BETC

What BETC does

BETC is a global creative advertising agency founded in Paris in 1995. It operates as a single agency with separate geographic front doors in Paris, London, New York, Los Angeles, Shanghai, and Sao Paulo, serving enterprise consumer brands across beverages, beauty, baby/food, fashion, sports, and airlines. Disclosed clients include Coca-Cola, Nike, Budweiser, Bacardi, Air France, Rimmel London, Cow & Gate, Babybel, Actimel, GANT, Terry's Chocolate Orange, and Aptamil Profutura.

The agency's core offering is project-based creative services spanning campaign strategy, brand development, TV/film production, digital and social content, outdoor advertising, and integrated marketing communications. Delivery is organized around three wholly owned specialist units — General Pop (cultural influence), FullSix (CRM and performance marketing), and The Garage (in-house production) — plus proprietary cultural assets including the Versailles Electro festival and Les Maganais Generaux exhibition venue. BETC London is co-located within Havas Village London, and the agency is a subsidiary of Havas, a diversified media and communications conglomerate. BETC operates on professional services revenue mechanics (retainers and project fees), with no public pricing disclosure.

The agency has produced demonstrable campaign outcomes, including Bacardi's 'Untameable since 1862' (12% growth in Mexico, near double-digit growth in UK, 5% US brand desire lift), Air France's 'France is in the Air' (brand image +9% France, +15% Brazil, +23% Japan; sales +15% Brazil, +23% China), and Nike's 'Ultimate Race of All Time' (reaching nearly 4 million young Brits). Business is secured via a sales-led motion with named new business and talent contacts, and partnerships such as the 20-year Babybel/Comic Relief tie-up and the Doteveryone/WeTransfer 'Better Internetter' campaign indicate cross-sector GTM activity.

Name

BETC

Legal name

BETC London

Website

https://betc.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BETC is a global creative advertising agency founded in Paris in 1995, operating across six cities under the Havas network and serving enterprise consumer brands in beverages, beauty, baby/food, fashion, sports, and airlines with integrated campaign strategy, brand development, and production services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative and advertising services including campaign strategy, brand development, TV/film production, digital content creation, and integrated marketing communications. Revenue generated through client retainers and project fees for deliverable-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BETC is a full-service creative advertising agency that delivers transformational brand campaigns for global consumer brands. The agency develops campaign strategy, brand positioning, TV/film production, digital and social content, outdoor advertising, and integrated marketing communications on a project and retainer basis. It assembles bespoke teams for each client engagement, drawing on internal specialist units spanning cultural influence, CRM/performance marketing, and in-house production.

Product overview

BETC is a globally awarded creative advertising agency founded in Paris in 1995, operating as a single agency with separate front doors in London, Paris, New York, Los Angeles, and Shanghai. The agency offers full-service creative advertising capabilities, assembling expert teams for each client task across strategy, brand development, campaign production, and digital/social content. The organization is structured around specialist internal units including General Pop (cultural influence), FullSix (CRM and performance marketing), and The Garage (in-house production), complemented by proprietary cultural assets such as the Versailles Electro festival and Les Magasins Generaux exhibition venue. Rather than keeping staff siloed, BETC operates as one agency empowered to work in agile ways best suited to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services Full-service creative advertising agency delivering brand campaigns, campaign strategy, brand development, TV/film production, digital and social content, outdoor advertising, and integrated marketing communications for global consumer brands such as Coca-Cola, Nike, Rimmel, Bacardi, Budweiser, Air France, and Cow & Gate.

