Kronotex Singapore
Kronotex Singapore is a private Singapore-based flooring installer and sole distributor of a major global laminated floor manufacturer, delivering vinyl, engineered wood, WPC decking, epoxy, carpet, wall paneling, and staircase services to residential and commercial clients since 1988.
- Company typePrivate
- Founded1988
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Kronotex Singapore does
Kronotex Singapore Pte Ltd is a private Singapore-based flooring company founded in 1988 that operates as the sole local distributor for one of the world's largest laminated floor manufacturers. The firm delivers project-based flooring and wall installation services spanning vinyl flooring (including its proprietary KNOX collection with TMX negative-ion technology), WPC decking, engineered wood, commercial carpet, epoxy flooring, wall paneling, and staircase installation, supported by a floor repair and maintenance service. Its core technology centers on multi-layer composite vinyl flooring with UV surface treatment and a proprietary agent, TMX, that is claimed to generate negative ions indoors for 5-8 years under natural sunlight, with EPH CE and Floorscore VOC certifications underpinning health and compliance positioning.
The company serves two primary segments: residential homeowners requiring vinyl, engineered wood, WPC decking, wall paneling, and staircase work, and commercial/business clients including hotels (Orchard Hotel, Elizabeth Hotel, Changi Cove, Village Residence Clarke Quay, among others), retail (Courts, IKEA), automotive OEMs (Mercedes Benz, Audi, Volkswagen), real estate developments (Riveria Point, Tiara), and construction subcontractors (Nakano Corporation). The go-to-market is direct-to-consumer and direct-to-enterprise through WhatsApp-first enquiry handling, quote-based pricing, on-site measurement, and professional installation, with no physical showroom. Headcount sits at 101-250 employees and the firm has installed more than 3.5 million square feet across over 3,000 customers cumulatively. Revenue is not publicly disclosed, the firm is privately held with no parent company or external funding, and operations are confined to a single country, Singapore, from its Midview City headquarters.
Kronotex Singapore firmographics
Firmographics- Name
- Kronotex Singapore
- Legal name
- Kronotex Singapore Pte Ltd
- Website
- https://kronotex.com.sg
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kronotex Singapore is a private Singapore-based flooring installer and sole distributor of a major global laminated floor manufacturer, delivering vinyl, engineered wood, WPC decking, epoxy, carpet, wall paneling, and staircase services to residential and commercial clients since 1988.
- Ownership category
- akta.pro rank
Kronotex Singapore industry classification
Industry- Product category
- Flooring Installation Services
- NAICS
- Flooring Contractors (238330), Floor Covering Retailers (449121)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)
- akta.pro secondary industries
- Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where Kronotex Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Kronotex Singapore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Flooring Installation Services: One-time project-based flooring installation and repair services for residential and commercial customers. Services include WPC decking, vinyl flooring, engineered wood, carpet, epoxy flooring, wall paneling, staircase installation, and floor repair.
- Flooring Materials Sales: Sale of flooring materials including vinyl products (KNOX series), WPC decking, and related flooring products as part of installation projects.
- Floor Repair Services: Repair and maintenance services for existing floors, providing professional advice and solutions for floor repair needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kronotex Singapore product offering
Product offeringCore offering
Kronotex Singapore supplies and installs a range of flooring products and related services for residential and commercial customers in Singapore, including vinyl flooring (KNOX series), engineered wood, WPC decking, wall paneling, commercial carpet, epoxy flooring, and staircases. The company also provides floor repair services and is the sole Singapore distributor for a major global laminated floor manufacturer.
