Eyrein Industry

What Eyrein Industry does

Eyrein Industrie is a French family-owned designer and manufacturer of professional cleaning and disinfection products, founded in 1986 by Robert Magne and his sons Yves and Eric in Eyrein, Corrèze. The company operates as SA Eyrein Industrie with €1,000,000 share capital and remains under family control. Its product portfolio spans more than 2,500 chemistry references organized into categories including protected floors, specific floors, general hygiene, food industry disinfection, laundry hygiene, technical products, and budget lines, alongside proprietary sub-brands such as INNOVEYR (eco-labeled), STYC' (paper-based dosing), AUTOFLEX (ecodesigned pouch), SENSOPUR SPRAY, and SENSY MOUSS. Core technology is in-house chemical formulation executed by chemical engineers in a modern laboratory, paired with a 6,000 m² production facility that was robotized in 2023 and currently produces approximately 20,000 tonnes per year. The company holds ISO 9001 (1997) and ISO 14001 (2009) certifications, Ecolabel and Ecocert certifications for multiple product lines, Air Label Score A+ and Derma Score A+ ratings, an EcoVadis Silver Medal (2025), and AMM marketing authorizations for biocide products (2019, valid 10 years). It also operates its own wastewater treatment station in Corrèze and has launched the EYR'IMPACT 2030 sustainability program (2024).

The company serves B2B customers across at least seven verticals — industrial cleaning companies, healthcare and nursing homes (EHPAD), early childhood facilities, hospitality and food service, agro-alimentary industry, laundry services, transport, and public collectivities — totaling more than 6,000 active customers. It employs 140 people across six sites covering 22,000 m² in France, including headquarters and R&D laboratory in Eyrein, the main production unit in Eyrein, and logistics platforms in Corrèze and Villejust (Ile-de-France, 8,000 m²). Distribution combines a regional direct field sales force (technico-commerciaux organized by French region: Nord, Centre, Sud, Ouest, Ile-de-France) with a network of distributors covering DOM-TOM territories (Mayotte, La Réunion, Guadeloupe), Belgium, Switzerland, Saint-Barthélemy and New Caledonia, supplemented by an e-commerce boutique. The company also offers two software tools — ANARYS for chemical risk assessment and ANAPLAST for plastic consumption management — that integrate regulatory compliance support into the customer relationship, and reinvests approximately 7% of annual revenue into R&D.

Name

Eyrein Industry

Legal name

SA Eyrein Industrie

Website

https://eyrein-industrie.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Eyrein Industrie is a French family-owned manufacturer of professional cleaning and disinfection products, founded in 1986, offering 2,500+ chemistry references across industrial, healthcare, hospitality, food, laundry and transport verticals to 6,000+ B2B customers in France and select international markets.

Ownership category

akta.pro rank

Product category

Professional Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Industrial Organic Chemicals (2860), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Kitchen & Countertop Cleaners & Degreasers (CRAJACAA)

akta.pro secondary industries

Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI), Natural/Plant-Based Surface Disinfectants (CRAJANAI), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ)

Keywords

• Professional cleaning products
• Disinfection chemicals
• Industrial hygiene solutions
• Biocide manufacturing
• Eco-labeled detergents

Headquarters

HQ city

Eyrein

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning and disinfection product sales: Sale of 2,500+ chemistry references including cleaning products, disinfectants, degreasers, hand soaps, hand sanitizers, laundry products, and technical products. Sold via direct sales force, distribution network, and online boutique.
2. Technical field services: On-site technical support, product demonstrations, training, and consulting services accompanying product sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Eyrein Industrie designs and manufactures more than 2,500 chemistry references of professional cleaning, disinfection, degreasing, enzymatic and eco-labeled hygiene products in its own laboratory and 6,000 m² robotic factory in Eyrein (Corrèze, France). Its offering spans branded ranges such as INNOVEYR, STYC', AUTOFLEX, SENSOPUR SPRAY, SENSY MOUSS, Orméa, EYRLESS, LESSIPUR, INOVANS and MEGAPUR, complemented by proprietary software tools (ANARYS, ANAPLAST) and proprietary safety and ecodesign labels (ECO'REFLEX, CIRCULEYR). Products are sold B2B through a regional technico-commercial field force and distributors, and through an own e-commerce boutique.

