What Flametree Creative does

Flametree Creative is a privately held, Perth-based full-service creative agency headquartered in Cottesloe, Western Australia. The firm was formed in 2015 through the merger of Brown Cow Design (founded 1993 by John Douglass) and Brimstone Creative, and operates with 1-10 employees under the creative leadership of co-founders John Douglass (Creative Director) and Mark Venables. It delivers seven integrated service lines — branding, website design and development, packaging design, digital marketing, graphic/print design, book design, and advertising — for clients ranging from small Perth businesses to national enterprises and government bodies such as the City of Perth, City of Fremantle, and the Western Australian Police Force. Notable long-tenured clients include Halco Fishing Tackle (15+ years catalog production), Fremantle Press and UWA Press (30+ years of book design), and alcohol/beverage brands such as Matso's Broome Brewery, Baileys Fertilisers, and Billy Stitch Distillery, the last of which earned multiple awards at the San Francisco World Spirits Competition.

The firm's core technology stack consists of mainstream third-party website and marketing platforms — WordPress, Squarespace, Webflow, and Shopify for web builds, and MailChimp and Campaign Monitor for email — with no proprietary technology assets, patents, trademarks, or AI/ML capabilities disclosed. Differentiated service offerings include mobile-first responsive design, custom CMS integration enabling client self-management, and SEO optimization baked into web builds. Flametree partners externally with Perth media strategists for paid-media planning and with Curtin University's market research team for consumer-preference testing on packaging projects, allowing the firm to deliver an unusually research-grounded service for a boutique agency.

Flametree's go-to-market is sales-led and direct-to-consumer: clients engage via website, email, or phone for obligation-free quotes, with work delivered project-by-project or under retainer. Pricing is custom and not publicly disclosed, and there is no public listing, no external institutional investors, no disclosed funding rounds, and no subsidiary structure. The company's 2025 Proof Awards gold wins (Wolfsbane White Fae gin label and Wolfsbane Limoncello packaging) reinforce its positioning in the alcohol-beverage packaging vertical, and its portfolio of national-distribution brand work suggests revenue leverage beyond the Western Australian geography it primarily serves.

Name

Flametree Creative

Legal name

Flametree Creative

Website

https://flametreecreative.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Flametree Creative is a privately held Perth-based creative agency offering branding, packaging, web design, digital marketing, book design, print, and advertising services to SMBs, national brands, and government clients across Australia.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand identity design
• Packaging design
• Web design development
• Digital marketing services

Headquarters

HQ city

Cottesloe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative services including branding, graphic design, packaging, web design, digital marketing, and advertising. Services offered on project basis or full-service capacity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flametree Creative is a Perth-based, full-service creative agency that designs and delivers branding, packaging, websites, advertising, book design, graphic/print design, and digital marketing services. The studio operates as a one-stop creative partner for businesses launching, rebranding, or scaling, providing strategy through to implementation across physical and digital channels. Services are sold on a project basis or as full-service engagements with obligation-free consultations.

Product overview

Flametree Creative is a Perth-based creative agency offering a unified suite of creative services rather than a software product. The core portfolio consists of seven integrated service lines: Branding (corporate identities and brand strategy), Website Design and Development (custom builds, SEO, responsive design), Packaging Design (labels and 3D packaging for multiple product categories), Digital Marketing (SEO, paid campaigns, social media management, email marketing), Graphic/Print Design (brochures, signage, merchandise, print production), Book Design (cover design, layout, typography, digital publications), and Advertising (campaign creation across traditional and digital media). These services work together to deliver comprehensive brand solutions from naming and brand creation through to complete implementation across all media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Corporate identity creation including logo design, identity systems, tone of voice, and brand strategy. The service is targeted at businesses looking to launch, rebrand, or strengthen their market position by building a polished, consistent, and confident brand foundation.
• Website Design and Development Custom website design, UX, web development, SEO, and content creation built on platforms such as WordPress, Squarespace, Webflow, and Shopify. Delivers responsive, mobile-first websites for businesses of any scope or budget.
• Packaging Design Creative packaging solutions for food, cosmetics, alcohol, and general retail products. Includes label design, retail packaging, product rollouts, and mockups that translate brands into physical shelf-ready products.
• Digital Marketing Multi-platform digital and media services including SEO, content strategy, paid advertising across Google Ads, Facebook, Instagram and LinkedIn, social media management, analytics, and email marketing. Targets businesses seeking measurable digital campaigns.
• Graphic Design / Print Design Print design services including brochures, stationery, signage, print production, annual reports, billboards, merchandise, posters, printed ads, and vehicle wraps/livery for clients across commercial and government sectors.
• Book Design

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Perth Media StrategistscoreStrategic or Co-development PartnerAgency partners with Perth's leading media strategists to identify optimal channels that maximize client campaign effectiveness and budget allocation.
• Curtin UniversityminorStrategic or Co-development PartnerEngaged market research team at Curtin University to conduct preference testing across demographics for packaging design projects such as Baileys Fertilisers redesign.
• Rae Fallon PhotographyminorStrategic or Co-development PartnerProfessional photographer credited for product photography on Baileys Fertilisers packaging redesign project.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hulsbosch: Sydney-based brand design agency with deep packaging and identity expertise across consumer goods. Comparable in premium positioning and award-winning packaging portfolio.
• Block Branding: Melbourne-based branding and packaging design agency specializing in alcohol, beverage, and FMCG. Direct competitor in the beverage packaging niche where Flametree has won Proof Awards.
• Maud: Melbourne creative agency offering branding, packaging, and digital services. Comparable in service mix, mid-market positioning, and Australian enterprise client focus.
• Re Sydney: Australian brand strategy and design consultancy focused on packaging, identity, and creative campaigns for consumer brands. Overlaps directly on packaging specialization and full-service branding offerings.
• Principals: Perth-based brand strategy and creative agency serving similar WA enterprise and government clients. Most directly comparable given shared geography, full-service model, and B2B/government client mix.
• Co Partnership (Now Part of M+C Saatchi): Australian creative and brand agency offering full-service advertising, branding, and digital capabilities. Comparable to Flametree in service breadth and brand campaign focus, though larger scale and broader geographic reach.
• Frank Digital: Sydney-based digital creative agency offering web design, branding, and digital marketing. Comparable on the website design and digital marketing service lines that constitute a core Flametree offering.

Regional players

• Designworks: Brisbane-based creative agency offering branding, digital, and advertising services to Australian enterprise clients. Regional competitor with similar full-service boutique positioning.

Emerging players

• Two Sergeants: Australian branding and design studio focused on emerging consumer brands. Comparable packaging and identity offering, though with a smaller, more niche client focus than Flametree.

Broad incumbents

• Wunderman Thompson (now VML): Global full-service advertising and creative agency network. Competes for larger enterprise branding and digital engagements that Flametree cannot service due to scale, but competes for the same client RFPs at the mid-market tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flametreecreative
• LinkedInlinkedin.com/company/flametree-creative
• Instagraminstagram.com/flametreecreative/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flametree Creative