Jazz in the Park

What Jazz in the Park does

Jazz in the Park is an annual daytime jazz and world music festival held at the Parcul Etnografic Romulus Vuia, an open-air ethnographic museum in Cluj-Napoca, Romania. The festival operates over three days and features more than 40 concerts across four stages (Main Stage, Alternative Stage, Friends Stage, and Jamm Stage), with international artists drawn from the USA, Brazil, Pakistan, Lebanon, Norway, Switzerland, Cuba, the Netherlands, and the UK alongside Romanian acts. It is organized by Asociația Fapte (a non-profit association, CIF 31425230) as primary organizer and Fapte Muzicale SRL (a Romanian private limited company, CIF RO35410470) as co-organizer, with Alin Vaida serving as founder and executive director across both entities.

The commercial stack rests on three pillars: tiered ticket sales (single-day tickets and 3-day passes priced 299-549 LEI with early-bird and full-price tiers, group discounts, and installment options, distributed via iabilet.ro and on-site box office), a multi-tier sponsorship program (main partners BRD, Birra Moretti, Purcari; energy partner PPC; mobility partner Cherry; plus beverage, retail, and media partners), and ancillary on-site experiences including hot air balloon rides, pop-up restaurants, wine tastings, culinary and creation workshops, vinyl fairs, and creator markets. An International Jazz in the Park Competition sub-brand supports emerging artists and runs alongside the main event. The festival has won European Festival Awards "Best Small Festival in Europe" recognition in seven distinct years (2014, 2015, 2019, 2022, 2023, 2024, 2025), multiple Silver Awards at the Romanian PR Awards, and the "Rezistența în Cultură" award at Gala AFCN in 2024. The organization is privately held, has no external funding, employs 11-50 people, and is targeting its 14th edition in 2026 and 15th edition in June 2027.

Name

Jazz in the Park

Legal name

Asociația Fapte (Primary Organizer) and Fapte Muzicale SRL (Co-organizer)

Website

https://jazzinthepark.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Jazz in the Park is an annual daytime jazz and world music festival in Cluj-Napoca, Romania, hosting 40+ concerts across four stages over three days for music enthusiasts, families, and international visitors, funded by tiered ticket sales, multi-tier sponsors, and curated on-site experiences.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Arts, Entertainment, and Recreation (71), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festival
• Jazz competition
• Event ticketing
• Outdoor recreation
• Food and beverage concessions

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from single-day tickets and 3-day festival passes sold online via iabilet.ro and at the gate. Multiple pricing tiers with early-bird discounts, group discounts, and installment payment options.
2. Sponsor Partnerships: Revenue through main partner sponsorships (BRD, Birra Moretti, Purcari), energy partner (PPC), mobility partner (Cherry), and numerous additional partner arrangements.
3. Food & Beverage Concessions: Revenue from pop-up restaurants, wine tastings, and beverage sales within festival grounds through commercial partners.
4. On-site Experiences: Revenue from curated experiences including hot air balloon rides, wine tastings, cooking workshops, and creator markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jazz in the Park is an annual daytime jazz music festival held in Cluj-Napoca, Romania, spanning three days in the city's central parks. It sells single-day tickets and multi-day subscriptions, hosts an international jazz competition, and offers ancillary on-site experiences such as interactive music lessons, balloon rides, pop-up restaurants, creator markets, culinary workshops, wine tastings, vinyl fairs, and "On the Porch" meetings. The festival is organized by Asociația Fapte (nonprofit, primary organizer) with Fapte Muzicale SRL as the co-organizing commercial entity.

Product overview

Jazz in the Park is a daytime jazz music festival organization operating primarily as an events company. The core offering consists of the Jazz in the Park Festival (annual 3-day music festival in Cluj-Napoca, Romania) and the Jazz in the Park Competition (international jazz competition). The festival generates revenue through ticket sales (single-day tickets and multi-day subscriptions via iabilet.ro) and ancillary experiences including interactive music lessons, culinary workshops, wine tastings, creator markets, vinyl fairs, and pop-up dining. The product portfolio centers on live music experiences combined with curated cultural activities for families.

Differentiator

Problem solved

Functional benefit

Brands

• Jazz in the Park Competition (International Jazz in the Park Competition): An international competition associated with the festival to promote emerging jazz musicians.

Products and services

• Jazz in the Park Festival Annual 3-day daytime jazz music festival held in Cluj-Napoca's Central Park (Parcul Central) and Iulius Parks, featuring international and local jazz artists, food and beverage concessions, and family-friendly programming. Targeted at jazz fans, families, and casual festival-goers in Romania.
• Jazz in the Park Competition International jazz competition organized as part of the festival, attracting jazz artists from multiple countries to compete and perform in Cluj-Napoca. Targeted at jazz musicians and international jazz audiences.
• Single-Day Festival Ticket Single-day ticket providing access to one festival day of jazz performances and on-site experiences in the Cluj-Napoca parks. Targeted at individual festival attendees who only want to attend one day.
• Festival Multi-Day Subscription (Abonament) Multi-day subscription (Abonament) providing access to all days of the Jazz in the Park festival, available through tiered early-bird pricing, group discounts, and installment payment options. Targeted at individual consumers and groups who want full festival access.
• On-Site Festival Experiences Bundle of curated on-site experiences offered to festival attendees, including interactive music lessons, balloon rides, pop-up restaurants, creator markets, culinary workshops, wine tastings, creation workshops, vinyl fairs, and intimate "On the Porch" meetings. Targeted at festival attendees seeking additional cultural and recreational experiences beyond the main music programming.

