Pohoda Festival

What Pohoda Festival does

Pohoda Festival is a Slovakia-based annual multi-genre music and arts festival held at Trenčín Airport since 1997, operating under the legal entity POHODA FESTIVAL, s. r. o. The festival serves general public festival-goers — adults, young adults aged 15–17, families with children aged 3–14, and persons with disabilities — through a programming mix that spans music, theatre, visual art, dance, literature, discussions, and workshops. The 30th anniversary edition (8–11 July 2026) drew 33,000 paying visitors and added a fourth day, THE CURE Extra Day, headlined by The Cure, with 30,000 single-day capacity. The festival is directed by Michal Kaščák and operates with a core staff of 39 employees, supplemented by more than 1,000 performers and hundreds of volunteers and part-time workers during the event.

The core product surface is the festival itself, supported by a mobile application available on iOS and Android that provides programme information, personal playlists, friend-finding, food preference settings, and notifications; there is no disclosed proprietary technology platform beyond this consumer app. Distribution is primarily direct-to-consumer through the festival's own e-shop (shop.pohodafestival.sk) and on-site ticket sales, with supplementary physical channels including the Pohoda Merch Shop, Artist Merch Shop, Market Zone (food and beverage vendors), and accommodation services (Family Camp, Comfort Camp, Glamping, Cabins). Sponsorship and brand partnerships — notably with ESET, Slovenská sporiteľňa (17-year main partner), and transport providers RegioJet and Slovak Lines — are integral to both the visitor experience and the operating model.

The business model is event-driven and ticket-anchored. The primary revenue stream is ticket sales across multiple price tiers (adult, junior, kids, baby, PWD) and pricing waves (early-bird, standard, on-site), with 3-day passes priced at €139–€149 for adults and THE CURE Extra Day 1-day tickets priced at €99–€139. Secondary revenue comes from on-site merchandise, parking (€15–€49 per vehicle), and transaction-fee income from gastro vendors and bars across the festival grounds. Marketing relies on the festival's own website, an active social presence across Facebook, Instagram, YouTube, Spotify, and TikTok, an email newsletter, and earned media via a dedicated press portal.

Name

Pohoda Festival

Legal name

POHODA FESTIVAL, s. r. o.

Website

https://pohodafestival.sk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Pohoda Festival is a Slovakia-based annual multi-genre music and arts festival held at Trenčín Airport since 1997, serving general public festival-goers with programming spanning music, theatre, visual art, and dance. Revenue comes from ticket sales, merchandise, and on-site concessions.

Ownership category

akta.pro rank

Product category

Live Music and Cultural Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Music festival events
• Live music performances
• Cultural arts festival
• Festival ticketing services
• Event merchandise sales

Headquarters

HQ city

Trenčín

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tickets to the festival. Ticket types include 3-day passes, single-day tickets, upgrades from 3-day to 4-day passes, and special THE CURE Extra Day tickets. Pricing varies by age category (adult, junior, kids) and sales wave (early-bird, standard, on-site).
2. Merchandise: The festival operates Pohoda Merch Shop and Artist Merch Shop at the festival grounds, selling anniversary limited edition merchandise and artist-related products.
3. Food and Beverage: Gastro vendors and bars operate throughout the festival grounds at Trenčín Airport, generating revenue from food and beverage sales.
4. Parking: The festival sells parking tickets for various vehicle types including standard parking, XL (oversized vehicles), and motorcycle parking, available as single-day or upgrade options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pohoda Festival is an annual multi-genre music and arts festival held at Trenčín Airport in Trenčín, Slovakia, operating since 1997. The festival sells tickets (3-day and 4-day passes, plus single-day headline events such as THE CURE Extra Day) directly to consumers through its official online e-shop and on-site ticket booths, and generates additional revenue from on-site merchandise, food and beverage concessions, parking, and paid camping and accommodation (Family Camp, Comfort Camp, Glamping, Cabins). The 30th edition (8–11 July 2026) drew 33,000 paying visitors and expanded to four days for the anniversary.

Product overview

Pohoda Festival is Slovakia's premier multi-genre music and arts festival held annually at Trenčín Airport. The core offering is the festival itself — a four-day (in 2026, including The Cure Extra Day) event featuring music, theatre, visual art, dance, discussions, literature, and workshops. The product portfolio includes a mobile app (available on Google Play and App Store) for navigation, playlists, and notifications; a ticketing system with 3-day and 4-day passes, plus single-day The Cure Extra Day tickets; an on-site merch shop; a lost and found service; shuttle bus transport via Slovak Lines; RegioJet rail and bus services; a market zone; and paid accommodation options (Family Camp, Comfort Camp, Glamping, Cabins). An annual visitor feedback survey is conducted in partnership with Ipsos to guide future festival improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Pohoda Festival (annual multi-genre music and arts festival) Annual multi-day multi-genre music and arts festival held at Trenčín Airport, Slovakia, featuring music, theatre, visual art, dance, discussions, literature, and workshops for individual festival attendees.
• Festival Tickets (3-Day Pass) Standard 3-day festival admission tickets for entry to the main Pohoda Festival days, sold by age category (Adult, Junior 15-17, Kids 6-14, Baby 3-5) and by sales wave (early-bird/online, printed at festival).
• Festival Tickets (4-Day Pass with THE CURE Extra Day) Combined 4-day ticket for the main festival plus the special THE CURE Extra Day on 8 July 2026 at Trenčín Airport, limited to 30,000 visitors.
• THE CURE Extra Day (single-day ticket) Standalone single-day admission to the special anniversary THE CURE Extra Day on 8 July 2026 at Trenčín Airport, headlined by The Cure with supporting acts Just Mustard, The Twilight Sad, Denis Bango, and an afterparty with Hiroko Yamamura, Jimmy Pé, and Bazzookas.
• Pohoda Festival Merch Shop (on-site and online merchandise) Festival-branded merchandise sold on-site at the festival grounds, including limited-edition anniversary items and artist-related products, for festival attendees.
• Festival Accommodation (Family Camp, Comfort Camp, Glamping, Cabins) Paid on-site accommodation packages at the Trenčín Airport festival venue — Family Camp, Comfort Camp, Glamping, and Cabins — available to festival ticket holders for the duration of the event.
• Market Zone (on-site food, beverage, and merchandise vendors) Curated on-site vendor market zone at the festival grounds offering food stalls, beverage centres, and merchandise vendors to festival attendees during all festival days.
• Festival Parking Paid on-site parking at the festival grounds, sold by vehicle type (standard, XL, motorcycle) and by duration (single-day or upgrade).
• Pohoda Festival Mobile App Official Pohoda Festival mobile application for iOS and Android, providing attendees with festival programme information, personal playlist creation, friend-finding at the festival grounds, gastro preferences, and event notifications.

