What Beach House does

Beach House is a privately held, single-site senior living community located at 1000 Airport Pulling Road South in Naples, Florida, operated as part of Grace Management, Inc.'s portfolio of senior living communities. The community offers a continuum of care across three core living options: Assisted Living, Memory Care delivered under Grace Management's proprietary Village Program®, and Graceful Respite Stays for short-term guests. Residents are drawn primarily from the Southwest Florida Coast catchment area, including Naples, Marco Island, Bonita Springs, Estero, and Fort Myers. The facility holds Florida Assisted Living Facility License #12828 and supports its care delivery with third-party technology platforms including It's Never 2 Late (iN2L™) for resident engagement and LifeLoop® for communication and family involvement.

The community generates revenue through a subscription-style monthly rent model bundled with housing, utilities, dining, housekeeping, fitness, transportation, medication management, and life enrichment programming. Pricing is tiered by care level — Assisted Living starts at $3,425 per month for studio, one-bedroom, and two-bedroom apartments, while Memory Care starts at $6,745 per month reflecting the higher staff-to-resident ratios and specialized dementia programming required. Distribution is regional, executed through direct community sales (in-person tours and consultations), phone and digital inquiries via an interactive chat widget, virtual tours, community events such as Lunch & Learn sessions, and referral and word-of-mouth from existing families. The community has accumulated third-party recognition including U.S. News & World Report Best in Assisted Living & Memory Care for 2023-2024, Sensight Surveys Resident Satisfaction Five Star Award for 2024, and Accushield Safest Places to Live for 2024.

Name

Beach House

Legal name

Beach House

Website

https://beachhousenaplesseniorliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Beach House is a private, single-site senior living community in Naples, Florida, operated by Grace Management, Inc., offering assisted living, memory care, and short-term respite stays to seniors across the Southwest Florida coast.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living & Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Respite care stays
• Residential care facilities

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Resident Rent: Residents pay monthly rent for apartment living, with pricing varying by care level (Assisted Living vs Memory Care). The model is subscription-based with monthly billing, inclusive of housing, most utilities, dining, housekeeping, and access to community amenities and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beach House is a residential senior living community offering three core living options: Assisted Living (personalized daily support with studio, one-, and two-bedroom apartments and access to community amenities), Memory Care via The Village Program® (specialized dementia care with iN2L™ engagement technology and Certified Dementia Practitioner-trained staff in a secure neighborhood), and Graceful Respite Stays (short-term furnished accommodations with full access to amenities and 24-hour support). Pricing is subscription-based, billed monthly, and inclusive of housing, most utilities, dining, housekeeping, programming, and medication management.

Product overview

Beach House is a senior living community offering a continuum of care through three core living options: Assisted Living, Memory Care (The Village Program®), and Graceful Respite Stays. The community is built around the Living Gracefully™ philosophy and supports residents with the Vibrant Living Program for life enrichment and Graceful Dining™ for culinary experiences. Memory Care residents receive specialized support through the Village Program® utilizing It’s Never 2 Late (iN2L™) and LifeLoop® technology platforms. The community offers various apartment floor plans from studio to two-bedroom configurations.

Differentiator

Problem solved

Functional benefit

Brands

• The Village Program®: Grace Management, Inc.'s specialized Memory Care program that supports residents living with dementia and incorporates Vibrant Living programming for meaningful life enrichment experiences.

Products and services

• Assisted Living Long-term residential assisted living offering 24/7 personalized support, housekeeping, restaurant-style dining, a fitness center, a movie theater, medication management, and assistance with activities of daily living. Available in studio, one-bedroom, and two-bedroom apartment floor plans with kitchenettes, priced at $3,425/month. Designed for seniors who need help with daily routines while maintaining independence.
• Memory Care (The Village Program®) Specialized residential memory care for residents living with Alzheimer's disease or other dementias, delivered through Grace Management's proprietary Village Program® and Vibrant Living programming. Includes Certified Dementia Practitioner-trained staff, It's Never 2 Late (iN2L™) touch-screen engagement technology with 4,000+ programs, secure memory care environment, and studio / one-bedroom apartments with safety features. Priced at $6,745/month.
• Graceful Respite Stays Short-term senior living program offering furnished apartments with full access to community amenities, restaurant-style dining, daily Vibrant Living Program activities, and 24-hour associate support on a flexible length of stay. Designed for individuals seeking temporary accommodations to trial the community, recover from hospitalization, or provide caregiver relief.

Quantifiable outcome

• Voted Best in Assisted Living & Memory Care by U.S. News & World Report 2023-2024
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• LifeLoop®coreTechnology or Integration · 1 January 2023LifeLoop® is used as a user-friendly technology platform to support residents and facilitate community engagement. Beach House received the 'Communities That Shine' recognition from LifeLoop in 2023.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerBeach House proudly partners with the Alzheimer's Association nationwide. The Village Program® Orientation is recognized by the Alzheimer's Association for incorporating evidenced-based Dementia Care Practice Recommendations in topic areas including Alzheimer's and dementia, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication. The recognition is valid for two years from date of issue.
• It's Never 2 Late (iN2L™)coreTechnology or IntegrationBeach House uses It's Never 2 Late (iN2L™), an easy-to-use technology designed specifically for seniors to encourage resident activity without frustration. The touch-screen system offers more than 4,000 programs including cognitive and therapy activities, games, spiritual content, and family interactions through Skype and photo sharing.
• Therapy PartnerssupportingStrategic or Co-development PartnerThe community partners with therapy providers to ensure mobility stays high and stress remains low. Partners are carefully selected for their therapy skills and tailor programs to meet individual resident needs. This includes third-party therapy services available to respite stay guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sonata Senior Living: Florida-based assisted living and memory care operator with communities concentrated in the state. Closely comparable geographic exposure to Beach House and similar service mix (AL, MC, respite), serving overlapping SW Florida demographic.
• Sagora Senior Living: Operator of assisted living and memory care communities across the southern U.S., with a notable Florida presence. Comparable to Beach House on continuum-of-care model, programming-led differentiation, and target demographic of private-pay seniors.

Direct peers

• Five Star Senior Living: Multi-state operator of senior living communities including assisted living and memory care. Comparable service mix and target resident profile, though typically larger footprint and broader geographic diversification than Beach House.
• Sunrise Senior Living: Established premium assisted living and memory care operator with a multi-state footprint. Comparable to Beach House on care continuum (AL + MC), pricing tier, and emphasis on personalized programming and family engagement.
• Senior Lifestyle: Operator of assisted living, memory care, and independent living communities across the U.S., with an emphasis on programming-driven resident experience. Comparable mid-size operator profile to Beach House under Grace Management.
• Belmont Village Senior Living: Operator of premium assisted living and memory care communities with strong programming and high-end finishes, very comparable to Beach House's positioning in affluent coastal markets. Both emphasize specialized memory care credentials and a strong hospitality-led culture.
• The Arbor Company: Mid-sized assisted living and memory care operator focused on personalized care and signature memory care programming (e.g., Evergreen memory care). Comparable service model and resident profile to Beach House.

Emerging players

• Silverado Senior Living: Memory care specialist with clinical/research orientation. Comparable to Beach House's Village Program® positioning — both lead with dementia-care credentials rather than general AL scale — though Silverado is more clinically focused and geographically narrower.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad continuum including AL, MC, and skilled nursing. Provides scale-driven competition in the Naples/SW Florida market and serves as a benchmark for industry pricing and occupancy.
• Atria Senior Living: Large, multi-state operator of assisted living and memory care communities with broad programming and dining-led differentiation (similar in spirit to Graceful Dining™). Comparable offerings but at much greater scale and geographic breadth than Beach House.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bhslnaples

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach House