Name

Aeon Card

Legal name

AEON Financial Service Co., Ltd.

Website

https://aeon.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Finance Services (6199)

akta.pro primary industry

Charge Cards (FSAKABAE)

akta.pro secondary industries

Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA), Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ)

Keywords

• Consumer credit cards
• Mobile payments
• Electronic money
• Merchant payment processing
• Loyalty point programs

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Interchange / Merchant Fees: Aeon Card charges merchants a transaction fee (typically 1.80% for AEON Pay; 1.50–1.70% with discounts) on every credit card and mobile payment transaction processed. This is the primary revenue stream.
2. Credit Card Interest / Revolving Payments: Revenue from revolving credit balances, card loans (cash advances), and installment payment plans. Interest rates range from 7.8% to 18.0% p.a. for cash advances. Installment processing fees were revised in November 2026.
3. Annual Fees and Card-Related Charges: Standard cards have no annual fee; revenue includes late payment fees (440 JPY per missed payment), foreign transaction fees, and issuance fees for replacement cards.
4. Partnership and Co-brand Fees: Revenue from co-branded card partnerships with external brands (Lotte, JR, gasoline stations, etc.) through licensing arrangements and shared interchange economics.
5. WAON POINT Ecosystem Revenue: While WAON POINT serves as a loyalty mechanism, the broader WAON electronic money system generates revenue through transaction fees and settlement services, with WAON POINT donations supporting social causes (e.g., 24-hour TV charity).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Aeon Card issues and operates a portfolio of more than 50 credit card variants — including the standard AEON Card, AEON Card Select (combining credit, AEON Bank cash card, and WAON electronic money), AEON Gold Card (premium tier), and dozens of co-branded cards with retail, transportation, and entertainment partners. It runs the AEON Pay mobile payment platform (QR code, NFC/touch, WAON management) and the WAON electronic money system, serving approximately 30 million cardholders in Japan with merchant acceptance spanning 3,000+ AEON Group stores plus an expanding partner network.

Product overview

AEON Card operates a multi-product financial services portfolio centered on its credit card business. The core offering is a family of over 50 credit card variants including standard AEON Cards, AEON Card Select (3-in-1 combining credit, cash card, and WAON), AEON Gold Card (premium rank-up), and numerous co-branded cards with retail partners (Maruetsu, KASUMI, Fuji), transportation partners (E-NEXCO, Suica, NEXCO groups), and entertainment partners (TGC, Sakurazaka46, SKE48). The digital payment ecosystem includes AEON Pay mobile app (rebranded from Aeon Wallet in April 2026), WAON electronic money, and QR code/touchless payment capabilities. Additional services span merchant payment processing (AEON Regi, online payment gateway), investment services (WealthNavi partnership), loyalty platforms (AEON Card Point Mall, MAIFUL donation site, crowdfunding), and business cards. The Gold Card tier provides premium benefits including airport lounge access and travel insurance.

Differentiator

Problem solved

Functional benefit

Brands

• AEON Card Select: Card combining credit card, bank cash card, and electronic money WAON functions in one card
• AEON Card (WAON一体型)
• AEON Gold Card
• AEON Pay
• WAON

Products and services

• AEON Card Select Three-function card combining credit card, AEON Bank cash card, and WAON electronic money in a single card. Offers fee-free ATM transactions, salary deposit benefits earning 10 WAON POINT per month, auto-charge to WAON earning 1 WAON POINT per ¥200, and Gold Card upgrade eligibility upon ¥500,000 annual spending. Targeted at consumers who want a fee-free integrated financial tool.
• AEON Card (WAON Integrated) Standard credit card with built-in WAON electronic money functionality. Combines credit and electronic money in one physical card, supports instant digital issuance (as fast as 5 minutes) via smartphone app, and earns WAON POINT on purchases. Targeted at consumers shopping at AEON Group and partner merchants.
• AEON Gold Card Premium credit card automatically issued to qualifying members who spend ¥500,000 or more annually. No annual fee. Includes airport lounge access (2 times per year), travel insurance (up to ¥30 million overseas, ¥20 million domestic), enhanced shopping protection (¥3 million per year), cinema tickets from ¥1,100, and 5% off at AEON specialty stores on the 20th and 30th of each month.
• AEON Pay Mobile payment service by AEON Group via the AEON Pay app (rebranded from Ion Wallet in April 2026). Supports QR code store-scan and user-scan payments, NFC touch payments, WAON electronic money balance management, credit card registration, real-time transaction notifications, and promotional coupon redemption. Accepts inbound tourist payments from Alipay, WeChat Pay, and PromptPay.
• WAON Electronic Money AEON Group prepaid electronic money system. Available as card-integrated (WAON一体型), standalone card, mobile WAON in the AEON Pay app, and Apple Pay WAON. Accepted at AEON stores and partner merchants nationwide with auto-charge capability and WAON POINT accumulation on each transaction.
• AEON Business Card (イオンビジネスカード) Business credit card designed for sole proprietors and small-to-medium enterprises. Offers merchant fee discounts for AEON Pay acceptance (reducing the standard 1.80% fee toward 1.50%) and AEON Group business benefits. Targeted at SME owners who both spend on business expenses and accept card payments.
• AEON Regi (イオンレジ) E-commerce payment gateway service that enables merchants to accept multiple payment methods (credit cards, convenience store payments, etc.) through a single integration with unified settlement. Targeted at online merchants wanting consolidated payment processing.
• Online Payment Service (加盟店さま向) Online payment processing service for e-commerce merchants. Supports multiple payment methods and connection options for online store integration, enabling AEON Card and other payment acceptance on merchant websites.
• AEON JMB Card (JMB WAON Integrated) Co-branded card combining JAL Mileage Bank with AEON Card and WAON. Earns 1 JAL mile per ¥200 spent, with miles exchangeable for WAON electronic money from 3,000 miles. Targeted at JAL frequent flyers and AEON shoppers.
• AEON Suica Card Credit card integrated with Suica transportation IC card (JR East). Features auto-charge functionality for seamless transit and shopping payments and supports View Plus and Point Plus services. Targeted at JR East commuters and travelers.
• AEON E-NEXCO Pass Card Co-branded card with NEXCO East Japan for highway toll savings. Earns WAON POINT at 2x rate on weekdays and 3x on weekends for highway ETC usage. Includes complimentary ETC card. Targeted at regular expressway users.
• AEON NEXCO中日本 Card Co-branded card with NEXCO Central Japan for highway toll savings. Earns WAON POINT at 2x rate at NEXCO Central service areas. Targeted at drivers on the central Japan expressway network.
• AEON NEXCO西路 Card Co-branded card with NEXCO West Japan for highway toll savings. Earns WAON POINT at 2x rate at NEXCO West service areas. Targeted at drivers on the western Japan expressway network.
