Movilift

What Movilift does

Movilift (legal entity MOVILIFT s.r.l.) is a family-owned Italian manufacturer of complete elevator systems and proprietary elevator electronics, headquartered in Castellammare di Stabia in the Naples metropolitan area. The company sells a full elevator portfolio — passenger lifts, hospital lifts, the DIVAS home platform lift, car/goods lifts, a high-rise tower lift capable of reaching 42 floors at up to 10 m/s, and a solar-powered Zero Energy model — alongside an in-house designed electronics stack comprising the BR400 motherboard, DOORINA universal door operator, Aquarius Touch and Cocker displays, the Aladino access control system, and a Destination Dispatch traffic-optimization system tied together by the BR-MUX multiplex board and the BR NEXT Android app. The business traces to a 1952 family elevator company founded by Aldo Pietrodangelo, with the current generation led by Franco Pietrodangelo (Direction), Gianluca Megaro (Engineering), Giacomo Borriello (Administration), and Erica Pietrodangelo in a commercial role.

Revenue is generated almost entirely through direct hardware sales of elevators and electronic components on a custom quote-based pricing model, with no public price lists. The company distributes through its own website inquiry forms and a direct sales team, ships from a logistics center that offers same-day order fulfillment, and exports to 40+ countries (with some sources citing 60+ nations) under a "Made in Italy" brand. Products are certified to multiple European norms (EN81.20, EN81.1, EN81.2, EN81.21, EN81.41, EN81.70, EN81.72, EN81.73), TUV, ISO, and the EU Machinery and Lift Directives, and the company maintains memberships in Italian industry associations ANICA and ANACAM. The GTM is product-led and direct: the website functions as the primary catalog and lead-generation surface, supplemented by industry exhibitions and direct sales-team engagement for custom specifications.

Name

Movilift

Legal name

MOVILIFT s.r.l.

Website

https://movilift.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Movilift is a family-owned Italian manufacturer of complete elevator systems and proprietary elevator electronics — including motherboards, door operators, displays, and access control — exporting EN81-certified products to 40+ countries.

Ownership category

akta.pro rank

Product category

Elevator Manufacturing

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Electronic Components & Accessories (3670)

akta.pro industry

PRIMARYHSAPAPAH

Smart Elevators, Escalators & Vertical Transportation

Home & Personal Services/Residential Renovation Services/Smart Buildings & Facilities (PropTech IoT)

SECONDARYBPABAIAE

Elevator Modernization & Retrofit (Controllers, Drives, Door Systems)

Business & Public Services/Facilities Management & Building Services/Elevator & Escalator Service & Maintenance

Keywords

• Elevator manufacturing
• Elevator electronics
• Lift controllers
• Vertical transportation systems
• Elevator components

Headquarters

HQ city

Castellammare Di Stabia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Elevator Sales: Movilift manufactures and sells complete elevators including Passenger, Hospital, Home Platform (DIVAS), Car Lift, High Rise, and Zero Energy models. Products are sold with various configurations and customizations based on customer requirements.
2. Electronics Components: Sale of proprietary electronic components including motherboards (BR400), door operators (DOORINA), displays (Aquarius Touch, Cocker), access control systems (Aladino, Alad12, Tokyo), and software solutions (Destination Dispatch, BR NEXT app).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Movilift designs, manufactures, and sells complete elevator systems and proprietary elevator electronics in Italy. Its product range includes passenger, hospital, home platform, car/goods, high-rise, and solar-powered (Zero Energy) elevators, complemented by in-house developed electronic components such as the BR400 motherboard, DOORINA universal door operator, Aquarius Touch display panel, Cocker LCD, Aladino access control, and Destination Dispatch software. The company sells directly to building developers, architects, property managers, hospitals, and installer networks across more than 40 countries under the Made in Italy brand.

Product overview

Movilift is an Italian elevator and electronics manufacturer offering a comprehensive product ecosystem. The core offering includes smart elevator electronics (motherboards like BR400, door operators like DOORINA, displays like Cocker and Aquarius Touch, access control systems like Aladino) and elevator systems (passenger, hospital, home/platform, car/goods, high-rise, and Zero Energy solar-powered elevators). The electronics products work together with BR NEXT app and BR-MUX multiplex board, while elevators can be customized with various cabin styles. Products are certified to European standards with Made in Italy quality focus, exporting to over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• DIVAS Home Platform Lift: Italian made platform lift tailored for home needs and style, developed in collaboration with Italian artisans.
• Zero Energy
• ZeroEnergy
• BR400
• Aquarius Touch
• DOORINA
• Cocker
• Aladino
• Destination Dispatch

