Concept Promotion

What Concept Promotion does

Concept Promotion GmbH is a German full-service promotional products agency founded in 2000, headquartered in Maintal near Frankfurt. The company acts as a single managed-service provider for the lifecycle of promotional articles (Werbemittel), covering consulting, concept development, procurement, in-house personalization (screen printing, laser engraving, embroidery, Doming, foil stamping, UV digital printing), warehousing, kitset fulfillment, and international shipping with customs clearance. Its technology infrastructure centers on a B2B online request shop (concept-p.die6-werbeartikelshop.de) and a customizable white-label shop system (DIE6 Industriekunden-Shopsystem) that integrates with customer ERP systems such as SAP, supports multi-user access, real-time inventory, and approval workflows.

The company serves primarily large enterprises and DAX-listed corporations alongside mid-market firms, institutions, and associations. Named customers include L'Oréal Deutschland, ŠKODA AUTO Deutschland, Alfa Romeo (since 2002), DENTSPLY IH, JOB AG, and BDK, with use cases spanning corporate gifting, campaign merchandising, branded merchandise shops, and trade show materials. Reputation is supported by 100,000+ completed orders since founding and a 94% customer satisfaction score from a 2015 survey of 106 customers.

The business model combines direct sales-led enterprise relationships with a self-serve B2B request shop, pricing via per-quote custom contracts and per-order transactions. Since 2021, Concept Promotion has been a shareholder in the DIE6 Profi-Netzwerk, a cooperative of 19 promotional product agencies in Germany and Austria with 200+ employees and EUR 60 million combined sales volume, providing collective purchasing power, shared logistics, and a 67-brand portfolio. The company additionally differentiates through CO2e-emissions-balanced products (via natureOffice) and social engagement (Dorfschulprojekt e.V., BEESWE.LOVE bee conservation). It is a private GmbH under managing director Holger Brill with no disclosed external funding.

Name

Concept Promotion

Legal name

concept promotion GmbH

Website

https://concept-p.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept Promotion GmbH is a German full-service promotional products agency founded in 2000, serving enterprises like L'Oréal, ŠKODA, and Alfa Romeo with sourcing, customization, warehousing, and logistics of branded merchandise from its Maintal headquarters.

Ownership category

akta.pro rank

Product category

Promotional Products Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifting
• Merchandising fulfillment
• Advertising articles

Headquarters

HQ city

Maintal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Promotional Article Sales (Direct): Concept Promotion sells promotional articles (Werbemittel/Werbeartikel) directly to business customers including DAX-listed corporations, SMEs, institutions, and associations. Sales are made through direct consultation with the sales team, the B2B online request shop, and the DIE6 network shop. The company handles both single orders and long-term full-service programs.
2. Full-Service Fulfillment: A bundled service offering that includes consulting, concept development, procurement, personalization/finishing, warehousing (with own warehouse), kitting/fulfillment, and shipping/logistics. This is provided as a managed service, typically on an ongoing contract basis with key accounts. Customers can also store pre-paid articles at the company's warehouse and draw them down incrementally.
3. Custom Online Shop System (Shopsystem): Concept Promotion (through DIE6) offers businesses the ability to create and operate their own branded B2B or B2C promotional article or merchandising online shop. This platform supports multi-user procurement, inventory management, and reporting. Revenue from this stream is embedded within full-service and/or subscription-like platform fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Concept Promotion is a German B2B promotional products agency that manages the full lifecycle of branded merchandise for corporate clients — from consulting and concept development, through procurement of advertising articles, in-house customization (printing, engraving, embroidery), warehousing with drawdown inventory, to kitting, fulfillment and international shipping including customs clearance. The company also offers a customizable white-label B2B/B2C shop system and climate-neutral promotional product options through its natureOffice partnership.

Product overview

Concept Promotion operates as a promotional products agency offering a comprehensive suite of services centered around advertising articles (Werbemittel/Werbeartikel). The core offering consists of Fullservice fulfillment covering planning, procurement, customization, warehousing, and logistics; the DIE6 Industriekunden-Shopsystem as a complete B2B/B2C e-commerce platform with ERP integration capabilities; and the Anfrage-Shop for B2B product requests. These are supplemented by professional customization services (Veredlungstechniken) including screen printing, laser engraving, and embroidery; an Online Videomesse virtual trade show; CO2 compensation services (Klimafreundlichkeit); and access to a portfolio of 67 branded product suppliers. The company also provides market research materials (Werbemittelstudie, Emotionsstudie) to support sales efforts. All services are backed by the company's membership in the DIE6 professional network of promotional products distributors.

