dade design

What dade design does

dade design AG is a Swiss manufacturer of architectural concrete products and a concrete construction materials specialist, headquartered in Altstätten SG, Switzerland, with an EU branch in Dornbirn, Austria. The company designs, manufactures, and installs bespoke and standard concrete products including washbasins, bathtubs, shower trays, kitchen countertops, vanity furniture, sideboards, panels, and outdoor fountains, as well as prefabricated wet cells (Fertignasszellen) for timber-frame construction. Customers are served through a hybrid distribution model combining direct sales to architects and interior designers, specialist retailers in the DACH region, an e-commerce shop for standard items, and custom-project consultations. Notable reference projects include House Z22 (Gus Wüstemann Architects), the Venice Biennale concrete cubes (Marte.Marte), and the OPENLY Valley Widnau development, which is described as Europe's largest hemp house.

The underlying technology stack centers on proprietary concrete formulations: dade ROC, a high-performance concrete engineered for interior applications with enhanced durability and frost resistance; dade ZERO, a plant-based concrete (Pflanzenkohlebeton) acting as an in-product CO₂ sink; and dade CANCRETE hempcrete, a CO₂-negative hemp-lime building material produced by spin-off Cancret AG, which holds a patent for industrialized hempcrete production using mobile mixing plants capable of 30–50 m² of wall output per day. dade design integrates Joulia heat-recovery drains into its CUNEO shower trays and OPENLY prefabricated wet cells, and co-developed the OPENLY bionic net-zero construction system with Baumschlager Eberle Architekten. Product pricing ranges from CHF 59 for sample boxes to CHF 16,900 for bathtubs, with prefabricated wet cells starting at CHF 8,000, hempcrete mix at CHF 250/m³, and consulting at CHF 140/hour.

Revenue is generated through one-time sales of custom and standard concrete furniture (B2C and B2B via architects/designers), e-commerce on the company website, hempcrete materials and equipment sales/rentals, prefabricated wet cell systems for developers and timber-frame builders, custom fountain manufacturing, and paid consulting for sustainable construction. The operating group consists of dade design AG (core products), Cancret AG (hempcrete), OPENLY AG (net-zero construction systems), Comaking-Space.com (innovation ecosystem), and Dade Design GmbH (Austria). The company reports more than 2,000 completed orders across roughly 1,900 projects over its operating history, employs 11–50 people, and is privately held with no disclosed venture capital or institutional investor involvement.

Name

dade design

Legal name

dade design AG

Website

https://dade-design.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

dade design AG is a Swiss manufacturer of bespoke architectural concrete products—washbasins, bathtubs, shower trays, kitchen countertops, furniture, and prefabricated wet cells—plus CO2-negative hempcrete materials, serving architects, interior designers, developers, and premium homeowners across the DACH region via direct sales, specialty retail, and e-commerce.

Ownership category

akta.pro rank

Product category

Architectural Concrete Design & Manufacturing

NAICS

Concrete Block and Brick Manufacturing (327331), Interior Design Services (541410)

SIC

Concrete Products, Except Block & Brick (3272), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Architectural concrete design
• Concrete washbasins
• Precast concrete elements
• Hempcrete building material
• Prefabricated wet cells

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Concrete Furniture Sales: Sale of bespoke and custom-made concrete furniture including washbasins, bathtubs, shower trays, kitchen countertops, and furniture pieces. Prices range from 790 CHF (fountain) to 16,900 CHF (bathtubs). Custom projects quoted upon request.
2. Standard Product E-commerce: Online sales of standard concrete products through their web shop. Products include washbasins, fountains, accessories, and furniture pieces with fixed pricing.
3. Hempcrete Materials and Equipment: Sale of dade CANCRETE hempcrete mixtures (250 CHF/m3), hemp bricks (314 CHF per 7m2 pallet), and mobile mixing equipment rental (500 CHF). Professional consulting at 140 CHF/hour.
4. Prefabricated Wet Cell Systems: Sale of OPENLY prefabricated concrete wet cells for bathrooms, starting at 8,000 CHF. Includes concrete floor, framework, and sanitary pre-installation. Individual planning and implementation for each project.
5. Custom Fountain Manufacturing: Custom-made concrete fountains and water features produced in Swiss craftsmanship. Prices on request, ranging from individual village fountains to garden fountains.
6. Hempcrete Consulting and Planning: Professional planning consulting for hempcrete construction at 140 CHF/hour. Includes technical guidance for installation and implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

dade design is a Swiss manufacturer of handcrafted architectural concrete design products and precast elements, including washbasins, bathtubs, shower trays, kitchen countertops, furniture, outdoor fountains, and prefabricated wet cells. It also produces CO2-negative hemp-lime building materials (hempcrete) through its spin-off Cancret AG.

Product overview

dade design is a Swiss concrete craftsmanship company (Beton Design & Betonunikate) specializing in the planning, manufacturing, and installation of sophisticated concrete design products and art. Their portfolio is organized into 'Betonwelten' (concrete worlds): Bath (concrete washbasins in CASSA, CUNEO, ELEMENT, WAVE, ELARA collections; shower trays in ELEMENT and CUNEO with optional Joulia heat recovery; concrete bathtubs; vanity furniture), Kitchen (concrete countertops and kitchen fronts), Furniture (concrete tables, benches, sideboards, panels), Outdoor (concrete fountains in Classic and PREMIUM lines; custom-made fountains; bathing fountains/pools; whirlpools), and Architecture (pre-fabricated concrete elements including wet cells). A notable innovation is dade CANCRETE hempcrete — a CO2-negative hemp-lime building material produced by their spin-off Cancret AG, offered as bricks, pre-mix, or via a mobile production plant. The company also produces art projects and architectural models. Products are sold through interior designers, architects, and specialist retailers; the company operates from Altstätten SG (Switzerland, production), Dornbirn (Austria/EU), and maintains related entities including OPENLY AG and Cancret AG.

Differentiator

Problem solved

Functional benefit

Brands

• dade ROC: High-performance concrete material used in dade design products for durability and frost resistance
• dade CANCRETE
• dade ZERO
• OPENLY
• OPENLY Valley Widnau

Products and services

• Beton Waschbecken dade CASSA (120 / 90) Minimalist concrete box washbasins with flush edges that expand into a shelf at the back, with centered faucet outlet. Available for countertop or wall-mount installation in center-basin and left-basin variants, in 120cm and 90cm widths.
• Beton Waschbecken dade ELEMENT (60 / 120) Seamless concrete countertop washbasins with flush edges forming a straight peripheral edge. Part of the dade ELEMENT collection, available in 60cm and 120 x 40 x 15 cm variants.
• Beton Waschbecken dade CUNEO 40 Modern concrete washbasin featuring a beveled drain surface without a visible drain, available as countertop or wall-mount. Part of the dade CUNEO collection.
• Beton Waschbecken dade WAVE 90 Concrete washbasin cast in one piece without seams or edges, drawing an elegant wave with an embedded slot drain. Designed to pair with the dade LAURA 90 WAVE vanity unit.
• Beton Duschtasse dade ELEMENT Shower tray produced from a single piece of concrete with a subtly incorporated 2% gradient, made from dade ROC high-performance concrete with 5mm cork sound decoupling. Individual heights possible per floor construction.
• Beton Duschtasse mit Wärmerückgewinnung dade CUNEO Shower tray with channel produced from a single piece with a subtly incorporated 2% gradient, optionally available with Joulia heat recovery. Designed for modern bathrooms and renovations, with custom heights available.
• Beton Fertignasszelle OPENLY Pre-fabricated concrete wet cell / shower cubicle including concrete floor, supports, and sanitary pre-installation. Suitable for wood construction, reduces construction time, and includes a Joulia heat recovery drain. Starting at 8,000 CHF.
• Individueller Betonbrunnen / CUSTOM MADE Custom-made concrete fountain troughs produced in Swiss craftsmanship using high-performance concrete and carbon mesh for frost resistance, ranging from village fountains to garden fountains, to individual customer specifications.
• Betonbrunnen LONDON Concrete fountain with English-inspired design complementing dade design's linear fountain creations, available with or without a base.
• dade LAUF Brunnenbogen / Wasserlauf (LAUF 1-5) Series of fountain arch inlets made of matt stainless steel in various configurations, compatible with dade design fountain basins.
• dade RONDO Trinkbrunnen / Trinksäule Drinking fountain and drinking column for indoor and outdoor use, made from waterproof dade ROC high-performance concrete. Installed in schools, public parks, and sports clubs; available in terrazzo finish.
• dade CANCRETE Hanfbeton / Hempcrete CO2-negative hemp-lime building material produced by spin-off Cancret AG, used as insulation in wood-frame construction. Available as 12cm bricks on pallets or pre-mixed for on-site production, with thermal conductivity of 0.06-0.07 W/m·°K and 350kg/m3 density.
• 1m3 Hanfkalk Mischung für Eigenproduktion Pre-mixed hemp-lime/hempcrete mixture (CANCRETE) at 250 CHF/m3 for self-production, including written mixing and dosing instructions, with storage in Altstätten and Dornbirn.
• Mobile Hanfkalk Mischanlage (Mobile Hempcrete Mixing Plant) Mobile hemp-lime/hempcrete mixing plant with 7m3 capacity available for rent, producing 30-50m2 per day and reducing costs to approximately 200 CHF/m2. A 250L compulsory mixer is also available for small sites.
• Waschtisch-Möbel dade PURE 90 / dade ELINA Bathroom vanity units designed to match dade concrete washbasin collections. dade PURE 90 is available in 60, 90, and 120cm widths with drawer and cabinet configurations; dade ELINA is a cost-effective black-lacquered MDF unit.
• dade WAVE Bathtub Concrete bathtub cast from dade ROC high-performance concrete, part of the design classics and furniture collection, priced at 16,900 CHF.
• Travel HEAVY (Beton Skulptur) Concrete art project by Flavia Baradun exploring physical and emotional burdens, including concrete sculptures such as a swimming ring and travel suitcase.
• Marte.Marte Betonkuben (Architekturmodelle) Concrete cubes produced using 3D printing for terrain structures and architectural models with manual hand-finishing, created for the Venice Biennale.
• Hempcrete Consulting and Planning Professional planning consulting for hempcrete construction at 140 CHF/hour, including technical guidance for installation and implementation.

Quantifiable outcome

• 2,000+ completed orders since founding
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship, major, strategic and minor.

• OPENLY AGcoreStrategic or Co-development PartnerOPENLY AG is a related company developing the OPENLY bionic net-zero construction system. dade design co-developed this system with Baumschlager Eberle Architekten. OPENLY AG is based in Widnau, Switzerland, and is a key strategic partner for sustainable construction initiatives including the OPENLY Valley Widnau project (19 apartments, Europe's largest hemp house).
• Cancret AGcoreTechnology or IntegrationCancret AG is a spin-off company maintaining the largest hemp lime and hemp brick material warehouse in Switzerland. They offer serially prefabricated wall elements and hold the patent for industrialized hempcrete production. Cancret AG is based in Widnau, Switzerland.
• Baumschlager Eberle ArchitektenflagshipStrategic or Co-development PartnerJointly developed the OPENLY bionic net-zero construction system. This partnership produced the OPENLY Valley Widnau project - the largest hemp house in Europe with 19 apartments. Architects based in Austria/Germany.
• Schöb AGmajorImplementation/ SI/ Consulting PartnerWood construction company providing timber frame elements for hempcrete prefabrication. Supplied 1,500m2 of timber frame exterior walls for OPENLY Valley Widnau project. Located in Gams, Switzerland.
• JouliamajorTechnology or IntegrationHeat recovery technology integrated into dade design shower trays (CUNEO series) and prefabricated wet cells. Joulia drain technology enables energy-efficient shower systems.
• SCHÖNTHALER (IT)strategicTechnology or IntegrationItalian branch partner for fire safety certifications and building component approvals for hempcrete products. Collaborated on fire protection certificates (B1 EU / RF 2 CH) and German building component approvals.
• Comaking-Space.comminorOthersCo-making space initiative in Dornbirn, Austria. Part of the broader dade group ecosystem supporting innovation and collaboration in design and manufacturing.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Villeroy & Boch: Villeroy & Boch is a large German bathroom and tableware manufacturer with a wide portfolio of washbasins, bathtubs, and shower trays across price points. They represent the broad incumbent competition in the European premium bathroom fixture market where dade's concrete products are specified.
• Bette: Bette is a German premium bathroom fixture manufacturer producing steel/enamel bathtubs, shower trays, and washbasins. While their material differs from dade's concrete, they compete in the same premium bathroom specification channel and serve architects specifying high-end residential and hospitality projects.
• Duravit: Duravit is a major German bathroom manufacturer producing ceramic washbasins, bathtubs, shower trays, and furniture for residential and commercial projects. As a broad incumbent in the premium bathroom category, they represent the established competition against which dade's bespoke concrete offering must differentiate.

Emerging players

• IsoHemp: IsoHemp is a Belgian manufacturer of hempcrete blocks and building systems for sustainable construction. They are a direct comparable to Cancret AG's dade CANCRETE hempcrete business, both serving the CO2-negative construction materials category with industrialized hemp-lime products.
• HempFlax: HempFlax is a Dutch hemp processing company producing raw hemp fibers and materials for construction, automotive, and other industries. They supply into the broader hemp building materials ecosystem where Cancret AG operates, representing upstream and adjacent participation in the hempcrete value chain.

Direct peers

• Lyon Beton: Lyon Beton is a French manufacturer of concrete design furniture and home accessories (tables, benches, basins, lamps) with a similar minimalist-industrial aesthetic. Both companies focus on handcrafted concrete objects for architecture and interior design customers, often collaborating with designers on signature pieces.
• Trueform Concrete: Trueform Concrete is a US manufacturer of custom concrete sinks, countertops, vanities, and shower surrounds. They offer comparable made-to-order concrete products for residential and commercial interiors, serving architects and homeowners with bespoke concrete bathroom and kitchen solutions.
• Gravelli: Gravelli is a Czech concrete design manufacturer specializing in concrete washbasins, sinks, countertops, and architectural elements with comparable minimalist design language. They serve a similar design-conscious European customer base and compete directly in the architectural concrete fixtures category.
• Nood Co: Nood Co is an Australian concrete basin and furniture manufacturer with a design-led, sustainable positioning. They produce concrete sinks, vanities, and outdoor pieces for residential and commercial projects, sharing dade's emphasis on architectural-grade concrete design objects.
• Concast Studio: Concast Studio is a Canadian concrete design manufacturer producing sinks, basins, vanities, countertops, and architectural panels with a similar boutique, design-led positioning. They target architects and designers for residential and commercial custom concrete projects, paralleling dade's product and customer approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dade design