The New Homes Group
The New Homes Group is a UK property services firm that manages Part Exchange and Assisted Move schemes for major UK housebuilders, operating as a subsidiary of the Connells Group with a sister mortgage broking brand, New Homes Mortgage Helpline.
- Company typePrivate
- Founded1990
- HeadquartersColchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The New Homes Group does
The New Homes Group is a UK private limited company founded in 1990, headquartered in Colchester and operating as a subsidiary of the Connells Group. The firm provides Part Exchange and Assisted Move services to major UK housebuilders, managing the process by which home buyers sell their existing properties so that they can complete purchases of new-build homes without chain delays. Housebuilders pay the firm for scheme management on a transaction-fee basis, while the service is delivered free of charge to end home buyers. Its sister brand, New Homes Mortgage Helpline, provides mortgage broking with access to more than 14,000 mortgage products under FCA regulation via an appointed representative arrangement with Connells Limited.
Operationally, the business is service-driven rather than technology-driven. Client Relationship Managers and Sales Managers work directly with enterprise housebuilder accounts, conducting regional training, scheme reviews, on-site visits, and launch event coverage. A national network of High Street Estate Agents delivers property valuations and manages assisted sales, supported by sales progression, compliance, training, and stock property management functions in-house. The firm claims 35 years of industry leadership and works with a roster that includes Barratt Homes, Persimmon, Taylor Wimpey, Redrow, David Wilson Homes, Churchill Living, Bellway, Bovis, Linden Homes, Gleeson, Croudace, Countryside Properties, Hayfield Homes, Vistry Group, Lovell Eastern, Story Homes, and HBB Solutions.
Revenue is derived from two primary streams: transaction fees from housebuilders for Part Exchange and Assisted Move scheme management, and affiliate referral commissions from the mortgage broking arm via New Homes Mortgage Helpline. The customer base is highly concentrated among the UK's largest housebuilders, and revenue is therefore correlated with UK new-build transaction volumes and housebuilder propensity to use Part Exchange schemes. Certifications include FCA compliance (via Connells Limited, register number 302221), membership of The Property Ombudsman Service, Trading Standards, and The New Homes Quality Code, with website accessibility built to WCAG 1.0 Level AA.
The New Homes Group firmographics
Firmographics- Name
- The New Homes Group
- Legal name
- The New Homes Group Limited
- Website
- https://thenewhomesgroup.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The New Homes Group is a UK property services firm that manages Part Exchange and Assisted Move schemes for major UK housebuilders, operating as a subsidiary of the Connells Group with a sister mortgage broking brand, New Homes Mortgage Helpline.
- Ownership category
- akta.pro rank
The New Homes Group industry classification
Industry- Product category
- Real Estate Transaction Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where The New Homes Group is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The New Homes Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Part Exchange and Assisted Move Services to Housebuilders: The company charges housebuilders for managing Part Exchange and Assisted Move schemes. The service is free for end customers (home buyers). Housebuilders pay for the service to help facilitate sales of their new build properties by assisting customers with selling their existing homes.
- Mortgage Services: Sister company New Homes Mortgage Helpline provides mortgage brokering services with access to over 14,000 mortgage products. Revenue likely comes from commission or fees from mortgage lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for home buyers/customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
The New Homes Group product offering
Product offeringCore offering
The New Homes Group manages Part Exchange and Assisted Move schemes on behalf of UK housebuilders, helping home buyers sell their existing properties quickly to facilitate the purchase of new build homes. The firm coordinates valuations, sales progression, and legal completion end-to-end, and operates a sister mortgage broking brand (New Homes Mortgage Helpline) with access to over 14,000 mortgage products.
Product overview
The New Homes Group is a service-based company offering two core products: Part Exchange and Assisted Move. Part Exchange enables housebuilders to buy customers' existing properties at an agreed price, creating immediate sales. Assisted Move uses a national network of High Street Estate Agents to market and sell customers' properties, managing the entire process from valuation to legal completion. The company also provides a sister mortgage service (New Homes Mortgage Helpline) with access to over 14,000 mortgage products, plus additional support services including valuations, EPC arrangements, RICS surveys, and property maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Part Exchange
Companies that use The New Homes Group
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
The New Homes Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New Homes Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- New Homes Mortgage HelplinecoreSister company and the UK's leading new homes mortgage specialist. Provides access to over 14,000 mortgage products for home buyers. Operating as a complementary service under the same corporate group, available 7 days a week, regulated by the Financial Conduct Authority.
- Connells LimitedcoreThe New Homes Group Limited is an appointed representative of Connells Limited for activities relating to regulated mortgages and non-investment insurance contracts. Connells Limited is authorised and regulated by the Financial Conduct Authority (FCA Financial Services Register number 302221).
- The Property OmbudsmanminorIndependent dispute resolution scheme for consumers. Customers can refer complaints if not resolved to satisfaction or if no Final Response is issued within eight weeks.
- High Street Estate Agents (National Network)coreExtensive national network of high street estate agents who work with The New Homes Group to market properties and facilitate sales. The company has well-established relationships built over 35 years with these agents to obtain independent market valuations and manage property sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The New Homes Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The New Homes Group social profiles
Digital presenceThe New Homes Group compliance and trust
Trust signalCompliance3 records
The New Homes Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Homes Group leadership team
Management profileNumber of profiles
Profiles6 records
The New Homes Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Homes Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Homes Group
What does The New Homes Group do?
The New Homes Group manages Part Exchange and Assisted Move schemes on behalf of UK housebuilders, helping home buyers sell their existing properties quickly to facilitate the purchase of new build homes. The firm coordinates valuations, sales progression, and legal completion end-to-end, and operates a sister mortgage broking brand (New Homes Mortgage Helpline) with access to over 14,000 mortgage products.
Is The New Homes Group a public or private company?
The New Homes Group is a private company. It is classified as corporate owned and is currently operating.
When was The New Homes Group founded?
The New Homes Group was founded in 1990. It employs 251 to 500 people.
Where is The New Homes Group based?
The New Homes Group is headquartered in Colchester, United Kingdom, in the Europe region.
How does The New Homes Group make money?
Two revenue lines are on record. Part Exchange and Assisted Move Services to Housebuilders are the primary driver. The others are mortgage Services.
Does The New Homes Group have an API?
No public API is recorded for The New Homes Group.
What industry is The New Homes Group in?
The New Homes Group's product category is Real Estate Transaction Services. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 5312 and its SIC code is 6531.