Business Events Perth
Business Events Perth is Western Australia's official government-funded convention bureau, attracting and supporting business events (conferences, corporate meetings, and incentive programs) for the State through funding incentives, venue connections, and a network of nearly 200 industry partners.
- Company typePrivate
- Founded1972
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Business Events Perth does
Business Events Perth is Western Australia's official convention bureau, operating as a government-funded destination marketing organization since 1972 (formerly Perth Convention Bureau, rebranded 2019). The organization attracts, secures, and supports national and international business events — conferences, corporate meetings, incentive programs, and exhibitions — for Western Australia, targeting priority sectors aligned with the state's DiversifyWA agenda including health and medical life sciences, international education, agritech, hydrogen, space, and tourism. It serves three primary customer segments: associations and professional organizations planning conferences, corporations seeking venues for incentive programs, and professional conference organizers (PCOs) sourcing destinations on behalf of clients.
The organization's core products include funding and incentive programs (Event Here Now offering up to $15 per delegate/maximum $10,000 for new in-person events; Keynote Speaker Incentive of up to $25,000), the Aspire Awards program (now in its 27th year, providing up to AUD $6,000 travel grants for WA researchers to attend international conferences), a venue and services directory, a membership program connecting nearly 200 industry partners with event organizers, and a Business Event Support Application process. Underlying technology includes an interactive business event planner, 3D virtual venue tours, and virtual reality destination experiences used for remote destination showcasing. The organization also operates go-to-market motions through destination showcases on Australia's east coast, familiarization tours (famils), and presence at international trade shows including MICE Show Asia, ITB Asia, and Routes Asia.
Business Events Perth is funded primarily through the Western Australian Government via Tourism Western Australia and the City of Perth, supplemented by membership fees from approximately 200 industry partner venues and suppliers. The organization secured $339.61 million in Direct Delegate Expenditure and 277,534 hotel room nights in FY 2023-24 across 315 confirmed business events running through 2030, with a historical 1:29 return on investment demonstrated in 2019 ($153M in confirmed events from $5.3M funding). It was awarded Best Convention & Exhibition Bureau at the 2024 TTG Mice Asia Travel Awards. The entity operates as a government state entity rather than a commercial enterprise, with its strategic value measured in delegate expenditure, hotel nights, and economic diversification outcomes rather than conventional revenue or profit metrics.
Business Events Perth firmographics
Firmographics- Name
- Business Events Perth
- Legal name
- Business Events Perth
- Website
- https://businesseventsperth.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business Events Perth is Western Australia's official government-funded convention bureau, attracting and supporting business events (conferences, corporate meetings, and incentive programs) for the State through funding incentives, venue connections, and a network of nearly 200 industry partners.
- Ownership category
- akta.pro rank
Business Events Perth industry classification
Industry- Product category
- Convention Bureau Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industries
- General & Multi-Industry Trade Show Organizers (THAHABAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Business Events Perth is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Business Events Perth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Business Events Perth operates a membership program for Western Australian venues, suppliers, and industry partners. Members gain access to the member extranet, networking opportunities, and visibility through BE Perth's marketing channels when attracting events to the state.
- Government Funding: Funded by the Western Australian Government through Tourism Western Australia and the City of Perth. The organization has received significant funding boosts including $15 million through the Reconnect WA package and $31 million through the 2022-23 State Budget for tourism events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Aspire Awards - $6,000 travel grant |
| Subscription | Pay-as-you-go | Event Here Now - Up to $10,000 per event |
| Other | Multi-year contract | Keynote Speaker Incentive - Up to $25,000 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Business Events Perth product offering
Product offeringCore offering
Business Events Perth operates as Western Australia's official convention bureau, attracting and securing national and international business events (conferences, incentive programs, and meetings) for the State. The organization provides destination marketing, funding incentives, venue and supplier connections, familiarization tours, and an Aspire Awards travel-grant program for researchers.
