Floor Xpert Pte Ltd
Floor Xpert Pte Ltd is a privately held Singapore-based specialty flooring distributor and installer operating Singapore's largest flooring experience centre, offering vinyl, engineered wood, hybrid wood, outdoor decking, artificial turf, and sintered stone, primarily to residential homeowners with secondary commercial clients.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Floor Xpert Pte Ltd does
Floor Xpert Pte Ltd is a privately held Singapore-based flooring distributor and installer operating for more than a decade. The company runs Singapore's largest flooring experience centre at Bras Basah Complex (231 Bain Street) and offers a 167+ SKU catalog spanning six product categories: LURF® vinyl (its own proprietary brand), Quick-Step engineered and hybrid wood, zSNAP.DECK outdoor decking (Spanish WPC and carbonised bamboo), zSNAP.TURF artificial turf, and Cosentino's Dekton® sintered stone. Underlying technologies are primarily licensed from partners rather than developed in-house: Quick-Step's patented Uniclic/Multifit click-lock, HydroSeal waterproofing, Wood for Life seven-layer lacquer, Scratch Guard, and the Cascada 72-hour watertight wood system; zSNAP.DECK's patented invisible profile, magnet-based locking, and aluminium support structure; and zSNAP.TURF's seven-innovation turf system.
The business monetises through one-time product sales plus professional services: direct flooring product sales through the showroom and online catalog, certified specialist installation backed by a lifetime workmanship warranty, professional floor cleaning and vinyl restoration services, and ancillary floor-care accessories (cleaning mops at ~$32.60, 2L cleaning solution at ~$43.50, kits at ~$118.80, zSNAP maintenance tools). Go-to-market is enterprise field sales paired with showroom-led retail, supported by free on-site consultation, the RoomViewer virtual visualization tool, a content/journal funnel, and Instagram presence. Customer segments are primarily residential homeowners (HDB, condominium, landed property renovations) with secondary commercial clients (offices and retail); the named customers in the source data are exclusively individual homeowners. Operations are entirely Singapore-based with no disclosed geographic expansion, no disclosed funding rounds, and no disclosed headcount, ownership, or revenue figures.
Floor Xpert Pte Ltd firmographics
Firmographics- Name
- Floor Xpert Pte Ltd
- Legal name
- Floor Xpert Pte Ltd
- Website
- https://floorxpert.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floor Xpert Pte Ltd is a privately held Singapore-based specialty flooring distributor and installer operating Singapore's largest flooring experience centre, offering vinyl, engineered wood, hybrid wood, outdoor decking, artificial turf, and sintered stone, primarily to residential homeowners with secondary commercial clients.
- Ownership category
- akta.pro rank
Floor Xpert Pte Ltd industry classification
Industry- Product category
- Flooring Products and Installation Services
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)
Keywords
Where Floor Xpert Pte Ltd is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Floor Xpert Pte Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Flooring Product Sales: Direct sales of flooring materials including vinyl (LURF®), engineered wood, hybrid wood, outdoor decking, artificial turf, and sintered stone. Products are sold through showrooms and online catalog with 167 SKUs across multiple brands.
- Professional Installation Services: Certified specialist installation services backed by lifetime workmanship warranty. Includes subfloor preparation, moisture barrier application, and professional fitting.
- Professional Floor Cleaning Services: Post-renovation deep cleaning and vinyl floor restoration services. Includes microorganism elimination between floor joints.
- Floor Care Products: Sale of cleaning solutions, mops, and maintenance kits including Quick-Step Cleaning Mop ($32.60), Quick-Step Clean 2L ($43.50), Quick-Step Cleaning Kit ($118.80), and zSNAP maintenance tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick-Step Cleaning Mop |
| Unit Pricing | Pay-as-you-go | Quick-Step Clean 2L |
| Unit Pricing | Pay-as-you-go | Quick-Step Cleaning Kit |
| Unit Pricing | Pay-as-you-go | zSNAP.TOOL |
| Unit Pricing | Pay-as-you-go | zSNAP.CLICK (Pack of 10) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Floor Xpert Pte Ltd product offering
Product offeringCore offering
Floor Xpert Pte Ltd distributes and installs premium European flooring products in Singapore, including LURF® vinyl, Quick-Step engineered and hybrid wood, zSNAP.DECK outdoor decking, zSNAP.TURF artificial turf, and Dekton® sintered stone surfaces. The company complements product sales with free on-site consultation, certified specialist installation backed by a lifetime workmanship warranty, and post-sale professional floor cleaning services.
