CITEC
CITEC International, founded in 1996 in Malaysia, designs and manufactures precision air conditioning systems for data centers and mission-critical facilities across Asia Pacific, offering room cooling, row cooling, fan array, and integrated containment solutions manufactured in China and sold via regional offices in Malaysia, Hong Kong, Thailand, and Singapore.
- Company typePrivate
- Founded1996
- HeadquartersShah Alam, Malaysia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CITEC does
CITEC International is a precision air conditioning systems manufacturer founded in 1996 and headquartered in Shah Alam, Malaysia. The company designs, engineers, and manufactures cooling equipment for data centers and other mission-critical environments across the Asia Pacific region. Its product portfolio spans five categories: room cooling (G-Volution Pro series with direct expansion and chilled water variants), row cooling (NR series for high-density racks), fan array/CRAH systems (CFAC), ceiling-mounted units (CCMU), and integrated containment solutions (IRC, SRC, DRC) for edge and mini data centers, supplemented by an airflow management accessory (CAF) and water detection system. Underlying technology includes DC inverter compressors providing 30–100% variable capacity modulation, direct-drive EC fans claiming 15–30% energy savings, electronic expansion valves for refrigerant flow control, and the proprietary Genius-U BMS-integrated controller. Design is supported by Solidworks 3D CAD and CFD engineering tools, with a Class A CNAS-certified performance testing laboratory at the China plant.
The company manufactures at two facilities in China (Dongguan since 2016 and Jiangmen) and operates an engineering subsidiary in Guangzhou, with regional sales and service offices in Malaysia, Hong Kong, Thailand, and Singapore. Revenue is generated primarily through direct hardware sales of precision cooling systems to enterprise customers, complemented by after-sales maintenance, technical support, and consultancy services. Sales motion is consultative enterprise field sales via regional offices, supplemented by an inbound website enquiry channel and participation in regional data center industry events (Cloud & Datacenter Conventions across Thailand, Indonesia, Malaysia, Philippines, and China). Pricing is custom quotation-based, with multi-year service contracts creating recurring revenue. Customer segments include large enterprise data centers, edge/mini data centers, and industrial/commercial facilities requiring precise environmental control.
CITEC holds ISO9001, ISO14001, ISO45001, CE, CQC, and CCC certifications and operates the only CITEC-disclosed national Class A CNAS testing laboratory. The company is privately held with seven wholly-owned regional subsidiaries, no disclosed external funding, and an estimated 101–250 employees. Ownership appears to be founder/family-controlled with no known venture capital, private equity, or strategic parent company involvement.
CITEC firmographics
Firmographics- Name
- CITEC
- Legal name
- CITEC International
- Website
- https://citecinternational.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CITEC International, founded in 1996 in Malaysia, designs and manufactures precision air conditioning systems for data centers and mission-critical facilities across Asia Pacific, offering room cooling, row cooling, fan array, and integrated containment solutions manufactured in China and sold via regional offices in Malaysia, Hong Kong, Thailand, and Singapore.
- Ownership category
- akta.pro rank
CITEC industry classification
Industry- Product category
- Data Center Precision Cooling
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD)
- akta.pro secondary industries
- Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
Keywords
Where CITEC is headquartered
LocationHeadquarters
- HQ city
- Shah Alam
- HQ country
- Malaysia
- HQ region
- Asia
Offices7 records
Markets served
CITEC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Precision Air Conditioning Equipment Sales: CITEC generates revenue through the design, manufacturing, and sale of precision air conditioning systems. The company offers a full range of products including room cooling (G-Volution Pro), row cooling (NR), ceiling mounted units (CCMU), fan array cooling (CFAC), integrated containment solutions (IRC/SRC/DRC), and supplementary products (CAF, Water Detection System). Products are sold directly to data centers and industrial customers across Asia Pacific.