Product overview

Eyrein Industry is a French manufacturer of professional cleaning and disinfection products founded in 1986. The company operates as a single unified manufacturer offering products organized into distinct product lines: INNOVEYR (eco-labeled sub-brand), STYC' (paper-based dosing system), AUTOFLEX (ecodesigned pouch system), SENSOPUR SPRAY (air fresheners), SENSY MOUSS (hand care), and general cleaning products organized by sector (Sols protégés, Sols spécifiques, Hygiène générale, Alimentaire, Hygiène du linge, Produits techniques, Ormea). The company also offers software tools ANARYS (chemical risk assessment) and ANAPLAST (plastic consumption management). Products are available through multiple catalogs covering specific sectors (Innoveyr, Chimie, Savons & gels hydroalcooliques, Désinfection Alimentaire, Linge, Agro Alimentaire, Cafés Hotels Restaurants, Consommables).

Differentiator

Problem solved

Functional benefit

Brands

• INNOVEYR: Eco-labeled product range reflecting the company's RSE commitments, including products certified by ECOLABEL, ECOCERT, and Air Label Score.
• STYC'
• SENSOPUR SPRAY
• INOVANS
• CIRCULEYR
• AUTOFLEX
• ECO'REFLEX

Products and services

• INNOVEYR Eco-labeled cleaning product range comprising products certified by ECOLABEL, ECOCERT and Air Label Score, reflecting the company's Corporate Social Responsibility (RSE) commitments for professional buyers.
• STYC' Paper-based dosing system with soluble powder labeled Ecocert; product dissolves in 30 seconds at room temperature in reusable sprayers or buckets for surface, sanitary and floor cleaning. Winner of the Trophée de l'Innovation Europropre 2023.
• AUTOFLEX 2.5L Ecodesigned 2.5L pouch system with dosage control, maximum safety and recyclable packaging, available in Ecolabel and Air Label Score versions for professional cleaning applications.
• SENSOPUR SPRAY Air-freshener spray with R-SPRAY packaging composed of 25% algae, labeled ECOCERT BPA and Air Label Score A+, manufactured in France for professional odour-control applications.
• SENSY MOUSS Hypoallergenic hand-washing foam suitable for children under 3 years old, dermatologically tested, with Derma Score A+ and Ecolabel certification; Saniscore Recocrèche 9/10.
• Orméa Budget-friendly cleaning product range for professional buyers seeking cost-effective everyday hygiene products.
• EYRLESS Ecolabeled and concentrated laundry liquid product line, available in ECOBOX format with anti-waste refill pouch, designed for professional laundry buyers.
• LESSIPUR ECOCERT certified liquid laundry products (including LESSIPUR PDR, LESSIPUR DOUX and LESSIPUR L) replacing the previous ELIPUR range for professional laundries.
• INOVANS Industrial cleaning product range formulated without safety pictograms (per SGH), without VLER and without allergen labeling, designed for safer handling in industrial environments.
• MEGAPUR range (GOUDRON, PRO, DECAP) ECOCERT certified industrial cleaning line including MEGAPUR GOUDRON plant- and mineral-based tar remover, MEGAPUR PRO hyperactive polyvalent degreaser, and MEGAPUR DECAP floor emulsion stripper.
• ANARYS Software tool for simplified chemical risk management, enabling clients to perform chemical risk evaluations in compliance with regulations (REACH, biocides, SGH).
• ANAPLAST Software tool to manage reduction of plastic consumption and identify cost savings achieved through ecodesign initiatives.
• Sols protégés (Protected floors) Cleaning and maintenance products dedicated to protected floor and surface types in professional environments.
• Sols spécifiques (Specialized floors) Specialized cleaning products tailored to specific floor types requiring targeted technical products.
• Hygiène générale (General hygiene) General-purpose professional hygiene cleaning products for daily use across professional environments.
• Alimentaire (Food industry) Cleaning and sanitation products for food-industry environments, including food-safe disinfection and surface sanitation.
• Hygiène du linge (Laundry hygiene) Professional laundry hygiene product line including washing liquids and detergents for industrial and in-house laundry operations.
• Produits techniques (Technical products) Technical cleaning products for industrial applications and heavy-duty degreasing, including enzymatic and highly concentrated formulations.

Quantifiable outcome

• 20,000 tonnes of cleaning products manufactured per year across 2,500+ chemistry references
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VICTORIA-OI (Société VICTORIA-OI)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Mayotte (97600 MAMOUDZOU). Part of the distribution network covering French overseas territories (DOM-TOM).
• VICTORIA SAScoreChannel Partner/ Reseller/ DistributorExclusive distributor for La Réunion (97419 LA POSSESSION). Part of the distribution network covering French overseas territories (DOM-TOM).
• GHP (Société GHP)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Guadeloupe (97 197 JARRY Cedex). Part of the distribution network covering French overseas territories (DOM-TOM).
• UNITED TRADES (Société UNITED TRADES)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Belgium (B 3500 HASSELT). International distribution partner for European market.
• NAPKIN SERVICES (Société NAPKIN SERVICES)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Saint-Barthélemy. Part of the international distribution network.
• BECLEAR (Société BECLEAR)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Switzerland (1207 GENEVE). International distribution partner for the Swiss market.
• HYPROCAL (Société HYPROCAL)minorChannel Partner/ Reseller/ DistributorExclusive distributor for New Caledonia (98 846 NOUMEA). Pacific region distribution partner.

Scale indicators8 records

Recent moves23 records

Expansion highlights6 records

Direct peers

• Orapi Group: French-listed company manufacturing and distributing professional hygiene and maintenance products (cleaning, disinfection, lubrication). Closely comparable business model and product categories to Eyrein with similar customer mix across industrial and institutional segments in France.
• Laboratoires Anios (Ecolab): French disinfection specialist (now part of Ecolab) focused on healthcare, food processing, and industrial hygiene. Directly comparable to Eyrein's biocidal AMM-authorized products (ACTIV NET PAE, EGEPUR DES, NEOPUR SR) in disinfection applications for hospitals and food industry.
• Dr. Schnell Chemie: German manufacturer of professional cleaning, disinfection, and hygiene products serving healthcare, food processing, and facility management. Comparable mid-sized European competitor with similar regulatory expertise (German/EU biocide registrations) and product portfolio overlap with Eyrein's professional ranges.
• Christeyns: Belgian-headquartered manufacturer of professional cleaning chemicals and laundry detergents with strong presence across Europe. Closest direct peer to Eyrein with comparable product portfolio (industrial cleaning, laundry, disinfection) and similar mid-market positioning serving professional channels.
• Hagleitner Hygiene: Austrian manufacturer of professional hygiene, cleaning, and disinfection products with strong DACH region presence. Similar family-owned origins and comparable mid-market positioning with focus on dosing systems and professional hygiene solutions analogous to Eyrein's STYC' and AUTOFLEX innovations.
• Werner & Mertz: German manufacturer of professional and consumer cleaning products, including the Frosch/Ecover eco-brands. Comparable to Eyrein's INNOVEYR ecocert-certified range with similar focus on sustainability credentials and European Ecolabel positioning in the professional channel.

Broad incumbents

• Diversey Holdings: Global provider of hygiene, cleaning, and infection prevention products and services across food & beverage, hospitality, healthcare, and retail. Directly comparable B2B professional cleaning portfolio with similar application segments to Eyrein's INNOVEYR, SENSOPUR, and disinfection ranges.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving foodservice, hospitality, healthcare, and industrial markets. Comparable to Eyrein across cleaning, disinfection, and sanitation product categories, though Ecolab operates at vastly greater scale with digital monitoring platforms.
• Reckitt Benckiser Professional: Global consumer goods company with a professional/institutional division (including brands like Lysol and Cillit Bang) serving B2B cleaning and hygiene markets. Comparable in product categories to Eyrein's general hygiene and disinfection ranges, though at much larger scale with broader geographic reach.

Regional players

• Sodetec (Clean Europe): French manufacturer of professional cleaning products and hygiene solutions. Comparable regional competitor to Eyrein in the French B2B cleaning market, with overlapping customer segments in industrial cleaning, hospitality, and healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/EyreinIndustrie
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Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyrein Industry