Red Carrot

What Red Carrot does

Red Carrot is a Miami-headquartered, woman-owned strategic communications agency founded in 2011 by Danielle Gosthe, with a secondary operating presence in Washington, D.C. The firm delivers seven integrated service lines: Strategic Communications & Public Affairs, Creative & Brand Strategy, Media Planning & Digital Marketing, Experiential Events & Activation, Video Production & Streaming, Management Consulting & HR Solutions, and Research & Analytics. Its stated methodology applies industrial engineering principles — measurement rigor, data-driven analysis — to creative communications work, distinguishing it from template-driven agencies.

The business model is professional services fee-for-service delivery to federal government clients, primarily accessed through federal contracting vehicles including GSA Multiple Award Schedule (GS-00F-181GA), OASIS+ WOSB (47QRCA24DW218), OASIS+ SB (47QRA25DSD83), and SeaPort NextGeneration (N0017825D7736). Red Carrot holds Woman-Owned Small Business (WOSB) status, enabling access to federal set-aside pools. Named federal engagements span the Department of Housing and Urban Development (HUD Broadcast Operations Center, HUD Office of Housing Counseling), the Department of Homeland Security (Blue Campaign), the Department of Defense (DoD SAPRO), and the Health Resources and Services Administration (HRSA StopBullying), with an emerging commercial vertical branded as 'Mission-Driven Enterprises.'

The company reports $80M+ in cumulative government contract awards, supports 500+ broadcast events annually at HUD, and has earned multiple years of Exceptional CPARS ratings alongside Telly, MARCOM Gold, and Hermes Awards. It maintains no disclosed parent company, no institutional investors, and no funding rounds; ownership and operational leadership rest with the founder. The firm is privately held, operates 11–50 employees, and has no mobile application, no API, and no disclosed AI/ML product capabilities.

Name

Red Carrot

Legal name

Red Carrot, Inc.

Website

https://theredcarrot.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Carrot is a Miami-headquartered, woman-owned strategic communications agency founded in 2011 that delivers integrated communications, creative, media, events, video, consulting, and research services primarily to U.S. federal agencies through GSA, OASIS+, and SeaPort NxG contract vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contracts: Red Carrot generates revenue primarily through federal government contracts including OASIS+, SeaPort NextGeneration, and Multiple Award Schedule (MAS) contracts. Services are delivered pursuant to written agreements executed by Red Carrot with government agencies for strategic communications, creative services, media planning, video production, management consulting, and research analytics.
2. Strategic Communications Services: Fee-for-service engagements providing strategic communications, creative and brand strategy, media planning and digital marketing, experiential events and activation, video production and streaming, management consulting and HR solutions, and research and analytics to federal clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Red Carrot is a strategic communications agency delivering seven integrated service lines—strategic communications and public affairs, creative and brand strategy, media planning and digital marketing, experiential events and activation, video production and streaming, management consulting and HR solutions, and research and analytics—primarily to U.S. federal government agencies. The agency operates as a Woman-Owned Small Business (WOSB) and holds multiple federal procurement vehicles including GSA Multiple Award Schedule, OASIS+, and SeaPort NextGeneration contracts. Service delivery applies industrial engineering methodology combined with creative execution to produce measurable communications outcomes.