Product overview
Floor Xpert Pte Ltd is a Singapore-based flooring company offering a comprehensive portfolio of surface solutions across six core product categories: LURF® (Vinyl), Engineered Wood, Hybrid Wood, Outdoor Decking (zSNAP.DECK), Artificial Turf (zSNAP.TURF), and Sintered Stone (Dekton®). The company operates as a distributor for international brands including Quick-Step, Moduleo, and Dekton, complemented by its own branded LURF® vinyl flooring. Supporting the product portfolio are complementary services including professional floor cleaning, free on-site consultation, and the Quick-Step RoomViewer visualization tool. The company also offers a range of floor care accessories and cleaning products for ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- LURF® Vinyl Flooring Floor Xpert's proprietary LURF® premium vinyl flooring made from 100% virgin, phthalate-free material with hyper-realistic wood and stone textures, Hydroseal watertight joints, attached underlay for 21 dB sound reduction, and Scratch Guard and Stain Guard protection. Sold to residential and commercial customers across Singapore.
- Engineered Wood Flooring Quick-Step engineered wood flooring featuring three-layer construction, Wood for Life coating system, and the Cascada 100% watertight line offering up to 72 hours of water resistance via Hydroseal technology. Targeted at Singapore homeowners and commercial clients seeking premium wood aesthetics with moisture protection.
- Hybrid Wood Flooring Advanced laminate/hybrid wood flooring with 100% waterproof HydroSeal surface, reinforced moisture-resistant core, Scratch Guard top coating, and natural wood-grain designs extending through joints. Distributed by Floor Xpert for Singapore residential and commercial projects.
- zSNAP.DECK Outdoor Decking Outdoor decking system with patented invisible profile, magnet-based mechanical locking enabling 100% accessible screw-free installation, and aluminium support structure. Available in zSNAP.DECK:WPC (Teka, Pecan, Mink, Inky) and zSNAP.DECK:WOOD carbonised bamboo (Ochre, Cacao, Ipe) variants. Green Label certified and distributed for Singapore outdoor applications.
- zSNAP.TURF Artificial Turf Artificial turf constructed from polypropylene and polyethylene blend with rubber granules and silica sand, featuring seven innovations including LushLook, SoftTouch, FastDrain, UV Defender (grey scale 4-5), MaxDensity (24 stitches per 10cm), HealthProtector (no heavy metals), and ToughBack (1.1 kg/sqm latex backing). Distributed for Singapore landscaping applications.
- Dekton® Sintered Stone Surfaces Ultra-compact sintered stone surface emulating natural stone formation, offering UV resistance, mechanical resistance, dimensional stability, low water absorption, fireproof properties, and stain resistance. Available in Solid, Natural, Industrial, Kraftizen, and Stonika XGloss collections. Distributed for Singapore residential and commercial surfacing applications.
- Professional Floor Cleaning Service Professional floor cleaning service covering post-renovation deep cleaning for dust and debris removal, and vinyl floor restoration to revitalize worn surfaces and eliminate microorganisms between floor joints. Available to Floor Xpert customers across Singapore.
- Free On-Site Consultation and Installation Complimentary on-site measurement and quotation service plus certified specialist installation backed by a lifetime workmanship warranty, including subfloor preparation, moisture barrier application, and professional fitting. Available for residential and commercial flooring projects in Singapore.
- Floor Care and Maintenance Products Retail line of cleaning solutions, mops, and maintenance kits including Quick-Step Cleaning Mop ($32.60), Quick-Step Clean 2L ($43.50), Quick-Step Cleaning Kit ($118.80), zSNAP.TOOL ($27.25), and zSNAP.CLICK pack of 10 ($4.36) for ongoing floor care.
Quantifiable outcome
- Sound transmission reduction up to 21 decibels with LURF® attached underlay
- +3 more outcomes
Companies that use Floor Xpert Pte Ltd
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Floor Xpert Pte Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Floor Xpert Pte Ltd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered primary and secondary.
- Quick-Step (Unilin BV)primaryQuick-Step is a Belgian flooring manufacturer providing LURF® vinyl, engineered wood, and hybrid wood products. Floor Xpert is an authorized distributor offering Quick-Step products with exclusive technologies including Uniclic click system, HydroSeal waterproofing, Scratch Guard, and Wood for Life protection. Products come with up to 33-year residential warranties and limited lifetime workmanship warranty.
- zSNAP.DECK (Spain)primarySpanish outdoor decking manufacturer providing zSNAP.DECK products with patented magnet system, invisible profile, and aluminium support structure. Floor Xpert distributes zSNAP.DECK:WPC (wood-plastic composite) and zSNAP.DECK:WOOD (carbonised bamboo) in Singapore. Products are Green Label certified and feature screw-free installation.
- zSNAP.TURFsecondaryArtificial turf brand with seven proprietary innovations including LushLook, SoftTouch, FastDrain, UV Defender, MaxDensity, HealthProtector, and ToughBack. Manufactured with polypropylene and polyethylene blend, rubber granules, and silica sand.
