Cerna Corporation
P.T. Cerna Corporation is a Philippine industrial automation and process instrumentation distributor founded in 1983, operating six divisions and serving power, manufacturing, and process industries nationwide through distribution of 30+ global OEM brands and turnkey system integration.
- Company typePrivate
- Founded1983
- HeadquartersMakati, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cerna Corporation does
P.T. Cerna Corporation is a Philippine industrial automation and process instrumentation distributor founded in September 1983 by two former PricewaterhouseCoopers accountants. The company is headquartered in Makati City and operates 7 Strategic Business Units and 11 Satellite Offices nationwide. It serves industrial customers across power generation, food and beverage, cement, mining, sugar refining, water utilities, petrochemical, pharmaceutical, semiconductor, manufacturing, and EPC sectors through six product divisions: Industrial Automation & Solutions, Valves/Pumps/Gears, Process Instrumentation and Engineering, Power Climate & Control, Cabling Data Solutions, and Steam & Water System.
The firm's core technology is process instrumentation, controls, and industrial automation integrating field instruments (temperature, pressure, flow, level), automation systems, and turnkey project implementation. It is an authorized distributor for 30+ global manufacturers including Rockwell Automation (Logix platform and FactoryTalk suite), Bosch, Emerson (ASCO, AVENTICS, TESCOM, TopWorx), Flowserve, ABB, Panduit, Belden, Delta, Vertiv, Grundfos, Wilo, SEW-EURODRIVE, Azbil, Servomex, and Badger Meter. The wholly-owned subsidiary EPIC (Emblem Process Instrumentation and Controls Automation) operates as a Rockwell Encompass System Integrator Partner for whole-plant automation delivery.
P.T. Cerna generates revenue through two streams: hardware product distribution and engineering services. The services stream covers design, integration, installation, commissioning, after-sales support, and instrument calibration on a quote-based, project-driven model. Go-to-market is sales-led via a field sales force of Sales Engineers, Technical Sales Coordinators, and Product Specialists with geographic coverage across the Philippines. Geographic footprint is single-country (national); there is no disclosed international expansion or external institutional investment, and ownership remains founder/family-led private.
Cerna Corporation firmographics
Firmographics- Name
- Cerna Corporation
- Legal name
- P.T. Cerna Corporation
- Website
- https://ptcerna.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- P.T. Cerna Corporation is a Philippine industrial automation and process instrumentation distributor founded in 1983, operating six divisions and serving power, manufacturing, and process industries nationwide through distribution of 30+ global OEM brands and turnkey system integration.
- Ownership category
- akta.pro rank
Cerna Corporation industry classification
Industry- Product category
- Industrial Automation Distribution & Engineering Services
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Pump and Compressor Manufacturing (33391), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Laboratory Analytical Instruments (3826), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)
- akta.pro secondary industries
- Power Plant I&C / SCADA / DCS EPC (EUAEAAAN), Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS) (EUAEALAL), I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)
Keywords
Where Cerna Corporation is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices13 records
Markets served
Cerna Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Revenue from distributing industrial automation products including valves, pumps, gears, process instruments, power/control products, cabling solutions, and steam/water systems. The company is a distributor for multiple international manufacturers (Rockwell Automation, Bosch, Emerson, etc.).
- Engineering Services: Turn-key project implementation including design, integration, installation, commissioning, after-sales support, and instrument calibration services. Services include process instrumentation and control design, on-site inspection, technical support, valve automation packages, pump audit and servicing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cerna Corporation product offering
Product offeringCore offering
P.T. Cerna Corporation distributes industrial automation, process instrumentation, valves, pumps, gears, cabling, power/climate, and steam/water system products from international manufacturers (Rockwell Automation, ABB, Flowserve, Emerson, Grundfos, Bosch, Panduit, Belden, Delta, Vertiv, and others). The company complements its distribution business with engineering services including design, integration, installation, testing, commissioning, instrument calibration, and turnkey project implementation for Philippine industrial customers across six service divisions.
