What Earth911 does

Earth911 is a privately held sustainability media and information services company founded in 1991 and headquartered in Scottsdale, Arizona, with operations under parent company Infinity Resources Holdings. The company operates one of North America's largest curated directories of recycling, reuse, and donation locations, covering 350+ materials and 100,000+ facility listings accessible via its search platform, toll-free hotline (1-800-CLEANUP), and a self-serve listing management tool (Earth911 Manager) used by recycling services providers. Earth911 serves two primary customer segments: individual consumers seeking local recycling and sustainable living information, and brands, recycling service providers, and circular economy programs seeking to reach environmentally conscious audiences. The business generates revenue through two streams: programmatic and direct advertising (via a partnership with Raptive) and a Marketing Services offering that includes sponsored articles, custom recycling guides, and newsletter sponsorships. Content production spans a weekly podcast (Sustainability In Your Ear), blog articles, how-to guides, YouTube videos, and a Friday email newsletter, supported by an archive of 576 pages of sustainability content accumulated over 35 years.

Name

Earth911

Legal name

Earth911 Inc.

Website

https://earth911.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Earth911 operates North America's largest curated directory of recycling and reuse locations (350+ materials, 100,000+ listings), serving consumers seeking local disposal options and brands reaching sustainability-focused audiences through advertising and marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Advertising revenue through partnership with Raptive (CMI Marketing, Inc.) for placing ads on the website
2. Marketing Services: Marketing opportunities for brands, recycling services providers, reuse organizations, and circular economy programs including sponsored articles, advertising, product recycling guides, and newsletter sponsorships

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Earth911 operates the largest curated directory of reuse, donation, and recycling locations in North America, with a searchable database covering 350+ materials and 100,000+ facility listings. The company also produces sustainability-focused editorial content including a weekly podcast, recycling guides, and how-to articles, and offers marketing services to brands and circular economy programs seeking to reach environmentally conscious consumers.

Product overview

Earth911 operates as a sustainability media and directory platform with a unified product portfolio centered on its recycling search database. The core offering is the Earth911 Recycling Search, a searchable directory of over 350 materials and 100,000+ recycling locations. This core is supported by complementary content products including the Sustainability In Your Ear podcast and Recycling Guides that educate consumers. For business customers, the company offers Earth911 Marketing Services (advertising and sponsorship opportunities) and the Earth911 Manager platform for recycling service providers to manage their listings. The company connects the circular economy ecosystem by helping consumers find disposal options while providing marketing channels for sustainability-focused brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Earth911 Recycling Search The company's flagship searchable database that helps millions of people find local recycling, reuse, and donation locations. The directory covers over 350 materials and 100,000+ listings including municipal curbside programs and mail-in recycling options.
• Earth911 Marketing Services Marketing opportunities for brands, recycling services providers, reuse organizations, and circular economy programs, including sponsored articles, advertising, recycling guides, and newsletter sponsorships.
• Earth911 Manager A web-based platform and license tool for recycling services providers to create accounts, manage their business listings, and update location information, contact details, and hours of operation.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive (formerly CMI Marketing, Inc.) is Earth911's advertising partner for placing advertisements on the website. Raptive collects and uses certain data for advertising purposes on the Site.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• How2Recycle: How2Recycle is a standardized labeling program that helps consumers understand packaging recyclability, with a complementary directory component. It intersects with Earth911's mission of clarifying recycling information for consumers.
• GreenBiz: GreenBiz is a sustainability media and events business targeting business professionals, overlapping with Earth911's content, podcast, and B2B marketing services in the sustainability media category.
• Treehugger: Treehugger is a consumer sustainability media site with educational content on green living, directly comparable to Earth911's content and educational product portfolio.
• Greener Ideal: Greener Ideal is a digital sustainability publication offering eco-friendly living content and product reviews, comparable to Earth911's content marketing and consumer education offerings.

Direct peers

• RecycleNation: RecycleNation is a recycling directory and search platform that helps consumers find local recycling facilities by ZIP code and material type. It is a direct functional competitor to Earth911's recycling search product.
• Recycle Coach: Recycle Coach provides municipal recycling apps, websites, and educational tools to help residents understand local recycling rules. It directly overlaps with Earth911's consumer-facing recycling guidance and location services.
• Call2Recycle: Call2Recycle operates a consumer-facing battery and consumer electronics recycling locator and take-back program, which competes with Earth911's e-waste and battery recycling listings as a focused directory service.

Broad incumbents

• Republic Services: Republic Services is a major US waste and recycling services provider with its own consumer-facing recycling education and locator tools, making it a broad incumbent in Earth911's category.
• TerraCycle: TerraCycle operates national recycling programs for hard-to-recycle materials and provides a public locator for drop-off points, making it both a competitor and a data source that Earth911's directory may list.
• Waste Management (WM): Waste Management is the largest North American waste hauler and recycler, operating its own recycling locator and sustainability content. It is a broad incumbent that overlaps with Earth911's recycling search and education categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elkcreeknotes
• Xx.com/earth911
• Facebookfacebook.com/Earth911

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth911