What Artenglück does

Artenglück GmbH is a Berlin-based nature conservation company founded in 2020 that delivers measurable biodiversity projects on behalf of corporate clients across the DACH region (Germany, Austria, Switzerland). The company's core offering is a "conservation-as-a-service" platform comprising four project types — Blühwiesen (flower meadows using certified regional seed mixes), Waldaufforstung (reforestation of climate-resilient mixed forests), Moor Renaturierung (peatland restoration), and Feldvogelfenster (20–30 m² unseeded field bird windows in grain fields) — implemented within 30 km of each client's preferred location and maintained over multi-year horizons through a network of approximately 60 partner farmers and collaborations with local conservation authorities.

The service stack is bundled with a scientific Biodiversitätsmonitoring module that quantifies flying insect biomass, pollinator populations, and vegetation development and presents the results in a digital dashboard aligned with CSRD/ESRS E4/GRI 101/TNFD reporting standards; this monitoring module received ZIM BMWK public funding. A B2B customer portal (portal.artenglueck.de) provides enterprise partners with project status and monitoring data access, while a consumer-facing e-commerce shop (shop.artenglueck.de) sells individual conservation sponsorships, insect hotels, and seed bags under the Naturschutz-Patenschaften sub-brand. Team events at project sites or on corporate premises extend the offering into employee engagement.

The business model is primarily B2B subscription-recurring, with corporate clients paying annual fees for land lease, seeds, planting, and long-term maintenance, supplemented by one-off team events and merchandise sales and by B2C subscription sponsorships from private individuals. The go-to-market is consultative enterprise sales, accelerated by public relations including a June 2025 appearance on the German TV show Höhle der Löwen (VOX) and an April 2025 brand refresh. The company is privately held by its two managing directors, Felix Schulze-Varnholt and Lara Boye, with one disclosed external investor (RootCamp, April 2023).

Name

Artenglück

Legal name

Artenglück GmbH

Website

https://artenglueck.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Artenglück GmbH, founded in 2020 in Berlin, delivers science-based biodiversity conservation projects for enterprise clients across the DACH region, combining physical implementation (flower meadows, reforestation, moor restoration, field bird windows) with digital monitoring dashboards aligned to CSRD reporting.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Services-Commercial Physical & Biological Research (8731), Forestry (800)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF)

Keywords

• Biodiversity conservation services
• Corporate nature restoration
• ESG biodiversity reporting
• Habitat creation projects
• Conservation sponsorship programs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Biodiversity Projects: Companies finance conservation projects including bloom meadows, forest afforestation, and moor renaturation. Projects include annual payments for land lease, seeds, planting, and maintenance. Multi-year engagements typical.
2. Patenschaften (Patronage/Adoption): Private individuals can sponsor conservation areas (bloom meadows, forests, field bird windows) in Germany, Austria, and Switzerland. Available as one-year or multi-year subscriptions.
3. Team Events: Companies can organize team events involving practical conservation work such as bloom field sowing or tree planting, either at Artenglück project sites or on company premises.
4. Product Sales: Sale of insect hotels and seed bags to companies and individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artenglück plans, implements, and scientifically monitors regional biodiversity conservation projects for companies across the DACH region, including flower meadows, reforestation, moorland restoration, and field bird windows located within 30 km of client sites or on company premises. The service is sold as multi-year engagements and complemented by a digital biodiversity monitoring dashboard that supports CSRD/ESRS E4/GRI 101/TNFD reporting, team events for employee engagement, and a private sponsorship channel through its online shop.

Product overview

Artenglück operates a platform-based 'conservation-as-a-service' model for businesses, offering four core conservation project types — Blühwiesen (flower meadows), Waldaufforstung (reforestation), Moor Renaturierung (moorland restoration), and Feldvogelfenster (field bird windows) — implemented regionally within 30 km of each client's chosen location across the DACH region. These are complemented by add-on modules including Biodiversitätsmonitoring (a digital dashboard for science-based biodiversity measurement supporting CSRD/ESRS E4/GRI 101/TNFD reporting), Teamevents (outdoor team-building activities at project sites or company premises), and shop products such as Insektenhotels and Saatguttüten. Private customers are served through the shop.artenglueck.de platform under the Naturschutz-Patenschaften sub-brand, offering one-year or multi-year conservation sponsorships with certificates. A B2B customer portal provides company partners with project management and monitoring data access.

Differentiator

Problem solved

Functional benefit

Brands

• Biodiversitäts-Quick-Check: Quick check tool for companies to assess biodiversity potential of their premises.
• Artenglück Shop

Products and services

• Blühwiesen (Flower Meadows) Creation and long-term maintenance of perennial flower meadows using certified regional seed mixes (Regio-Saatgut) at low-yield agricultural sites, providing food, shelter, and breeding grounds for pollinators and other wildlife. Companies sponsor meadows located within 30 km of their chosen sites across the DACH region.
• Waldaufforstung (Reforestation) Planting and multi-year maintenance of climate-resilient mixed forests in Germany, Austria, and Switzerland. Tree planting is carried out in late autumn and winter months, with ongoing care critical during the first five years for seedling development.
• Moor Renaturierung (Moorland Restoration) Restoration of peatland ecosystems to a naturally damp state, including water-level raising, removal of water-draining woody vegetation, and targeted cultivation and seeding of sphagnum moss. Intact moors store CO2 long-term and provide habitat for rare species.
• Feldvogelfenster (Field Bird Windows) Creation of small 20–30 m² open spaces left unseeded within grain fields, providing safe breeding and refuge sites for threatened farmland birds such as the skylark, partridge, lapwing, and whinchat. Implemented across the DACH region by partner farmers.
• Biodiversitätsmonitoring Scientifically grounded biodiversity monitoring that quantifies the impact of conservation projects using methods including sensors and soil samples to measure flying insect biomass, pollinator populations, and vegetation development. Results are presented in a digital dashboard to support transparent reporting and sustainability disclosures (CSRD, ESRS E4, GRI 101, TNFD).
• Teamevents Outdoor team-building activities conducted at Artenglück conservation project sites or on company premises, including flower meadow sowing, reforestation planting, and construction of insect hotels and raised beds, with a short introduction to biodiversity topics.
• Naturschutz-Patenschaften (Conservation Sponsorships) Private customer offering enabling individuals to sponsor specific conservation areas (flower meadows, forests, or field bird windows) in Germany, Austria, and Switzerland. Available as one-year or multi-year sponsorships with certificates, delivered via the shop.artenglueck.de platform.
• Insektenhotels (Insect Hotels) Pre-built insect hotels available for purchase through the shop, offered as standalone products or as part of company-sponsored on-site projects.
• Saatguttüten (Seed Bags) Packaged regional seed mixes available for purchase, designed for customers who want to independently establish small-scale flower areas.

Quantifiable outcome

• 76% decline in flying insect biomass since 1989 (Krefelder Studie, 2017)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Partner Farmers (60 farmers)coreStrategic or Co-development PartnerArtenglück works with approximately 60 farmers in Germany, Austria, and Switzerland. Farmers provide marginal agricultural land for conservation projects (bloom meadows, field bird windows) and receive seed, machinery costs, above-average compensation, and training. Farmers include Anneke Dusche (Hannover, 38,000 m² converted), Christoph Thiesse (Rodewald), and Mats Röttger (Lübeck).
• Local Conservation AuthoritiescoreStrategic or Co-development PartnerCollaboration with local conservation authorities for moor renaturation projects to ensure ecologically sound and long-lasting measures.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Forliance GmbH: German-based Forliance develops nature-based climate solutions and reforestation projects for corporate clients, including carbon-credit and biodiversity offerings. It is one of the closest direct competitors to Artenglück in the DACH corporate nature-based solutions market.
• Wilderness International: Wilderness International is a Germany/Switzerland-based organization that protects large wilderness areas and partners with companies on corporate forest conservation and sponsorship programs. It competes with Artenglück for DACH corporate conservation budgets, particularly in forestry.
• Treedom: Treedom is a European platform that enables companies and individuals to plant and sponsor trees, with project monitoring and ESG reporting tools. It directly competes with Artenglück's reforestation and corporate-sustainability offerings, though on a global rather than DACH-restricted basis.
• PUR Projet: PUR Projet is a France-based B Corp designing and implementing corporate nature-based solutions (reforestation, regenerative agriculture, biodiversity monitoring) for global enterprises. It is comparable to Artenglück in combining on-the-ground projects with monitoring/reporting for corporate ESG.

Emerging players

• Treeapp: Treeapp is a digital platform that lets companies fund tree planting as part of employee engagement and ESG programs. It is comparable to Artenglück's team-event and reforestation modules as a lighter-weight, software-led alternative.
• Cared About: Cared About is a UK-based platform enabling companies to fund and measure corporate nature-restoration projects. It is comparable to Artenglück as a software-meets-ground-restoration play, but operates in the UK market rather than DACH.

Broad incumbents

• Bergwaldprojekt e.V. Bergwaldprojekt is a long-established German nonprofit running corporate volunteer forest-conservation events across Germany. It overlaps with Artenglück's reforestation and team-event offerings, but operates as a broad nonprofit rather than a fee-for-service platform.
• NABU (Naturschutzbund Deutschland): NABU is Germany's largest nature-conservation NGO, running corporate partnerships, biodiversity projects, and nature reserves. It is a broad incumbent that competes for the same corporate nature-budget pool as Artenglück, but at a much larger and less specialized scale.
• Plant-for-the-Planet: Plant-for-the-Planet is a global youth-led NGO running large-scale tree-planting campaigns with corporate partners. It overlaps with Artenglück on corporate tree-planting and employee-engagement programs, but operates as a global campaign rather than a regional service.

Others

• Ecosia: Ecosia is a Berlin-based search engine that funds reforestation projects globally using its ad revenue and partners with corporates on sustainability campaigns. While Ecosia focuses on tree-planting rather than full biodiversity service, it shares Artenglück's Berlin base and corporate-ESG niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artengl%C3%BCck
• Instagraminstagram.com/artenglueck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artenglück