What Lyon Beton does

Lyon Beton is a French designer and manufacturer of fiber-reinforced concrete furniture, storage, accessories, and wall-mounted art frames, operating under parent company PEARLINK INTERNATIONAL (a privately-held SARL with EUR 90,000 share capital) and founded by Joanny Provent circa 2016 after a major furniture retailer declined to commercialize the concrete collection. Headquartered at La Bégude de Mazenc with a showroom in Villefranche-sur-Saône, the company makes products such as Sharp dining tables, Strut and Curb coffee tables, Hauteville seating, the modular Dice storage cube system, Doc magazine racks, Bak sinks, and the Frag urban-art frames — combining cast concrete with oak veneer, glass, and metal armatures and using a closely-guarded proprietary mix plus fiber reinforcement to reduce weight versus conventional concrete.

The commercial model is purely direct-to-consumer plus B2B specification, with no subscription or recurring revenue component. Three regional e-commerce storefronts (EU/EN, US, FR) sell one-time-purchase products priced from approximately EUR 45 (accessories such as bookends and soliflores) up to approximately EUR 3,490 for premium dining tables and EUR 6,695 for fully configured Dice storage. Fulfillment runs from two warehouses — Arnas, France (operated by Logistock) and Atlanta, GA (operated by R+L Global Logistics). A dedicated professional partner program serves architects, interior designers, and commercial specifiers with project-based pricing, a quick-order system, and a download center containing 3D/2D CAD files, catalogs, and press kits.

Customers span residential consumers, design professionals, and named enterprises including WeWork (Paris and London sites), Helen of Troy (236 Dice cubes at the Lausanne European/Middle East HQ), Demathieu Bard (Twist tables), The People Hostel (multi-site Cloud toilet paper holders across Paris), and Retrofutur. The company holds ISO 9001:2015 certification (since 2020) and an EcoVadis Bronze Medal (2022), and has staged the Neo Béton Exhibition (May–June 2023) with Sofffa Gallery in Lyon to bridge street-art and contemporary-abstract art onto Frag concrete frames. Designers credited across the catalog include Bertrand Jayr, Alexandre Dubreuil, Henri Lavallard Boget, and Julie Legros; VICAT supplies UHPC for select outdoor SKUs such as the ALPS table.

Name

Lyon Beton

Legal name

PEARLINK INTERNATIONAL

Website

https://lyon-beton.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyon Beton is a French designer and manufacturer of fiber-reinforced concrete furniture, storage, and accessories, serving residential consumers and professional specifiers including architects, interior designers, and hospitality buyers. It sells direct-to-consumer across EU and US e-commerce storefronts and through a B2B partner program.

Ownership category

akta.pro rank

Headquarters

HQ city

Villefranche-sur-saône

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: One-time purchase of concrete furniture and accessories through owned e-commerce storefronts (EU, US, FR). Products range from accessories (starting ~EUR 45) to dining tables (up to ~EUR 3,490). Revenue is generated entirely through product sales with no subscription component.
2. Custom configuration sales: Custom-configured storage solutions (e.g., Dice modular system with multiple pre-configured combinations) and bespoke commissions for professional clients. Professional B2B channel handles project-based orders including volume pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lyon Beton designs and manufactures designer concrete furniture and accessories, including tables, seating, modular storage systems, bathroom fixtures, decorative accessories, and concrete wall-mounted frames for urban art. The company combines proprietary fiber-reinforced concrete mixes with hybrid material construction (glass, metal, oak veneer) and Ultra High-Performance Concrete (UHPC) for select outdoor products, selling through owned e-commerce storefronts and a professional partner program serving both individual consumers and commercial specifiers.

Product overview

Lyon Beton is a French concrete furniture and accessories brand that creates designer furniture and decorative objects made primarily from fiber concrete. The product portfolio centers on five core furniture categories: Tables (including Strut, Curb, Sharp, Twist, Perspective, Donut, Bistrot, and Monobloc coffee/side/dining/bistro tables), Seats (Bridge stools and Hauteville chairs/armchairs/barstools), Storages (Dice modular cube system for vinyl/records/storage, Monobloc TV units, Cloud toilet paper holders, Sliced shelves, Doc magazine racks), Accessories (Bak sinks, bookends, flower pots, vases, maintenance kits), and Frags (concrete wall-mounted frames for urban art). The Dice collection is the flagship storage system, designed specifically for vinyl records with modular configurations and oak veneer options. The Frags collection provides concrete canvases for street artists to display their work indoors. The company employs hybrid material techniques combining concrete with glass, metal armatures, and oak wood veneer. Products are designed both in-house and with external designers including Bertrand Jayr, Alexandre Dubreuil, Henri Lavallard Boget, Julie Legros, and Lucie Albon. Some products like the ALPS table use Ultra High-Performance Concrete from VICAT for enhanced outdoor durability. The company positions itself at the intersection of industrial craftsmanship and bold, original design inspired by Bauhaus, De Stijl, Art Deco, and brutalism movements.

