What Recycle Coach does

Recycle Coach, a trademark of Municipal Media Inc. and a Quadshift company headquartered in Toronto, Canada, provides a digital platform that consolidates municipal waste and recycling information for residents and the local governments that serve them. The core product is a mobile application paired with web components that delivers a Collection Calendar with day-before reminders, a What Goes Where search tool for sorting guidance and drop-off locations, a Recyclepedia knowledge base, Quizzes and Polls, Learning Modules, push Notifications and Reminders, and a Problem Reporting tool that routes resident issues back to municipalities. The platform is distributed via direct-to-consumer app store downloads and through white-label or embedded website deployments for municipal customers.

The company has operated in the waste and recycling information industry for nearly 25 years and reports partnerships with thousands of municipalities across North America serving millions of residents. It targets four customer segments: municipalities (primary), individual residents (primary), haulers (secondary), and businesses (secondary). The business model is subscription-based recurring revenue from municipal B2B contracts, with pricing provided on a quote basis and not publicly disclosed. The product is delivered as a unified mobile and web experience rather than as discrete point solutions, and the company holds a SOC 2 Type 2 certification to meet enterprise procurement standards.

Recycle Coach operates as a private company with 11-50 employees and no disclosed funding events, acquisitions, or leadership team information in the source data. No AI or machine-learning capabilities are described, and the platform relies on rule-based municipal-specific data such as calendar schedules and sorting rules. Geographic operations are concentrated in North America, with the United States identified as the primary jurisdiction of the operating entity.

Name

Recycle Coach

Legal name

Municipal Media Inc.

Website

https://solutions.recyclecoach.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Recycle Coach is a private municipal SaaS platform, operated under Municipal Media Inc. and Quadshift, that delivers a mobile and web app for collection calendars, sorting search, notifications, and problem reporting to thousands of municipalities and millions of residents across North America on a recurring subscription basis.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Waste Management and Remediation Services (562), Waste Collection (56211), Business Support Services (5614)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)

akta.pro secondary industries

Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Waste management software
• Municipal recycling platform
• Collection schedule app
• Recycling education resources
• Resident waste engagement

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Municipal B2B Contracts: Recycle Coach generates revenue through partnerships with municipalities who provide the app to their residents. The company appears to sell its platform as a white-label or branded solution to local governments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Recycle Coach provides a multilingual mobile app and web platform that delivers localized waste and recycling information to municipal residents, including collection calendars, material lookup, and reporting tools. The company also offers white-label municipal solutions that allow local governments to brand and embed the platform within their own digital properties, supported by an educational content library called Recyclepedia.

Product overview

Recycle Coach is a platform offering a unified mobile app and web interface for residents to manage waste and recycling information. The core product portfolio includes the Recycle Coach App as the primary interface, paired with the Recyclepedia knowledge base, Collection Calendar, What Goes Where Search Tool, Quizzes & Polls, Learning Modules, Notifications & Reminders, and Problem Reporting tools. These components work together as an integrated resident-facing solution that connects municipalities with millions of residents across North America, providing scheduling, sorting guidance, educational content, and two-way communication features.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycle Coach App Multilingual (English/French) mobile and web application that provides residents with personalized collection schedules, material disposal lookup, pickup reminders, and the ability to report issues, distributed to end-users through municipal programs.
• Recycle Coach Solutions (Municipal Platform) White-label and embeddable software platform licensed to municipal governments on a subscription basis, enabling local waste and recycling programs to deliver branded collection schedules, disposal guidance, and resident engagement tools to their constituents.
• Recyclepedia Bilingual educational knowledge base providing articles, guides, and resources on recycling and waste disposal topics, supporting both end-user residents and municipal program communications.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered parent_company and core.

• Municipal Media Inc.parent_companyOthersMunicipal Media Inc. is the parent company of Recycle Coach Solutions. Recycle Coach is a trademark of Municipal Media Inc. and operates as part of the company's portfolio of waste management technology solutions.
• Quadshiftparent_companyOthersQuadshift is identified as the parent company of Recycle Coach, providing strategic direction and ownership for the waste management technology platform.
• Thousands of MunicipalitiescoreChannel Partner/ Reseller/ DistributorRecycle Coach partners with thousands of municipalities across North America who distribute the app to their residents as a resident engagement and communication tool for waste management programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Compology: Compology uses camera-based sensors and a software dashboard to help haulers and municipalities monitor container fullness and contamination. While more focused on hauler operations, it competes for the same municipal budget and could build a resident-facing app layer.
• Rubicon Technologies: Rubicon provides a software platform for waste and recycling haulers and municipalities, focusing on route optimization, dispatch, and resident engagement. It competes with Recycle Coach on the hauler/municipal relationship layer and could expand further into resident-facing tools.
• Litterati: Litterati is a data platform that uses citizen-led litter tracking to provide municipalities with actionable waste data. While its focus is more on litter/illegal dumping than curbside recycling, it competes for the same municipal sustainability-tech budget.
• Bigbelly: Bigbelly provides smart waste and recycling stations with software dashboards for municipalities and campuses. It competes for municipal smart-city and recycling-program budgets and could expand into the consumer education and engagement space Recycle Coach occupies.
• Routeware: Routeware provides routing, dispatch, and resident notification software for waste haulers and municipalities. It overlaps with Recycle Coach on the resident communication/notification feature set, and competes for the same municipal technology spend.

Broad incumbents

• Republic Services: Republic Services is the second-largest U.S. waste and recycling hauler, serving thousands of municipalities. Its scale and existing municipal contracts position it as a potential platform competitor or partner for resident-facing technology such as Recycle Coach's offering.
• Waste Management Inc. Waste Management is the largest waste services company in North America, operating collection, recycling, and disposal services. As a hauler with deep municipal relationships, it has both the customer base and capital to build or acquire competing resident-engagement platforms, making it a key incumbent threat.

Others

• City of Toronto / municipal in-house apps: Many large municipalities (e.g., City of Toronto, NYC) build or commission in-house waste and recycling apps. These in-house efforts are the primary alternative to Recycle Coach in major markets and represent both a competitive threat and a co-existence model.

Direct peers

• ReTRAC Connect: ReTRAC Connect (formerly known in the diversion/recycling software space) provides a web and mobile platform for municipalities to communicate diversion program information to residents, directly overlapping with Recycle Coach's collection calendar and search capabilities.
• ReCollect Systems: ReCollect is the most direct competitor to Recycle Coach, providing a SaaS platform for municipal solid waste and recycling programs that includes collection calendars, sorting search, and resident engagement tools. Both companies target the same North American municipal customer base with comparable white-label offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycle Coach