• AEON Shuto-ko Card Co-branded card with Metropolitan Expressway (首都高) offering 20% off Metropolitan Expressway tolls every Sunday and earning 5x WAON POINT at expressway service areas. Targeted at Tokyo metropolitan drivers.
• AEON THRU WAY Card Co-branded card with Hanshin Expressway offering 5% off Hanshin Expressway tolls on Sundays and earning 10x WAON POINT at eligible stores. Targeted at Kansai-area expressway users.
• Maruetsu Card Co-branded card with Maruetsu supermarket chain. Offers 5% off every Sunday at Maruetsu stores. Includes ¥500 worth of special vouchers on first card delivery. Targeted at Maruetsu regular shoppers.
• KASUMI Card Co-branded card with KASUMI supermarket chain. Offers 5% off every Wednesday and Friday at KASUMI stores. Targeted at KASUMI frequent shoppers.
• Fuji-AEON Card Co-branded card with Fuji supermarket chain. Earns double points from both Fuji Fuca points and WAON POINT on credit transactions. Targeted at Fuji supermarket regulars.
• Welcia Card Co-branded card with Welcia drugstore chain offering benefits at Welcia and other Matsukiyo group stores. Targeted at drugstore and health-product shoppers.
• Cosmo the Card-Opus / Cosmo the Card-Opus Eco Co-branded card with Cosmos gas stations offering discounted gasoline prices at member service stations. The Eco version includes an annual donation component. Targeted at vehicle owners and frequent Cosmos customers.
• TGC CARD Co-branded credit card with Tokyo Girls Collection (TGC) offering exclusive benefits including priority ticket sales for TGC events and 10% off official merchandise. Targeted at TGC fashion event attendees and fans.
• Benesse-AEON Card Co-branded card with Benesse education services designed to support learning and daily life with education-related benefits. Targeted at families engaged with Benesse educational programs.
• Sakurazaka46 Card Co-branded credit card featuring Sakurazaka46 idol group. Offers exclusive member benefits for fans. Targeted at fans of the Sakurazaka46 idol group.
• SKE48 Card Co-branded credit card featuring SKE48 idol group. Allows fans to display their favorite idol on smartphone through the AEON Pay app. Targeted at fans of the SKE48 idol group.
• Aeon Sunday Card Co-branded card with supermarket chain Sunday offering Sunday shopping benefits at participating stores. Targeted at Sunday supermarket regulars.
• Aeon Bank Card+ Debit Debit card that functions as both an AEON Bank cash card and a Visa debit card. Withdrawals and purchases are deducted directly from the linked AEON Bank account balance. Targeted at consumers who prefer debit over credit.
• Aeon Smart Pay Card (Installment Card) Revolving credit card focused on installment payment plans. Designed for planned, systematic repayment of larger purchases. Targeted at consumers planning larger financed purchases.
• WealthNavi for AEON CARD Robo-advisory investment service partnership with WealthNavi accessible through AEON Card. Allows credit-card-based investment accumulation (クレカ積立) where investment amounts accumulate WAON POINT rewards. Targeted at consumers starting automated investment with card-based contributions.
• AEON Card Point Mall Online shopping portal where cardholders earn double WAON POINT on purchases at partner e-commerce sites including Rakuten, Yahoo! Japan Shopping, and AEON Group online stores. Targeted at existing cardholders seeking to maximize points accumulation.
• MAIFUL (まいふる) - National Tax Donation Site Furusato (hometown tax) donation platform where cardholders earn WAON POINT on donations to local governments across Japan. Targeted at consumers making hometown tax donations.
• Aeon Coin Crowdfunding (まいクラウドファンディング) Crowdfunding platform for regional projects and businesses. Cardholders earn 2x WAON POINT on donations and purchases, with access to advance and limited-edition products. Targeted at consumers interested in supporting regional community projects.

