Brands and People

Creative Advertising Servicesbrands.mx

Brands and People is a Monterrey-based independent creative advertising agency, founded in 2001, that develops brand strategy, campaigns, and visual identity work for major Mexican and multinational clients including Google, McDonald's, Gatorade, Bud Light, and Hey Banco.

Company typePrivate
Founded2001
HeadquartersMonterrey, Mexico
Headcount101–250
GTM typeB2B
OfferingServices

What Brands and People does

Brands and People (also operating as Brands&People and B&P) is a Monterrey, Mexico-based creative advertising and brand strategy agency founded in 2001 by Emmanuel Moreau and Gerardo Ortiz. The firm operates as a full-service creative shop, developing brand strategy, visual identity, advertising campaigns, and experiential work for enterprise clients across Mexico. Its publicly disclosed client roster spans banking (Banregio, Hey Banco, Google), beverages (Bud Light, Gatorade), retail (Innvictus), energy (OXXO GAS), healthcare/education (Tec Salud), food service (McDonald's), media/entertainment (Netflix), and spirits (Moctezuma), with each engagement delivered as a project-based professional services engagement.

The core offering is creative campaign production rather than a software product or platform. Selected campaigns — such as the Hey Banco 2021 Design Collection of customizable holographic credit cards (developed with materials supplier Hololam and recognized in Fast Company's 2021 Innovation by Design Awards), Bud Light's 'Héroes De La Carnita Asada' cultural campaign featuring the invented 'Motohielera' product, and a 2024 co-developed 'Ara' wearable with startup Strap Tech — demonstrate the agency's positioning around cultural insight, design craft, and product co-creation. Distribution and sales are conducted through direct enterprise client engagement, with secondary visibility via social channels (LinkedIn, Instagram, Facebook, Twitter/X, Medium) and a portfolio/case-study website at brands.mx.

Revenue flows from project-based professional services fees on individual campaigns, with no disclosed pricing model, retainer structure, or publicly available revenue figures. The firm is privately held, with no parent company, no disclosed external funding rounds, no subsidiaries, and no M&A activity in the source data. The headcount is reported in the 101–250 band, and the operation is geographically concentrated in Mexico despite working with several multinational brand owners.

Brands and People firmographics

Firmographics

Name: Brands and People
Legal name: Brands and People
Website: https://brands.mx
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 101–250 employees
Short description: Brands and People is a Monterrey-based independent creative advertising agency, founded in 2001, that develops brand strategy, campaigns, and visual identity work for major Mexican and multinational clients including Google, McDonald's, Gatorade, Bud Light, and Hey Banco.
Ownership category
akta.pro rank

Brands and People industry classification

Industry

Product category: Creative Advertising Services
NAICS: Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Packaging & Brand Identity Creative Agencies (MPAAAAAN)
akta.pro secondary industry: Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

Creative advertising services
Brand strategy consulting
Campaign design agency
Visual identity design
Marketing campaign production

Where Brands and People is headquartered

Location

Headquarters

HQ city: Monterrey
HQ country: Mexico
HQ region: Latin America

Offices1 record

Markets served

Brands and People business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Creative Agency Services: Project-based creative and advertising services for brand campaigns, brand identity design, and marketing strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Brands and People product offering

Product offering

Core offering

Brands&People is a full-service creative advertising and branding agency based in Monterrey, Mexico that develops marketing campaigns, visual identities, and brand experiences for enterprise clients. The agency delivers project-based creative and advertising services including brand strategy, creative direction, campaign production, and multi-channel execution across digital, print, and experiential media for major Mexican and international brands.

Product overview

Brands&People is a full-service creative advertising and brand consultancy agency based in Mexico that develops comprehensive marketing campaigns, visual identities, and brand experiences. The agency's portfolio includes campaign work across banking (Banregio, Hey Banco), beverages (Bud Light, Gatorade), retail (Innvictus), energy (OXXO GAS), and healthcare (Tec Salud) sectors. Projects range from digital advertising campaigns with proprietary product inventions (Motohielera for Bud Light) to award-winning design collections (Hey Banco credit cards) and cultural marketing initiatives, demonstrating a diverse range of creative services rather than a traditional software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Strategy and Creative Services

Companies that use Brands and People

Customer profile

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Brands and People technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Brands and People partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Gianluca FalloneminorStrategic or Co-development Partner · 1 January 2021Argentinean illustrator collaborated with Brands&People on Gatorade's Hazlos Sudar campaign, blending contrast and colors to create iconic soccer moments
HololamminorOthersMaterial supplier for Hey Banco's limited edition credit cards, providing chameleon-like responsive quality that adapts to ambient lighting

Recent moves6 records

Expansion highlights5 records

Brands and People competitors and assessment

Company assessment

Direct peers

Grey Mexico: Grey's Mexico operations delivering creative and brand strategy for enterprise clients. Comparable as a Mexico-headquartered full-service creative shop serving multinational brands.
Anonima: Mexico City-based independent creative agency. Closely comparable to Brands&People in scale, creative style, and client mix, including co-recognition referenced on the Brands&People website for Netflix projects.
Leo Burnett Mexico: Leo Burnett's Mexico office producing creative brand campaigns. Directly competes with Brands&People for major Mexican enterprise brand accounts across beverages, banking, and consumer goods.
Terán\TBWA: TBWA network's flagship Mexico creative agency, headquartered in Mexico City. Directly competes with Brands&People for enterprise brand briefs from multinationals like Gatorade, Bud Light, and McDonald's operating in Mexico.
McCann Mexico: McCann's Mexico office providing creative advertising and brand solutions. Comparable as a long-established Mexico creative agency serving enterprise brands across multiple verticals.
BBDO Mexico: BBDO's Mexican office delivering creative campaigns and brand work. Directly competes for the same enterprise client accounts across beverages, retail, and financial services in Mexico.
Publicis Mexico: Publicis network's Mexico operations offering integrated creative, media, and digital services. Comparable as a large Mexico-based full-service advertising competitor for enterprise brand assignments.
Ogilvy Mexico: Ogilvy's Mexico operations offering full-service creative, brand strategy, and advertising. Directly comparable as a Mexico-based full-service creative shop targeting the same enterprise brand roster across banking, beverages, and consumer goods.
MullenLowe Mexico: MullenLowe's Mexican creative agency offering brand and advertising services. Comparable as a Mexico-based creative agency competing for similar enterprise clients in banking, beverages, and consumer goods.
Madre: Independent Mexican creative agency with a portfolio spanning beverages, retail, and consumer brands. Directly comparable to Brands&People as a Mexico-based independent creative shop targeting major enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Brands and People financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Brands and People leadership team

Management profile

Number of profiles

Profiles9 records

Brands and People funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Brands and People M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands and People

What does Brands and People do?

Is Brands and People a public or private company?

Brands and People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Brands and People founded?

Brands and People was founded in 2001. It employs 101 to 250 people.

Where is Brands and People based?

Brands and People is headquartered in Monterrey, Mexico, in the Latin America region.

How does Brands and People make money?

One revenue line is on record: creative Agency Services.

Who are Brands and People's main competitors?

Direct peers on record are Grey Mexico, Anonima, Leo Burnett Mexico, Terán\TBWA, McCann Mexico, BBDO Mexico, Publicis Mexico, Ogilvy Mexico, MullenLowe Mexico and Madre.

Does Brands and People have an API?

No public API is recorded for Brands and People.

What industry is Brands and People in?

Brands and People's product category is Creative Advertising Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54181 and its SIC code is 7311.