Modlin Center for the Arts

What Modlin Center for the Arts does

Modlin Center for the Arts is a performing arts presenting organization housed in a four-building complex on the University of Richmond campus in Virginia, founded in 1996. The center operates as an internal department of the University of Richmond and serves as the principal home for arts and creative experiences on campus. It programs a curated subscription series, Modlin Arts Presents, featuring world-class guest artists in music, theatre, dance, and multidisciplinary work, alongside free concerts from the UR Department of Music and free productions from the UR Department of Theatre & Dance. Core venues include Alice Jepson Theatre, Camp Concert Hall, Cousins Studio Theatre, and Perkinson Recital Hall, collectively accommodating 600+ patrons.

The center runs on a hybrid revenue model combining ticket sales (individual and subscription packages via the Spektrix/Tessitura ticketing platforms, including a Create Your Own Series and Christian McBride Jazz Weekend package) and tax-deductible donations supporting student productions, artist residencies, new commissions, and community access programming. Pricing is tiered: University of Richmond students receive one free ticket per show with ID; faculty, staff, and Osher members receive up to 55% discounts; seniors receive 10% off; non-UR students and youth under 18 pay $10; Community Access Tickets are $15 on an as-available basis; and groups of 10+ receive 20% off with a free chaperone ticket for K-12 groups.

The Modlin Center's go-to-market is event-driven and multi-channel, leveraging the university website (modlin.richmond.edu), email newsletters via Wordfly, UR's institutional social media accounts (Instagram, Facebook, TikTok), earned media in local outlets such as VPM and Style Weekly, student-led promotion through Modlin Arts Student Ambassadors (MASA), and in-person box office operations at 453 Westhampton Way. Programming integrates with University of Richmond academic departments through curricular resources, classroom ticket reservations, in-class workshops, and artist residencies, while community engagement extends to K-12 educators via a partnership with Partners in the Arts. Executive leadership comprises Executive Director Paul Brohan and Assistant Director Shannon Hooker, supported by a specialized professional staff including production, marketing, patron services, artist services, and operations managers.

Name

Modlin Center for the Arts

Legal name

Modlin Center for the Arts

Website

https://modlin.richmond.edu

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Modlin Center for the Arts is a performing arts center within the University of Richmond that presents a subscription series of music, theatre, and dance, hosts student and faculty productions across four campus venues, and serves UR students, faculty, staff, and the broader Richmond community.

Ownership category

akta.pro rank

Product category

Performing Arts Center

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

Keywords

• Performing arts center
• Concert hall venue
• Music performance series
• Theatre dance productions
• Arts subscription packages

Headquarters

HQ city

University Of Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual tickets and subscription packages for Modlin Arts Presents performances. The 2026-27 season features individual tickets on sale starting August 3, with subscription packages available June 15 for subscribers and June 29 for the public.
2. Donations and Charitable Giving: The center accepts tax-deductible donations to support student productions, artist residencies, new commissions, and expanded community access programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Modlin Center for the Arts is a four-building performing arts complex and the principal home for arts and creative experiences on the University of Richmond campus. It operates the Modlin Arts Presents subscription series featuring world-class guest artists in music, dance, theatre, and circus, while supporting student productions from the Departments of Music and Theatre & Dance, and offering community engagement and K-12 education programs across its Alice Jepson Theatre, Camp Concert Hall, Cousins Studio Theatre, and Perkinson Recital Hall venues.

Product overview

Modlin Center for the Arts is a four-building performing arts complex and the principal home for arts and creative experiences at the University of Richmond. The center operates the Modlin Arts Presents subscription series alongside supporting the Department of Music, Department of Theatre & Dance, and Department of Art & Art History. Key venues include Alice Jepson Theatre, Camp Concert Hall, Cousins Studio Theatre, and Perkinson Recital Hall. The center offers ticketed performances through Modlin Arts Presents, free Department of Music concerts, and free Theatre & Dance productions. Student programs include the Modlin Arts Student Ambassadors (MASA), free student tickets, student employment, and curricular integration resources. Community engagement encompasses K-12 educator resources, volunteer programs, group discounts, and accessibility services. Digital offerings include performance programs accessed via QR codes and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Modlin Arts Presents: The main presenting series featuring world-class guest artists and performers from around the world, including music, dance, theatre, and multidisciplinary performances.
• Modlin Arts Student Ambassadors (MASA)

Products and services

• Modlin Arts Presents The primary curated subscription series featuring world-class guest artists and performers including concerts, theatre, dance, and circus performances on the University of Richmond campus, sold via subscription packages and individual tickets.
• Department of Music Free Concert Series Free ticketed performances by University of Richmond music students, faculty, and guest artists including choral, orchestral, jazz, and chamber music ensembles.
• UR Free Theatre and Dance Free performances produced by the University of Richmond's Department of Theatre & Dance, including student productions and mainstage shows.
• Digital Performance Programs Digital programs for performances accessible via QR codes, mobile devices, or audienceaccess.co/MODLIN, replacing traditional printed programs.
• K-12 Educator Resources Educational programming including school matinee performances, in-school assemblies, workshops, and classroom visits by visiting artists, supporting K-12 arts integration.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partners in the ArtsminorStrategic or Co-development PartnerCollaboration with Partners in the Arts (a program of the University of Richmond School of Professional and Continuing Studies) to provide professional development workshops for K-12 educators exploring arts integration strategies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DeBartolo Performing Arts Center: University of Notre Dame's presenting performing arts center offering world-class presenting series, educational programming, and university-integrated operations — comparable in mission and scale.
• Cal Performances / Zellerbach Hall: UC Berkeley's presenting organization operating multiple venues including Zellerbach Hall, with a curated presenting series and educational integration — a larger-scope university peer.
• Krannert Center for the Performing Arts: University of Illinois at Urbana-Champaign's multi-venue presenting performing arts center offering ticketed presenting series, educational integration, and student programming — the closest functional analog to Modlin.
• Touhill Performing Arts Center: University of Missouri-St. Louis's presenting arts center hosting touring performances, university events, and educational programs — a comparable regional university PAC.
• Clarice Smith Performing Arts Center: University of Maryland's presenting performing arts center with multiple venues, music/dance/theatre programming, and educational partnerships — a close university-affiliated peer.
• Center for the Arts at Wesleyan University: Wesleyan University's multi-venue performing arts center hosting presenting artists, student productions, and curricular programming in a university setting.
• Moss Arts Center at Virginia Tech: Virginia Tech's performing and visual arts center featuring multiple performance venues, a presenting series of world-class artists, and university-integrated programming — directly comparable in scope and in-region footprint.
• Kingsbury Hall at the University of Utah: University of Utah's presenting arts venue hosting touring artists, university programming, and educational offerings — a comparable university-affiliated PAC.

Regional players

• Virginia Arts Festival: Regional Virginia-based presenting organization programming touring performing arts across multiple Hampton Roads venues — a regional competitor for touring-artist audiences and donors.
• Dominion Energy Center / Altria Theater (Richmond): Richmond's two largest commercial performing arts venues presenting Broadway tours, concerts, and headline touring productions — direct local competitors for regional audiences and philanthropic dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UniversityofRichmond
• Facebookfacebook.com/modlincenter
• LinkedInlinkedin.com/company/modlin-center-for-the-arts-at-the-university-of-richmond
• Instagraminstagram.com/urichmond
• TikToktiktok.com/@urichmond
• Xx.com/modlincenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modlin Center for the Arts