Products and services

• BR400 Motherboard A slim proprietary motherboard for elevator control systems supporting up to 40 stops, hydraulic/electric/platform/gearless controllers, and universal/simplex/duplex/triplex/quadruplex manoeuvres. Features Bluetooth connectivity, USB software updates, and Android app integration via BR NEXT. Sold to elevator installers and system integrators.
• Aquarius Touch Display Panel A smart touch panel for elevator cabins available in 15.6", 17.3", and 21.5" sizes, with customizable layouts, logo insertion, floor labels, slideshow widgets, internet browser, weather forecast, and video playback. Includes Aquarius Editor web-based customization tool. Targeted at hotels, shops, and modern building operators.
• DOORINA Universal Door Operator A universal door operator drive compatible with multiple elevator brands, designed for modernization projects. Features two-wire installation, cabin-top placement, encoder motor management, and support for 12-48V DC motors with 24-30V DC power supply.
• Cocker LCD Display A black-and-white LCD display for elevator floors and signals, available in Big (117 x 67mm) and Small (51 x 55mm) sizes. Supports 7-segment communication, EN81.28 signals, overload, out-of-service, and alarm signals. 12/24V DC power supply.
• Aladino Access Control System A smart elevator access control system with three authentication methods: fingerprint reader, RFID contactless badge, and keypad. Features travel counting, programmable trip limits, floor-specific access authorization, and free floor access. Targeted at buildings requiring secure floor access.
• Destination Dispatch Software A destination control software using algorithms to optimize elevator traffic by grouping passengers with similar destinations. Reduces wait and travel times, decreases total trips, and improves building efficiency. Uses BR-MUX multiplex board connected to motherboards with Bluetooth repeaters and tablets per floor. Targeted at high-traffic and high-rise buildings.
• Passenger Lift Standard passenger elevator with Italian gearless motor and hydraulic options. Travels up to 96 meters, speeds from 0.5-10 m/s, capacity up to 5000kg. Available in machine room-less (MRL) and traditional configurations. Sold to building developers and property managers.
• Hospital Lift Special-grade elevator for high-traffic hospital use with AISI stainless steel cabin finishes, continuous fresh air flow via two vents, air purifier with ionized air for bacteria elimination, dim lighting for patient comfort, cabin bumpers, and priority access key for fast travel mode. Targeted at hospitals and clinics.
• DIVAS Home Platform Lift Italian-made home platform lift with hydraulic or geared motor options, 250-400kg capacity, and automatic or swing doors. Designed in collaboration with Italian artisans for high-quality home style integration. Certified to EN81.41 and 2006/42/CE. Targeted at residential homeowners.
• Car Lift Goods lift series for vehicles and heavy goods. Gearless option features 2500-5000kg capacity, 0.6-1.0 m/s speed, with automatic/swing/shutter doors. Hydraulic option with 2:1 roping and 0.4 m/s speed. Targeted at parking structures and industrial facilities.
• High Rise Lift Special-grade elevator capable of reaching 42 floors at speeds up to 10 m/s. Gearless drive from 25 to 42 floors. Features Aladino access control and Destination Dispatch systems. Headeroom: 4400mm, Pit: 2000mm. Targeted at high-rise building developers.
• Zero Energy Solar-Powered Elevator Solar-powered elevator system using photovoltaic panels (2m x 3.40m space required). Features gearless or geared drive, up to 3Kw power, 220V AC single phase supply, 300W power consumption, 0.6-1 m/s speed, up to 6 stops, 480kg capacity. Two batteries reduce grid usage with standby system and speed variation optimization. Targeted at eco-sustainable building projects.
• Movilift Car Cabins Italian-manufactured elevator cabins available in four lines: Deluxe (luxury Italian design), Panoramic (scenic viewing), Superior (stylish design), and Standard (basic). Customization with Italian artisans. Sold as a configurable option with Movilift elevator systems.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• ANICA (Associazione Nazionale degli Installatori di Ascensori e Costruttori)minorOthersMovilift is part of ANICA, the Italian lift association, providing industry networking, standards advocacy, and credibility within the Italian elevator industry.
• ANACAMminorOthersMovilift is part of ANACAM, an Italian elevator constructor association, providing industry representation and standards compliance positioning.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CEG (Costruzioni Eliche Giusti): Italian elevator manufacturer with comparable mid-size profile producing standard and customised lifts. Overlaps on Made-in-Italy positioning and a similar mid-market customer base across Europe.
• Sassi Italy: Italian elevator and lift components manufacturer specialising in elevator systems and modernisation parts. Directly competes in the same Made-in-Italy mid-market elevator segment that Movilift targets.
• Wittur Group: Italy-headquartered elevator components and systems manufacturer. Highly comparable to Movilift as a European-made producer of elevator components (doors, drives, cabins) selling into global elevator OEMs—matches component-level focus and Made-in-Europe positioning.
• Maspero Elevatori: Italian manufacturer of elevators, escalators, and stairlifts with comparable scale and product breadth (passenger lifts, platform lifts, components). Closely comparable as a domestic Italian competitor targeting mid-market building projects.
• Stannah Stairlifts: UK-based, family-owned manufacturer of lifts, stairlifts, and platform lifts. Similar family-owned DNA and comparable specialisation in platform/home lifts (DIVAS) plus passenger elevators.

Broad incumbents

• Kone: Global elevator and escalator incumbent with broad portfolio spanning new installation, modernisation, and digital services. Comparable on passenger lifts, high-rise systems, and service models, but at vastly greater scale than Movilift.
• ThyssenKrupp Elevator (TK Elevator): Major global elevator and escalator company. Comparable on destination dispatch, high-rise, and modernisation services, competing directly with Movilift in larger European projects.
• Mitsubishi Electric (Elevator & Escalator Division): Global elevator manufacturer with comparable high-rise, destination dispatch, and IoT-enabled product positioning. Competes with Movilift's BR400/Destination Dispatch stack in premium commercial projects.
• Schindler Group: Swiss multinational elevator, escalator, and mobility provider. Comparable across the full elevator product range Movilift offers (passenger, high-rise, modernisation) but at global incumbent scale.
• Otis Worldwide: World's largest elevator manufacturer. Directly comparable on passenger, hospital, and high-rise elevator categories, as well as service/retrofit contracts, but with materially larger resources and global installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/movilifte

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movilift