Product overview
Business Events Perth operates as Western Australia's official convention bureau, providing a unified platform of services to attract and support business events. The core offerings include the Aspire Awards program (travel grants for researchers), Funding & Incentives (financial support for event organizers), Venue & Services Directory (venue discovery), and Membership Program (industry partner network). The organization also offers a Business Event Support Application process for destination consultation. Rather than a software product, the organization delivers service-based offerings centered on destination marketing, event bid facilitation, and industry development for the Western Australian business events sector.
Differentiator
Problem solved
Functional benefit
Brands
- Aspire Awards: Recognition program for Western Australia's brightest minds providing travel grants of up to AUD $6,000 to attend international conferences. Now in its 27th year in 2026.
- Event Here Now
Products and services
- Business Event Support Application Application-driven service through which event organizers seek destination consultation, funding eligibility assessment, venue connections, and bid support from Business Events Perth when hosting business events in Western Australia.
Quantifiable outcome
- $339.61 million in Direct Delegate Expenditure secured in 2023-24
- +2 more outcomes
Companies that use Business Events Perth
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Business Events Perth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Business Events Perth partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and supporting.
- Tourism Western AustraliacorePrimary government funding partner providing core operational funding through the Western Australian Government. Tourism WA works collaboratively with BE Perth on bid presentations, destination marketing, and aviation route development to attract business events to WA.
- City of PerthcoreMunicipal government funding partner supporting BE Perth's operations and contributing to destination marketing efforts for business events in the Perth region.
- Perth Convention and Exhibition Centre (PCEC)coreOfficial venue partner for the Aspire Awards 2026. PCEC is the primary convention venue in Perth and key partner in hosting major business events secured through BE Perth's efforts.
- Business Events AustraliacoreNational convention bureau organization that collaborates with BE Perth on international bid presentations, trade shows, and the Bid Fund Program to attract events to Australia.
- Tourism AustraliacoreFederal tourism organization supporting BE Perth's bids through the Business Events Bid Fund Program. Collaborates on international marketing and event attraction efforts.
- Perth AirportmajorAirport operator partnered with BE Perth, Tourism WA, and Business Events Australia on Routes Asia 2025 bid. Critical partner for aviation connectivity supporting business events.
- Western Australian Industry PartnerscoreNetwork of nearly 200 member venues, suppliers, tour operators, photographers, audio-visual companies, and specialist providers across the State. Members are promoted to event organizers considering WA.
- The Marshall Centre (UWA)majorPartnership with UWA's Marshall Centre for Infectious Disease Research to secure CHRO 24 conference. Led by Nobel Laureate Professor Barry Marshall.
- Charlies Foundation for ResearchsupportingCategory sponsor for Aspire Awards, providing travel grants for researchers affiliated with Charlies Foundation.
- Edith Cowan UniversitysupportingCategory sponsor for Aspire Awards, supporting ECU researchers to attend international conferences.
- Harry Perkins Institute of Medical ResearchsupportingCategory sponsor for Aspire Awards, supporting Perkins Institute researchers.
- Murdoch UniversitysupportingCategory sponsor for Aspire Awards. Partnership has led to conference wins including ICBI 2025 through 2022 Aspire Award recipient Dr. Bob Du.
- Perron InstitutesupportingCategory sponsor for Aspire Awards, supporting neuromuscular research.
- Telethon Kids InstitutesupportingCategory sponsor for Aspire Awards, supporting children's health research.
- University of Western AustraliasupportingCategory sponsor for Aspire Awards, supporting UWA researchers and academics.
- City of FremantlesupportingTHIS IS FREMANTLE Aspire Award category sponsor, supporting individuals living or working in Fremantle.
- Defence WestsupportingCategory sponsor for Aspire Awards supporting defence industry researchers and professionals.
- ArinexmajorProfessional conference organizer partner that works with BE Perth on logistics for conferences including IRMMW-THz 2024 and CHRO 24.
