Fragmentnine
FragmentNine (F9) is a distributed live event production design studio that delivers integrated show direction, lighting design, video content, and programming for top-tier concert tours, residencies, award shows, and immersive theatrical productions.
- Company typePrivate
- Founded2013
- HeadquartersBlack Hawk, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fragmentnine does
FragmentNine (F9) is a live event production design studio founded in 2013 by Jeremy Lechterman and headquartered (in practice) across a distributed US team with members in Colorado, Ohio, Manhattan, and Los Angeles, plus UK and Chile. The company provides integrated creative and technical services for concert tours, residencies, award shows, theatrical productions, and immersive experiences. Its service portfolio spans seven integrated disciplines: show direction, production design, lighting design, video content creation, screens producing, programming (Notch, disguise media servers, MA3 lighting consoles), and creative producing — delivered as a single coordinated engagement rather than discrete product purchases.
The technology stack is built on industry-standard live-event production platforms: MA3 lighting design systems, Notch for real-time generative visual effects, disguise media servers, Unreal Engine and Cinema 4D for 3D content, After Effects and TouchDesigner for video/animation pipelines, and Vectorworks for production design drafting. The underlying differentiator is creative integration rather than proprietary technology — F9 stitches these tools together under a single creative direction to deliver stadium-scale visual productions for top-tier touring artists (Lady Gaga, BTS, AC/DC, Elton John, Usher, Green Day, J Balvin, Karol G, Hikaru Utada) and adjacent entertainment properties (CMA Awards, Billboard Music Awards, Punchdrunk's immersive theatre, Princess Cruises experiences).
F9 operates a professional services revenue model with custom project-based pricing quoted per engagement based on scope, tour duration, equipment needs, and team size. There are no standard published pricing tiers. The go-to-market motion is sales-led and relationship-driven: new business is acquired through reputation, creative collaborations, direct outreach from artists and tour managers, and referrals via partner studios (notably JAW Studio and The Playground) and the Loudbox collective. Customer segments are predominantly top-tier music artists on tour, artists with extended residencies (e.g., Las Vegas), major awards shows, and immersive theatre producers. Multi-year contracts are common for touring artists with sustained production partnerships.
Fragmentnine firmographics
Firmographics- Name
- Fragmentnine
- Legal name
- FragmentNine
- Website
- https://f9.live
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FragmentNine (F9) is a distributed live event production design studio that delivers integrated show direction, lighting design, video content, and programming for top-tier concert tours, residencies, award shows, and immersive theatrical productions.
- Ownership category
- akta.pro rank
Fragmentnine industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Motion Picture and Video Production (51211), Other Performing Arts Companies (711190)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
- akta.pro secondary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
Keywords
Where Fragmentnine is headquartered
LocationHeadquarters
- HQ city
- Black Hawk
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fragmentnine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Live Event Production Services: F9 generates revenue through providing comprehensive live event production services including show direction, production design, lighting design, video content creation, screens producing, and programming for concerts, tours, residencies, award shows, and theatrical productions. Projects are secured through industry relationships and creative partnerships with artists and production companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fragmentnine product offering
Product offeringCore offering
FragmentNine (F9) is a live events production design studio that delivers creative and technical services for concerts, world tours, residencies, award shows, and theatrical productions. The studio provides show direction, production design, lighting design, video content creation, screens producing, programming, and creative producing for major touring artists and live event producers worldwide.
Product overview
FragmentNine (F9) is a live events production design studio offering creative and technical services for concerts, tours, awards shows, residencies, and theatrical productions. The company's core offerings include show direction, production design, lighting design, video content creation, screens producing, programming, and creative producing. These services are delivered as a unified creative production offering rather than discrete software products, working with artists and event producers to design, direct, and execute live visual experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Show Direction
Quantifiable outcome
- 2017 Knight of Illumination Award for Arena Design (alt-J Relaxer Tour)
- +1 more outcomes
Companies that use Fragmentnine
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Fragmentnine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fragmentnine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Loudbox CollectivecoreFragmentNine is a member of the Loudbox collective, a group of creative studios including JAW Studio and other production companies. This partnership enables collaborative projects across the collective, such as the John Batiste Big Money Tour 2025 and HAIM I Quit Tour 2025 where both FragmentNine and JAW Studio contributed to show design.
- JAW StudiocoreJAW Studio (Jason Ardizzone-West) is a key creative partner for many FragmentNine projects. JAW Studio serves as Creative Director and Production Designer on major productions including Lady Gaga Coachella 2025, Hikaru Utada Science Fiction Tour, HAIM I Quit Tour, and John Batiste Big Money Tour.
- The PlaygroundmajorThe Playground is a creative studio that has engaged FragmentNine for multiple projects including Green Day The Saviors Tour and Daddy Yankee La Meta. The Playground handles creative direction while F9 provides video content and programming.
- Super78minorSuper78 is an experience design studio that collaborated with FragmentNine on the Princess Cruises 360-degree projection experience. F9 contributed interactive design elements to the immersive dining experience.
- PunchdrunkmajorFragmentNine served as lighting designer for Punchdrunk's immersive theatre production The Burnt City in London. This collaboration brought F9's expertise into the theatrical/immersive space.
- Tait TowersmajorTait Towers provides staging and automation equipment for many FragmentNine productions including Lady Gaga Coachella, Usher residencies, BTS tours, and other major events.
- SolotechmajorSolotech provides lighting and video equipment and services for FragmentNine productions including Lady Gaga Coachella and BTS Love Yourself tour.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fragmentnine competitors and assessment
Company assessmentBroad incumbents
- Production Resource Group (PRG): Largest global provider of entertainment and event production solutions including lighting, video, and scenic services. Competes with F9 at the project level but bundles equipment rental, crew, and design into integrated contracts at much larger scale.
- Moment Factory: Larger-scale multimedia entertainment studio delivering immersive experiences, projection mapping, and live event visuals. Comparable to F9's experiential offerings (Punchdrunk, Princess Cruises) but with a much broader portfolio and larger team.
- Solotech: Major North American provider of lighting, video, and audio equipment rental for tours and events. Functions as both equipment supplier and adjacent competitor to F9 on large-scale tour productions.
- TAIT Towers: Global staging, automation, and scenic fabricator serving major tours (Lady Gaga, BTS, Usher). Functions both as F9's supplier and occasional competitor at the production design and staging layer.
Direct peers
- Stufish Entertainment Architects: Theatrical and entertainment architecture studio specializing in scenic staging for concerts, shows, and immersive experiences (Cirque du Soleil, Rolling Stones, Beyonce). Directly comparable to F9 in production design for theatrical and touring productions.
- Optikalusion: Boutique live visuals and content studio working with touring artists on projection, video, and immersive stage design. Operates in the same niche as F9 with comparable creative team size and tour-level clients.
- Meptik: Specialized live-event visual content studio producing screens content, Notch design, and real-time visuals for concerts and tours (Lady Gaga, Imagine Dragons, Post Malone). Direct overlap with F9's video content and screens producing services.
- JAW Studio: Creative Direction and Production Design firm led by Jason Ardizzone-West, working with F9 on Lady Gaga Coachella, HAIM, Hikaru Utada, and John Batiste tours. Functions as F9's closest creative counterpart and joint venture partner inside Loudbox.
- Silent House Productions: Live event video production company providing content creation, screens producing, and visual design for tours and broadcast events. Functionally overlaps with F9's video content, programming, and screens producing lines.
- The Playground: Creative studio that handles creative direction and design for live music tours (Green Day, Daddy Yankee). Highly comparable boutique creative partner that frequently co-produces projects with F9 under the Loudbox collective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fragmentnine social profiles
Digital presenceFragmentnine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fragmentnine leadership team
Management profileNumber of profiles
Profiles11 records
Fragmentnine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fragmentnine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fragmentnine
What does Fragmentnine do?
FragmentNine (F9) is a live events production design studio that delivers creative and technical services for concerts, world tours, residencies, award shows, and theatrical productions. The studio provides show direction, production design, lighting design, video content creation, screens producing, programming, and creative producing for major touring artists and live event producers worldwide.
Is Fragmentnine a public or private company?
Fragmentnine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fragmentnine founded?
Fragmentnine was founded in 2013. It employs 1 to 10 people.
Where is Fragmentnine based?
Fragmentnine is headquartered in Black Hawk, United States, in the North America region.
How does Fragmentnine make money?
One revenue line is on record: live Event Production Services.
Who are Fragmentnine's main competitors?
Broad incumbents on record are Production Resource Group (PRG), Moment Factory, Solotech and TAIT Towers. Direct peers are Stufish Entertainment Architects, Optikalusion, Meptik, JAW Studio, Silent House Productions and The Playground.
Does Fragmentnine have an API?
No public API is recorded for Fragmentnine.
What industry is Fragmentnine in?
Fragmentnine's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 51211 and its SIC code is 7812.