Differentiator

Problem solved

Functional benefit

Brands

• BEESWE.LOVE: Environmental and bee conservation project under DIE6 network focused on protecting bees and biodiversity
• Klimafreundlichkeit

Products and services

• Fullservice (Full-Service Fulfillment) A bundled managed-service offering covering the entire promotional article value chain: consulting, concept development, procurement, in-house personalization/finishing, quality control, warehousing with inventory drawdown, kitting, seasonal packaging, and national/international shipping with customs clearance. Targeted at large enterprises and DAX-listed corporations running ongoing branded merchandise programs.
• DIE6 Industriekunden-Shopsystem (White-Label B2B/B2C Shop Platform) A customizable white-label e-commerce and procurement platform for clients who want their own branded B2B or B2C promotional product or merchandise shop. Includes role-based access control, brand/CI customization, ERP integration (e.g., SAP), real-time inventory tracking, reporting and statistics, bonus programs, and multi-language support. Suitable for retail chains, franchise systems, and distributed branch networks.
• Veredlungstechniken (Customization and Finishing Services) Professional personalization and branding services for promotional articles covering a full suite of finishing techniques: screen printing, screen rotary printing, pad printing, laser engraving (including 360° round laser), sublimation transfer, flex transfer, UV digital printing, large-format printing, embroidery, dome coating (Doming), and blind/foil stamping. Enables customization of branded merchandise to corporate identity.
• Klimafreundlichkeit (CO2 Compensation Service) Carbon footprint offset service for promotional articles delivered in partnership with natureOffice. Calculates CO2 emissions across the entire value chain (raw materials, transport, production, storage, distribution, usage, recycling) and offsets through certified international climate protection projects, allowing customers to position promotional merchandise as climate-neutral.

Quantifiable outcome

• 94% customer satisfaction rate
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DIE6 Promotion Service GmbHcoreStrategic or Co-development Partner · 1 January 2021Since end of 2021, Concept Promotion is a member of DIE6 (Profi-Netzwerk der Werbeartikel-Unternehmer), a network of 19 shareholder-owned promotional article agencies in Germany and Austria. The partnership provides access to collective purchasing power (60M EUR total sales volume), shared logistics infrastructure, over 200 employees, a multi-brand catalog, and the shared DIE6 shop system. Concept Promotion has full access to all network-wide value-added services including worldwide trendscouting, group procurement, and central invoicing.
• natureOfficecoreStrategic or Co-development PartnerConcept Promotion partners with natureOffice, an internationally active agency specializing in CO2 balancing and climate protection. Together they offer CO2e-emissions-balanced promotional articles to customers, calculating the full product lifecycle carbon footprint and offsetting through certified climate projects. This partnership enables Concept Promotion to differentiate on sustainability credentials.
• beeswe.loveminorStrategic or Co-development Partnerbeeswe.love is a bee conservation initiative within the DIE6 network. The project funds the setup and operation of a bee colony with a 100 m² wildflower meadow, supporting biodiversity and environmental protection. As a DIE6 member, Concept Promotion participates in this initiative. The beeswe.love honey produced has won gold medals from the Badische Imkerbund.
• Dorfschulprojekt e.V. HanauminorStrategic or Co-development PartnerA social engagement partnership supporting the Akumalam village school project in Cameroon. Concept Promotion has supported the construction of a library, a sewing center, drinking water wells, and the supply of school materials since 2009. Employees have traveled to Cameroon to participate in project activities, and the company distributes over 300 kg of donated goods.
• ARTENGLÜCKminorStrategic or Co-development PartnerA 2024 partnership within the beeswe.love ecosystem. Through this cooperation, beeswe.love can offer high-quality wildflower meadows across Germany bundled with sustainability campaigns, enabling regional partners to have local blooming meadows.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Brand Business GmbH: German B2B promotional products agency offering merchandise, customization and online shop solutions. Closely comparable to Concept Promotion's full-service model with custom shop deployment and Werbeartikel sourcing.
• midocean: One of Europe's largest promotional products distributors, headquartered in the Netherlands. Directly comparable to Concept Promotion as a B2B Werbeartikel dealer serving enterprise clients across multiple European markets with branded merchandise, customization and fulfillment.
• PF Concept: Major European promotional products supplier covering sourcing, customization and distribution. Highly comparable to Concept Promotion as a multi-brand B2B promotional merchandise agency with a broad catalog and customization services.
• Inspirion GmbH: German promotional products agency offering full-service Werbeartikel consulting, customization and fulfillment. Closely comparable to Concept Promotion in terms of mid-market German Werbemittel-händler positioning and full-service execution.
• ASB Greenworld: German promotional products dealer competing in the same DACH market with comparable service tiers, customization capabilities and enterprise customer base. Directly comparable to Concept Promotion as a full-service Werbeartikel agency.
• Hagemann Werbeartikel: German promotional products wholesaler with broad category coverage and B2B ordering systems. Comparable to Concept Promotion as a Mittelstand Werbeartikel dealer in the German market with similar enterprise customer segments.
• Global Werbeartikel GmbH: German promotional products dealer offering sourcing, customization and fulfillment to corporate clients. Directly comparable to Concept Promotion's full-service Werbemittel offering in the DACH region.

Broad incumbents

• 4imprint: Large US-headquartered promotional products distributor serving enterprise and small-business customers with online ordering and customization. Comparable to Concept Promotion's promotional products offering and online shop capabilities, but at materially larger scale and North American focus.
• Karl Knauer KG: German manufacturer and packaging/promotional products specialist with in-house finishing and personalization capabilities. Comparable to Concept Promotion on the customization/finishing side but broader in scope (manufacturing + packaging) and larger in scale.
• Cimpress (Vistaprint): Global mass-customization platform serving small-business and enterprise marketing needs including printed merchandise and promotional products. Comparable to Concept Promotion's online shop and customization offerings but at vastly larger scale and broader audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConceptP
• Instagraminstagram.com/concept_promotion
• LinkedInlinkedin.com/company/concept-promotion

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Promotion