AGRI-HR
AGRI-HR is a UK-based, GLAA-licensed recruitment firm that sources, screens, and places seasonal agricultural workers from Kazakhstan, Kyrgyzstan, and Bulgaria onto UK and European farms under the Seasonal Worker Scheme.
- Company typePrivate
- Founded2004
- HeadquartersHereford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AGRI-HR does
AGRI-HR is a UK-headquartered labour provider specializing in recruiting, screening, and placing seasonal agricultural workers for UK and European farms. The company is a licensed operator under the UK government's Seasonal Worker Scheme (Horticulture) since January 2023, is licensed by the Gangmasters and Labour Abuse Authority (GLAA), and holds Council Member status in the Association of Labour Providers (ALP). It sources candidates from Kazakhstan, Kyrgyzstan, and Bulgaria through in-country recruitment teams, with additional sourcing of British and EU workers for UK and European employers. Named enterprise clients include G's (Barway Services Ltd), FW Mansfields & Sons, Staples Vegetables, and AC Goatham & Son, alongside broader demand from soft fruit, top fruit, and vegetable growers.
The company's product set is built around a web-based recruitment workflow rather than a traditional software platform. Core offerings include end-to-end SWS recruitment (candidate sourcing, ~60-minute in-person interviews, psychological profiling, dexterity tests, health questionnaires, visa sponsorship via UK Tier 5, travel and accommodation coordination, and farm placement), plus add-on modules: a Returnee Hub for tracking returning workers and their referrals, the Speak Up independent whistleblowing platform for worker grievance reporting, and the Just Good Work app for ongoing worker welfare communications. The technical stack is composed of a multilingual online application portal (English, Russian, Bulgarian, Kyrgyz), WhatsApp/Telegram/Instagram channels for candidate outreach, and integrations with third-party ethical-audit and welfare partners (Impactt Ltd). AGRI-HR also operates as a sponsor for biometric data sharing with the UK Home Office and UKVI under the Tier 5 visa process.
AGRI-HR generates revenue on a transaction-fee basis, charging UK and European farm employers per successful worker placement under signed supply agreements; farms are pre-screened through desktop and on-site audits to GLAA standards. The company is privately held, founder-led by Jan-Willem Naerebout, with no disclosed institutional funding, no parent company, and limited public financial information. Geographic footprint centers on the UK (Hereford HQ) with sourcing operations in Kazakhstan, Kyrgyzstan, and Bulgaria, positioning AGRI-HR as a specialized, regulation-gated intermediary in the UK horticultural labour supply chain.
AGRI-HR firmographics
Firmographics- Name
- AGRI-HR
- Legal name
- AGRI-HR
- Website
- https://agri-hr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AGRI-HR is a UK-based, GLAA-licensed recruitment firm that sources, screens, and places seasonal agricultural workers from Kazakhstan, Kyrgyzstan, and Bulgaria onto UK and European farms under the Seasonal Worker Scheme.
- Ownership category
- akta.pro rank
AGRI-HR industry classification
Industry- Product category
- Agricultural Recruitment Services
- NAICS
- Farm Labor Contractors and Crew Leaders (115115)
- SIC
- Services-Employment Agencies (7361), Agricultural Services (700)
- akta.pro primary industry
- Seasonal & Migrant Farm Labor Staffing (AFACAHAA)
- akta.pro secondary industries
- H-2A & Agricultural Visa Labor Contractors (AFACAHAB), Greenhouse, Nursery & Horticulture Labor Staffing (AFACAHAI)
Keywords
Where AGRI-HR is headquartered
LocationHeadquarters
- HQ city
- Hereford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
AGRI-HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Recruitment Services for UK Farms: AGRI-HR provides seasonal agricultural worker recruitment services to UK farms through the Seasonal Worker Scheme. Farms are audited and must sign supply agreements. The company screens, interviews, and prepares candidates for seasonal agricultural jobs, placing workers on UK farms.
- Candidate Placement Services: Recruits and places workers from Kazakhstan, Kyrgyzstan, Bulgaria, UK, and EU countries for agricultural work in UK and Europe. The company charges employers for successful placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Worker Visa (Tier 5) - £244 |
| Usage-based | Weekly | UK Minimum Wage Rates |
| Unit Pricing | Weekly | Accommodation - £60.90/week |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AGRI-HR product offering
Product offeringCore offering
AGRI-HR is a UK-based recruitment firm that sources, screens, interviews and places seasonal agricultural workers on UK and European farms. Operating as a licensed Seasonal Worker Scheme (Horticulture) operator since January 2023, it recruits candidates from Kazakhstan, Kyrgyzstan, Bulgaria, the UK and EU, applies psychological profiling, dexterity and health screening, and manages visa sponsorship, travel, and on-farm placement under signed supply agreements.
Product overview
AGRI-HR is a UK-based agricultural recruitment company operating as a licensed Seasonal Worker Scheme (SWS) operator since 2023. The company provides a unified recruitment service covering candidate sourcing from Kazakhstan, Kyrgyzstan, and Bulgaria, psychological screening and assessment, visa sponsorship support, and placement on UK and European farms. Key service modules include the Returnee Hub for managing returning workers, the Speak Up whistleblowing platform for worker welfare monitoring, and the Just Good Work app for worker communications. The company also offers candidate assessment tools including health questionnaires, dexterity tests, and stress-reaction profiling.
Differentiator
Problem solved
Functional benefit
Products and services
- Seasonal Worker Scheme (SWS) Recruitment Services Full-service recruitment for the UK Seasonal Worker Scheme, covering candidate sourcing from Kazakhstan, Kyrgyzstan and Bulgaria, screening and interviewing, psychological profiling, visa sponsorship, travel coordination and placement on audited UK farms for harvest, packing and skilled agricultural roles.
- Candidate Screening & Psychological Profiling
Quantifiable outcome
- 60 minutes average interview time per applicant
- +2 more outcomes
Companies that use AGRI-HR
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
AGRI-HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AGRI-HR partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fruitful JobscoreOfficial SWS operator providing accreditation for AGRI-HR to recruit non-EU workers for UK farms. AGRI-HR received official accreditation through tender process with UK Home Office. Fruitful Jobs is the authorized operator managing the Seasonal Worker Scheme pilot.
- GLAA (Gangmasters and Labour Abuse Authority)coreUK regulatory body that licenses and audits labour providers and employers. AGRI-HR is GLAA licensed and all supplied employers are audited by GLAA. Conducts compliance checks on recruitment practices.
- Association of Labour Providers (ALP)coreUK industry association for labour providers. AGRI-HR is a Council Member of ALP, indicating standing and compliance within the industry.
- Impactt LtdcoreEthical support company providing guidance on grievance case management for High Risk issues. Advises on prioritization of cases, follows up with workers in their native language, advises on investigation methods and remedy solutions. Key contacts: David Rousseau, Noemie Job, Josie Collins.
- DEFRAminorUK Department for Environment, Food & Rural Affairs. Mentioned as part of the data sharing and visa processing requirements for seasonal workers.
- UK Home OfficecoreGovernment department overseeing immigration and visa sponsorship. AGRI-HR acts as VISA sponsor for workers under the Tier 5 seasonal worker visa program. Biometric data is shared with Home Office and UKVI for visa processing.
- NFU (National Farmers Union)minorUK farming union. AGRI-HR is an NFU Pro Member, providing access to farming community network and resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AGRI-HR competitors and assessment
Company assessmentDirect peers
- Concordia: UK-based charity and licensed Seasonal Worker Scheme operator recruiting non-EU seasonal agricultural workers for UK horticulture farms. Directly competes with AGRI-HR for the same SWS visa quotas and enterprise farm customers across soft fruit and vegetable harvesting.
- HOPS Labour Solutions: UK-based Seasonal Worker Scheme operator and labour provider focused on horticulture recruitment. Competes with AGRI-HR for the same SWS visa pool and UK farm customer accounts.
- ProForce: UK-based labour provider and SWS operator supplying seasonal and permanent agricultural workers to UK farms. Direct competitor for SWS quota allocation and enterprise farm contracts across horticulture.
- Ethero (UK labour provider): UK-based GLAA-licensed labour provider with agricultural workforce supply to UK farms. Operates within the same regulatory framework (GLAA, SWS) and targets similar enterprise horticulture customers.
- Fruitful Jobs: UK-based licensed SWS scheme operator that accredits AGRI-HR; recruits seasonal agricultural workers from non-EU countries for UK farms. Closest peer in business model, regulatory framework, and target customer base.
Emerging players
- Global Work & Travel (seasonal agriculture programmes): International seasonal work placement company operating in agriculture alongside hospitality and tourism. Comparable cross-border labour sourcing model to AGRI-HR's Kazakhstan/Kyrgyzstan/Bulgaria corridors, though broader industry scope.
Broad incumbents
- Staffline Recruitment: Large UK-listed staffing and workforce solutions group with an agricultural division supplying seasonal labour to UK farms. A broader incumbent with diversified industry exposure but overlapping agricultural recruitment capability.
- Totaljobs / Reed Agricultural Division: Large UK generalist recruitment platforms with dedicated agricultural recruitment verticals. Compete with AGRI-HR for permanent and skilled agricultural placements (tractor drivers, agronomists) rather than seasonal SWS volume.
Regional players
- Borderless (US H-2A labour contractor): US-based H-2A agricultural visa labour contractor with comparable business model — sourcing foreign seasonal workers for placement on farms under a government-controlled visa scheme. Thematically and operationally analogous to AGRI-HR but in a different regulatory jurisdiction.
Others
- Agrii: Major UK agronomy services provider supplying inputs, advice, and labour-related services to UK farms. Comparable customer base (UK horticulture/arable farms) though not a direct SWS competitor — relevant for understanding demand-side scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AGRI-HR social profiles
Digital presenceAGRI-HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGRI-HR leadership team
Management profileNumber of profiles
Profiles7 records
AGRI-HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGRI-HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGRI-HR
What does AGRI-HR do?
AGRI-HR is a UK-based recruitment firm that sources, screens, interviews and places seasonal agricultural workers on UK and European farms. Operating as a licensed Seasonal Worker Scheme (Horticulture) operator since January 2023, it recruits candidates from Kazakhstan, Kyrgyzstan, Bulgaria, the UK and EU, applies psychological profiling, dexterity and health screening, and manages visa sponsorship, travel, and on-farm placement under signed supply agreements.
Is AGRI-HR a public or private company?
AGRI-HR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGRI-HR founded?
AGRI-HR was founded in 2004. It employs 11 to 50 people.
Where is AGRI-HR based?
AGRI-HR is headquartered in Hereford, United Kingdom, in the Europe region.
How does AGRI-HR make money?
Two revenue lines are on record. Recruitment Services for UK Farms are the primary driver. The others are candidate Placement Services.
Who are AGRI-HR's main competitors?
Direct peers on record are Concordia, HOPS Labour Solutions, ProForce, Ethero (UK labour provider) and Fruitful Jobs. Global Work & Travel (seasonal agriculture programmes) is listed as an emerging player. Broad incumbents are Staffline Recruitment and Totaljobs / Reed Agricultural Division. Borderless (US H-2A labour contractor) is listed as a regional player. Agrii is listed as an others.
Does AGRI-HR have an API?
No public API is recorded for AGRI-HR.
What industry is AGRI-HR in?
AGRI-HR's product category is Agricultural Recruitment Services. Its primary akta.pro industry code is AFACAHAA, Seasonal & Migrant Farm Labor Staffing, with a secondary code of AFACAHAB, H-2A & Agricultural Visa Labor Contractors. Its NAICS code is 115115 and its SIC code is 7361.