/Trio Sales

What Granse/Trio Sales does

Granse/Trio Sales, LLC is a privately held, fourth-generation family-owned manufacturer's representative agency founded in 1946 and headquartered at 21320 Hamburg Ave, Lakeville, Minnesota. The company represents 30+ manufacturers of plumbing, water works, industrial, utility, municipal, and irrigation products, selling exclusively through the wholesale distribution channel into an 8-state Upper Midwest territory spanning Minnesota, North Dakota, South Dakota, Wisconsin, the Upper Peninsula of Michigan, Northern Illinois, Iowa, and Nebraska. Its dedicated outside sales force is organized by territory, backed by an inside quotations team and a 65,000 sq ft covered warehouse that supports same-day will-call fulfillment and consolidated shipping packages for customers.

The company earns revenue through manufacturer representative commissions on the sale of represented products through wholesale distributors. Its portfolio includes cast iron soil pipe and fittings (AB&I Foundry), control panels and specialty controls (Alderon), stainless steel couplings (Anaco/Husky), DWV fittings (GPK), pipe joining and repair fittings (Hymax), plumbing and roofing products (IPS Corporation), polyethylene tanks (Norwesco), geothermal pipe (Polyethylene Technology), valves (Red White Valve, SVF Controls, Zoeller), grease traps (Thermaco), firestop devices (PROSET), and other plumbing and waterworks components. The 65,000 sq ft warehouse serves as both a selling tool for manufacturers and a service to customers, enabling same-day local will-call, shipping-rate consolidation, on-hand inventory reduction, and extended customer payment float.

Ownership transitioned from third-generation Gordon E. Granse to fourth-generation Kim Olson and Jeff Olson in April 2006, with Charlie Loth joining as part-owner in 2017 to drive expansion into emergent markets. The company maintains industry memberships in Minnesota ASPE, AIMR, and PHCC, and showcases a project portfolio spanning municipal infrastructure, correctional facilities, sports stadiums (US Bank Stadium), bridges, and commercial construction across its territory. No institutional investors, private equity, or external parent company is involved.

Name

Granse/Trio Sales

Legal name

Granse/Trio Sales, LLC

Website

https://gransetrio.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Granse/Trio Sales is a fourth-generation, family-owned manufacturer's representative agency founded in 1946, representing 30+ plumbing, waterworks, industrial, utility, municipal, and irrigation manufacturers across 8 Midwestern states via wholesale distribution and a 65,000 sq ft Lakeville, MN warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Manufacturer's Representative Commissions: As a manufacturer's representative agency, Granse/Trio Sales earns commissions on sales of plumbing, water works, industrial, utility, municipal and irrigation products through the wholesale channel. The company reinvests profits to grow the business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Granse/Trio Sales is a manufacturer's representative sales agency that sells plumbing, waterworks, industrial, utility, municipal, and irrigation products on behalf of 30+ national manufacturers through wholesale distribution channels. The agency provides territory-based outside field sales, inside sales/quotations, and a 65,000 sq ft covered warehouse supporting same-day will-call orders and consolidated shipping packages for customers across 8 Midwestern states.

Product overview

Granse/Trio Sales, LLC is a manufacturer's representative/sales agency company, not a software product company. The company does not offer a unified software product or platform. Instead, it serves as an intermediary representing multiple national manufacturers in the plumbing, waterworks, industrial, utility, municipal, and irrigation industries. The company offers a 65,000 sq ft covered warehouse service as a value-added offering to customers. The represented product portfolio includes: cast iron soil pipe and fittings (AB&I Foundry), control panels and specialty controls (Alderon Industries), stainless steel couplings (Anaco/Husky), PVC pipe and conduit (E-Z Guide), drain basins (Galaxy Plastics), pipe joining fittings (Hymax), flexible couplings (Indiana Seal), plumbing solvents (IPS Corporation/Christy), wastewater basins (Jackel), pipe insulation (K-Flex), industrial hose (Matco-Norca), polyethylene tanks (Norwesco), sediment control (OurWaters), dual containment systems (4 Peabody), mechanical seals (Polywater), geothermal pipe (Polyethylene Technology), engineered plastics (Simtech), valves (Red White Valve Corp, SVF Controls, Zoeller), pipe tools (Reed Manufacturing), grease traps (Thermaco), marking products (Trident Solutions), cements (Weldon), firestop devices (PROSET), DWV venting (PROVENT), pipe repair products (Krausz), and bridge pipe products (Urecon).

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Minnesota ASPEminorOthersIndustry membership organization for plumbing engineering professionals
• AIMRminorOthersIndustry membership organization for association of information management professionals
• PHCC (Plumbing-Heating-Cooling Contractors Association)minorOthersTrade association membership for plumbing, HVAC, and mechanical contractors

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ferguson Enterprises: Largest North American wholesale distributor of plumbing, waterworks, and HVAC products. Comparable as the dominant channel Granse/Trio Sales sells into, and as a broad incumbent in the same plumbing/waterworks end markets.
• SiteOne Landscape Supply: Largest wholesale distributor of landscape, irrigation, and outdoor living products in the US. Relevant as a key channel for irrigation-category principals represented by Granse/Trio.
• Watts Water Technologies: Public manufacturer of plumbing, water quality, and water conservation products. Comparable because it is one of the leading principals whose products flow through manufacturer reps like Granse/Trio into the wholesale channel.
• Reliance Worldwide Corporation: Global manufacturer of plumbing and water delivery products (e.g., SharkBite, HoldRite). Similar category to the principals Granse/Trio represents and serves the same wholesale and contractor channel.
• Winsupply: Multi-brand wholesale distribution company focused on plumbing, HVAC, and industrial supplies with strong Midwest presence. Relevant as another wholesale channel in the same product categories Granse/Trio represents.
• White Cap (formerly HD Supply Construction): Largest distributor of specialty construction supplies in North America serving commercial and infrastructure contractors. Comparable as a wholesale channel buying from principals Granse/Trio represents.

Direct peers

• The Reynolds Company: Manufacturer's representative agency serving plumbing, HVAC, and mechanical markets in the US South and Midwest. Directly comparable as a regional sales agency representing multiple plumbing/waterworks principals.
• Hayes & Associates: Manufacturer's representative firm specializing in plumbing, heating, and industrial products in the Upper Midwest. Directly comparable regional rep agency in the same plumbing/waterworks verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GranseTrioSalesLlc
• LinkedInlinkedin.com/company/granse-trio-sales-llc
• Instagraminstagram.com/gransetriosales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granse/Trio Sales