HoloLamp

What HoloLamp does

HoloLamp is a London-based private company founded in 2016 that has developed a portable, self-contained augmented reality device projecting optical 3D illusions directly into a user's environment without requiring glasses or handheld screens. The product combines pico projection hardware with computer vision, sensor-based face and position tracking, and machine-learning-driven image warping so that a 2D projection is perceived as 3D from the viewer's vantage point; the system also captures real-time surface geometry to enable mixed-reality interactions between virtual content and physical objects such as Lego structures. The company ships a Unity-based software development kit with Windows 10 and OS X libraries and an animated chess demo to seed third-party content creation, and it identifies potential use cases across gaming and entertainment, museums and education, sales and marketing, communication, pharmaceutical and healthcare visualization, creative industries, and smart home applications.

The business model is a hybrid of hardware device sales and software licensing, with the company preparing a multi-platform crowdfunding campaign and accepting pre-orders via its own website with international shipping. Distribution has historically been event-driven — CES, VivaTech, and Laval Virtual — supplemented by broadcast and editorial coverage on CBS, FOX affiliates, French TV LCI, and mention in Dr. Jon Peddie's Springer reference book on computer graphics. Pricing is not publicly disclosed, and the company has recorded only a single $0 funding round in mid-2016 against a headcount of 1-10 employees. Strategic momentum captured in the source record is concentrated in 2017, including Laval Virtual Awards wins in both 3D Games & Entertainment and Start-up categories and ShowStoppers Best of CES semi-finalist status; subsequent operational or commercial milestones are not documented in the available input.

Name

HoloLamp

Website

https://hololamp.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HoloLamp is a London-based startup (founded 2016) that builds a portable, glasses-free and hands-free spatial augmented reality device using pico projection, computer vision, and real-time image warping, serving developers and consumers across gaming, education, healthcare visualization, and other use cases via hardware sales and a Unity SDK.

Ownership category

akta.pro rank

Product category

Augmented Reality Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

Keywords

• Spatial augmented reality
• Glasses-free AR device
• Portable AR hardware
• Pico projection technology
• AR developer SDK

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of the HoloLamp portable AR device - the core hardware product that creates glasses-free augmented reality experiences.
2. SDK and Software Licensing: Software Development Kit distributed to developers for creating content and use cases compatible with HoloLamp. Includes libraries for Windows 10 and OS X.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HoloLamp manufactures and sells a portable, glasses-free, hands-free augmented reality device that uses spatial AR combining pico projection, computer vision, and machine learning to project interactive 3D content onto physical surfaces. The company also distributes a Unity SDK that enables developers to build custom applications and content for the device, supporting use cases across gaming, education, sales, healthcare, and creative industries.

Product overview

HoloLamp offers a single unified product: the HoloLamp portable augmented reality device, which is the world's first glasses-free and hands-free spatial AR solution. The core hardware product is bundled with a Unity-based SDK for developers and an animated chess game demo. The device works by connecting to a computer via HDMI and USB, using sensors and a pico projector to create 3D optical illusions that appear to exist in the user's physical environment.

Differentiator

Problem solved

Functional benefit

Products and services

• HoloLamp AR Device A portable, glasses-free, hands-free augmented reality hardware device that uses spatial AR, pico projection, computer vision, and machine learning to project interactive 3D content onto physical surfaces. Targeted at consumers, developers, and vertical industry users in gaming, education, healthcare, sales, and creative industries.
• HoloLamp SDK for Unity

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Leia Inc: Light-field display technology company building glasses-free 3D screens and tablets; competes conceptually with HoloLamp's glasses-free AR thesis but uses diffractive light-field hardware rather than projection.
• Realfiction: DeepFrame and Dreamoc product lines deliver glasses-free mixed-reality projection displays for retail, events and exhibitions; overlapping customer verticals (museums, retail, events) and a similar projection-based delivery model.
• WayRay: Holographic AR startup focused on automotive HUDs and embedded projection-based AR; comparable in technology stack (projector + computer vision) but concentrated on the in-car use case rather than desktop spatial AR.

Direct peers

• Looking Glass Factory: Direct competitor making glasses-free holographic/light-field 3D displays for both consumer and enterprise use; overlaps with HoloLamp on the "no headset required" 3D viewing proposition.
• Sony (Spatial Reality Display): Produces the Sony Spatial Reality Display (ELF-SR1/SR2), a glasses-free 3D display that tracks the viewer and renders stereoscopic imagery, the closest established large-company analog to HoloLamp's projection-based spatial AR approach.

Broad incumbents

• Microsoft (HoloLens): Established AR headset incumbent focused on enterprise/industrial use cases (manufacturing, healthcare, defense); addresses overlapping 3D-spatial-computing demand through a different (head-worn) delivery modality.
• Meta (Quest / Reality Labs): Meta's Quest line and Reality Labs investment represent the largest subsidized push into consumer XR; a competing reality-computing ecosystem that could redirect developer attention away from niche projection-AR platforms.
• Apple (Vision Pro): Apple's spatial computing headset sets the consumer/developer benchmark for AR/XR; even with a very different form factor, it competes for the same developer mindshare, content budgets, and end-user AR dollars HoloLamp targets.
• Magic Leap: Well-funded AR headset maker (Magic Leap 2) targeting enterprise and prosumer spatial computing; competes for the same AR developer and enterprise wallet, but is head-mounted versus HoloLamp's projection approach.

Others

• 8i: Volumetric/holographic video capture and display company; adjacent rather than directly competitive, but related through the broader glasses-free 3D/holographic content ecosystem HoloLamp's SDK feeds into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hololamp
• Facebookfacebook.com/hololamp
• LinkedInlinkedin.com/company/hololamp-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoloLamp