Kronotex Singapore

What Kronotex Singapore does

Kronotex Singapore Pte Ltd is a private Singapore-based flooring company founded in 1988 that operates as the sole local distributor for one of the world's largest laminated floor manufacturers. The firm delivers project-based flooring and wall installation services spanning vinyl flooring (including its proprietary KNOX collection with TMX negative-ion technology), WPC decking, engineered wood, commercial carpet, epoxy flooring, wall paneling, and staircase installation, supported by a floor repair and maintenance service. Its core technology centers on multi-layer composite vinyl flooring with UV surface treatment and a proprietary agent, TMX, that is claimed to generate negative ions indoors for 5-8 years under natural sunlight, with EPH CE and Floorscore VOC certifications underpinning health and compliance positioning.

The company serves two primary segments: residential homeowners requiring vinyl, engineered wood, WPC decking, wall paneling, and staircase work, and commercial/business clients including hotels (Orchard Hotel, Elizabeth Hotel, Changi Cove, Village Residence Clarke Quay, among others), retail (Courts, IKEA), automotive OEMs (Mercedes Benz, Audi, Volkswagen), real estate developments (Riveria Point, Tiara), and construction subcontractors (Nakano Corporation). The go-to-market is direct-to-consumer and direct-to-enterprise through WhatsApp-first enquiry handling, quote-based pricing, on-site measurement, and professional installation, with no physical showroom. Headcount sits at 101-250 employees and the firm has installed more than 3.5 million square feet across over 3,000 customers cumulatively. Revenue is not publicly disclosed, the firm is privately held with no parent company or external funding, and operations are confined to a single country, Singapore, from its Midview City headquarters.

Name

Kronotex Singapore

Legal name

Kronotex Singapore Pte Ltd

Website

https://kronotex.com.sg

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Kronotex Singapore is a private Singapore-based flooring installer and sole distributor of a major global laminated floor manufacturer, delivering vinyl, engineered wood, WPC decking, epoxy, carpet, wall paneling, and staircase services to residential and commercial clients since 1988.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Flooring Contractors (238330), Floor Covering Retailers (449121)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

akta.pro secondary industries

Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Flooring installation services
• Vinyl flooring supply
• Engineered wood flooring
• WPC decking services
• Floor repair services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Installation Services: One-time project-based flooring installation and repair services for residential and commercial customers. Services include WPC decking, vinyl flooring, engineered wood, carpet, epoxy flooring, wall paneling, staircase installation, and floor repair.
2. Flooring Materials Sales: Sale of flooring materials including vinyl products (KNOX series), WPC decking, and related flooring products as part of installation projects.
3. Floor Repair Services: Repair and maintenance services for existing floors, providing professional advice and solutions for floor repair needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kronotex Singapore supplies and installs a range of flooring products and related services for residential and commercial customers in Singapore, including vinyl flooring (KNOX series), engineered wood, WPC decking, wall paneling, commercial carpet, epoxy flooring, and staircases. The company also provides floor repair services and is the sole Singapore distributor for a major global laminated floor manufacturer.

Product overview

Kronotex Singapore is a flooring company that started as a renovator in 1988 and became the sole distributor for a major laminated floor manufacturer. The company offers a comprehensive range of flooring services including WPC Decking, Floor Repair, Wall Paneling, Vinyl Flooring and Wall Installation and Repair, Engineered Wood Flooring, Commercial Carpet Installation, Epoxy Flooring, and Staircase Installation. Their product portfolio centers on the KNOX Vinyl Flooring Collection, featuring various wood-look designs such as WHITE WASHED, STUDIOLINE OAK, NATURAL OAK, HONEY OAK, SMOKED OAK, DARK LIMED, ACACIA GREY, ASKADA OAK, CASTLE WALNUT, WOLVES OAK, and PEARL GREY. The company has installed over 3.5 million square feet of flooring across more than 3,000 residential and corporate customers in Singapore.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3.5 million sq ft of home and office spaces completed
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Major Laminated Floor Manufacturer (unnamed)coreChannel Partner/ Reseller/ DistributorBecame the sole distributor for one of the largest laminated floor manufacturers in the world. This partnership provided valuable technical knowledge and improved craftsmanship in wood floor installations over decades of operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tarkett: Global flooring manufacturer with a strong vinyl/LVT portfolio serving commercial and residential markets worldwide; competes with Kronotex's KNOX vinyl line at both supply and project level.
• Gerflor: International specialist in resilient vinyl flooring and wall solutions for sports, healthcare, commercial and residential use, with Asia-Pacific distribution that overlaps Kronotex's offering.
• Shaw Industries: One of the largest global flooring manufacturers (carpet, hardwood, vinyl, laminate), supplying both residential and commercial segments; comparable as a broad incumbent in categories Kronotex distributes and installs.
• Interface: Global commercial carpet tile and resilient flooring manufacturer with Asia-Pacific presence; comparable to Kronotex's commercial carpet installation business at the enterprise-project level.

Direct peers

• Hafary Group (Lamitak): Singapore tile and surface solutions distributor with installation services; competes with Kronotex in flooring supply and project execution for residential and commercial builds.
• The Floor Society: Singapore-based flooring contractor delivering vinyl, engineered wood and carpet installations for residential and commercial clients, comparable service breadth to Kronotex.
• Floor Xpert: Singapore-based flooring contractor offering vinyl, wood, laminate and installation services to residential and commercial clients, directly comparable to Kronotex's core service offering.
• Floor Deco: Singapore flooring specialist providing vinyl, wood, tile and installation services to both homeowners and commercial projects, comparable in scope and geography to Kronotex.
• Goodwood Timber Flooring: Singapore flooring installer/dealer specialising in timber, vinyl and engineered wood installations for residential and commercial projects, mirroring Kronotex's product mix and market.
• Floor Gallery: Singapore flooring retailer and installer offering vinyl, laminate, parquet and WPC decking, directly overlapping Kronotex's product range and customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kronotexsingapore
• LinkedInlinkedin.com/company/kronotex-singapore
• Instagraminstagram.com/kronotexsingapore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronotex Singapore