Quantifiable outcome

• 5% discount on AEON Group store purchases on the 20th and 30th of every month
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• L.POINT (Lotte Members / Korean Lotte Group)minorGTM or Marketing Partner · 1 June 2026AEON Card Mastercard holders who register with L.POINT (Lotte Members loyalty program) receive exclusive coupons for use at Korean Lotte Group merchants: Lotte Mart (up to 5,000 won off purchases of 80,000+ won), Lotte World attractions (20% off tickets), Lotte Hotel bakeries (20% off), Lotte Department Store (additional 5% off), Lotte Duty-Free (Gold membership upgrade, up to 15% off), and Lotte Global Logistics (10% off shipping). Campaign period: June 1, 2026 to October 31, 2026.
• MastercardcoreTechnology or IntegrationMastercard is the primary international payment network brand for AEON Card, enabling global acceptance at over 190 million merchants worldwide. AEON Mastercard-branded cards support contactless Mastercard payments, Mastercard ID Check (3D Secure), and touchless payments. As of September 2025, Mastercard reported 190 million+ merchant acceptance locations globally.
• AEON Bank (株式会社イオン銀行)coreStrategic or Co-development PartnerAEON Bank is the issuing institution for AEON Cards and provides banking infrastructure. The AEON Card Select integrates a bank cash card with the credit card and WAON. AEON Bank provides the account infrastructure for card payment deduction, salary deposits, and AEON Pay bank account charging. AEON Bank also offers the AEON Business Card for merchant fee discounts.
• AEON Financial Service Co., Ltd. (イオンフィナンシャルサービス)coreStrategic or Co-development PartnerAEON Financial Service is the operating company providing credit card services for AEON Card. It manages the AEON Pay app, customer service, merchant services, and card operations. In April 2026, completed migration to a new credit card processing system (June 2026).
• AEON Retail / AEON GroupcoreStrategic or Co-development PartnerAEON Group (parent company: AEON Co., Ltd.) is the largest general merchandise retailer in Japan with 3,000+ stores. AEON Cards are deeply integrated with AEON retail ecosystem, offering cardholder discounts, double points, and promotional support at all AEON Group locations.
• Universal Studios JapanminorGTM or Marketing PartnerAEON Card holders receive 10x WAON POINT (10 points per ¥200) on purchases within Universal Studios Japan. AEON Financial Service is an official marketing partner of USJ. AEON Card holders can purchase discounted cinema tickets from ¥1,100. USJ is licensed TM & © Universal Studios.
• JAL (Japan Airlines) / JMBminorGTM or Marketing PartnerAEON JMB Card (JMB WAON一体型) integrates JAL Mileage Bank with AEON Card and WAON. Earns 1 JAL mile per ¥200 spent. Miles can be exchanged for WAON electronic money from 3,000 miles.
• AEON Pay Merchant Partners (Restaurants, Retailers)coreChannel Partner/ Reseller/ DistributorOver 100 major merchant chains accept AEON Pay including: Lawson, Sukiya, Yoshinoya, Sushiro, Kura Sushi, Gyukatsu Ichiban, Megan's, Coco Ichiban, Daiei, MaxValu, AEON Mall, Welcia, Cocokara Fine, Cosmos, 7-Eleven Japan (via various integrations), and many more. Merchants apply via aeon.co.jp/business.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• d Card (NTT Docomo): Telecom-integrated credit card from NTT Docomo, paired with d Payment QR service. Mirrors AEON Card's strategy of combining a membership base, mobile payment, and rewards ecosystem.
• LINE Pay (LINE Yahoo Corporation): Major Japanese mobile payment and loyalty platform competing in the same QR merchant-acquisition space as AEON Pay, with deep integration into LINE messenger and Yahoo! Japan services.
• EPOS Card (Marui Group): Retail-integrated credit card issuer tied to Marui Group's department store and fashion retail ecosystem. Closely comparable to AEON Card's retail-distribution model and customer targeting.
• PayPay Card: SoftBank/Z Holdings-affiliated card issuer behind the dominant PayPay QR payment platform. Directly comparable to AEON Card + AEON Pay as a bundled credit-card-and-mobile-payment offering in Japan.
• Rakuten Card: Japan's largest credit card issuer by issuance volume, deeply integrated with the Rakuten e-commerce ecosystem (Rakuten Ichiba, Rakuten Pay). Directly comparable to AEON Card in offering retail-ecosystem-driven rewards, revolving credit, and a co-branded card lineup.
• Sumitomo Mitsui Card (SMBC Card): One of Japan's 'Big Three' card issuers, issuing Visa/Mastercard/JCB branded consumer and corporate cards. Competes directly with AEON Card across general-purpose credit cards, revolving credit, and merchant acquiring.
• Seven Card Service: Credit card issuer for 7&i Holdings (7-Eleven, Ito-Yokado). Operates the same retail-ecosystem-driven card model as AEON Card, with nanaco e-money integration—directly analogous to AEON's WAON-linked cards.
• JCB (Japan Credit Bureau): Japan's dominant domestic payment network and card issuer. JCB-branded cards compete with AEON's JCB-network products and share the same Japanese merchant acceptance base.
• Mitsubishi UFJ Nicos (MUFG Card): MUFG Group's credit card subsidiary and one of Japan's largest issuers, offering consumer and corporate cards. Competes with AEON Card in the general-purpose Visa/Mastercard/JCB segment and corporate card market.

Broad incumbents

• Visa: Global card network and one of AEON Card's core issuing partners. As a broad incumbent, Visa shapes interchange economics and acceptance reach that drive AEON Card's revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aeoncard_jp
• YouTubeyoutube.com/channel/UCJxV0xMcweF_8cjZi170Msw
• Instagraminstagram.com/aeon_pay_afs
• TikToktiktok.com/@aeon_pay_afs
• Facebookfacebook.com/AEON-CREDIT-SERVICE-CO-LTD-100068594837578

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeon Card