Blanche M. Touhill Performing Arts Center

What Blanche M. Touhill Performing Arts Center does

The Blanche M. Touhill Performing Arts Center is a performing arts venue operated as a constituent unit of the University of Missouri-St. Louis (UMSL), a public research university within the University of Missouri System. Located at One Touhill Circle on UMSL's North Campus along I-70 in St. Louis, Missouri, the venue hosts a diverse season of dance, theatre, music, festivals, and special events curated through collaborative relationships with campus and community partners. Its physical infrastructure includes accessible seating, air-conditioned spaces, and dedicated parking, with on-site ticket office hours on Monday, Wednesday, and Friday (12:00 PM - 6:00 PM), plus additional hours on event days.

The center operates three primary revenue streams: ticket sales (distributed via the on-site Ticket Office, VBotickets.com, and Metrotix), venue rentals for private events, conferences, and corporate gatherings, and donations/support supplemented by the award-winning Touhill Volunteer Guild. Marketing and audience development span Facebook, Instagram, an email mailing list, and UMSL campus communications channels. Featured programming for the 2026 season includes performances by ASQ (American String Quartet), Saint Louis Ballet (Giselle), and Milo Rossi. The organization employs 34 people, holds ADA compliance through UMSL's institutional framework, and is governed ultimately by the University of Missouri System Board of Curators.

Revenue is not publicly disclosed, and the Touhill operates within the financial and governance structure of a public state university rather than as an independent commercial enterprise. Its primary customers are general public ticket buyers in the St. Louis metropolitan and broader Midwestern region, with secondary customer segments comprising event organizers/renters and the UMSL university community (students, faculty, and staff).

Name

Blanche M. Touhill Performing Arts Center

Legal name

Blanche M. Touhill Performing Arts Center

Website

https://touhill.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

The Blanche M. Touhill Performing Arts Center is a public university-affiliated performing arts venue on the University of Missouri-St. Louis campus in St. Louis that presents dance, theatre, music, and festivals to regional audiences, with secondary revenue from venue rentals and donations.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Multi-Purpose Event Halls & Community Centers (THAHAAAI)

Keywords

• Performing arts venue
• Live event programming
• Venue rental services
• Ticketing services
• Arts event management

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for performing arts events including dance, theatre, music, festivals, and special events. Tickets are sold through the Touhill Ticket Office and online platforms including VBotickets.com and Metrotix.
2. Venue Rental: Revenue from renting the venue spaces for private events, conferences, and gatherings. The Touhill offers its spaces for external event organizers.
3. Donations and Support: The venue accepts donations and maintains a volunteer program (Touhill Volunteer Guild) for community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Blanche M. Touhill Performing Arts Center is a performing arts venue located on the campus of the University of Missouri-St. Louis that hosts a diverse season of dance, theatre, music, festivals, and special events for the St. Louis metropolitan region. The center offers ticketing services through its on-site ticket office and online platforms (VBotickets and Metrotix), as well as venue rental for private events, conferences, and gatherings, supported by a volunteer program (Touhill Volunteer Guild).

Product overview

The Blanche M. Touhill Performing Arts Center is a performing arts venue located on the campus of the University of Missouri-St. Louis. The venue offers multiple interconnected services: venue rental for events and private gatherings, ticketing services for performances including dance, theatre, music, and festivals, a volunteer program, and managed event programming through collaborative partnerships. The center serves as a regional cultural hub bringing diverse performing arts experiences to the St. Louis metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Touhill Performing Arts Center Venue Rental
• Ticketing Services
• Event Programming

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Campus and Community PartnerscoreStrategic or Co-development PartnerThe Touhill manages collaborative relationships and programs with various campus and community partners to bring together a diverse season of dance, theatre, music, festivals, and special events.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Muny (Municipal Theatre Association of St. Louis): St. Louis outdoor musical theater producing a summer season of large-scale productions. Comparable as a regional performing arts presenter with similar programming focus.
• Hancher Auditorium (University of Iowa): University of Iowa's presenting performing arts venue. Comparable as a state-university presenting organization programming touring dance, music, and theater.
• Powell Hall (St. Louis Symphony Orchestra): Home of the St. Louis Symphony and a primary concert venue in St. Louis. Comparable as a regional classical music and performing arts presenter in the same market.
• Clarice Smith Performing Arts Center: University of Maryland's presenting performing arts center with multiple venues. Comparable as a public-university-affiliated presenting/booking organization offering a multi-genre season.
• Sheldon Concert Hall & Art Galleries: Intimate mid-size St. Louis concert hall presenting jazz, classical, world music, and comedy. Comparable as a competing regional presenter of music and live performances.
• Lied Center for Performing Arts (University of Nebraska): Public university presenting/booking performing arts center serving Lincoln and the broader region. Comparable in mission, university affiliation, and multi-genre programming model.
• Loretto-Hilton Center for the Performing Arts: A performing arts venue on the Webster University campus in St. Louis. Most directly comparable peer: another university-affiliated mid-size performing arts venue in the same metro, presenting touring dance, theatre, and music.

Broad incumbents

• The Fabulous Fox Theatre: Historic St. Louis performing arts venue presenting Broadway tours, concerts, and comedy. Comparable as a regional performing arts venue competing for the same audiences and touring productions.
• Stifel Theatre (formerly Peabody Opera House): Large downtown St. Louis venue hosting concerts, family shows, and theatrical tours. Comparable as a competing regional performing arts and entertainment venue.

Regional players

• Kirkwood Performing Arts Center: Suburban St. Louis performing arts venue serving Kirkwood and nearby communities. Comparable as a regional presenter of performing arts programming in the St. Louis metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TouhillUMSL
• Instagraminstagram.com/touhillumsl
• LinkedInlinkedin.com/company/blanche-m.-touhill-performing-arts-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanche M. Touhill Performing Arts Center