Business Events Perth

What Business Events Perth does

Business Events Perth is Western Australia's official convention bureau, operating as a government-funded destination marketing organization since 1972 (formerly Perth Convention Bureau, rebranded 2019). The organization attracts, secures, and supports national and international business events — conferences, corporate meetings, incentive programs, and exhibitions — for Western Australia, targeting priority sectors aligned with the state's DiversifyWA agenda including health and medical life sciences, international education, agritech, hydrogen, space, and tourism. It serves three primary customer segments: associations and professional organizations planning conferences, corporations seeking venues for incentive programs, and professional conference organizers (PCOs) sourcing destinations on behalf of clients.

The organization's core products include funding and incentive programs (Event Here Now offering up to $15 per delegate/maximum $10,000 for new in-person events; Keynote Speaker Incentive of up to $25,000), the Aspire Awards program (now in its 27th year, providing up to AUD $6,000 travel grants for WA researchers to attend international conferences), a venue and services directory, a membership program connecting nearly 200 industry partners with event organizers, and a Business Event Support Application process. Underlying technology includes an interactive business event planner, 3D virtual venue tours, and virtual reality destination experiences used for remote destination showcasing. The organization also operates go-to-market motions through destination showcases on Australia's east coast, familiarization tours (famils), and presence at international trade shows including MICE Show Asia, ITB Asia, and Routes Asia.

Business Events Perth is funded primarily through the Western Australian Government via Tourism Western Australia and the City of Perth, supplemented by membership fees from approximately 200 industry partner venues and suppliers. The organization secured $339.61 million in Direct Delegate Expenditure and 277,534 hotel room nights in FY 2023-24 across 315 confirmed business events running through 2030, with a historical 1:29 return on investment demonstrated in 2019 ($153M in confirmed events from $5.3M funding). It was awarded Best Convention & Exhibition Bureau at the 2024 TTG Mice Asia Travel Awards. The entity operates as a government state entity rather than a commercial enterprise, with its strategic value measured in delegate expenditure, hotel nights, and economic diversification outcomes rather than conventional revenue or profit metrics.

Name

Business Events Perth

Legal name

Business Events Perth

Website

https://businesseventsperth.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Events Perth is Western Australia's official government-funded convention bureau, attracting and supporting business events (conferences, corporate meetings, and incentive programs) for the State through funding incentives, venue connections, and a network of nearly 200 industry partners.

Ownership category

akta.pro rank

Product category

Convention Bureau Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

General & Multi-Industry Trade Show Organizers (THAHABAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Convention bureau services
• Business event marketing
• Destination marketing services
• Conference funding incentives
• Event venue directory

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Business Events Perth operates a membership program for Western Australian venues, suppliers, and industry partners. Members gain access to the member extranet, networking opportunities, and visibility through BE Perth's marketing channels when attracting events to the state.
2. Government Funding: Funded by the Western Australian Government through Tourism Western Australia and the City of Perth. The organization has received significant funding boosts including $15 million through the Reconnect WA package and $31 million through the 2022-23 State Budget for tourism events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Business Events Perth operates as Western Australia's official convention bureau, attracting and securing national and international business events (conferences, incentive programs, and meetings) for the State. The organization provides destination marketing, funding incentives, venue and supplier connections, familiarization tours, and an Aspire Awards travel-grant program for researchers.

Product overview

Business Events Perth operates as Western Australia's official convention bureau, providing a unified platform of services to attract and support business events. The core offerings include the Aspire Awards program (travel grants for researchers), Funding & Incentives (financial support for event organizers), Venue & Services Directory (venue discovery), and Membership Program (industry partner network). The organization also offers a Business Event Support Application process for destination consultation. Rather than a software product, the organization delivers service-based offerings centered on destination marketing, event bid facilitation, and industry development for the Western Australian business events sector.

Differentiator

Problem solved

Functional benefit

Brands

• Aspire Awards: Recognition program for Western Australia's brightest minds providing travel grants of up to AUD $6,000 to attend international conferences. Now in its 27th year in 2026.
• Event Here Now

Products and services

• Business Event Support Application Application-driven service through which event organizers seek destination consultation, funding eligibility assessment, venue connections, and bid support from Business Events Perth when hosting business events in Western Australia.

Quantifiable outcome

• $339.61 million in Direct Delegate Expenditure secured in 2023-24
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• Tourism Western AustraliacoreOthersPrimary government funding partner providing core operational funding through the Western Australian Government. Tourism WA works collaboratively with BE Perth on bid presentations, destination marketing, and aviation route development to attract business events to WA.
• City of PerthcoreOthersMunicipal government funding partner supporting BE Perth's operations and contributing to destination marketing efforts for business events in the Perth region.
• Perth Convention and Exhibition Centre (PCEC)coreStrategic or Co-development PartnerOfficial venue partner for the Aspire Awards 2026. PCEC is the primary convention venue in Perth and key partner in hosting major business events secured through BE Perth's efforts.
• Business Events AustraliacoreGTM or Marketing PartnerNational convention bureau organization that collaborates with BE Perth on international bid presentations, trade shows, and the Bid Fund Program to attract events to Australia.
• Tourism AustraliacoreGTM or Marketing PartnerFederal tourism organization supporting BE Perth's bids through the Business Events Bid Fund Program. Collaborates on international marketing and event attraction efforts.
• Perth AirportmajorStrategic or Co-development PartnerAirport operator partnered with BE Perth, Tourism WA, and Business Events Australia on Routes Asia 2025 bid. Critical partner for aviation connectivity supporting business events.
• Western Australian Industry PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of nearly 200 member venues, suppliers, tour operators, photographers, audio-visual companies, and specialist providers across the State. Members are promoted to event organizers considering WA.
• The Marshall Centre (UWA)majorStrategic or Co-development PartnerPartnership with UWA's Marshall Centre for Infectious Disease Research to secure CHRO 24 conference. Led by Nobel Laureate Professor Barry Marshall.
• Charlies Foundation for ResearchsupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, providing travel grants for researchers affiliated with Charlies Foundation.
• Edith Cowan UniversitysupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, supporting ECU researchers to attend international conferences.
• Harry Perkins Institute of Medical ResearchsupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, supporting Perkins Institute researchers.
• Murdoch UniversitysupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards. Partnership has led to conference wins including ICBI 2025 through 2022 Aspire Award recipient Dr. Bob Du.
• Perron InstitutesupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, supporting neuromuscular research.
• Telethon Kids InstitutesupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, supporting children's health research.
• University of Western AustraliasupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards, supporting UWA researchers and academics.
• City of FremantlesupportingStrategic or Co-development PartnerTHIS IS FREMANTLE Aspire Award category sponsor, supporting individuals living or working in Fremantle.
• Defence WestsupportingStrategic or Co-development PartnerCategory sponsor for Aspire Awards supporting defence industry researchers and professionals.
• ArinexmajorChannel Partner/ Reseller/ DistributorProfessional conference organizer partner that works with BE Perth on logistics for conferences including IRMMW-THz 2024 and CHRO 24.

Scale indicators11 records

Expansion highlights6 records

Direct peers

• Business Events Brisbane: Brisbane's convention bureau operating under the same model of combining government funding, venue partnerships, and bid support to attract international conferences. Highly comparable as an Australian east-coast bureau competing with Perth for the same pool of association and corporate events.
• Business Events Melbourne: Melbourne's official convention bureau, offering a directly comparable GTM of bid facilitation, funding incentives, and destination marketing. Competes head-to-head with Business Events Perth for national and international business events across association conferences and corporate incentives.
• Adelaide Convention Bureau: South Australia's official convention bureau with comparable service offerings including bid funding, venue connections, and familiarization tours. A directly comparable destination marketing organization competing for similar national and international conferences in the Australian market.
• Business Events Sydney (BESydney): Sydney's official convention bureau with a similar mandate to attract and secure international business events. Operates the same destination-marketing model as Business Events Perth, competing for the same international association conferences and corporate incentive programs across Australia.

Others

• Perth Convention and Exhibition Centre (PCEC): Perth's primary convention venue and a core BE Perth partner. While not a competing bureau, PCEC is closely linked to BE Perth's success, providing the venue infrastructure that enables BE Perth to secure conferences for Western Australia — a peer in the destination value chain.
• Arinex: Australian professional conference organizer (PCO) partner that works with BE Perth on event logistics. While BE Perth is the destination marketing organization, Arinex represents the operational PCO layer that plans and executes conferences BE Perth attracts — a thematically related ecosystem participant.

Broad incumbents

• Singapore Tourism Board (MICE): The Singapore Tourism Board operates a MICE division comparable in function to Business Events Perth, with a global mandate to attract international conventions and incentive programs. Represents a major international competitor for business events in the Asia-Pacific region.
• Business Events Australia: Australia's national convention bureau under Tourism Australia with a broader mandate to direct international business events to any Australian destination. Functions as a federal-level coordinating body of which BE Perth is a state affiliate, sometimes a partner, sometimes a competing destination.
• Dubai Business Events (DET): Dubai's dedicated business events division within the Department of Economy and Tourism with a much larger budget and global marketing presence. Competes for the same international association conferences and corporate incentive programs with substantially more aggressive funding.

Regional players

• Tourism New Zealand - Business Events: New Zealand's national business events division operates a similar convention bureau model with bid funding, famil trips, and destination marketing. Functions as a regional peer in the trans-Tasman market, competing for association conferences that might choose between Australia and New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BizEventsPerth
• Facebookfacebook.com/Perth-Convention-Bureau-100063928210454
• LinkedInlinkedin.com/company/business-events-perth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Events Perth