Product overview

Red Carrot is a strategic communications agency offering a portfolio of seven integrated service lines: Strategic Communications & Public Affairs, Creative & Brand Strategy, Media Planning & Digital Marketing, Experiential Events & Activation, Video Production & Streaming, Management Consulting & HR Solutions, and Research & Analytics. The agency applies an engineering-driven, data-backed methodology to deliver measurable results for federal clients and enterprises. Each service operates as a distinct offering while being delivered in combination for clients requiring comprehensive communications campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications & Public Affairs Strategic planning, public affairs counsel, stakeholder engagement, and crisis communications services that help messages cut through noise and align with mission objectives, targeted at federal agencies and mission-driven enterprises.
• Creative & Brand Strategy Brand strategy, visual identity development, integrated creative design, 508 compliance, and web design and implementation services for federal and enterprise clients.
• Media Planning & Digital Marketing Data-driven media buying, social media strategy, and digital engagement campaigns for maximum reach and ROI, serving federal agencies with proven performance benchmarks.
• Experiential Events & Activation End-to-end event management including logistics, creative conception, on-site execution, and post-event reporting for high-stakes live events such as cabinet-level and nationwide federal initiatives.
• Video Production & Streaming Full-service video production including scriptwriting, storyboarding, live-action filming, animation, podcast development, and broadcast operations supporting mission-critical federal communications.
• Management Consulting & HR Solutions Business re-engineering, workload analysis, organizational restructuring, and administrative and project support services for federal and enterprise clients.
• Research & Analytics Market and communications audits, social and traditional media monitoring, and stakeholder behavior mapping for data-driven decision making.

Quantifiable outcome

• $80M+ in government contracts awarded
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICF NextcoreStrategic or Co-development PartnerRed Carrot partnered with ICF Next on the DHS Blue Campaign human trafficking awareness initiative. The partnership aligned prevention messaging with culturally relevant tentpole moments and delivered integrated paid media and social strategies expanding national awareness of trafficking indicators.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GMMB: GMMB is a strategic communications and public affairs agency that serves federal agencies (notably HHS, HUD, and CDC) with media, creative, and digital campaign work. It is structurally the closest same-size competitor to Red Carrot on federal behavior-change and public-awareness campaigns.
• McBee Strategic: McBee Strategic is a Washington-based strategic communications and public affairs firm serving federal agencies and Fortune 500 clients with media, creative, and integrated campaign services. It is a direct same-size competitor with a comparable federal-services GTM model.
• YRCI (Your Resources Center Inc.): YRCI is a WOSB federal-services contractor delivering management consulting, communications, and program-support work to HHS, HUD, and DoD. It is a near-twin SB/WOSB comparator operating similar OASIS+ and SeaPort vehicles.
• West Wing Writers: West Wing Writers is a strategic communications and speechwriting firm that works with federal, advocacy, and mission-driven clients. It operates in the same federal strategic-comms niche as Red Carrot, often pairing policy craft with creative execution across campaigns.
• DTI (Diversified Technologies, Inc.): DTI provides federal digital, creative, communications, and IT services across civilian and defense agencies, including GSA Schedule and OASIS-style contracts. It overlaps materially with Red Carrot on digital media, video, and event services for federal clients.

Broad incumbents

• Abt Associates: Abt Associates is a federal research and program-support contractor that has expanded into communications, evaluation, and digital engagement across HHS, HUD, and DHS. It is a frequent prime competitor on integrated research + communications task orders.
• ICF International: ICF is a large public-sector services firm whose ICF Next division runs federal communications, public engagement, and digital media campaigns. It is an explicit Red Carrot teaming partner on the DHS Blue Campaign, making it the closest large-incumbent comparable on federal strategic communications delivery.
• Booz Allen Hamilton: Booz Allen Hamilton is one of the largest federal-services prime contractors, with sizable strategic communications, digital, and mission-support practices spanning HHS, DoD, DHS, and HUD. It competes for the same task orders Red Carrot bids on and serves as a frequent prime or teammate.
• Ogilvy Public Relations: Ogilvy is a global advertising and public relations network with a federal and advocacy practice serving government and mission-driven clients. It competes for higher-end federal creative and behavior-change engagements at a broader scale than Red Carrot.

Emerging players

• Szykman Carrow Communications: Szykman Carrow is a small strategic communications and public affairs firm focused on federal policy, advocacy, and creative work. It competes for the same digital and earned-media federal task orders but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/red-carrot
• Facebookfacebook.com/theredcarrot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Carrot