Quantifiable outcome

• Best Small Festival in Europe recognition for 7 years (2014, 2015, 2019, 2022, 2023, 2024, 2025)

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• BRD (Banca Română de Dezvoltare)coreGTM or Marketing PartnerMain financial partner of Jazz in the Park festival. Provides banking and financial services support for the event.
• Birra MoretticoreGTM or Marketing PartnerMain beverage partner providing beer products for the festival. Brand association with Italian beer tradition.
• PurcaricoreGTM or Marketing PartnerMain wine partner providing curated wine selections for tastings and festival consumption. Romanian winery brand.
• Primăria Cluj-NapocacoreStrategic or Co-development PartnerCity government partner providing institutional support and venue access to Parcul Etnografic for festival operations.
• PPC (Public Power Corporation)majorGTM or Marketing PartnerEnergy partner providing sustainable energy solutions for festival infrastructure and operations.
• Rock FMmajorGTM or Marketing PartnerRadio partner providing media communication and promotional support for festival. Communicated by Rock FM.
• CherrymajorGTM or Marketing PartnerMobility partner providing transportation solutions for festival attendees.
• Europe Jazz NetworkmajorStrategic or Co-development PartnerEuropean jazz industry network providing artist booking connections, industry knowledge, and festival promotion within the European jazz circuit.
• YouropemajorStrategic or Co-development PartnerEuropean festival association providing industry best practices, networking, and promotional support.
• Muzeul Etnografic al TransilvanieicoreStrategic or Co-development PartnerVenue host institution providing access to Parcul Etnografic Romulus Vuia as the festival location. Critical partnership for festival operations.
• Consiliul Județean ClujmajorStrategic or Co-development PartnerCounty government partner providing institutional support and funding for cultural events.
• AROC (Asociația Română de Cultură)minorStrategic or Co-development PartnerRomanian culture association providing cultural programming support and industry connections.
• iabilet.rocoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner handling online ticket sales, payment processing, and access control for the festival.
• Mega ImageminorGTM or Marketing PartnerRetail partner providing food and beverage supplies for festival concessions.
• PepsiminorGTM or Marketing PartnerBeverage partner providing soft drinks for festival consumption.
• JamesonminorGTM or Marketing PartnerWhiskey brand partner for cocktail offerings at the festival.
• StalinskayaminorGTM or Marketing PartnerVodka brand partner for cocktail offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sziget Festival: One of Europe's largest music festivals held annually in Budapest, Hungary. Closest pan-regional comparable for festival scale, multi-stage programming, sponsor structure, and European festival circuit awards competition where Jazz in the Park competes for "Best Small Festival."
• EXIT Festival: Major Serbian summer music festival held at Petrovaradin Fortress in Novi Sad. Direct CEE peer on the same European festival circuit, competing for sponsors, awards (Yourope member like Jazz in the Park), and overlapping international artist bookings.
• Pohoda Festival: Slovakia's flagship summer music festival. Comparable CEE peer competing on the same European festival circuit for artist bookings, sponsor deals, and the same "Best Small/Medium Festival" awards recognition pool.
• Gărâna Jazz Festival: One of Romania's most established jazz festivals, held annually in the village of Gărâna in western Romania. Direct national genre peer targeting the same Romanian jazz enthusiast base and competing for similar artist talent.
• SoNoRo Festival: Romania's premier chamber music and jazz festival held annually across multiple Romanian venues. Direct national peer in the Romanian jazz/classical music festival category, sharing artist booking channels and overlapping audience.
• Bucharest Jazz Festival: Long-running annual jazz festival held in Bucharest, Romania. Direct genre and national peer targeting overlapping Romanian jazz audiences and competing for similar international jazz headliner bookings.

Broad incumbents

• Montreux Jazz Festival: The world's most prestigious jazz festival, held annually in Switzerland. Aspirational comparable in terms of programming tier, artist booking network (via Europe Jazz Network), and category-defining brand — represents the scale benchmark Jazz in the Park references.

Regional players

• Untold Festival: Romania's largest music festival held annually in Cluj-Napoca. Direct geographic and demographic peer — operates in the same city and competes for the same audience and sponsor pool, though Untold skews electronic/DJ programming vs. Jazz in the Park's jazz focus.
• Electric Castle: Major Romanian multi-genre music festival held at Bánffy Castle near Cluj-Napoca. Comparable in scale and CEE regional reach, competing for the same international touring artist pool and corporate sponsor budgets in Romania.

Others

• Europe Jazz Network: Pan-European network of jazz festivals and promoters. Strategic partner and industry peer — members include comparable jazz festivals across Europe and serve as the booking and programming network Jazz in the Park leverages for artist access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JazzintheParkFestival
• Facebookfacebook.com/jazzintheparkromania
• Instagraminstagram.com/jazzintheparkromania
• Xx.com/JazzThe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazz in the Park