A New Start
A New Start is a private outpatient addiction treatment clinic in Kentucky operating two locations (Central City and Henderson) that delivers Medication-Assisted Treatment, behavioral therapy, and 12-step programs to adults with opioid use disorders, staffed by two board-certified addictionologists.
- Company typePrivate
- Founded-
- HeadquartersCentral City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A New Start does
A New Start, operating as A New Start II, LLC, is a privately held outpatient addiction treatment clinic headquartered in Central City, Kentucky, with a second location in Henderson, KY. The clinic specializes in Medication-Assisted Treatment (MAT) for adults with opioid use disorders, combining FDA-approved pharmacotherapy — buprenorphine-naloxone (Suboxone), methadone, and buprenorphine — with individual and group behavioral therapy and a 12-step (NA/AA) recovery program, structured around a three-phase framework addressing the mind, body, and spirit dimensions of addiction.
The clinic employs 11-50 staff including two Board Certified Addictionologists with a combined 60+ years of clinical experience, multiple advanced practice nurse practitioners, and an affiliated psychiatric mental health nurse practitioner through the Care Now at A New Start rural health clinic. Patient care is delivered through recurring outpatient visits — typically two physician visits and two therapy sessions per month — billed across Medicare, Kentucky Medicaid managed care plans, and multiple commercial insurers. The stated mission is to be the Commonwealth of Kentucky's leading MAT provider and to extend services into surrounding states. Reported clinical outcomes include a 50% one-year sobriety rate on the MAT program, compared with less than 10% under abstinence-only treatment models.
Revenue mechanics are insurance-billed fee-for-service on a monthly recurring cadence, with no disclosed pricing, no public funding rounds, no parent company, and no technology platform beyond the clinic website and standard social media presence. Strategic posture is that of an independent physician-owned specialty practice pursuing incremental geographic expansion within Kentucky, with stated openness to a strategic partner to sustain growth.
A New Start firmographics
Firmographics- Name
- A New Start
- Legal name
- A New Start II, LLC
- Website
- https://anewstartclinics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A New Start is a private outpatient addiction treatment clinic in Kentucky operating two locations (Central City and Henderson) that delivers Medication-Assisted Treatment, behavioral therapy, and 12-step programs to adults with opioid use disorders, staffed by two board-certified addictionologists.
- Ownership category
- akta.pro rank
A New Start industry classification
Industry- Product category
- Outpatient Addiction Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)
- akta.pro secondary industries
- Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)
Keywords
Where A New Start is headquartered
LocationHeadquarters
- HQ city
- Central City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
A New Start business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Outpatient Treatment Services: Revenue generated from outpatient medication-assisted treatment services, physician visits, therapy sessions, and related clinical services. Billed through insurance plans including Medicare, Medicaid, and private insurers.
- Intensive Outpatient Program (IOP): Comprehensive IOP combining individual/group counseling with evidence-based addiction therapies, generating recurring revenue through ongoing patient treatment programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based treatment with multiple visit types |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
A New Start product offering
Product offeringCore offering
A New Start operates outpatient addiction treatment clinics providing Medication-Assisted Treatment (MAT) for opioid use disorder, using FDA-approved medications such as Suboxone (buprenorphine-naloxone), methadone, and buprenorphine in combination with individual and group behavioral therapy and a 12-step program (NA/AA). Treatment is delivered across three phases (Induction, Stabilization, Maintenance) by two Board Certified Addictionologists. Services are billed through Medicare, Medicaid, and major private insurers across clinic locations in Central City and Henderson, Kentucky.
Product overview
A New Start is a healthcare clinic offering a unified Medication-Assisted Treatment (MAT) program for opioid addiction recovery. The core offering combines FDA-approved medications (Suboxone/buprenorphine-naloxone, methadone, and buprenorphine) with individual and group behavioral therapy, and a 12-Step Program (NA/AA). Treatment follows three phases—Induction, Stabilization, and Maintenance—within an outpatient setting. Affiliated mental health services are available through Care Now for psychiatric support. The clinic operates two locations in Kentucky (Central City and Henderson) and accepts multiple insurance plans including Medicare, Medicaid, and private insurers.
Differentiator
Problem solved
Functional benefit
Products and services
- Medication-Assisted Treatment (MAT) Program Evidence-based treatment program combining FDA-approved medications (Suboxone, methadone, buprenorphine) with counseling and behavioral therapies to treat opioid use disorders in adults 18+. Delivered across three phases (Induction, Stabilization, Maintenance) targeting mind, body, and spirit.
- Suboxone Treatment Medication-assisted treatment using buprenorphine-naloxone (Suboxone) to reduce cravings and manage withdrawal symptoms for opioid addiction recovery, without tolerance buildup associated with other opiates.
- Outpatient Care Structured outpatient treatment including physician visits, cognitive therapy sessions, and NA/AA 12-step program participation, with a typical month involving two physician visits, two therapy sessions, and two NA/AA meetings.
- Intensive Outpatient Program (IOP) Comprehensive approach combining individual and group counseling with evidence-based addiction therapies and Twelve Step principles education, generating recurring revenue through ongoing patient treatment programs.
- 12-Step Program Peer support recovery program based on the Alcoholics Anonymous model, including Narcotics Anonymous and Alcoholics Anonymous meetings coordinated with clinical treatment at A New Start.
- Opioid Addiction Treatment Specialized treatment for opioid use disorders including addiction recovery, withdrawal management, and long-term sobriety support for adults addicted to prescription painkillers or heroin.
- Individual and Group Therapy Behavioral therapies focusing on relapse prevention, identifying factors sustaining addiction, and addressing psychological aspects of recovery, delivered individually and in group sessions.
- Care Now (Psychiatric Mental Health Services) Affiliated psychiatric mental health services offered at the Care Now at A New Start Rural Health Clinic (224 Phillip Stone Way, Central City, KY), with Melinda Nightingale, PMHNP providing psychiatric evaluation and treatment. Extends mental health care capabilities alongside addiction treatment.
Quantifiable outcome
- 50% sobriety rate after one year with MAT program
- +2 more outcomes
Companies that use A New Start
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
A New Start technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
A New Start partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Care Now at A New StartRural Health Clinic affiliated with A New Start located at 224 Phillip Stone Way, Central City KY 42330. Provides psychiatric mental health services with Melinda Nightingale, PMHNP as affiliated provider. Extends mental health care capabilities to A New Start's addiction treatment services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
A New Start competitors and assessment
Company assessmentDirect peers
- Groups: Recover Together: Group-based outpatient MAT program combining Suboxone treatment with peer group therapy. Direct peer on the combination of medication + group therapy approach used by A New Start.
- BrightView Health: Outpatient addiction treatment company offering MAT, IOP, counseling, and case management across multiple states. Highly comparable services and patient population to A New Start, with greater scale.
- Behavioral Health Group (BHG): Large outpatient opioid treatment provider combining medication-assisted treatment with counseling across dozens of U.S. clinics. Direct comparable on MAT delivery model and payer-mix approach.
- CleanSlate Centers: Multi-state outpatient MAT operator providing buprenorphine and other medication-assisted treatment for opioid use disorder. Closest direct peer in scale and care model, with far broader geographic reach.
- Ideal Option: Outpatient MAT provider operating offices across the U.S. offering buprenorphine and Suboxone-based treatment for opioid use disorder. Direct competitor in the same office-based opioid treatment category.
- Spero Health: Outpatient addiction treatment provider focused on MAT (Suboxone) and counseling across multiple states. Closely comparable service model and rural/small-market clinic footprint.
- Crossroads Treatment Centers: Network of outpatient opioid treatment programs providing MAT, counseling, and intensive outpatient services. Comparable outpatient SUD model with multi-state footprint.
Emerging players
- Workit Health: Telehealth-first MAT and therapy provider for opioid and alcohol use disorder. Emerging player offering a virtual alternative to brick-and-mortar clinics like A New Start, with some overlap on patient population.
- Eleanor Health: Tech-enabled outpatient addiction and mental health provider offering MAT, therapy, and recovery support. Emerging player that overlaps on MAT delivery and integrated mental health, like A New Start's Care Now affiliation.
Broad incumbents
- Hazelden Betty Ford Foundation: Established national addiction treatment provider offering residential, outpatient, MAT, and recovery services. Broad incumbent with overlapping MAT and 12-step programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
A New Start social profiles
Digital presenceA New Start financial estimates
Financial estimateRevenue estimate
Valuation estimate
A New Start leadership team
Management profileNumber of profiles
Profiles7 records
A New Start funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A New Start M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A New Start
What does A New Start do?
A New Start operates outpatient addiction treatment clinics providing Medication-Assisted Treatment (MAT) for opioid use disorder, using FDA-approved medications such as Suboxone (buprenorphine-naloxone), methadone, and buprenorphine in combination with individual and group behavioral therapy and a 12-step program (NA/AA). Treatment is delivered across three phases (Induction, Stabilization, Maintenance) by two Board Certified Addictionologists. Services are billed through Medicare, Medicaid, and major private insurers across clinic locations in Central City and Henderson, Kentucky.
Is A New Start a public or private company?
A New Start is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A New Start founded?
A New Start was founded in -1. It employs 11 to 50 people.
Where is A New Start based?
A New Start is headquartered in Central City, United States, in the North America region.
How does A New Start make money?
Two revenue lines are on record. Outpatient Treatment Services are the primary driver. The others are intensive Outpatient Program (IOP).
Who are A New Start's main competitors?
Direct peers on record are Groups: Recover Together, BrightView Health, Behavioral Health Group (BHG), CleanSlate Centers, Ideal Option, Spero Health and Crossroads Treatment Centers. Emerging players are Workit Health and Eleanor Health. Hazelden Betty Ford Foundation is listed as a broad incumbent.
Does A New Start have an API?
No public API is recorded for A New Start.
What industry is A New Start in?
A New Start's product category is Outpatient Addiction Treatment. Its primary akta.pro industry code is HLAFACAG, Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs), with a secondary code of HLAFABAD, Outpatient Substance Use Disorder (SUD) Treatment Programs. Its NAICS code is 621420 and its SIC code is 8000.