- Dekton® (Cosentino)secondaryUltra-compact sintered stone surface by Cosentino. Dekton® emulates natural stone formation through exclusive technological process, offering high scratch resistance, UV resistance, fireproof properties, and minimal water absorption. Floor Xpert offers Dekton in Solid, Natural, Industrial, Kraftizen, and Stonika XGloss collections.
- ModuleosecondaryVinyl flooring brand available through Floor Xpert's distribution network in Singapore.
- LAVIsecondarySingapore-designed vinyl flooring brand with distinctive personality, distributed through Floor Xpert.
- LOCsecondaryVinyl flooring collection distributed through Floor Xpert's Singapore network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Floor Xpert Pte Ltd competitors and assessment
Company assessmentBroad incumbents
- Shaw Industries Group: US-headquartered global flooring manufacturer (carpet, resilient, hardwood, tile) and parent of Quick-Step's sister brands. Serves as both a competitor in flooring categories and an industry bellwether for the residential flooring market Floor Xpert participates in.
- Home-Fix: Singapore DIY home improvement and building materials retailer with multiple outlets. Competes with Floor Xpert in budget-tier vinyl and laminate flooring for homeowners preferring DIY or off-the-shelf purchases.
- Floor & Decor Holdings: US specialty big-box retailer of hard surface flooring with showroom-led, multi-category model. Comparable business model (large showroom, multi-category hard flooring assortment, professional installer services) scaled to a much larger geography.
- Tarkett: Global manufacturer of vinyl, laminate, wood, and sports flooring with strong presence in Europe. Comparable broad incumbent with overlapping resilient flooring product lines and European brand sourcing relationships.
- Beaulieu International Group: Belgium-based flooring manufacturer producing vinyl rolls and tiles, laminate, and carpet. Comparable broad European flooring incumbent competing in the same vinyl and laminate categories Floor Xpert distributes.
- Mohawk Industries: World's largest flooring manufacturer, parent of Unilin BV which owns Quick-Step, Floor Xpert's key vinyl and engineered wood supplier. Comparable as a global flooring incumbent whose Quick-Step brand is distributed by Floor Xpert.
Direct peers
- The Floor Gallery: Singapore-based flooring retailer and installer offering vinyl, laminate, engineered wood, and outdoor decking with showrooms and installation services. Direct competitor to Floor Xpert in the premium residential and commercial Singapore flooring market.
- GoodWood Singapore: Singapore flooring specialist focused on engineered wood, vinyl, and parquet with showroom and installation services. Closely comparable business model and customer base to Floor Xpert.
- Floorrich Singapore: Singapore flooring retailer offering vinyl, laminate, and wood flooring with installation services. Competes directly with Floor Xpert in the residential and small commercial renovation segment.
Others
- Cosentino Group: Spanish manufacturer of Dekton® sintered stone and Silestone quartz surfaces, of which Floor Xpert is an authorised distributor in Singapore. Relevant as the upstream supplier whose brand and product IP Floor Xpert depends on for its ultra-compact surface category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Floor Xpert Pte Ltd social profiles
Digital presenceFloor Xpert Pte Ltd compliance and trust
Trust signalCompliance10 records
Floor Xpert Pte Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Xpert Pte Ltd leadership team
Management profileNumber of profiles
Floor Xpert Pte Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Xpert Pte Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Xpert Pte Ltd
What does Floor Xpert Pte Ltd do?
Floor Xpert Pte Ltd distributes and installs premium European flooring products in Singapore, including LURF® vinyl, Quick-Step engineered and hybrid wood, zSNAP.DECK outdoor decking, zSNAP.TURF artificial turf, and Dekton® sintered stone surfaces. The company complements product sales with free on-site consultation, certified specialist installation backed by a lifetime workmanship warranty, and post-sale professional floor cleaning services.
Is Floor Xpert Pte Ltd a public or private company?
Floor Xpert Pte Ltd is a private company. It is classified as unknown and is currently operating.
When was Floor Xpert Pte Ltd founded?
Floor Xpert Pte Ltd was founded in -1. It employs 11 to 50 people.
Where is Floor Xpert Pte Ltd based?
Floor Xpert Pte Ltd is headquartered in Singapore, Singapore, in the Asia region.
How does Floor Xpert Pte Ltd make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services, professional Floor Cleaning Services and floor Care Products.
Who are Floor Xpert Pte Ltd's main competitors?
Broad incumbents on record are Shaw Industries Group, Home-Fix, Floor & Decor Holdings, Tarkett, Beaulieu International Group and Mohawk Industries. Direct peers are The Floor Gallery, GoodWood Singapore and Floorrich Singapore. Cosentino Group is listed as an others.
Does Floor Xpert Pte Ltd have an API?
No public API is recorded for Floor Xpert Pte Ltd.
What industry is Floor Xpert Pte Ltd in?
Floor Xpert Pte Ltd's product category is Flooring Products and Installation Services. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber). Its NAICS code is 449121 and its SIC code is 5211.