- After-Sales Support Services: The company provides product support and long-term services to customers, including maintenance, technical support, and consultancy services for customized business needs. This creates recurring service revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CITEC product offering
Product offeringCore offering
CITEC designs, manufactures, and sells precision air conditioning systems for data centers and mission-critical environments, offering room cooling (G-Volution Pro), fan array and row cooling (CFAC, NR), ceiling-mounted units (CCMU), integrated containment solutions (IRC/SRC/DRC), and supplementary airflow and water detection products. The company also provides after-sales support, maintenance, and technical consultancy for customized business needs. Products are built around DC Inverter compressors, EC fans, and the proprietary CITEC Genius-U controller with BMS interface.
Product overview
CITEC is a precision air conditioning specialist offering a comprehensive portfolio of cooling solutions for data centers and mission-critical environments. The product line spans five core categories: Room Cooling (G-Volution Pro), Fan Wall/Row Cooling (CFAC, NR), Ceiling-Mounted Solutions (CCMU), ISO Integrated Containment Solutions (IRC/SRC/DRC), and Supplementary Products (CAF, Water Detection System). Products are engineered for reliability in critical environments, featuring intelligent controls with BMS interfaces, DC Inverter technology, EC fan systems, and Electronic Expansion Valves. The portfolio supports various cooling configurations from rack-level to entire row containment, addressing data center heat density challenges from standard to high-density applications.
Differentiator
Problem solved
Functional benefit
Brands
- G-Volution Pro: Precision air conditioning unit series with direct expansion and chilled water systems, featuring DC Inverter Compressors and modular design for reliable and precise cooling conditions control
- CFAC (Fan Array Cooling)
- CCMU (Ceiling Mounted)
- NR (Row Cooling)
- ISO Containment (IRC/SRC/DRC/HDR)
- CAF (Assist Flow)
- Genius-U Controller
- Water Detection System
Products and services
- CITEC G-Volution Pro Room cooling precision air conditioner series for critical mission environments featuring constant cooling through efficient intelligent controls. Offers precise temperature and humidity control, modular design, and multiple configurations (EZ Range DX, EV Range with DC Inverter Compressors, EF Range Chilled Water) with capacities from 30% to 100% modulation.
- CITEC CFAC (Fan Wall Cooling) High density cooling solution (CRAH system) for large scale data centers featuring a large air discharge area that delivers cold air directly to the cold aisle with shortened air path. Uses flooded aisle concept for uniform airflow along the cold aisle, optimizing cooling for taller and denser racks.
- CITEC CCMU (Ceiling Mounted) Ceiling-mounted precision air conditioner designed for small spaces or constrained areas without consuming valuable floor space. Available in direct expansion and chilled water systems with variable speed EC fans, electronic expansion valve, and optional humidifier and touch screen display.
- CITEC NR (Row Cooling) Standalone precision air conditioner units for row-based high-density cooling applications with high return air temperatures. Features DC Inverter technology with variable capacity modulation between 30% to 100%, available in 300mm and 600mm width with standard server rack height compatibility.
- CITEC ISO Containment (IRC/SRC/DRC/HDR) Integrated containment solutions including Intelligent Rack Cooling (IRC) pre-assembled self-contained units, Single Row Containment System (SRC), and Dual Row Containment System (DRC). Designed for edge computing applications with all-in-one solutions including precision cooling, power management, UPS, and environment monitoring systems. DRC features automatic sliding door, facial recognition, and fingerprint security access.
- CITEC CAF (Assist Flow) Supplementary airflow management product designed to improve airflow in data centers by channelling cold air from precision air conditioning units to server rack heat load sources. Features automatic airflow adjustment via microprocessor controller with temperature sensor at server rack entrance.
- CITEC Water Detection System Water detection system for precision cooling applications to monitor and detect water leaks in data center environments.
- After-Sales Support Services Long-term product support, maintenance, technical support, and consultancy services for customized business needs. Provided to enterprise data center and industrial customers across Asia Pacific.
Quantifiable outcome
- 15-30% energy savings through direct drive EC fan system compared to traditional belt-driven forward curved centrifugal blowers
- +2 more outcomes
Companies that use CITEC
Customer profileSegments3 records
Ideal customer profiles3 records
CITEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
CITEC partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
CITEC competitors and assessment
Company assessmentEmerging players
- Green Revolution Cooling: Green Revolution Cooling offers single-phase immersion cooling for high-density servers, an emerging technology adjacent to CITEC's air-based precision cooling and a potential disruptor for high-density rack deployments.