Product overview
Kronotex Singapore is a flooring company that started as a renovator in 1988 and became the sole distributor for a major laminated floor manufacturer. The company offers a comprehensive range of flooring services including WPC Decking, Floor Repair, Wall Paneling, Vinyl Flooring and Wall Installation and Repair, Engineered Wood Flooring, Commercial Carpet Installation, Epoxy Flooring, and Staircase Installation. Their product portfolio centers on the KNOX Vinyl Flooring Collection, featuring various wood-look designs such as WHITE WASHED, STUDIOLINE OAK, NATURAL OAK, HONEY OAK, SMOKED OAK, DARK LIMED, ACACIA GREY, ASKADA OAK, CASTLE WALNUT, WOLVES OAK, and PEARL GREY. The company has installed over 3.5 million square feet of flooring across more than 3,000 residential and corporate customers in Singapore.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3.5 million sq ft of home and office spaces completed
- +3 more outcomes
Companies that use Kronotex Singapore
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Kronotex Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kronotex Singapore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Laminated Floor Manufacturer (unnamed)coreBecame the sole distributor for one of the largest laminated floor manufacturers in the world. This partnership provided valuable technical knowledge and improved craftsmanship in wood floor installations over decades of operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Kronotex Singapore competitors and assessment
Company assessmentBroad incumbents
- Tarkett: Global flooring manufacturer with a strong vinyl/LVT portfolio serving commercial and residential markets worldwide; competes with Kronotex's KNOX vinyl line at both supply and project level.
- Gerflor: International specialist in resilient vinyl flooring and wall solutions for sports, healthcare, commercial and residential use, with Asia-Pacific distribution that overlaps Kronotex's offering.
- Shaw Industries: One of the largest global flooring manufacturers (carpet, hardwood, vinyl, laminate), supplying both residential and commercial segments; comparable as a broad incumbent in categories Kronotex distributes and installs.
- Interface: Global commercial carpet tile and resilient flooring manufacturer with Asia-Pacific presence; comparable to Kronotex's commercial carpet installation business at the enterprise-project level.
Direct peers
- Hafary Group (Lamitak): Singapore tile and surface solutions distributor with installation services; competes with Kronotex in flooring supply and project execution for residential and commercial builds.
- The Floor Society: Singapore-based flooring contractor delivering vinyl, engineered wood and carpet installations for residential and commercial clients, comparable service breadth to Kronotex.
- Floor Xpert: Singapore-based flooring contractor offering vinyl, wood, laminate and installation services to residential and commercial clients, directly comparable to Kronotex's core service offering.
- Floor Deco: Singapore flooring specialist providing vinyl, wood, tile and installation services to both homeowners and commercial projects, comparable in scope and geography to Kronotex.
- Goodwood Timber Flooring: Singapore flooring installer/dealer specialising in timber, vinyl and engineered wood installations for residential and commercial projects, mirroring Kronotex's product mix and market.
- Floor Gallery: Singapore flooring retailer and installer offering vinyl, laminate, parquet and WPC decking, directly overlapping Kronotex's product range and customer segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kronotex Singapore social profiles
Digital presenceKronotex Singapore compliance and trust
Trust signalCompliance2 records
Kronotex Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronotex Singapore leadership team
Management profileNumber of profiles
Kronotex Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronotex Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronotex Singapore
What does Kronotex Singapore do?
Kronotex Singapore supplies and installs a range of flooring products and related services for residential and commercial customers in Singapore, including vinyl flooring (KNOX series), engineered wood, WPC decking, wall paneling, commercial carpet, epoxy flooring, and staircases. The company also provides floor repair services and is the sole Singapore distributor for a major global laminated floor manufacturer.
Is Kronotex Singapore a public or private company?
Kronotex Singapore is a private company. It is classified as family owned and is currently operating.
When was Kronotex Singapore founded?
Kronotex Singapore was founded in 1988. It employs 101 to 250 people.
Where is Kronotex Singapore based?
Kronotex Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does Kronotex Singapore make money?
Three revenue lines are on record. Flooring Installation Services are the primary driver. The others are flooring Materials Sales and floor Repair Services.
Who are Kronotex Singapore's main competitors?
Broad incumbents on record are Tarkett, Gerflor, Shaw Industries and Interface. Direct peers are Hafary Group (Lamitak), The Floor Society, Floor Xpert, Floor Deco, Goodwood Timber Flooring and Floor Gallery.
Does Kronotex Singapore have an API?
No public API is recorded for Kronotex Singapore.
What industry is Kronotex Singapore in?
Kronotex Singapore's product category is Flooring Installation Services. Its primary akta.pro industry code is IMAFANAH, Flooring Installation & Finishing (Tile, Wood, Carpet, Resin), with a secondary code of HSAPAGAD, Vinyl (LVP/LVT/Sheet) Flooring Installation. Its NAICS code is 238330 and its SIC code is 5200.