Scale indicators11 records
Expansion highlights6 records
Business Events Perth competitors and assessment
Company assessmentDirect peers
- Business Events Brisbane: Brisbane's convention bureau operating under the same model of combining government funding, venue partnerships, and bid support to attract international conferences. Highly comparable as an Australian east-coast bureau competing with Perth for the same pool of association and corporate events.
- Business Events Melbourne: Melbourne's official convention bureau, offering a directly comparable GTM of bid facilitation, funding incentives, and destination marketing. Competes head-to-head with Business Events Perth for national and international business events across association conferences and corporate incentives.
- Adelaide Convention Bureau: South Australia's official convention bureau with comparable service offerings including bid funding, venue connections, and familiarization tours. A directly comparable destination marketing organization competing for similar national and international conferences in the Australian market.
- Business Events Sydney (BESydney): Sydney's official convention bureau with a similar mandate to attract and secure international business events. Operates the same destination-marketing model as Business Events Perth, competing for the same international association conferences and corporate incentive programs across Australia.
Others
- Perth Convention and Exhibition Centre (PCEC): Perth's primary convention venue and a core BE Perth partner. While not a competing bureau, PCEC is closely linked to BE Perth's success, providing the venue infrastructure that enables BE Perth to secure conferences for Western Australia — a peer in the destination value chain.
- Arinex: Australian professional conference organizer (PCO) partner that works with BE Perth on event logistics. While BE Perth is the destination marketing organization, Arinex represents the operational PCO layer that plans and executes conferences BE Perth attracts — a thematically related ecosystem participant.
Broad incumbents
- Singapore Tourism Board (MICE): The Singapore Tourism Board operates a MICE division comparable in function to Business Events Perth, with a global mandate to attract international conventions and incentive programs. Represents a major international competitor for business events in the Asia-Pacific region.
- Business Events Australia: Australia's national convention bureau under Tourism Australia with a broader mandate to direct international business events to any Australian destination. Functions as a federal-level coordinating body of which BE Perth is a state affiliate, sometimes a partner, sometimes a competing destination.
- Dubai Business Events (DET): Dubai's dedicated business events division within the Department of Economy and Tourism with a much larger budget and global marketing presence. Competes for the same international association conferences and corporate incentive programs with substantially more aggressive funding.
Regional players
- Tourism New Zealand - Business Events: New Zealand's national business events division operates a similar convention bureau model with bid funding, famil trips, and destination marketing. Functions as a regional peer in the trans-Tasman market, competing for association conferences that might choose between Australia and New Zealand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Business Events Perth social profiles
Digital presenceBusiness Events Perth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Events Perth leadership team
Management profileNumber of profiles
Profiles6 records
Business Events Perth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Events Perth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Events Perth
What does Business Events Perth do?
Business Events Perth operates as Western Australia's official convention bureau, attracting and securing national and international business events (conferences, incentive programs, and meetings) for the State. The organization provides destination marketing, funding incentives, venue and supplier connections, familiarization tours, and an Aspire Awards travel-grant program for researchers.
Is Business Events Perth a public or private company?
Business Events Perth is a private company. It is classified as state government owned and is currently operating.
When was Business Events Perth founded?
Business Events Perth was founded in 1972. It employs 11 to 50 people.
Where is Business Events Perth based?
Business Events Perth is headquartered in Perth, Australia, in the Oceania region.
How does Business Events Perth make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are government Funding.
Who are Business Events Perth's main competitors?
Direct peers on record are Business Events Brisbane, Business Events Melbourne, Adelaide Convention Bureau and Business Events Sydney (BESydney). Others are Perth Convention and Exhibition Centre (PCEC) and Arinex. Broad incumbents are Singapore Tourism Board (MICE), Business Events Australia and Dubai Business Events (DET). Tourism New Zealand - Business Events is listed as a regional player.
Does Business Events Perth have an API?
No public API is recorded for Business Events Perth.
What industry is Business Events Perth in?
Business Events Perth's product category is Convention Bureau Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 56192 and its SIC code is 8600.