Quantifiable outcome

• Bacardi: 12% growth in Mexico, near double-digit growth in UK, 5% brand desire increase in US within first 6 months of 'Untameable since 1862' campaign
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• DoteveryoneminorStrategic or Co-development PartnerBETC partnered with tech think tank Doteveryone on a 'digital health' campaign to help people shape healthy technology usage habits. The campaign 'Better Internetter' aimed to make digital wellness messaging 'funny and simple' rather than scary and confusing, encouraging practical behavioral changes.
• WeTransferminorGTM or Marketing PartnerWeTransfer partnered with BETC to amplify the Doteveryone 'Better Internetter' campaign, helping spread the digital health message through their platform's user base.
• Family ActionminorGTM or Marketing PartnerC&G Baby Club partnered with Family Action charity to host a series of online support groups as part of the 'Love Don't Judge' campaign addressing parenting pressure and isolation.
• Comic ReliefcoreGTM or Marketing PartnerBabybel has maintained a 20-year partnership with Comic Relief, with BETC creating activation campaigns where £1 is donated for every social media photo posted featuring the brand's funny face packaging.
• IconoclastminorStrategic or Co-development PartnerIconoclast served as production company for Coca-Cola 'The Conductor' campaign directed by We Are From LA, and for Budweiser 'Greatness is Yours to Take' campaign directed by Glenn Kitson.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BBDO: BBDO is a top-tier global creative agency within Omnicom. It is a direct peer because it delivers transformational brand campaigns for clients like Bacardi, Mars and Visa — directly competing with BETC for Bacardi's global creative work and pitching similar integrated TV, digital and social mandates for consumer brands.
• Mother: Mother is an independent creative agency with offices in London, New York, LA and Shanghai. It is a direct peer because it shares BETC's exact geographic footprint and delivers integrated creative campaigns for comparable consumer brands (Uber, KFC, Stella Artois), competing on the same London and New York creative pitch lists.
• Bartle Bogle Hegarty (BBH): BBH is an independent global creative agency founded in London with offices in London, New York, Shanghai and Stockholm. It is a direct peer because it shares BETC's London-founded heritage, similar borderless multi-office structure, and competes on the same creative pitches for brands such as Tesco, Audi and Unilever.
• Leo Burnett: Leo Burnett is a global creative agency within Publicis. It is a direct peer because it delivers creative campaigns, brand strategy and integrated production for major enterprise clients including Coca-Cola, McDonald's and Samsung, placing it on the same global creative pitches as BETC and offering an identical full-service creative offering.
• DDB: DDB is a long-established global creative agency within the Omnicom network. It is a direct peer because it provides integrated creative strategy and campaign execution for enterprise consumer brands such as McDonald's, Volkswagen and Unilever, mirroring BETC's full-service model and competing on the same global pitch shortlists.
• Saatchi & Saatchi: Saatchi & Saatchi is a globally awarded creative agency within the Publicis network. It competes head-to-head with BETC on AOR creative pitches for consumer brands across beverages, beauty and retail, delivering the same brand strategy, TV production and integrated campaign capabilities that BETC offers clients such as Coca-Cola, Rimmel and Cadbury.
• Havas Creative: Havas Creative is the flagship creative network of BETC's own parent Havas. It is a direct peer because it delivers full-service brand campaign strategy, TV/film production, digital and integrated communications for the same global enterprise client base that BETC serves, sharing identical client-overlap opportunities inside the Havas Village model.
• TBWA: TBWA is the global creative network behind Nike's Wieden+Kennedy-adjacent challenger positioning and Apple. It is a direct peer because it operates a borderless, multi-office creative model (TBWA\Chiat\Day, TBWA\Hakuhodo) that mirrors BETC's Paris-London-New York-Asia footprint and competes on the same enterprise brand pitch lists.
• Wieden+Kennedy: Wieden+Kennedy is an independent global creative agency famous for Nike, Coca-Cola and KFC work. It is a direct peer because it is BETC's most direct competitor on Nike and Coca-Cola creative mandates, operates a similar borderless multi-office model (Portland, London, Shanghai, Tokyo), and competes for the same award-led brand-transformational briefs.
• Droga5: Droga5 is a New York-based creative agency within Accenture Song. It is a direct peer because it delivers transformational brand work for clients including Coca-Cola, The New York Times and Amazon, competing directly with BETC on Coca-Cola creative mandates and pitching on the same award-tier creative briefs globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/betclondon
• LinkedInlinkedin.com/company/betc-london

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETC