Moment Factory

Immersive Entertainment Servicesmomentfactory.com

Company typePrivate
Founded2001
HeadquartersMontréal, Canada
Headcount251–500
GTM typeB2B and B2C
OfferingServices

Moment Factory firmographics

Firmographics

Name: Moment Factory
Legal name: Moment Factory
Website: https://momentfactory.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Moment Factory industry classification

Industry

Product category: Immersive Entertainment Services
NAICS: Motion Picture and Video Production (51211), Performing Arts Companies (7111), Indoor and Outdoor Display Advertising (541850)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
akta.pro secondary industries: Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

Immersive entertainment
Multimedia experiences
Experiential design
Projection mapping
Interactive installations

Where Moment Factory is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Offices7 records

Markets served

Moment Factory business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Custom Experiences: Bespoke project-based services where Moment Factory designs and produces custom multimedia experiences for specific client objectives. Revenue is generated through project fees for design, production, and often ongoing maintenance/operation support.
Moment Factory Originals (Ticketed Attractions): Library of proprietary experiences sold as ticketed attractions to venues or operated directly. Includes Night Walks, Heritage Sites, Brand Storyworlds, Digital Art Experiences, and Augmented Games. Revenue from ticket sales and licensing.
IP Activations: Immersive experiences based on exclusive IPs and brands, designed to expand audiences and deepen engagement in both touring and permanent contexts.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing varies by scope, complexity, and scale
Unit Pricing	Pay-as-you-go	Ticketed attraction pricing varies by experience and location

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Moment Factory product offering

Product offering

Core offering

Moment Factory is a multidisciplinary entertainment studio that designs and produces immersive multimedia experiences weaving video, sound, lighting, architecture, interactivity, and special effects. It sells two distinct lines: Custom Experiences — bespoke, project-based creative and technical services for enterprise clients (venues, brands, artists, airports, museums, sports properties) — and Moment Factory Originals, a proprietary library of ticketed attractions (Night Walks, Heritage Sites/AURA, Brand Storyworlds, Digital Art Experiences, Augmented Games) operated directly or licensed to venues globally. Underlying delivery is the proprietary X-Agora experience runtime platform.

Product overview

Moment Factory is a multidisciplinary entertainment studio offering two main categories of services: Moment Factory Originals (ticketed attractions) and Custom Experiences (scalable services). The Originals portfolio includes Night Walks (Lumina Night Walks, Astra Lumina, Forest of Shadows, Light Cycles, Winter's Dream), Heritage Sites (AURA series), Brand Storyworlds (The Messi Experience, Heart Strings), Digital Art Experiences (Mirror Mirror, SuperReal, Smoky Night Lights), and Augmented Games. The Custom Experiences include Themed Entertainment, Cultural & Educational, Transportation Hubs, Public Spaces, Sports Entertainment, Brand Activations & Events, Concerts & Shows, and Hospitality & Leisure. The company operates X-Agora, a proprietary experience runtime platform with four modules: Media Server for creative orchestration, Control Center for venue operations, Cirrus for sensing intelligence, and User Journey Engine for personalization. Founded in 2001, the studio has created over 550 projects across 20+ countries with 10M+ tickets sold and 80 experiences.

Differentiator

Problem solved

Functional benefit

Brands

X-Agora: The definitive experience runtime platform built to power complex, large-scale immersive installations, programmable spaces and touring experiences. Proprietary operational backbone for Moment Factory projects.
Night Walks
AURA
Lumina Night Walks
Astra Lumina
Brand Storyworlds
Augmented Games
Mirror Mirror
SuperReal
Smoky Night Lights
Digital Art Experiences

Products and services

Custom Experiences Bespoke, project-based services in which Moment Factory designs and produces custom multimedia immersive experiences for specific client objectives across themed entertainment, cultural and educational venues, transportation hubs, public spaces, sports entertainment, concerts and shows, brand activations and events, and hospitality and leisure. Delivered under multi-year contracts with project fees and ongoing maintenance/operation support.
Night Walks

Quantifiable outcome

10M+ tickets sold across Originals experiences
+2 more outcomes

Companies that use Moment Factory

Customer profile

Named customers20 records

Segments8 records

Ideal customer profiles2 records

Moment Factory technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Moment Factory partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered strategic, flagship, core and supporting.

Google DeepMindstrategicTechnology or Integration · 20 July 2026Collaboration to build worlds beyond the screen, integrating advanced AI technologies into immersive experience creation.
Mitsui FudosanflagshipStrategic or Co-development Partner · 26 May 2026Long-term strategic partnership to deliver innovative fan experiences. Initial focus includes Pokemon-themed immersive experiences at Mitsui Fudosan retail and entertainment destinations in Japan, combining Moment Factory's immersive entertainment expertise with Mitsui Fudosan's real estate and entertainment infrastructure.
Sphere StudioscoreTechnology or IntegrationTechnical collaboration for Phish Sphere concerts, integrating content with Sphere's media plane (world's highest resolution LED screen) and developing virtual lighting rig technology.
National Geographic SocietycoreStrategic or Co-development PartnerCommissioned to design and produce outdoor nighttime experiences at National Geographic Museum of Exploration in Washington DC, including Wonders of Our World: Ocean.
ACCIONA Living & CulturesupportingStrategic or Co-development PartnerConstruction support partner for Realmadrid Games project at Bernabeu stadium, providing infrastructure expertise for the multimedia activation.
PhishcoreStrategic or Co-development PartnerLongstanding creative partnership for concert visuals, including four-night Sphere residency and 2026 nine-show residency. Co-creative direction with band and lighting designer Chris Kuroda.
Futuroscope XperiencescoreStrategic or Co-development PartnerOngoing collaboration for original immersive attractions at Futuroscope theme park in France, including La Serre des Mondes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Moment Factory competitors and assessment

Company assessment

Direct peers

teamLab: teamLab is a Japanese interdisciplinary art collective producing permanent and touring immersive digital art installations (Borderless, Planets). Direct peer in the immersive digital art and ticketed experience category, with overlapping technology and venue-licensing model.
Meow Wolf: Meow Wolf is a US-based immersive art entertainment company operating permanent large-scale interactive exhibitions (e.g., House of Eternal Return, Convergence Station). Direct peer to Moment Factory in the immersive, walk-through, multisensory experience category serving both consumers and venue partners.
Weta Workshop: Weta Workshop is a New Zealand-based design and effects studio producing immersive experiences, themed entertainment, and physical/digital production for film and venues. Direct peer in custom-built immersive environments combining effects, fabrication, and creative IP.
Lighthouse Immersive: Lighthouse Immersive produces and operates ticketed immersive art exhibitions (e.g., Immersive Van Gogh, Frida Kahlo) in cities across North America and beyond. Direct peer in the consumer-facing ticketed immersive experience market with similar licensing and touring model.
Dragone Entertainment: Dragone is a Belgium-based creator of large-scale live entertainment shows for venues, residencies, and special events. Direct peer in custom-built live entertainment production with AV, staging, and theatrical spectacle as core deliverables.

Broad incumbents

Disney Imagineering: Walt Disney Imagineering is Disney's in-house creative and engineering arm for theme park attractions, shows, and themed environments. Broad incumbent competing for themed entertainment and immersive venue work, with vastly greater scale and captive IP.
MSG Entertainment / Sphere Studios: Sphere Entertainment (operator of the Las Vegas Sphere) and its Sphere Studios content arm are key Moment Factory partners (Phish residencies) and a broader incumbent in next-generation immersive concert and venue experiences.
Cirque du Soleil: Cirque du Soleil is a Montreal-headquartered live entertainment company producing original touring and resident shows with proprietary technical IP. Comparable as a Quebec-rooted, founder-built global entertainment studio delivering large-scale original experiences to mass audiences.
Universal Creative: Universal Creative is the in-house design and development group behind Universal's theme park attractions worldwide. Broad incumbent in immersive themed entertainment; Moment Factory has even delivered projects (e.g., The Crystal Promise at Universal Studios Japan) to Universal venues.

Emerging players

Fever: Fever is a global live-entertainment discovery and ticketing platform that distributes immersive experiences (including several Moment Factory Originals) to consumers. Emerging player in the immersive experience distribution layer with partial overlap in business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Moment Factory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Moment Factory leadership team

Management profile

Number of profiles

Profiles2 records

Moment Factory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Moment Factory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moment Factory

What does Moment Factory do?

Is Moment Factory a public or private company?

Moment Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Moment Factory founded?

Moment Factory was founded in 2001. It employs 251 to 500 people.

Where is Moment Factory based?

Moment Factory is headquartered in Montréal, Canada, in the North America region.

How does Moment Factory make money?

Three revenue lines are on record. Custom Experiences are the primary driver. The others are moment Factory Originals (Ticketed Attractions) and IP Activations.

Who are Moment Factory's main competitors?

Direct peers on record are teamLab, Meow Wolf, Weta Workshop, Lighthouse Immersive and Dragone Entertainment. Broad incumbents are Disney Imagineering, MSG Entertainment / Sphere Studios, Cirque du Soleil and Universal Creative. Fever is listed as an emerging player.

Does Moment Factory have an API?

No public API is recorded for Moment Factory.

What industry is Moment Factory in?

Moment Factory's product category is Immersive Entertainment Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 51211 and its SIC code is 7812.