What Otthonterkep does

Otthonterkep, operated by the Hungarian private limited company Mapsolutions Zrt. and headquartered in Budapest, is a map-based online property search platform serving the Hungarian real estate market. The platform allows buyers and renters to browse residential, commercial, land, and new-construction listings across all 23 Budapest districts and all 19 Hungarian counties, with additional international listings in Croatia, Romania, Italy, and Spain. Inventory is contributed via a freemium model that lets private individuals post free ads while real estate agents and brokers subscribe to paid listing packages under a separate pricing plan (Közvetítőknek). Complementary products include the Ingatlantájoló.hu listing aggregator, the OtthonTérkép Magazin editorial portal covering Hungarian housing policy and lifestyle, the Lakópark kereső new-construction search tool, the Árfigyelő price-drop alert service, and a fixed-commission offering called Fix 3% tied to the government's Otthon Start program. Distribution runs through the website, native iOS and Android mobile apps, an embedded MBH Bank personal loan calculator, and cross-promotion with sister site Jobinfo.hu.

Monetization combines three streams: recurring agent/broker subscription packages for premium listing visibility, freemium private individual listings that anchor two-sided marketplace liquidity, and advertising plus media revenue through the magazine and related mortgage and home-improvement banners. The company, founded in 2014, employs between 11 and 50 people and supports both consumer-facing self-service search and a direct enterprise sales motion for professional intermediaries. Integration with financial services partners (notably MBH Bank) and cross-platform content sharing within the Mapsolutions Zrt. portfolio (Otthonterkep, Ingatlantájoló, Jobinfo.hu) position the platform as a multi-brand Hungarian real estate marketplace rather than a single-portal listing site.

Name

Otthonterkep

Legal name

Mapsolutions Zrt.

Website

https://otthonterkep.hu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Otthonterkep is a Hungarian map-based online real estate search platform that lets buyers, renters, and private sellers find and list residential and commercial properties across Budapest, all 19 Hungarian counties, and select international markets, monetizing through paying agent subscriptions, the Fix 3% transaction service, and advertising.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate marketplace
• Property search platform
• Map-based listings
• Residential property search
• Real estate advertising

Headquarters

HQ city

Szeged

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Agent/Broker Listings: Real estate agents and brokers pay for premium listing packages. The platform offers different pricing tiers for intermediaries (Közvetítőknek) versus private individuals (Magánszemélyeknek). Fix 3% refers to a fixed 3% commission model for property listings.
2. Freemium for Private Sellers: Free listing service for private individuals creating a two-sided marketplace. Private property sellers can post ads without charge, while agents pay for enhanced visibility services.
3. Advertising and Media: The magazine (OtthonTérkép Magazin) and website generate advertising revenue from related services including mortgages, personal loans, and home improvement companies. Banner advertisements and sponsored content are featured on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Otthonterkep operates a map-based online real estate marketplace that lets individual users and real estate professionals list, search, and discover residential properties for sale and rent across Hungary. The platform provides free listing placement for private individuals, paid subscription packages for real estate agents, complementary services such as a residential park finder and a real estate agent service (Fix 3%), and supporting tools including a price alert system and a personal loan calculator.

Product overview

Otthonterkep is a Hungarian real estate technology platform operating as a multi-brand portfolio. The core offering is OtthonTérkép.hu, a map-based property search engine covering residential and commercial properties across Hungary. It is complemented by Ingatlantájoló.hu, an aggregated listing platform, and OtthonTérkép Magazin, a content and advice portal. The platform also features specialized tools including a Lakópark kereső for new construction developments, an Árfigyelő price alert service, and a personal loan calculator partnered with MBH Bank. Mobile applications for iOS and Android extend access to the platform on-the-go. The platform references the government Otthon Start home purchase support program and the Fix 3% loan initiative as integral to the Hungarian housing ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Otthon Start: A government-subsidized home purchase program referenced on the platform for eligible buyers
• Ingatlantájoló
• Otthontérkép Magazin
• Lakópark kereső

Products and services

• OtthonTérkép.hu

Quantifiable outcome

• Properties available across 23 Budapest districts, 19 Hungarian counties, and 4 international countries (Croatia, Romania, Italy, Spain)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ingatlantájoló.hucoreTechnology or IntegrationIngatlantájoló.hu is a closely integrated property listing platform that shares listings with OtthonTérkép. The Lakópark kereső (residential park finder) links directly to ingatlantajolo.hu/lakoparkok. The platforms appear to be under common ownership (Mapsolutions Zrt.) and share content, listings, and user traffic.
• Jobinfo.huminorGTM or Marketing PartnerJobinfo.hu is listed as a related product on the OtthonTérkép platform, suggesting cross-promotional opportunities. Both platforms operate under the Mapsolutions Zrt. umbrella, enabling bundled services for job seekers and home buyers.
• Mapsolutions Zrt.coreOthersMapsolutions Zrt. is the parent company operating both OtthonTérkép and Ingatlantájoló.hu platforms. Located at 1054 Budapest, Hold utca 15. The company provides the technological and business infrastructure supporting both real estate platforms.
• Duna HouseminorStrategic or Co-development PartnerDuna House is a major Hungarian real estate brokerage network whose data (dh.hu traffic statistics) is cited by OtthonTérkép for market analysis articles. The platform references Duna House data for international interest trends and market insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ingatlanhirdetes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otthonterkep