Product overview
P.T. Cerna Corporation is a process instrumentation, controls, and industrial automation solutions provider established in 1983. The company operates as a distributor of products from multiple international manufacturers and offers six core service divisions: Industrial Automation & Solutions (distributing Rockwell Automation products), Valves Pumps & Gears, Process Instrumentation and Engineering, Power Climate & Control, Cabling Data Solutions, and Steam & Water System. Each division distributes branded products from global manufacturers (including Rockwell Automation, Flowserve, SEW-EURODRIVE, ABB, Delta, Vertiv, Servomex, Bosch, Panduit, Belden, and Tiandy) and complements its supply business with engineering services such as design, turnkey project implementation, installation, testing, commissioning, and after-sales support. The company has 7 Strategic Business Units nationwide with 11 satellite offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Automation & Solutions (IA&S)
- Valves, Pumps & Gears (VPG)
- Process Instrumentation and Engineering (PIE)
- Power Climate & Control (PCC)
- Cabling Data Solutions (CDS)
- Steam & Water System
- EPIC Turnkey Automation Integration
Quantifiable outcome
- Quickest delivery times of products and engineered solutions in the industry
- +1 more outcomes
Companies that use Cerna Corporation
Customer profileSegments12 records
Ideal customer profiles4 records
Cerna Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Cerna Corporation partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Rockwell AutomationcoreP.T. Cerna Corporation is a distributor of Rockwell Automation products since 2011. The company delivers leading automation and supply chain management solutions through the Integrated Architecture concept, combining Logix control platform with FactoryTalk software suite.
- BoschcorePartnership for steam boilers and hot water boiler systems. Bosch steam boilers generate process heat with output ranges from 175 to 55,000 kg/hour. Hot water boilers cover heating demands from 650 to 38,000kW.
- Autoflamecore20+ year partnership with Autoflame for combustion management systems. Micro-Modulating system for comprehensive control over industrial and commercial boiler/burners.
- Limpsfield CombustioncorePartnership for commercial and industrial burners meeting UK and worldwide emissions standards with exceptional fuel savings and carbon emission reduction.
- ABBcoreABB Measurement and Analytics division partnership for process instruments, PID controllers, recorders, magnetic flow meters, vortex, thermal mass, Coriolis mass flow meters, and continuous water analysis solutions.
- PanduitcoreAuthorized distributor of Panduit for copper cabling solutions, fibre optic solutions, data center cabinets, cable ties, and industrial electrical solutions.
- BeldencorePartnership for instrumentation, signals, control, and power cables. Belden is known for signal transmission innovations and noise-mitigation with industrial cables for harsh environments.
- TiandyminorPartnership for intelligent surveillance solutions including AI cameras, video management software, NVR systems, and intelligent monitoring.
- DeltacoreDelta UPS Solutions partnership for uninterruptible power supplies and Active Harmonic (Power) Filter for power quality solutions.
- VertivcorePartnership for critical power solutions including UPS, DC power systems, power distribution, thermal management, and precision cooling solutions.
- Philips (Signify)corePartnership for professional lighting solutions including LED lamps, POE connected lighting, horticulture lights, UV-C disinfection, and LiFi technology.
- Hitachi ABB Power GridscorePartnership for power grids solutions including LV/MV/HV capacitor banks, active harmonic filters, and power quality engineering services.
- EmersoncorePartnership for fluid control and pneumatics including ASCO solenoid valves, AVENTICS pneumatic valves, TESCOM regulators, and TopWorx valve controllers.
- FlowservecorePartnership for valve solutions including Valtek, Kammer, Argus, Atomac, Automax, Durco, Worcester Controls, PMV, NAF, and RX Valves through heritage brands.
- REXAcore15+ year partnership for electraulic actuators (Xpac series) combining electric operation simplicity with hydraulic power and solid-state electronics reliability.
- SEW-EURODRIVEcorePartnership for drive technology including helical gear-motors, MOVIDRIVE drive inverters, servo motors, and industrial gears for power transmission and motion control.
- Richards Industriescore20+ year partnership for regulators and control valves including Jordan Valve, Steriflow Valve, Marwin Valve, LowFlow Valve, and Hex Valve products.
- AzbilcorePartnership for control valves, smart valve positioners, field instruments, PID controllers, and flame safeguard control products.
- GrundfoscorePartnership with world's largest pump manufacturer for circulator pumps, submersible pumps, centrifugal pumps, and pump systems for various applications.
- WilocorePartnership for pumps and pump systems for heating, ventilation, air conditioning, water supply, sewage disposal and wastewater treatment.
- AmetekcorePartnership for calibration equipment including Ametek-Jofra temperature calibrators, Ametek-Crystal pressure reference gauges, and Ametek-M&G primary reference standards.
- ServomexcorePartnership for gas analyzers including paramagnetic oxygen sensors, gas purity measurement, combustion and emission analysis products.