Differentiator

Problem solved

Functional benefit

Brands

• Frag: Concrete frames for urban/street art - 4cm thick raw concrete wall-mounted frames for displaying street art and urban artwork
• Dice
• Sharp
• Strut
• Twist
• Hauteville
• Curb
• Donut
• Cloud
• Monobloc
• Perspective
• Sliced

Products and services

• Strut Hybrid-use concrete and tinted glass coffee table/side table designed by Bertrand Jayr, featuring a glass top that passes through the concrete base creating a display pedestal aesthetic.
• Curb Modern concrete coffee table with storage niche designed by Bertrand Jayr, featuring art deco-inspired ornamental detailing.
• Sharp Dining table collection combining concrete, black-oak veneer, and metal available in oblong, round, and square configurations. Designed by Bertrand Jayr.
• Twist Side table featuring concrete base with rotating metal plateau, designed by Alexandre Dubreuil, combining mineral concrete with lightweight perforated metal.
• Perspective Minimalist concrete coffee table with steel structure, featuring a concrete slab on a steel frame.
• Donut Bistro table collection with Bauhaus-inspired bas-relief decorative detailing on the concrete base, available in round, rectangular, and cutaway configurations.
• Bistrot Round and square dining/bistro tables with concrete construction suitable for outdoor use.
• Monobloc Minimalist concrete furniture collection in a single block design, including rectangular coffee tables and TV units.
• Bridge Concrete stool designed by Henri Lavallard Boget and Julie Legros.
• Hauteville Seating collection inspired by the tuberculosis sanatorium town of Hauteville, including chairs, barstools (670, 770), low armchairs, and armchairs in concrete.
• Dice Modular concrete storage cube system designed by Alexandre Dubreuil, specifically created for vinyl record storage. Features various module heights and configurations including HiFi modules, shelving, TV units, and connectors, available with oak veneer options.
• Cloud Concrete toilet paper holder and dispenser collection designed by Bertrand Jayr, featuring cloud-shaped shelving that poetically references 'fresh air', available in multiple sizes (545, 745) and as a dispenser model.
• Sliced Concrete shelving collection with invisible fixation system, proportionally designed parallelepiped in raw material without artifice, available in lengths 300, 600, 900, and 1200.
• Doc Concrete magazine rack and vinyl record storage designed by Bertrand Jayr, shaped like an iconic office file folder.
• Bak Concrete bathroom sink with minimalist design.
• Frags Concrete wall-mounted frames (4cm thick) designed to bring street art indoors, supporting various artwork prints and allowing urban artists to transition from outdoor murals to interior display. Available in multiple sizes including 50x70, 60x70, 40x40, 30x24, 50x50, 60x60 cm.
• Gray Matters Concrete bookends for holding books in place.
• Nuclear Plant Concrete flower pot with industrial design.
• Pipeline Concrete vase/soliflore with tubular design, available in multiple sizes.
• Kit Lithofin Maintenance kit for concrete furniture care and protection.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Sofffa Gallery (Lyon)minorStrategic or Co-development PartnerJoint exhibition partnership for Neo Béton Exhibition (May 2023) at Sofffa Gallery, 27 Rue Cavenne, Lyon. 11 artists created works on Lyon Beton concrete Frag frames, bridging street art and contemporary abstract art. Lyon Beton curated the exhibition concept; Sofffa provided the venue.
• Diggers FactoryminorGTM or Marketing PartnerVinyl-focused collaboration with Diggers Factory (specialist acoustic products retailer). Lyon Beton's Dice modular storage system was featured alongside Diggers Factory's vinyl selection in a curated product collaboration.
• QoQa / QG Center (Lausanne)minorStrategic or Co-development PartnerQoQa designed the QG Center building in Lausanne where Helen of Troy's European headquarters is located. Interior designer working for Helen of Troy specified Lyon Beton Dice storage cubes (236 units) for the office space. The architectural project enabled a significant B2B reference installation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vitra: Swiss design furniture giant with extensive designer collaborations and a broad residential/contract portfolio. Comparable as a much larger incumbent serving overlapping B2B architecture and specification customers, though with a far broader catalogue.
• HAY: Danish contemporary design brand offering accessible premium furniture and accessories worldwide. Comparable on consumer and professional/specifier go-to-market, though with a broader and more accessible price range.
• Tom Dixon: Premium UK designer furniture, lighting and accessories brand with signature material experimentation. Comparable because both sell design-led statement furniture and accessories to consumers and hospitality/architect specifiers via global distribution.
• Normann Copenhagen: Danish contemporary design brand selling furniture, lighting and accessories globally with strong D2C and B2B channels. Comparable on customer profile (design-conscious consumers and contract specifiers) and on multi-region distribution.
• Established & Sons: UK contemporary designer furniture and lighting brand working with named designers on statement pieces. Comparable as a higher-end contemporary design portfolio that overlaps with Lyon Beton's professional/specifier channel and price positioning.
• Muuto: Scandinavian contemporary furniture and lighting brand with Scandinavian designer collaborations. Comparable as a similarly positioned designer-driven brand selling across consumer and contract markets globally.

Direct peers

• Lyon Concrete: France-based direct competitor producing designer concrete furniture, lighting and accessories for residential and hospitality markets. Closest head-to-head peer given overlapping geography, product category, and customer base.
• Magis: Italian contemporary designer furniture brand with overlapping concrete and experimental-material collections (e.g., Concrete Furniture series by Stefano Giovannoni). Comparable because both serve design-conscious consumers and professional specifiers with premium, material-driven statement pieces.
• Concrete Cat: Netherlands-based designer concrete furniture brand with a similar mix of tables, seating, and home accessories in fiber-concrete. Closely comparable on materials, product range, and D2C/B2B dual-channel model.
• Moustache: French contemporary furniture brand with experimental-material pieces and designer collaborations. Comparable given shared French design heritage, designer-collab model, and D2C + B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lyon_beton
• Xx.com/Lyon_beton
• Facebookfacebook.com/lyonbeton
• LinkedInlinkedin.com/company/lyon-beton

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyon Beton