Premium Accounting Solution

What Premium Accounting Solution does

Premium Accounting Solution (PAS) is a private professional accounting firm established in 2008 and headquartered at Unit 9, 88 Cook Street in Auckland Central Business District, New Zealand. The firm delivers a comprehensive suite of accounting, tax, and financial services to New Zealand businesses, organised into six core service lines: tax compliance (income tax, GST, PAYE, FBT, NRWT, dividend distribution), tax accounting and advisory (audits and disputes, risk review, tax pooling, IRD voluntary disclosure, general advisory), accounting services (financial reporting, software advisory, outsourcing, bookkeeping), business advisory (family office, construction and real estate, risk management, not-for-profit, trademark registration), company formation (incorporation, constitution advice, share transfer, annual returns, voluntary deregistration), and financial services (enterprise acquisition and merging, financial IPO support). Select service offerings are sold through an online shop at publicly disclosed unit prices, including bookkeeping training at NZD $172.50 per session, domestic company registration at NZD $632.50, property development consultation at NZD $345.00, and residential rental property financial statements at NZD $517.50.

The firm differentiates on three dimensions: a team of chartered accountants and financial advisors with more than 20 years of combined consulting experience in New Zealand tax and financial regulation, bilingual service delivery in English and Simplified Chinese aimed at Chinese-speaking clients in New Zealand, and core technology partnerships with Xero and MYOB that position PAS as a preferred advisor on the two dominant cloud accounting platforms used by NZ SMBs. Its client base spans at least a dozen named enterprise logos across food and beverage (Chatime, FTD, GiGi, Poke House), retail (Victor's Choice Furniture, Golden Apple Supermarket, Byron International, Itderlook), automotive (iMotors), healthcare (EZ Health), racing (Raptors Thoroughbred), and digital/media (The Permalinks), with primary stated segments being Auckland startups, small businesses, and growing enterprises in addition to a secondary real estate and construction vertical.

PAS operates a sales-led go-to-market combining direct office consultations, website inquiries, client referrals, content marketing via an educational tax blog, and a free initial consultation as the primary bottom-of-funnel conversion mechanism. The firm earns revenue through professional service fees structured around unit pricing for specific engagements and bespoke quoting for advisory work. Operations are concentrated at a single Auckland location serving the domestic New Zealand market; the firm is privately held with no disclosed external investment, funding rounds, or M&A activity. Headcount sits in the 1-10 band and revenue is not publicly disclosed.

Name

Premium Accounting Solution

Legal name

Premium Accounting Solution

Website

https://pas2008.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium Accounting Solution is a private Auckland-based accounting firm founded in 2008 that provides tax compliance, accounting, business advisory, company formation, and financial services to New Zealand SMBs and growing enterprises, with bilingual English-Chinese support and Xero/MYOB partnerships.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Accounting services
• Tax compliance
• Business advisory
• Company formation
• Financial advisory

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Accounting Services: PAS generates revenue through professional service fees for accounting, tax compliance, business advisory, company formation, and financial services. Pricing is based on specific service packages and consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premium Accounting Solution (PAS) is an Auckland-based accounting firm that provides tax compliance, tax accounting, bookkeeping, business advisory, company formation, and financial services (including M&A and IPO support) to businesses of all sizes across New Zealand. The firm also sells discrete productised services such as bookkeeping training, company registration, property development consultations, and rental property financial statements, while serving clients bilingually in English and Chinese.

Product overview

Premium Accounting Solution (PAS) is a professional accounting firm established in 2008 in Auckland, New Zealand, offering a unified suite of accounting, tax, and financial services. The firm's core service portfolio spans six integrated areas: Tax Compliance (income tax returns, GST, PAYE, FBT, NRWT), Tax Accounting (audits, risk advisory, tax pooling, voluntary disclosure), Accounting Services (financial reporting, bookkeeping, accounting software, outsourcing), Business Advisory (family office, real estate, risk management, trademark registration), Company Formation (incorporation, constitution, share transfer, annual returns), and Financial Services (acquisition, merging, IPO). These are complemented by priced product offerings including Bookkeeping Training ($172.50), Company Registration (Domestic, $632.50), Property Development Consultation ($345.00), and Residential Rental Property Financial Statement ($517.50), as well as a free Income Tax Calculator tool. The firm also partners with Xero and MYOB accounting software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Compliance Tax compliance services ensuring businesses comply with New Zealand tax rules, including income tax returns, GST returns, PAYE returns, FBT, NRWT, dividend distribution, and business non-active applications.
• Tax Accounting
• Accounting Services
• Business Advisory
• Company Formation
• Financial Services
• Bookkeeping Training A 30-minute bookkeeping training session offered as a paid service at $172.50.
• Company Registration (Domestic)
• Property Development Consultation
• Residential Rental Property Financial Statement
• Real Estate Investment Advice

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MYOBcoreTechnology or IntegrationMYOB is listed as a partner accounting software. PAS provides MYOB-related services including setup, training, and integration support for clients using MYOB software.
• XerocoreTechnology or IntegrationXero is listed as a partner accounting software. PAS provides Xero-related services including setup, training, and integration support for clients using Xero cloud accounting software.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte New Zealand: Deloitte NZ is a Big Four firm offering tax, audit, advisory, and financial services across the country; it competes with PAS at the enterprise end (especially in M&A and IPO advisory) but operates at vastly greater scale and breadth.
• KPMG New Zealand: KPMG NZ is a Big Four firm providing tax, accounting, and advisory services to enterprises and SMBs — a broad incumbent that competes with PAS across multiple service lines.
• EY New Zealand: EY NZ is a Big Four accounting and advisory firm offering tax compliance, transaction advisory, and IPO services — competing with PAS for larger enterprise clients and overlapping on tax and financial services workstreams.
• PwC New Zealand: PwC NZ provides audit, tax, and advisory services to corporations and high-growth businesses, including M&A and IPO support — overlapping with PAS's enterprise-acquisition and IPO service offerings at the larger end of the market.

Direct peers

• H&R Block New Zealand: H&R Block NZ is a retail tax preparation and small-business accounting franchise operating in Auckland and across NZ — comparable to PAS on serving individuals and small businesses with standardized tax and bookkeeping offerings.
• BDO New Zealand: BDO New Zealand is a full-service mid-tier accounting and advisory firm offering tax compliance, business advisory, and company services to NZ SMBs and growing enterprises — directly overlapping PAS's core service portfolio and target segments.
• Baker Tilly Staples Rodway: A New Zealand-based chartered accountancy firm providing tax, audit, business advisory, and corporate services to SMEs and mid-market clients — a close comparability match for PAS on services, geography, and customer size.
• Crowe New Zealand: Crowe NZ delivers accounting, tax, audit, and advisory services to businesses across New Zealand, including property investors and SMBs — a direct comparable in service breadth and target market.
• Grant Thornton New Zealand: Grant Thornton NZ provides tax, accounting, and advisory services to mid-market companies and entrepreneurs, mirroring PAS's positioning as a full-service firm targeting growing enterprises in NZ.

Emerging players

• TaxLab New Zealand: TaxLab is a cloud-first NZ tax and accounting firm targeting SMBs with modern software-led workflows — an emerging competitor using technology to deliver the same compliance and advisory services PAS offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Premium-Accounting-Solution-Limited-115150653561455
• LinkedInlinkedin.com/company/premium-accounting-solution-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Accounting Solution