Quantifiable outcome

• 33,000 paying visitors attended the 30th anniversary edition
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• RegioJetminorGTM or Marketing Partner · 22 June 2026RegioJet provides special bus connections for THE CURE Extra Day from Prague, Brno, and Ostrava to Trenčín Airport, as well as 10% train discounts for ticket holders traveling from across Slovakia and the Czech Republic.
• Slovak LinesminorGTM or Marketing Partner · 27 May 2026Slovak Lines operates festival bus transport directly to the festival entrance (Gate B – Biskupice) from Bratislava, Trnava, and Piešťany on festival days, with return connections available.
• ESETcoreGTM or Marketing Partner · 19 November 2025ESET is the exclusive partner of THE CURE Extra Day and one of the main partners of Pohoda Festival. The partnership enabled the addition of a 4th festival day (July 8, 2026) to celebrate the 30th anniversary. ESET is a Slovak cybersecurity company, and this partnership aligns with shared values of freedom and authenticity.
• Slovenská sporiteľňacoreGTM or Marketing PartnerSlovenská sporiteľňa (Slovak Savings Bank) has been the main partner of Pohoda Festival for 17 years. For the 30th anniversary edition, they created an interactive zone with an 8-meter rocket, viewing terrace, and the largest tent (Slovenská sporiteľňa Arena) decorated with planets. They offered free tethered hot air balloon rides and QR code message projection features.
• KRYLA Foundation / Kherson Regional Academic Music and Drama TheatreminorStrategic or Co-development PartnerUkrainian theatre partnership bringing performances including 'Margarita and the Bears', 'On the Wings of Dreams', 'The Bird in the Attic', and 'One-Day Hero' to the festival. The KRYLA Foundation supports children's theatre studio at Kherson Theatre. After Pohoda, these performances continued on a tour across Slovakia.
• Denis BangominorStrategic or Co-development PartnerDenis Bango (also known as Fvck_Kvlt) performed at THE CURE Extra Day, playing songs from his project Fvck_Kvlt and the band Wilderness on piano directly before The Cure's performance.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global live entertainment company promoting and operating festivals and tours. Comparable to Live Nation as a broad incumbent whose scale and artist relationships shape the competitive dynamics Pohoda operates within.
• Roskilde Festival: Non-profit multi-genre European festival held in Denmark. Comparable to Pohoda in its social mission, diverse programming (music + art + activism), and multi-day outdoor festival model, though at larger scale.
• Live Nation Entertainment: Global live entertainment conglomerate operating dozens of festivals worldwide. Relevant as the dominant industry incumbent, potential partner, or competitive threat to independent festival operators like Pohoda.
• Tomorrowland: World's largest electronic/dance music festival held in Boom, Belgium. A broader incumbent in European live music with significantly larger scale, but competes for the same summer festival attendee wallet share across Central Europe.
• Glastonbury Festival: Iconic UK multi-genre festival combining music, theatre, dance, and circus. Broad incumbent benchmark for the multi-disciplinary programming model that Pohoda explicitly pursues, though at vastly greater scale.
• Primavera Sound: Major Spanish urban music festival known for prestige headliner programming. A broader incumbent in the European summer festival circuit, comparable in its emphasis on curated lineups and international audience draw.

Direct peers

• Sziget Festival: One of Europe's largest music festivals, held annually in Budapest, Hungary. Sziget is the closest direct peer to Pohoda: multi-genre programming, week-long duration, similar mix of music and arts, comparable Central European positioning, and similar attendance scale.
• Colours of Ostrava: Multi-genre music and arts festival held annually in Ostrava, Czech Republic. Highly comparable to Pohoda in programming philosophy (music + theatre + dance + discussions), regional Central European positioning, and family-friendly festival atmosphere.
• EXIT Festival: Award-winning summer music festival held annually at Petrovaradin Fortress in Novi Sad, Serbia. Direct peer to Pohoda in multi-genre music programming, Central/Eastern European reach, and comparable scale of international headliner bookings.
• Open'er Festival: Major Polish music festival held annually in Gdynia. Comparable to Pohoda in mid-summer timing, multi-genre headliner programming, Central European market reach, and similar attendee demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FestivalPohoda
• Facebookfacebook.com/pohoda.festival
• Instagraminstagram.com/pohodafestival
• TikToktiktok.com/@pohoda_festival
• LinkedInlinkedin.com/company/pohoda-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pohoda Festival