- Campbell ScientificcorePartnership for environmental monitoring dataloggers used in weather stations, water quality monitoring, flood warning, irrigation, and renewable energy monitoring.
- Badger MetercorePartnership for flow measurement technology including electromagnetic, clamp-on ultrasonic, oval gear, turbine, and variable area flow meters for water utilities and industrial applications.
- GestRaminorPartnership for steam and condensate systems including steam traps, level control, monitoring, blowdown valves, and safety valves manufactured in Germany.
- EPIC AutomationcoreEmblem Process Instrumentation and Controls Automation (EPIC) - a subsidiary of PT Cerna Corporation that serves as an Encompass System Integrator Partner, providing turnkey solutions for whole plant process automation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cerna Corporation competitors and assessment
Company assessmentBroad incumbents
- ABB: Global leader in process instrumentation, drives, and power quality whose Measurement & Analytics, motors, and power quality products Cerna distributes; competes directly for instrumentation and power-quality specification work.
- Rockwell Automation: Global manufacturer of industrial automation and information solutions whose Logix platform and FactoryTalk suite Cerna distributes in the Philippines; also competes indirectly through direct enterprise sales in the region.
- Endress+Hauser: Global process instrumentation manufacturer (level, flow, pressure, analytical) with established Philippines presence; competes head-on in the same instrumentation categories Cerna distributes.
- Pepperl+Fuchs: Global industrial sensors, explosion protection, and connectivity solutions provider with presence across Southeast Asia; competes in factory-automation and process-instrumentation categories adjacent to Cerna's portfolio.
- Honeywell Process Solutions: Global process automation and control systems vendor targeting Philippine petrochemical, power, and refining customers with competing DCS, safety, and instrumentation solutions.
- Siemens: Global industrial automation, drive, and digital-industry major with direct operations in the Philippines; competes with Cerna for large factory automation and digitalization projects.
- Emerson: Global automation leader whose ASCO, AVENTICS, TESCOM, and TopWorx fluid-control brands Cerna distributes; Emerson's Asia-Pacific direct operations and AspenTech digital portfolio position it as both a partner and competitor.
- Yokogawa Electric: Process automation and control systems provider with Philippine operations targeting the same power, petrochemical, and F&B customers Cerna serves; overlaps in DCS, field instruments, and safety systems.
- Festo: Global pneumatics and automation technology supplier with Philippine sales operations; overlaps with Cerna in pneumatic components, valve automation, and factory automation.
Direct peers
- Pilipinas Controls: Philippines-based industrial automation and process control distributor/integrator serving power, manufacturing, and utilities with multi-brand offerings — the closest direct competitive peer to P.T. Cerna in the Philippine market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cerna Corporation social profiles
Digital presenceCerna Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerna Corporation leadership team
Management profileNumber of profiles
Cerna Corporation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cerna Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerna Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerna Corporation
What does Cerna Corporation do?
P.T. Cerna Corporation distributes industrial automation, process instrumentation, valves, pumps, gears, cabling, power/climate, and steam/water system products from international manufacturers (Rockwell Automation, ABB, Flowserve, Emerson, Grundfos, Bosch, Panduit, Belden, Delta, Vertiv, and others). The company complements its distribution business with engineering services including design, integration, installation, testing, commissioning, instrument calibration, and turnkey project implementation for Philippine industrial customers across six service divisions.
Is Cerna Corporation a public or private company?
Cerna Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cerna Corporation founded?
Cerna Corporation was founded in 1983. It employs 51 to 100 people.
Where is Cerna Corporation based?
Cerna Corporation is headquartered in Makati, Philippines, in the Asia region.
How does Cerna Corporation make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are engineering Services.
Who are Cerna Corporation's main competitors?
Broad incumbents on record are ABB, Rockwell Automation, Endress+Hauser, Pepperl+Fuchs, Honeywell Process Solutions, Siemens, Emerson, Yokogawa Electric and Festo. Pilipinas Controls is listed as a direct peer.
Does Cerna Corporation have an API?
No public API is recorded for Cerna Corporation.
What industry is Cerna Corporation in?
Cerna Corporation's product category is Industrial Automation Distribution & Engineering Services. Its primary akta.pro industry code is IMAHAHAM, Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers), with a secondary code of EUAEAAAN, Power Plant I&C / SCADA / DCS EPC. Its NAICS code is 334513 and its SIC code is 5084.