Badgy
Badgy, a brand of France-based Evolis Group, designs and manufactures all-in-one plastic card printing solutions (Badgy100 and Badgy200 printers) bundled with proprietary Badge Studio software for small and medium-sized organizations needing employee badges, membership cards, loyalty cards, and event badges.
- Company typePrivate
- Founded2014
- HeadquartersBeaucouzé, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Badgy does
Badgy is a French-headquartered brand of Evolis Group that designs and manufactures all-in-one plastic card printing solutions aimed at small and medium-sized organizations. Founded in 2014 and headquartered in Beaucouzé, France (14 avenue de la Fontaine, ZI Angers Beaucouzé, 49070), the brand's core products are two card printers, the Badgy100 (entry-level, 80 cards/hour, edge-margin printing) and the Badgy200 (professional, 95 cards/hour, edge-to-edge printing with database integration), bundled with the proprietary Evolis Badge Studio design software, an online template library, and starter consumables (YMCKO ribbons and PVC cards). Each package is positioned for non-expert users to produce personalized employee badges, membership cards, loyalty cards, student IDs, and event badges in under a minute without minimum order quantities.
The technology stack centers on tightly integrated hardware-software: Windows and macOS-compatible Badge Studio software (currently version 2.5.0, with dynamic vCard QR-code functionality introduced in 2.4.0), the Badgy Premium Suite 2 printer driver with diagnostic tools and improved color profile management, and proprietary printer mechanisms manufactured and assembled on Evolis production lines in France. The offering is reinforced by GDPR-compliant data handling and a continuous software update cadence.
Commercially, Badgy operates an indirect, channel-led go-to-market: products are distributed through 400+ authorized resellers and distributors across 125 countries, with additional retail and e-commerce placement at Staples, Office Depot, Amazon, Walmart, B&H, and Grainger. Revenue derives from one-time hardware sales (printers) plus recurring revenue from proprietary consumables (ribbons and PVC cards) and accessories, with reseller lead-transfer, training, and marketing support facilitating sales. Target segments are SMBs, educational establishments, clubs and associations, retailers, local government bodies, and healthcare facilities, with the parent Evolis Group providing R&D, manufacturing, and regional subsidiary infrastructure (US, China, India, Singapore, Portugal, France) that Badgy leverages as a registered trademark and brand rather than an independent legal entity.
Badgy firmographics
Firmographics- Name
- Badgy
- Legal name
- Evolis SAS
- Website
- https://badgy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Badgy, a brand of France-based Evolis Group, designs and manufactures all-in-one plastic card printing solutions (Badgy100 and Badgy200 printers) bundled with proprietary Badge Studio software for small and medium-sized organizations needing employee badges, membership cards, loyalty cards, and event badges.
- Ownership category
- akta.pro rank
Badgy industry classification
Industry- Product category
- Plastic Card Printing Solutions
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
- akta.pro secondary industry
- Thermal & Label Printers (HDACAEAC)
Keywords
Where Badgy is headquartered
LocationHeadquarters
- HQ city
- Beaucouzé
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Badgy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Card Printer Hardware Sales: Sale of Badgy100 and Badgy200 card printers to end customers through channel partners and resellers. Printers are sold as part of all-in-one packages including software and initial consumables.
- Consumables (Ribbons and Cards): Recurring revenue from sale of color ribbons (YMCKO) and blank PVC cards. Resellers generate recurring revenue from consumable sales as customers use Badgy printers for ongoing card production.
- Accessories: Additional revenue stream from accessories such as travel cases and cleaning accessories, broadening the product offering beyond core printers and consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Badgy100: Entry-level solution for small batch printing with side margins |
| One time/ perpetual license | Pay-as-you-go | Badgy200: Professional solution for edge-to-edge printing with database integration |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Badgy product offering
Product offeringCore offering
Badgy manufactures and sells all-in-one plastic card printing solutions, the Badgy100 and Badgy200, each combining a dedicated card printer, Evolis Badge Studio design software, YMCKO color ribbons, blank PVC cards, and a free online template library. The packages are designed for non-expert users to create and print professional personalized badges, membership cards, employee IDs, loyalty cards, event badges, and similar plastic cards in under a minute per card, without depending on external print suppliers.
Product overview
Badgy is a brand of the Evolis Group that offers two all-in-one card printing solutions: Badgy100 (entry-level with margins) and Badgy200 (professional edge-to-edge printing). Each solution bundles a card printer with Evolis Badge Studio design software (Start or Plus edition), an online template library with free downloadable designs, and consumables (YMCKO ribbons and PVC cards). The ecosystem is enhanced by regular software updates such as Badge Studio 2.5.0 (new driver with improved ergonomics) and 2.4.0 (dynamic vCard mode for updatable QR codes). Badgy products are manufactured in France and target small/medium businesses, schools, clubs, healthcare facilities, and local government organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Badgy100 Entry-level all-in-one card printing solution including a Badgy100 printer, Evolis Badge Studio Start Edition software, color ribbon and PVC cards for 50 prints, and a T-cleaning card. Prints a card in approximately 45 seconds (80 cards/hour) with 1.35mm side margins. Designed for small businesses and individuals who need occasional one-off or small-batch cards without database integration.
- Badgy200 Professional all-in-one card printing solution including a Badgy200 printer with edge-to-edge printing, Evolis Badge Studio Plus Edition software with database integration, color ribbon and PVC cards for 100 prints, and a T-cleaning card. Prints a card in approximately 38 seconds (95 cards/hour). Suited to small and medium-sized organizations producing employee badges, membership cards, loyalty cards, and event badges in higher volumes.
- Evolis Badge Studio Software Bundled card design and personalization software included with Badgy100 (Standard/Start edition) and Badgy200 (Plus edition). Supports PC and Mac, provides templates, photo and text personalization, QR-code/vCard generation including dynamic vCard mode (v2.4.0), database integration in the Plus edition, and is updated with new drivers such as the Premium Suite 2 (v2.5.0). Sold to Badgy printer customers without separate licensing fees.
- Badgy Consumables and Accessories Recurring-use consumables for Badgy printers, including YMCKO full-color ribbons, blank PVC cards, T-cleaning cards for printer maintenance, and travel cases. Sold to existing Badgy customers through resellers to support ongoing card production after the initial starter pack is exhausted.
Quantifiable outcome
- Print professional cards in less than a minute
- +2 more outcomes
Companies that use Badgy
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Badgy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Badgy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evolis GroupcoreBadgy is a registered trademark and brand of the Evolis group, the world leader in instant-issuance card printers. Evolis designs, produces, and markets a complete range of plastic card personalization solutions for identification of people and goods. Badgy benefits from Evolis's expertise, manufacturing capabilities, and global distribution network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Badgy competitors and assessment
Company assessmentEmerging players
- Swiftpro: Asia-based desktop card printer brand offering competitively priced alternatives to Badgy in the small-business and retail-loyalty segments.
Direct peers
- Magicard: UK-based manufacturer of desktop ID card printers (Magicard Pronto, Enduro, Rio Pro) targeting SMBs with bundled software and ribbons — directly comparable to Badgy's all-in-one SMB model.
- IDP Corp: Korean smart card printer maker with desktop models (Smart-31, Smart-51) targeting SMBs and education — directly competes with Badgy on bundled printer-plus-software offerings.
- Matica Technologies: European-headquartered manufacturer of desktop and central-issue card printers with bundled software — a close competitor to Badgy in SMB and mid-market plastic card printing.
- Nisca: Manufacturer of mid-range desktop ID card printers, often sold through distributors — overlapping with Badgy's positioning in the SMB and education verticals.
Broad incumbents
- Zebra Technologies: Zebra's ZC series card printers compete directly with Badgy in the SMB/desktop segment; Zebra adds broader enterprise-grade printing, encoding, and software capabilities.
- Entrust: Entrust (including the former Datacard) sells high-volume card printers and issuance software across enterprise and government markets, overlapping with Badgy at the upper end of the SMB segment.
- HID Global (FARGO): Major card printer brand (DTC and HDP lines) within HID's identity solutions portfolio; competes with Badgy in plastic card issuance while serving a broader enterprise access-control ecosystem.
- Evolis Group: Parent company and sister brand portfolio of professional/enterprise card printers (Zenius, Primacy, Agilia); Badgy is the SMB-focused sub-brand within the same corporate family.
- Canon: Broad-line printer and imaging OEM with general-purpose card-capable devices and label printers; an adjacent incumbent in the wider printer hardware market where Badgy competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Badgy social profiles
Digital presenceBadgy compliance and trust
Trust signalCompliance1 record
Badgy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badgy leadership team
Management profileNumber of profiles
Profiles2 records
Badgy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badgy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badgy
What does Badgy do?
Badgy manufactures and sells all-in-one plastic card printing solutions, the Badgy100 and Badgy200, each combining a dedicated card printer, Evolis Badge Studio design software, YMCKO color ribbons, blank PVC cards, and a free online template library. The packages are designed for non-expert users to create and print professional personalized badges, membership cards, employee IDs, loyalty cards, event badges, and similar plastic cards in under a minute per card, without depending on external print suppliers.
Is Badgy a public or private company?
Badgy is a private company. It is classified as corporate owned and is currently operating.
When was Badgy founded?
Badgy was founded in 2014. It employs 101 to 250 people.
Where is Badgy based?
Badgy is headquartered in Beaucouzé, France, in the Europe region.
How does Badgy make money?
Three revenue lines are on record. Card Printer Hardware Sales are the primary driver. The others are consumables (Ribbons and Cards) and accessories.
Who are Badgy's main competitors?
Swiftpro is listed as an emerging player. Direct peers are Magicard, IDP Corp, Matica Technologies and Nisca. Broad incumbents are Zebra Technologies, Entrust, HID Global (FARGO), Evolis Group and Canon.
Does Badgy have an API?
No public API is recorded for Badgy.
What industry is Badgy in?
Badgy's product category is Plastic Card Printing Solutions. Its primary akta.pro industry code is HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact), with a secondary code of HDACAEAC, Thermal & Label Printers. Its SIC code is 3555.