- CoolIT Systems: CoolIT Systems specializes in direct liquid cooling for high-density data centers and HPC/AI workloads, representing an emerging alternative to air-based CRAC units like CITEC's G-Volution Pro and NR lines.
Broad incumbents
- Trane Technologies: Trane offers precision cooling as part of a broader commercial HVAC portfolio, often competing with CITEC for large facility cooling bids where Trane's brand and global service network provide incumbency.
- Schneider Electric: Schneider Electric offers precision cooling within its broader data center infrastructure portfolio (Uniflair, InRow), competing with CITEC in large enterprise data centers where Schneider's wider ecosystem and global channel give it incumbency advantages.
- Eaton: Eaton provides precision air conditioning as part of its data center power and infrastructure solutions, competing with CITEC in enterprise and colocation deployments where bundled power/cooling offerings are favored.
- Mitsubishi Electric: Mitsubishi Electric's air conditioning division supplies precision cooling for data centers and industrial facilities, with strong Asia Pacific brand presence overlapping with CITEC's regional footprint.
Direct peers
- Vertiv: Vertiv is the global leader in precision air conditioning, power, and IT management for data centers, with a CRAC/CRAH portfolio that directly competes with CITEC's G-Volution Pro, CFAC, NR, and CCMU lines across enterprise and hyperscale customers.
- Munters: Munters manufactures precision and evaporative cooling systems for data centers and mission-critical facilities, directly comparable to CITEC's CRAC/CRAH and high-density cooling portfolio across global and Asian markets.
- Rittal: Rittal manufactures IT cooling, enclosures, and power distribution for data centers, with a precision AC portfolio overlapping directly with CITEC's product range in Asia Pacific installations.
- Stulz: Stulz is a German-headquartered specialist in precision air conditioning for data centers and telecom, offering CRAC units, chillers, and adiabatic cooling that compete head-to-head with CITEC's room, row, and high-density cooling products in the Asian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CITEC social profiles
Digital presenceCITEC compliance and trust
Trust signalCompliance7 records
CITEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CITEC leadership team
Management profileNumber of profiles
CITEC subsidiaries and ownership
Company hierarchySubsidiaries7 records
CITEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CITEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CITEC
What does CITEC do?
CITEC designs, manufactures, and sells precision air conditioning systems for data centers and mission-critical environments, offering room cooling (G-Volution Pro), fan array and row cooling (CFAC, NR), ceiling-mounted units (CCMU), integrated containment solutions (IRC/SRC/DRC), and supplementary airflow and water detection products. The company also provides after-sales support, maintenance, and technical consultancy for customized business needs. Products are built around DC Inverter compressors, EC fans, and the proprietary CITEC Genius-U controller with BMS interface.
Is CITEC a public or private company?
CITEC is a private company. It is classified as unknown and is currently operating.
When was CITEC founded?
CITEC was founded in 1996. It employs 101 to 250 people.
Where is CITEC based?
CITEC is headquartered in Shah Alam, Malaysia, in the Asia region.
How does CITEC make money?
Two revenue lines are on record. Precision Air Conditioning Equipment Sales are the primary driver. The others are after-Sales Support Services.
Who are CITEC's main competitors?
Emerging players on record are Green Revolution Cooling and CoolIT Systems. Broad incumbents are Trane Technologies, Schneider Electric, Eaton and Mitsubishi Electric. Direct peers are Vertiv, Munters, Rittal and Stulz.
Does CITEC have an API?
No public API is recorded for CITEC.
What industry is CITEC in?
CITEC's product category is Data Center Precision Cooling. Its primary akta.pro industry code is HDABAKAD, Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling), with a secondary code of HSAOAHAJ, Commercial HVAC Maintenance Agreements & PM Programs. Its NAICS code is 33341 and its SIC code is 3585.